Performance marketing software – how to choose the right software and what should you look for? As performance-based marketing becomes increasingly popular, we will explain all aspects of performance marketing software and show you how to use it to run Google ad campaigns, email marketing, promote your affiliate links on social media, and more. Marketing performance is considered to be one of the most challenging aspects of marketing. With that being said, more than 50%…
Performance marketing and brand marketing aren’t the same thing, but is brand marketing, compared to performance marketing – falling into oblivion in 2024? Many companies that sell directly to consumers are concerned with performance marketing, putting branding on the back burner in today’s world. However, favoring one technique over the other has serious consequences. Performance Marketing vs Brand Marketing Now, let’s compare performance marketing and brand marketing: AspectPerformance MarketingBrand MarketingObjectiveDrives immediate sales or conversions.Builds brand…
Marketing performance dashboard with data visualization – why do you need it, how do you choose the right one for your business, and will the most expensive one always necessarily be the best one? Let’s find out! In today’s digital world, marketers must approach data with a theoretical strategy as well as an almost artistic sensibility. A variety of marketing dashboards can help with this by offering easy-to-read and visually pleasing views of a variety…
How do business metrics improve day-to-day operational efficiency? The solution is to collect the right data and use it to create and improve company processes. Key performance metrics in business provide guidance for future strategic growth. Your company’s success depends on consistently reporting and evaluating these business metrics. The most obvious and important business metrics for operations managers are total revenue, net profit, profit margin, and loss. However, these are just a few of the…
Enterprise Performance Management (also called EPM) is a term used to define one of a company’s primary management activities. Today, we will look into the key points, benefits, and drawbacks of enterprise performance management software. What is the Enterprise Performance Management Model? EPM is in the process of monitoring and improving business performance across the enterprise. Data from diverse sources, including e-commerce platforms, front-office, and back-office applications, data warehouses, and external data sources, are integrated…
Key Performance Indicator in affiliate marketing can be hard to define, but as the realm of affiliate marketing advances, so should the KPIs you’re focusing on. Learn how to evaluate what’s essential for your business and what you can dismiss. Success in affiliate marketing, like success in life, looks different for everyone. It is key to create an affiliate program that is tailored to your specific requirements rather than those of others. Being transparent on…
Performance management software is developed to enhance business performance by prompting employee performance and productivity, whether in-house or remote affiliate partners. It substitutes a monthly performance re-cap process with real-time performance tracking and statistics, goal setting, KPIs, and feedback. Affiliate performance management software does something that annual reviews can’t do. In this post we will see, what is an effective or best performance management software for affiliate business, what exactly is a performance management cycle,…
According to a Forrester analysis in 2019, a mature program grows twice as quickly as a less mature program and provides a substantial competitive advantage. Table of contentsAlign your expectationsDetermine your primary goals.Identify possible partnersPrimary partnersSecondary partnersPartners in commonLooking for B2B opportunities?Building brand-to-brand partnership campaignsUtilize existing resources.Increase your digital activity.Conclusion Many account managers are now wondering, “What is a mature program?” A mature program harnesses the entire affiliate economy, from traditional affiliate partnerships to aggregators,…
Ever wondered, if performance marketing software can help you optimize your campaigns and ultimately your profits? There is a big chance that as a B2B marketing professional, you focus on results. Also, it would help if you were engaged in performance marketing. Table of contentsWhat is Performance Marketing?Performance marketing examplesHow to maximize your benefit from performance marketing software?Choose a channel that suits your target audienceEnsure a seamless flow in all your communicationsPerformance marketing requires creativityMeasure…
Business performance management (sometimes referred to as “corporate performance management” (CPM) and “enterprise performance management”) is a collection of performance management and analytic processes that enable the management organization’s performance to accomplish one or more pre-determined goals. Gartner reclassified “CPM” as “financial planning and analysis (FP&A)” and “financial close” to reflect two concepts: increasing focus on planning and the creation of a new category of solutions supporting close financial management. What is the significance of…
