In the iGaming industry, where every click counts, media buying is the secret sauce that can make or break a brand’s success. Over the years, strategies have morphed from old-school ads to sophisticated, data-driven campaigns, reshaped by tech innovations, shifting player habits, and new regulations. Want to stay ahead of the game? Let’s get started! The media buying landscape in iGaming is being quietly, but fundamentally, redefined – what once was a fairly linear process—buy…
Let’s face it: “gamification” seems to pop up everywhere these days, from workout apps to customer loyalty schemes. And honestly? It’s not just empty hype. Adding game-like elements can turn a routine, even dry, program into a dynamic space brimming with friendly competition, recognition, and excitement. But how exactly does a leaderboard or a badge system jazz up affiliate performance? Are affiliates really more motivated by virtual achievements than cold, hard cash? Well, some are.…
The casino affiliate industry is like a high-stakes poker game—if you’re not playing your cards right, you’re out. With 2025 promising even fiercer competition, standing still is not an option. So, how do you outsmart the house and come out on top? Let’s get started! Understanding the 2025 Casino Affiliate Landscape First things first: the game’s changed. Rapid technological advancements, shifting player preferences, and tighter regulations are shaking things up. Surprised? You shouldn’t be. The…
The gambling advertising industry is a gold mine. With a market that reaches over 2 billion people globally, there’s ample opportunity to make money, particularly if you understand how to optimize your ads, target the right audience, and choose effective creatives. Gambling ads aren’t just about getting attention; they’re about getting users to act, which requires a mix of creativity, strategic targeting, and compliance with regulations. This deep-dive guide will focus on how to master…
As competition intensifies, choosing the right casino software provider is one of the most critical decisions a business can make. With so many options available, how do you select the right partner to provide cutting-edge games, secure transactions, and the scalability to grow your business? In this guide, we’ll explore the key considerations when choosing a provider and why integrating with Scaleo is essential for establishing a full-scale affiliate channel. If you are looking at…
Media buying in the iGaming industry isn’t just about placing ads—it’s a thrilling, high-stakes game that demands precision, data, and a sprinkle of creativity. If you’re ready to embark on an exciting journey to up your game, buckle up because we’re diving into strategies, trends, and the all-important analytics that will help you dominate the playing field. Ready to unlock the full potential of your iGaming media buying game and pave the way for unprecedented…
Running a sports betting business in today’s market is not just a business — it’s a battlefield. With so many players in the arena, the top operators aren’t just throwing money at advertising and crossing their fingers. They’re using targeted strategies to outsmart, outperform and outbid everyone else. Wondering how they do it? Wondering if there’s a smarter way to grow without a bottomless advertising budget? Let’s talk about the ultimate marketing handbook for betting…
