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scaleo casino affiliate software chips tiger
In iGaming

Casino Operators: Who Are They and What to Expect in 2025?

11 Mins Read

As we approach 2025, the casino business is experiencing major changes. The business landscape for casino operators is changing due to new technologies, regulations, and shifting consumer preferences. Let’s examine these changes and how they affect this constantly changing industry. Who are Casino Operators? Casino operators are businesses or individuals who manage and run casinos, both online and offline. Their main jobs are to oversee daily operations, ensure that gambling laws are followed, provide entertainment,…

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Social Casinos in 2025: What Trends to Expect? - Social Casinos
In iGaming

Social Casinos in 2025: What Trends to Expect?

8 Mins Read

One of the most interesting ideas in the world of online gambling is “social casinos.” These sites let you gamble without risk and get the feel of real casinos without using real money. Now that more players are interested in this fun platform, it’s time for operators to learn what social casinos are and how they can help their business. A new report from Bv1sion says that the global gross gaming revenue (GGR) for social…

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Mobile Attribution for Gaming: Why It’s the MVP
In iGaming

Mobile Attribution for Gaming: Why It’s the MVP You Didn’t Know You Needed

9 Mins Read

Mobile attribution. Sounds like tech jargon, right? But if you’re hustling in the mobile gaming space, it’s the secret key to figuring out what’s actually working in your marketing. You know that feeling when you drop a ton of cash on ads, and then you’re like, “Did that do anything, or was I just burning money?” Well, mobile attribution’s here to take the guesswork out of the picture. Let’s break it down. Mobile attribution is…

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In iGaming

The Forces Fueling iGaming’s Explosive Growth in 2025

14 Mins Read

The iGaming industry has not just grown, it has transformed into a colossal global powerhouse, reshaping how millions engage with online gambling. From online casinos and sports betting to poker and esports, this sector’s meteoric rise is not just a local phenomenon, but a global one. The smartphone revolution and high-speed internet have pushed iGaming into every corner of the world, making it a multi-billion-dollar playground. But what’s really driving this surge? Let’s dig into…

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scaleo dashboard sweepstake casino
In iGaming

Top 10 Trends in Sweepstakes Casino Affiliate Marketing – The Future of Fun

16 Mins Read

You would be surprised to hear that by the end of 2024, expected global affiliate marketing revenues will grow as high as $15.7 billion. This number demonstrates just how rapidly the internet-driven advertising sector is growing. This means, sweepstakes casino affiliate marketing has entered an era of change. The ever-increasing use of mobile-first platforms and AI-based player acquisition strategies is fuelling a revolution in the online gambling promotions landscape. Innovative bonus offers are being unveiled…

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