{"id":1160,"date":"2023-02-10T10:59:33","date_gmt":"2023-02-10T08:59:33","guid":{"rendered":"https:\/\/www.scaleo.io\/blog\/?p=1160"},"modified":"2026-03-10T11:40:39","modified_gmt":"2026-03-10T11:40:39","slug":"7-tips-to-increase-your-affiliate-conversion-with-subids","status":"publish","type":"post","link":"https:\/\/www.scaleo.io\/blog\/7-tips-to-increase-your-affiliate-conversion-with-subids\/","title":{"rendered":"7 Tips To Increase Your Affiliate Conversion With SubIDs"},"content":{"rendered":"\n

SubIDs can help increase sales in the affiliate marketing business. How? As an affiliate, you may miss relevant information about visitors leaving your website via an affiliate link. Using SubIDs<\/a> can help you eliminate underperforming paid traffic<\/a> sources and increase conversions for top-performing affiliate offers. Let’s see how you can do it, in a few easy steps!<\/p>\n\n\n\n

What is an Affiliate SubID?<\/h2>\n\n\n\n

A SubID is an additional parameter that can be specified for affiliate links. It functions similarly to a special tag in that it helps track how many clicks and activities visitors have performed after following a particular link or clicking on a particular ad.<\/p>\n\n\n\n

If your visitors leave through affiliate links and you cannot track them, it’s a shame. You may have a high bounce rate but no clue where your traffic is going or which offer has actually converted.<\/p>\n\n\n\n

Which visitor actually buys something from the advertiser, and what does he buy? <\/p>\n\n\n\n

With SubID tracking, you can quickly learn more about your visitors and their shopping habits. <\/p>\n\n\n\n

This also allows you to increase the conversion rate of your existing visitors. How does that work? Read on to find out!<\/p>\n\n\n\n

Tip 1. Set up SubIDs right away! <\/h2>\n\n\n\n

All major affiliate network now supports SubIDs, so let’s have a look at a few affiliate ID examples.<\/p>\n\n\n

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\"Tips
Image Source: linksynergy.com<\/figcaption><\/figure>\n<\/div>\n\n\n

In general, they all work the same way: you add a variable to the affiliate tracking<\/em> link. <\/p>\n\n\n\n

Afterwards, you can create reports for that specific link. This way, you can see how many clicks, leads, and sales came from that specific link. You can learn from this data and make improvements to your website based on that information.<\/p>\n\n\n\n

Tip 2. Maintain an easy structure<\/h2>\n\n\n\n

Do you have multiple outbound links on your website? <\/p>\n\n\n\n

In that case, it would be useful to provide them all (separately) with SubIDs. This will allow you to see and maintain a certain structure and gain better insight. <\/p>\n\n\n\n

If you use positions in your SubIDs – for example, to measure banner positions or placements of your links – I recommend that you always use the same designations. <\/p>\n\n\n\n

\"Tips
Photo from Admitad.com<\/figcaption><\/figure>\n\n\n\n

That way, when you analyze your affiliate report, you always know which banner and on what position exactly was clicked.<\/p>\n\n\n\n