{"id":10759,"date":"2025-05-15T19:28:00","date_gmt":"2025-05-15T19:28:00","guid":{"rendered":"https:\/\/www.scaleo.io\/blog\/?p=10759"},"modified":"2026-03-10T11:30:15","modified_gmt":"2026-03-10T11:30:15","slug":"the-ultimate-guide-to-using-performance-metrics-in-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/www.scaleo.io\/blog\/the-ultimate-guide-to-using-performance-metrics-in-affiliate-marketing\/","title":{"rendered":"The Ultimate Guide to Using Performance Metrics in Affiliate Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:22px\">Affiliate marketing is a powerful strategy for generating revenue by promoting other people&#8217;s products or services on your website or blog.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate marketing has moved far beyond slapping banners on a website. Today\u2019s competitive space demands precision, optimization, and a data-driven approach. The backbone of this optimization is <strong><a href=\"https:\/\/www.scaleo.io\/blog\/performance-marketing-software\/\" title=\"Top 15 Performance Marketing Software + Full Buyer&#8217;s Guide\" data-wpil-monitor-id=\"50184\" rel=\"dofollow\" >performance<\/a> metrics<\/strong>\u2014without them, you\u2019re essentially running blind. This guide dives into the key affiliate metrics, how to measure them, and most importantly, how to act on them.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Why Performance Metrics Matter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every affiliate marketer asks the same question: <em>Is my effort actually paying off?<\/em> Performance metrics provide the answer. They reveal not just how many people are clicking your links, but also the quality of that traffic, the efficiency of your funnels, and the profitability of your partnerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metrics help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify high-converting content and channels.<\/li>\n\n\n\n<li>Cut wasted effort on underperforming campaigns.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of guessing which strategy will work, metrics let you invest time and resources where they will generate the highest ROI.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Core Metrics You Need to Track<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the most critical performance metrics in affiliate marketing, along with how to interpret them.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Metric<\/strong><\/th><th><strong>What It Shows<\/strong><\/th><th><strong>Example Calculation<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Clicks<\/strong><\/td><td>How many times visitors clicked affiliate links<\/td><td>1,000 clicks from a blog post<\/td><\/tr><tr><td><strong>Impressions<\/strong><\/td><td>How many times ads or banners were displayed<\/td><td>10,000 banner views<\/td><\/tr><tr><td><strong>CTR (Click-Through Rate)<\/strong><\/td><td>% of impressions that turn into clicks<\/td><td>(200 \u00f7 10,000) \u00d7 100 = 2%<\/td><\/tr><tr><td><strong>Conversion Rate<\/strong><\/td><td>% of clicks that turn into sales\/actions<\/td><td>(20 \u00f7 200) \u00d7 100 = 10%<\/td><\/tr><tr><td><strong>Average Order Value (AOV)<\/strong><\/td><td>Revenue per transaction<\/td><td>$1,000 \u00f7 20 sales = $50<\/td><\/tr><tr><td><strong>EPC (Earnings Per Click)<\/strong><\/td><td>Average commission per click<\/td><td>$400 \u00f7 1,000 clicks = $0.40<\/td><\/tr><tr><td><strong>Revenue<\/strong><\/td><td>Total earnings from commissions<\/td><td>$2,500 in a month<\/td><\/tr><tr><td><strong>ROI<\/strong><\/td><td>Profitability compared to costs<\/td><td>(($2,500\u2013$1,000) \u00f7 $1,000) \u00d7 100 = 150%<\/td><\/tr><tr><td><strong>Bounce Rate<\/strong><\/td><td>% of users leaving after one page<\/td><td>70% bounce = weak engagement<\/td><\/tr><tr><td><strong>Traffic Sources<\/strong><\/td><td>Where your visitors come from<\/td><td>60% organic, 30% social, 10% direct<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-key-performance-metrics-to-track-for-affiliate-marketing\">10 Key Performance Metrics to Track for Affiliate Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let&#8217;s look at the 10 most commonly tracked and evaluated metrics in affiliate marketing programs and business websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Clicks<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is the most basic performance metric, representing the number of times visitors click on your affiliate links. Tracking clicks helps you understand the effectiveness of your marketing efforts and identify popular content or products that resonate with your audience.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f7f7f7\"><strong>Example<\/strong>: Let&#8217;s say you have published a blog post reviewing the top five fitness trackers and included affiliate links for each product. After a month, you analyze the data and find that the affiliate link for Product A has received 150 clicks, while the link for Product B has only received 50 clicks. This indicates that your audience is more interested in Product A, and you can consider creating more content related to that product to capitalize on its popularity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Impressions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Impressions measure the number of times your affiliate ads or banners are displayed on your website. You can optimize your ad placements and formats by analyzing impressions to improve visibility and click-through rates (CTR).<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f7f7f7\"><strong>Example<\/strong>: Imagine that you have placed an affiliate banner ad for a web hosting service on your website&#8217;s sidebar. After a month, the banner ad has been displayed 10,000 times to your visitors. By comparing the number of impressions with the number of clicks, you can evaluate the effectiveness of the banner ad&#8217;s placement and design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Click-Through Rate (CTR)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CTR is the ratio of clicks to impressions, expressed as a percentage. A high CTR indicates that your audience engages with your affiliate content and is more likely to purchase.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f7f7f7\"><strong>Example<\/strong>: Suppose your affiliate banner ad has been displayed 10,000 times (impressions) and received 200 clicks. The CTR would be calculated as (200 \/ 10,000) * 100% = 2%. If you find that the CTR is lower than the industry average, you may consider experimenting with different ad designs or placements to improve engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conversion Rate<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This metric measures the percentage of visitors who complete a desired action, such as purchasing or signing up for a newsletter, after clicking on an affiliate link. Tracking conversion rates helps you understand how effectively your affiliate promotions drive sales.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f7f7f7\"><strong>Example<\/strong>: Let&#8217;s say 200 visitors clicked on your affiliate link for an online course, and 20 of them purchased the course. The conversion rate would be: (20 \/ 200) * 100% = 10%. This helps you understand how effectively your affiliate promotions drive sales and whether you need to adjust your marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Average Order Value (AOV)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AOV is the average amount spent by customers who complete a purchase through your affiliate links. Monitoring AOV helps you determine which products or services generate the highest revenue and optimize your promotions accordingly.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f7f7f7\"><strong>Example<\/strong>: Suppose you promote two affiliate products, Product X and Product Y. Product X generates 10 sales with a total revenue of $500, and Product Y generates 15 sales with a total revenue of $750.&nbsp; The AOV for Product X would be $500 \/ 10 = $50, and the AOV for Product Y would be $750 \/ 15 = $50. Comparing the AOVs, you can determine which products generate higher revenue per sale and adjust your promotions accordingly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Earnings Per Click (EPC)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">EPC is the average commission earned per click on your affiliate links. This metric allows you to compare the profitability of different campaigns, products, or affiliate partners.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f7f7f7\"><strong>Example<\/strong>: Assume you have earned $400 in commission from 1,000 clicks on an affiliate link. The EPC would be $400 \/ 1,000 = $0.40. You can focus on promoting the most profitable options by comparing the EPC of different campaigns, products, or affiliate partners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Revenue<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Revenue is the total amount of money generated from your affiliate marketing efforts. Tracking revenue enables you to evaluate the overall success of your affiliate marketing strategy and measure your ROI.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f7f7f7\"><strong>Example<\/strong>: After a month of promoting various affiliate products, you have earned $2,500 in commission. This revenue helps you evaluate the overall success of your affiliate marketing strategy and measure your ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Return on Investment (ROI)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ROI is the ratio of revenue to expenses, expressed as a percentage. This metric helps you determine the efficiency of your affiliate marketing campaigns and decide whether to scale up, maintain, or discontinue specific strategies.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f7f7f7\"><strong>Example<\/strong>: If you have generated $2,500 in revenue from your affiliate marketing efforts and spent $1,000 on marketing expenses, your ROI would be: (($2,500 &#8211; $1,000) \/ $1,000) * 100% = 150%. This indicates that you have earned $1.50 in revenue for every dollar spent on marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bounce Rate<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bounce rate is the percentage of visitors who leave your website after viewing only one page, without clicking on any affiliate links. A high bounce rate may indicate that your content is not engaging or relevant to your audience.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f7f7f7\"><strong>Example<\/strong>: If your website&#8217;s bounce rate is 70%, this means 70% of visitors leave after viewing only one page without clicking on any affiliate links. This could indicate that your content is not engaging or relevant to your audience, and you may need to improve your content strategy to keep visitors on your site longer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Traffic Sources<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Monitoring traffic sources helps you understand where your visitors are coming from and identify the channels that drive the most traffic and conversions.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f7f7f7\"><strong>Example<\/strong>: After analyzing your website&#8217;s traffic sources, you find that 60% of your visitors come from organic search, 30% from social media, and 10% from direct<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-measuring-traffic-metrics-to-optimize-your-affiliate-marketing\">Measuring Traffic Metrics Effectively<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traffic isn\u2019t just about volume\u2014it\u2019s about intent and quality. Tools like Google Analytics and <a class=\"wpil_keyword_link\" href=\"https:\/\/www.scaleo.io\/blog\/best-25-free-affiliate-tracking-software\/\" title=\"25 Free &amp; Affordable Affiliate Tracking Software Worth Using (2025 Update)\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"50179\" rel=\"dofollow\" >affiliate tracking<\/a> platforms allow you to measure page views, session duration, and audience demographics. A visitor who spends three minutes reading your in-depth product review is far more valuable than one who bounces in 10 seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at demographic data (age, gender, device, location) helps you adjust messaging. For instance, if 70% of conversions come from mobile users, your landing pages must load fast and be mobile-optimized.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Analyzing Referral Sources<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not all traffic sources are created equal. Organic search might deliver high-intent buyers, while social media might bring awareness-stage visitors. By segmenting referral data, you can see where to focus your budget.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Source<\/strong><\/th><th><strong>Traffic %<\/strong><\/th><th><strong>Conversion Rate<\/strong><\/th><th><strong>Revenue Share<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Organic Search<\/td><td>60%<\/td><td>8%<\/td><td>$1,500<\/td><\/tr><tr><td>Social Media<\/td><td>30%<\/td><td>3%<\/td><td>$600<\/td><\/tr><tr><td>Direct Traffic<\/td><td>10%<\/td><td>12%<\/td><td>$400<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If social sends a lot of people but revenue lags, you either need better retargeting or to shift energy into SEO where conversions are stronger.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f4f7fb\">Want the simplest way to handle all this data without drowning in spreadsheets? Platforms like <strong>Scaleo<\/strong> track 30+ data points in real-time, giving you actionable insights that fuel smarter campaigns.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-midnight-gradient-background has-background wp-element-button\" href=\"https:\/\/www.scaleo.io\/pricing\" style=\"border-radius:5px\" rel=\"dofollow\" >TRY Scaleo Today or schedule a demo call<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Conversion Tracking and ROI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clicks mean nothing without conversions. Setting up conversion tracking (via pixels, affiliate dashboards, or analytics) is crucial to measure performance beyond vanity numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To effectively track conversions and sales in your affiliate marketing campaigns, you need to set up <a title=\"conversion tracking\" data-wpil-monitor-id=\"20337\" href=\"https:\/\/www.scaleo.io\/blog\/best-conversion-tracking-software-tools\/\" rel=\"dofollow\" >conversion tracking<\/a> in your web analytics tool. This usually involves adding a tracking code or pixel to your website, which will trigger when a visitor completes a desired action, such as making a purchase or signing up for a newsletter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By <a href=\"https:\/\/www.scaleo.io\/blog\/best-conversion-tracking-software-tools-2022\/\" title=\"tracking conversions\" data-wpil-monitor-id=\"47920\" rel=\"dofollow\" >tracking conversions<\/a> and sales, you can calculate your ROI and evaluate the success of your affiliate marketing strategy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To <a href=\"https:\/\/www.scaleo.io\/blog\/affiliate-program-roi-calculator-online-tool\/\" title=\"calculate ROI\" data-wpil-monitor-id=\"27666\" rel=\"dofollow\" >calculate ROI<\/a>, use the following formula:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ROI = (Revenue &#8211; Expenses) \/ Expenses * 100%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you generated $10,000 in revenue and spent $2,000 on marketing expenses, your ROI would be:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ROI = ($10,000 &#8211; $2,000) \/ $2,000 * 100% = 400%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means that you generated four dollars in revenue for every dollar spent on marketing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Using Metrics to Improve Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Collecting numbers is easy; acting on them is where the real growth happens.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize content quality<\/strong>: If CTR is low, headlines and CTAs may need work.<\/li>\n\n\n\n<li><strong>Experiment with placement<\/strong>: Move banners or links into content where engagement is higher.<\/li>\n\n\n\n<li><strong>Double down on winners<\/strong>: If one product consistently drives EPC above average, build more content around it.<\/li>\n\n\n\n<li><strong>Segment audiences<\/strong>: Use demographic data to personalize campaigns.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The most successful affiliates don\u2019t just look at metrics once\u2014they constantly test, iterate, and refine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-performance-metrics-to-improve-your-affiliate-marketing-strategy\">Using Performance Metrics to Improve Your Affiliate Marketing Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have collected and analyzed your performance metrics, you can use this data to optimize your affiliate marketing strategy and maximize your ROI. Here are some actionable steps to improve your performance based on your metrics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Optimize your content<\/strong>: If your click-through rates or conversion rates are low, consider improving your content quality or targeting more relevant affiliate products to better engage your audience.<\/li>\n\n\n\n<li><strong>Adjust ad placements and formats<\/strong>: If your impressions and CTR are low, experiment with different ad placements and formats to increase visibility and engagement.<\/li>\n\n\n\n<li><strong>Segment your audience<\/strong>: Use demographic data to create targeted campaigns for specific audience segments, increasing the likelihood of conversions.<\/li>\n\n\n\n<li><strong>Focus on high-performing channels<\/strong>: Allocate more resources to the referral sources that generate the most traffic and conversions, and consider scaling back or discontinuing less effective channels.<\/li>\n\n\n\n<li><strong>Test and iterate<\/strong>: Continuously test different strategies, creatives, and promotions to identify what works best for your audience and optimize your affiliate marketing performance.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Performance metrics are crucial for the success of your affiliate marketing campaigns. Tracking and analyzing these metrics can optimize your strategy, improve your earnings, and grow your business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use this ultimate guide to help you navigate the world of performance metrics and make data-driven decisions to maximize your ROI in affiliate marketing. Remember, the key to success is continuous improvement and adaptation based on the insights you gain from your performance metrics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking for affiliate software that tracks all the metrics discussed in this article and many, many, many more? Try <strong><a href=\"https:\/\/www.scaleo.io\" rel=\"dofollow\" >Scaleo<\/a><\/strong>! Scaleo analyzes 30 data points simultaneously and allows you to make data-driven decisions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.scaleo.io\" rel=\"dofollow\" ><img loading=\"lazy\" decoding=\"async\" width=\"1801\" height=\"943\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/affiliate-reporting-software-scaleo.png\" alt=\"Scaleo -\" class=\"wp-image-6501\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/affiliate-reporting-software-scaleo.png 1801w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/affiliate-reporting-software-scaleo-300x157.png 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/affiliate-reporting-software-scaleo-1024x536.png 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/affiliate-reporting-software-scaleo-768x402.png 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/affiliate-reporting-software-scaleo-1536x804.png 1536w\" sizes=\"auto, (max-width: 1801px) 100vw, 1801px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing is a powerful strategy for generating revenue by promoting other people&#8217;s products or services on your website or blog.\u00a0 Affiliate marketing has moved far beyond slapping banners on a website. Today\u2019s competitive space demands precision, optimization, and a data-driven approach. The backbone of this optimization is performance metrics\u2014without them, you\u2019re essentially running blind.<\/p>\n","protected":false},"author":2,"featured_media":13098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[25,17,708,408],"class_list":["post-10759","post","type-post","status-publish","format-standard","has-post-thumbnail","category-affiliate-marketing-tutorials","tag-affiliate-program","tag-affiliate-business","tag-campaign-optimization","tag-data-driven-decisions"],"_links":{"self":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/10759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/comments?post=10759"}],"version-history":[{"count":36,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/10759\/revisions"}],"predecessor-version":[{"id":185720,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/10759\/revisions\/185720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/media\/13098"}],"wp:attachment":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/media?parent=10759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/categories?post=10759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/tags?post=10759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}