Many casino operators are comparing affiliate marketing vs advertising and sometimes cannot decide what pays out better in the long run. Both affiliate marketing and traditional advertising offer their benefits, and today, we will compare them side by side so you can make an informed decision about what suits your business better. Did you know online casinos were set to make around US$36.7 billion in 2024? This shows how important good marketing is in the online gaming world.…
As a gaming operator or manager, you should be aware of the newest trends and technologies that might transform your company’s plans in the fast-changing realm of iGaming. The emergence of distributed casinos—online casinos built on blockchain technology running without centralized control—is one of the leading disruptors in this field. Built on blockchain technology, distributed casinos are subverting the hegemony of established online casinos. We will explore both models in this study, considering their main…
The iGaming industry has not just grown, it has transformed into a colossal global powerhouse, reshaping how millions engage with online gambling. From online casinos and sports betting to poker and esports, this sector’s meteoric rise is not just a local phenomenon, but a global one. The smartphone revolution and high-speed internet have pushed iGaming into every corner of the world, making it a multi-billion-dollar playground. But what’s really driving this surge? Let’s dig into…
