In the past, five to ten years, B2B affiliate marketing has undergone significant changes. Because of the change in affiliate marketing approaches, companies have changed their focus from sales and cold calling to digital content marketing campaigns and search engine optimization methods to gain new customers.

Affiliate marketing is perhaps the most critical part of B2B affiliate marketing campaigns, and, as such, a company must remain ahead of its rivals.

These trends are important to your business and can be instigated in the new year.

1. Retention Affiliate Marketing

A bird in the hand is worth 2 in the bush, isn’t it? If you keep the bird happy and safe, how much does that cost? That’s retention marketing.

2022 B2B Affiliate Marketing Trends That Will Grow Your Business -

Retention marketing has been around since the time of the first sale and has had several different incarnations since. Why? The seller saw that it’s more effective to sell to current customers than to try to find new customers.

In a nutshell, retention marketing is the collection of activities that helps a company retain customer relationships resulting in higher affiliate marketing ROI by continuing sales at a lower cost per sale.

Retention marketing depends heavily on how much consumers stick with a product and how much they continue purchasing. It is called cross-selling and sometimes upselling. We wish to expand our company by attracting new clients and charging higher prices for our services.

How much money? 

According to a Harvard Business Review report, a 5% customer retention increase will produce up to 95% additional revenue.

B2B marketers appear to be more outspoken about new customers gained. But if retention marketing works in 2022, it may well be a good place to proceed in 2022. But particularly if budgeting is limited.

What strategies should be used to attract customers?

  • Onboarding and preparation.
  • Customer Service.
  • Constant Touch.
  • Continued customer service.
  • Research and testimonials.
  • Customer satisfaction.

2. Content Marketing Is A Must.

Go all in, or go home. In 2022, only well-known brands can outsell their rivals based on content marketing. I hear that from brand affiliate marketers who don’t pay attention to affiliate marketing materials. “There is too much noise and distractions” How can I narrow my niche?”

2022 B2B Affiliate Marketing Trends That Will Grow Your Business -

Based on that claim, I have chosen these 3 options:

  1. Give up and just let your affiliate marketing people start cold calling (trust me, I’ve actually been asked to do this!)
  2. Educating people about your brand would get you, new customers.
  3. Commit to the benefits of long-term content marketing campaigns

There are examples of brands that have expanded their large audiences in just the last 18 months.

What didn’t they do? 

They were written using a keyword technique. They used shortly as well as long-form material. They interviewed clients, executives, and consultants. They concentrated on new subscribers. They make better use of paid promotions on their best material.

By how much do they spend? $4,000 – $8,000 a month is what you would need to sell your product with a consistent investment return.

3. Interactive content.

2022 B2B Affiliate Marketing Trends That Will Grow Your Business -

Via enhanced customer experiences, companies would be able to reach a greater degree of involvement. Your company will invite fans to share your posts on social media, create visual representations, introduce quizzes and film videos.

According to a Microsoft report, the average person now needs eight seconds to comprehend a mission. Interactive content encourages users to participate and become more involved as they interact with web functionality. As consumers’ preferences shift towards interactive content, storytelling is a necessary competitive advantage.

4. Chatbots.

Chatbots are important for website design and will remain popular due to their increased importance in e-commerce. Globally, 67% of customers rely on a chat device to connect with brands. 

2022 B2B Affiliate Marketing Trends That Will Grow Your Business -

Many clients are calling for faster response times and for customer relations representatives to be available on a 24-hour basis. This can be a hard task to do without the aid of chatbots, which can be programmed to imitate human actions and respond in the same ways effectively.

This program is used by many companies to address clients’ inquiries and to assist them in navigating via a website. A chatbot can help offer quicker, better online experiences for your company. This digital feature would increase customer interaction by companies, increase business interactions with clients and increase overall client satisfaction.

5. Nostalgia affiliate marketing.

2022 B2B Affiliate Marketing Trends That Will Grow Your Business -

Nostalgia marketing will help B2B affiliate marketers link their goods to the world of the ‘past’. Your business will begin to capitalize on nostalgia by being genuine and using cultural patterns to reintroduce a discontinued product or service.

When our modern world navigates the twenty-first century, nostalgia affiliate marketing is more valuable than ever. Nostalgia is relaxing and familiar, so it’s what we need now and in the future.

6. The voice-search marketing.

Voice search usage data will exceed 5 billion by the year 2022 and hit 6.4 billion by the year 2022. When voice devices were developed, they were initially used as shopping lists and communication notes. However, users are increasingly using voice searches to play music and ask questions and get directions.

Affiliate marketers use customer-based research because this allows us to consider our customers and their needs. The advent of Alexa and Google Home has contributed to a major rise in voice search use. It is vital that you get your company fitted with the correct technologies to be able to compete with other companies.

Last Updated on December 1, 2023


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.