In the search for new ways to optimize their affiliate marketing, casinos are thinking outside the box in 2024. One of these game-changing methods is server-side tracking (also known as server-to-server, or S2S), which offers reliable services and an improvement in data accuracy while ensuring data protection. However, any other technology has its own challenges. Thus this article will discuss about the merits and demerits of servers side tracking in relation to casino affiliates plus…