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In Affiliate Marketing Insider

Building Strong Partnerships: The Key to Successful B2B Marketing

July 9, 2023 10 Mins Read

Building effective partnerships is an important part of any B2B partner marketing strategy because partner marketing is an effective tool for driving growth and revenue in a cost-effective manner. In this blog post, we’ll look at the key components of a successful B2B partner marketing strategy, such as identifying target partners, developing appealing value propositions, offering training and support, and monitoring campaign performance. This guide will provide the tools and techniques to create successful partnerships…

In Tutorials

12 Tips on How to Launch a B2B Affiliate Marketing Program in 2024?

June 13, 2023 16 Mins Read

Are you planning to launch a B2B affiliate program in 2023? B2B affiliate marketing is growing, and as we have seen in recent years, affiliate marketing is no longer limited to B2C eCommerce companies. If you set up an affiliate program correctly, your B2B company will have a reliable way to generate leads and sales. Finally, affiliates are usually considered reliable content generators in your niche (like influential industry bloggers and social media personalities). Potential…

In Tutorials

How to Create a B2B Affiliate Program in 6 Steps?

October 12, 2022 7 Mins Read

Affiliate marketing is such a well-known concept that you are probably familiar with it, even if you have never used it yourself. However, you may not know that there are numerous affiliate marketing opportunities, including B2B (business-to-business) affiliate marketing. What Is Business-to-Business Affiliate Marketing? First of all, what exactly is B2B affiliate marketing? Most of you are familiar with B2C affiliate marketing simply because it’s everywhere: you pay an affiliate to promote your product to…

In Affiliate Marketing Insider

B2B SaaS Marketing vs. Other Types of Marketing: What’s the Difference?

August 8, 2022 4 Mins Read

There is no getting around it: marketing is difficult. Finding the correct strategy is difficult, whether you’re attempting to sell a continuously changing product or service or something that only appeals to a specific demographic. There have been many distinct and innovative marketing campaigns over the years, all claiming to be bigger and better than the rest. B2B SaaS (software as a service) marketing is one of the most popular and effective ways of marketing…

In Tutorials

How to Leverage B2B Affiliate Marketing to Maximize ROI

May 5, 2022 8 Mins Read

While it’s common knowledge that B2C ecommerce businesses benefit greatly from affiliate marketing, not many are aware that B2B affiliate marketing also exists – and that it’s incredibly effective for generating leads, increasing sales, and maximizing ROI when done properly. Affiliates are typically prominent and reliable content creators in your industry, which is why consumers are more willing to see what they’re offering. In fact, 15% of digital marketing revenue can be attributed to affiliate…

In Tutorials

Affiliate Marketing in B2B – 5 Success Tips

May 2, 2022 8 Mins Read

Are affiliate programs suitable for B2B companies, and is there even such a thing as B2B affiliate marketing? How to succeed when working in the B2B environment in 2022? Let’s find out! Affiliate sales have always been common practice in business-to-business marketing. It is a known fact that affiliates are a significant contributor to growth. They are advantageous to all businesses. Most businesses rely on ad hoc recommendations, but very few have a strategy in…