Leads don’t just magically convert into deposits. Have you ever wondered how online casinos are able to convert their leads into loyal depositors? What strategies do they use to turn potential players into paying customers? But, here’s a shocker: On average, only 2-4% of casino leads actually convert into deposits. That is, from every one hundred leads, only a few of them will develop into valuable depositors. Thus, what can you do to optimize your…
Every company that deals with customers needs a customer relationship management (CRM) system. This also applies to the gambling industry, especially casinos. A powerful CRM system empowers casino owners and managers, enabling them to track interactions with players, retain more of them, and maximize revenue by tailoring experiences and offers to players’ preferences. But how do you choose the best CRM for your casino? This buying guide will walk you through each step and tell…
Did you know that affiliate marketing contributes to a staggering 15% of all digital media revenue? That number is even more significant within the iGaming sector, underlining the vital role that affiliate marketers play in high-stakes arenas like online casinos. But, how can you tap into this potent vein to increase player acquisition and draw in the whales that every casino covets? Consider this: if a single high-value player can impact your bottom line more…
Affiliates must develop distinct player-oriented promotional methods for different customer segments. Consider this: What causes players to settle for browsing instead of choosing high-stakes bets? Why do certain promotional offers appeal to such limited player numbers? The analysis of player behavior requires complex puzzle-solving skills to transform average affiliate strategies into superior ones. This article examines the multiple types of iGaming players who range from browsing enthusiasts to high-stakes bettors while showing you how to…
Geo-targeting isn’t just for fancy companies with branches all over the world. In the iGaming industry, it’s crucial to know your players, customers and affiliates to ensure a smooth and steady flow of transactions. To succeed as an entrepreneur and casino operator in this busy market, it’s not just about offering the best games or the most attractive bonuses. It’s about smart, strategic marketing – and that’s where geo-targeted affiliate marketing comes in. You can’t…
In recent years, the sports betting industry has exploded in popularity, thanks in part to changes in legal regulations and the growth of online betting platforms. But just how much are betting businesses spending to attract their ever-growing audience? More importantly, are these hefty marketing investments paying off? The Growth of the Betting Industry: A Quick Snapshot Did you know that the global sports betting market is expected to reach $140 billion by 2028, growing…
