In the iGaming industry, where every click counts, media buying is the secret sauce that can make or break a brand’s success. Over the years, strategies have morphed from old-school ads to sophisticated, data-driven campaigns, reshaped by tech innovations, shifting player habits, and new regulations. Want to stay ahead of the game? Let’s get started! The media buying landscape in iGaming is being quietly, but fundamentally, redefined – what once was a fairly linear process—buy…
Many casino operators are comparing affiliate marketing vs advertising and sometimes cannot decide what pays out better in the long run. Both affiliate marketing and traditional advertising offer their benefits, and today, we will compare them side by side so you can make an informed decision about what suits your business better. Did you know online casinos were set to make around US$36.7 billion in 2024? This shows how important good marketing is in the online gaming world.…
