Many casino operators are comparing affiliate marketing vs advertising and sometimes cannot decide what pays out better in the long run. Both affiliate marketing and traditional advertising offer their benefits, and today, we will compare them side by side so you can make an informed decision about what suits your business better. Did you know online casinos were set to make around US$36.7 billion in 2024? This shows how important good marketing is in the online gaming world.…
The affiliate marketing environment is changing enormously fast in the gaming industry. In the face of stricter privacy rules and evolving tracking technologies, how can you make sure that your affiliate program survives and thrives? This post will delve into the issues and prospects confronted by iGaming’s affiliate managers as well as Scaleo, an affiliate software that navigates this dynamic landscape. The Future of iGaming Affiliate Marketing in 2025: Privacy, Performance, and Adaptability The iGaming…
