Did you know that the online gambling market is on track to exceed $127 billion by 2027? This staggering figure is not just a testament to the industry’s growth but to the transformative power of digital marketing for casinos. With the future of casino marketing unfolding before us, have you ever pondered the potential lying within your digital devices for shaping your gambling experiences? How are sophisticated technologies altering the once static world of casino…
Are you considering adopting native advertising to advertise your business? You’re not alone. According to a new report, native advertising will be one of the most important marketing trends in 2024. Native advertising is becoming more popular with affiliate marketers who want to promote their content, advertise products and services, increase sales, or buy website traffic. Content marketers are increasingly advertising their material through native ad networks to get more people to read it, sign…
Programmatic advertising is still in its infancy despite being around for over a decade, so predicting trends is not always easy. However, today, we will try to make an informed, data-based decision as to whether programmatic ads are worth your while. US advertisers programmatic ad spending budget amounted to $106 billion in 2021, a 41% growth year on year, with eMarketer forecasting that this will rise to $123.2 billion this year. Third-party cookie reduction has…