The world of sports betting has been thriving year-on-year since the US Supreme Court decided in 2018 to change the way it worked. From bettors rushing to the online sites to place their bets to regulars heading to the sportsbooks to win a slice in this very busy market — one thing that reigns supreme over all of the betting brands is their digital marketing strategy. With the online betting business set to reach $61.7…
Boosting your iGaming advertising isn’t easy, but it can be done. Are you interested in improving your iGaming ad strategies for better results? Embark on our guide, which has been specially made for iGaming operators who want to improve their advertising. It is very important to stand out in the competitive world of iGaming. If approached properly, your iGaming ads can reach its peak. Here’s why effective advertising matters most in the iGaming industry where…
CPA or ROAS? Which one should you focus on? As a business owner you know that the two KPIs you are always looking at are: cost per conversion (CPA) and return on ad spend (ROAS). These two metrics allow you to analyze account health at a high level and make decisions at the keyword level. Despite their significance, relatively, it is fairly uncommon for advertising to be unsure which one to utilize. CPA Let’s not…
iGaming content marketing is as important for the overall marketing strategy of the casino, as other channels, such as ads and campaigns. High-quality content is a precious commodity, especially in the competitive world of iGaming marketing. Big players, like Disney and Netflix, have already recognized the vital role of content marketing, with top firms investing a whopping $140 billion in 2022 alone. As a business owner in the hyper-competitive iGaming industry, engaging your audience is…
Google has rolled out an AI update, and everyone in the iGaming business are wondering, how is it going to impact them. Following the buzz generated by rival Microsoft’s recent AI enhancements for Bing, Google has stated that it will incorporate more AI-inspired updates for its core businesses, particularly its Google Search offering. The Mountain View, CA-based tech behemoth has launched its Search Generative Experience, a brand-new generative AI-powered search engine iteration that can draft…
Casino affiliate management is changing significantly thanks to the evolution AI is making on the market. Many iGaming operators use affiliate management solutions to boost their marketing efforts significantly. It assists casinos in developing and maintaining fruitful relationships with their affiliates, as well as increasing the returns on their advertising spending. And, for online casinos, using affiliate marketing is a smart move to boost their promotional efforts. This approach lets operators kick things off on…
Scaleo recently had the privilege of attending the prestigious i-Con Affiliate Conference in Cyprus, one of the industry-leading events for affiliate marketing. This convention is well-known for gathering top minds and innovators from across the world, and our experience there surpassed our expectations in every way. From day one, we were greeted by the buzz of ideas and the warm company of our industry peers. This sense of community and collaboration was the foundation of…
Free traffic sources for affiliate marketing campaigns will not change much in 2024. Roughly speaking, to make sales as an affiliate, you must send real clients to your offers. Purchasing paid traffic for your affiliate marketing initiatives might be way too expensive. What you need is a tremendous amount of high-quality, free targeted traffic that will result in conversions. This article will show you how to leverage free traffic sources for affiliate marketing in 2024.…
Key Performance Indicator in affiliate marketing can be hard to define, but as the realm of affiliate marketing advances, so should the KPIs you’re focusing on. Learn how to evaluate what’s essential for your business and what you can dismiss. Success in affiliate marketing, like success in life, looks different for everyone. It is key to create an affiliate program that is tailored to your specific requirements rather than those of others. Being transparent on…
Savvy eCommerce entrepreneurs who run a flourishing business understand that there is always more they can do to help their business expand. Affiliate marketing allows companies to find an additional source of income and take earnings to the next level with literally zero investment. If you aren’t already involved in affiliate marketing, it’s time to think about joining this profitable money stream and make 2022 a success. This blog post will show you how to start…
