{"id":1573,"date":"2024-10-02T22:58:00","date_gmt":"2024-10-02T22:58:00","guid":{"rendered":"https:\/\/www.scaleo.io\/blog\/?p=1573"},"modified":"2026-03-10T07:10:46","modified_gmt":"2026-03-10T07:10:46","slug":"how-does-scaleos-anti-fraud-logic-works","status":"publish","type":"post","link":"https:\/\/www.scaleo.io\/blog\/how-does-scaleos-anti-fraud-logic-works\/","title":{"rendered":"How Does Scaleo&#8217;s Anti-Fraud Logic Work?"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Affiliate fraud is a big business, so preventing affiliate fraud is also a big business. But who can provide the right tools to fight this fraud?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With ever-increasing revenues, digital advertising attracts not only start-ups, small and large businesses, but also a large number of fraudsters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.scaleo.io\" rel=\"dofollow\" ><img loading=\"lazy\" decoding=\"async\" width=\"1801\" height=\"942\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-secure-banner.png\" alt=\"Scaleo - affiliate markting without cookie stuffing guaranteed\" class=\"wp-image-6504\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-secure-banner.png 1801w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-secure-banner-300x157.png 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-secure-banner-1024x536.png 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-secure-banner-768x402.png 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-secure-banner-1536x803.png 1536w\" sizes=\"auto, (max-width: 1801px) 100vw, 1801px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How Does Scaleo&#8217;s Anti-Fraud Logic Work?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1130\" height=\"2024\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/10\/How-Does-Scaleo-Anti-Fraud-Logic-Work-What-is-Bot-Traffic-1130x2024.webp\" alt=\"scaleo anti fraud engine - hoe to stop bot traffic\" class=\"wp-image-128927\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/10\/How-Does-Scaleo-Anti-Fraud-Logic-Work-What-is-Bot-Traffic-1130x2024.webp 1130w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/10\/How-Does-Scaleo-Anti-Fraud-Logic-Work-What-is-Bot-Traffic-857x1536.webp 857w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/10\/How-Does-Scaleo-Anti-Fraud-Logic-Work-What-is-Bot-Traffic-768x1376.webp 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/10\/How-Does-Scaleo-Anti-Fraud-Logic-Work-What-is-Bot-Traffic-1143x2048.webp 1143w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/10\/How-Does-Scaleo-Anti-Fraud-Logic-Work-What-is-Bot-Traffic-scaled.webp 1429w\" sizes=\"auto, (max-width: 1130px) 100vw, 1130px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a breakdown of <strong>Scaleo\u2019s Anti\u2011Fraud Logic\u2122<\/strong>\u2014how it works, what it analyzes, and how it protects your affiliate programs in real-time:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\udde0 Core Mechanics &amp; Data Points<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Scaleo analyzes each transaction against around <strong>40 internal and global blacklists<\/strong> using data such as: IP address, ISP, device type, browser, operating system, traffic source, HTTP referrer, cookies, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This rich dataset is run through proprietary algorithms that return a fraud-risk score expressed as a percentage\u2014from 0% (low risk) to 100\u202f% (very high risk).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udea6 Real-Time Detection &amp; Blocking<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scaleo flags suspicious traffic on the spot, blocking known bad sources like <strong>VPNs, proxies, bots<\/strong>, and other obfuscation techniques.<\/li>\n\n\n\n<li>You can auto-reject conversions from <strong>duplicate IPs<\/strong> by setting \u201cUnique IP only\u201d in postback rules. Only conversions with unique IPs get approved automatically\u2014a smart shield against click farms or <a href=\"https:\/\/www.scaleo.io\/blog\/how-does-scaleos-anti-fraud-logic-works\" data-type=\"link\" data-id=\"https:\/\/www.scaleo.io\/blog\/how-does-scaleos-anti-fraud-logic-works\" rel=\"dofollow\" >recycled traffic<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcca Granular Filtering &amp; Campaign Insights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can slice traffic data by combinations of parameters\u2014language vs IP geo, device vs referer, click-to-conversion ratios\u2014and spot skewed patterns. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Many impressions but few conversions.<\/li>\n\n\n\n<li>Language mismatch (e.g. browser set to Vietnamese but IP is US-based).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These are red flags detected automatically or through filters in the UI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Admins or managers can then decide whether to block specific affiliates or traffic sources based on these analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 Why It\u2019s Effective?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Built on <strong>10+ years of web analytics data<\/strong>, Scaleo has developed what it calls one of the industry\u2019s largest fraud detection datasets\u2014and claims ~99.9\u202f% accuracy across known attack vectors.<\/li>\n\n\n\n<li>It works right inside all plans\u2014no need for third-party tools (and avoids extra integration complexity and costs).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\udde9 Additional Protections &amp; Integrations<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>VPN, proxy, ISP and IP\/country checks<\/strong>, bot blocking\u2014Scaleo\u2019s engine weeds out masked or spoofed traffic in real time.<\/li>\n\n\n\n<li>Deep campaign reporting (30+ data points), GDPR support, device fingerprinting, and AI-infused behavior detection help you adapt to evolving fraud schemes.<\/li>\n\n\n\n<li>Works seamlessly with platforms like Shopify, WooCommerce, Magento, BigCommerce, Wix, Tilda, etc.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udccb Quick Summary Table<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Feature<\/th><th>Description<\/th><\/tr><\/thead><tbody><tr><td><strong>Data Points Analyzed<\/strong><\/td><td>IP, ISP, device, OS, traffic source, cookies, referrers &amp; more (~40 variables)<\/td><\/tr><tr><td><strong>Scoring System<\/strong><\/td><td>Fraud-risk percentage (0\u2013100\u202f%)<\/td><\/tr><tr><td><strong>Real-Time Blocking<\/strong><\/td><td>VPNs, bots, proxy traffic, duplicate IPs<\/td><\/tr><tr><td><strong>Granular Filtering<\/strong><\/td><td>Language vs geo, click vs conversions, device\/referrer breakdown<\/td><\/tr><tr><td><strong>Admin Controls<\/strong><\/td><td>Manual or rule-based blocking decisions<\/td><\/tr><tr><td><strong>Accuracy &amp; Legacy<\/strong><\/td><td>Built on 10+ years of data; ~99.9\u202f% claimed accuracy<\/td><\/tr><tr><td><strong>Integration Ease<\/strong><\/td><td>Built in; no extra cost or external tools needed<\/td><\/tr><tr><td><strong>Platform Support<\/strong><\/td><td>Shopify, WooCommerce, Wix, Magento, <a href=\"https:\/\/www.scaleo.io\/blog\/affiliate-marketing-software-for-bigcommerce\/\" title=\"BigCommerce\" data-wpil-monitor-id=\"30389\" rel=\"dofollow\" >BigCommerce<\/a>, Tilda, and others<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to see it in action or need help adjusting the rules for your niche (especially iGaming), I can guide you through setup and tuning too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"360\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/crypto-hackers-getting-more-sophisticated-as-exchanges-amp-up-security.jpg\" alt=\"-\" class=\"wp-image-1579\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/crypto-hackers-getting-more-sophisticated-as-exchanges-amp-up-security.jpg 730w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/crypto-hackers-getting-more-sophisticated-as-exchanges-amp-up-security-300x148.jpg 300w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">All of these parties are interested in making profits. The main difference is the approach. Dishonest affiliates use inadmissible methods to mislead commissions and scam money marketers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, while doing business online, you can&#8217;t avoid fraud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, <a href=\"https:\/\/www.scaleo.io\/blog\/how-to-prevent-click-fraud-in-affiliate-marketing\/\" rel=\"dofollow\" >you can prevent it<\/a>.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/www.scaleo.io\/themes\/scaleo\/assets\/images\/affiliate@3x.png\" alt=\"https:\/\/www.scaleo.io\/themes\/scaleo\/assets\/images\/affiliate@3x.png\" style=\"width:180px;height:auto\" title=\"-\"><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Thanks to 10 years of experience in the web analytics industry,&nbsp;<a target=\"_blank\" href=\"https:\/\/www.scaleo.io\" rel=\"dofollow noreferrer noopener\">Scaleo<\/a>&nbsp;was able to put together one of the largest databases on the internet that checks every incoming affiliate visitor against 40 different data points.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While no one can guarantee 100% fraud-free and <a href=\"https:\/\/www.scaleo.io\/blog\/starting-an-affiliate-network-where-to-get-quality-traffic\/\" rel=\"dofollow\" >high-quality traffic<\/a>, there are plenty of ways to at least flag and potentially eliminate it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anti-Fraud Logic not only flags suspicious traffic in real-time but also allows you to block it based on the user&#8217;s geo-location, device, or IP address.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is particularly beneficial for <a href=\"https:\/\/www.scaleo.io\/blog\/selling-through-affiliate-network-vs-running-your-own-affiliate-program\/\" rel=\"dofollow\" >affiliate network<\/a> administrators. Anti-Fraud Logic&#8217;s algorithm allows them to see their affiliate&#8217;s activity in real-time and will display <a href=\"https:\/\/www.scaleo.io\/blog\/how-to-detect-and-prevent-affiliate-partners-from-creating-multiple-accounts\/\" title=\"How To Detect and Prevent Affiliate Partners from Creating Multiple Accounts?\" rel=\"dofollow\" >bad traffic<\/a> sources in percentage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why having Anti-Fraud Logic in-build in the&nbsp;affiliate marketing software&nbsp;is important?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.scaleo.io\" rel=\"dofollow\" ><img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"496\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/12\/scaleo-fraud-detection-and-preventio.png\" alt=\"-\" class=\"wp-image-15219\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/12\/scaleo-fraud-detection-and-preventio.png 926w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/12\/scaleo-fraud-detection-and-preventio-500x268.png 500w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/12\/scaleo-fraud-detection-and-preventio-768x411.png 768w\" sizes=\"auto, (max-width: 926px) 100vw, 926px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/www.scaleo.io\" data-type=\"link\" data-id=\"https:\/\/www.scaleo.io\" rel=\"dofollow\" >Scaleo.io<\/a> Anti Fraud Logic<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Previously, it was sufficient to follow the basic precautions of running an online business to keep your advertising campaigns safe.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actions such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Careful validation of new affiliates,&nbsp;<\/li>\n\n\n\n<li>Monitoring campaign data and growth metrics,&nbsp;<\/li>\n\n\n\n<li>Referring sites and URLs,&nbsp;<\/li>\n\n\n\n<li>Tracking of IP addresses,&nbsp;<\/li>\n\n\n\n<li>Monitoring of sub-affiliate networks,&nbsp;<\/li>\n\n\n\n<li>Updating program terms and conditions,&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">They were considered sufficient to prevent fraud.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/How-Does-Scaleos-Anti-Fraud-Logic-Works-1024x683.jpg\" alt=\"-\" class=\"wp-image-1580\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/How-Does-Scaleos-Anti-Fraud-Logic-Works-1024x683.jpg 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/How-Does-Scaleos-Anti-Fraud-Logic-Works-300x200.jpg 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/How-Does-Scaleos-Anti-Fraud-Logic-Works-768x512.jpg 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/How-Does-Scaleos-Anti-Fraud-Logic-Works-1536x1024.jpg 1536w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/How-Does-Scaleos-Anti-Fraud-Logic-Works-270x180.jpg 270w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/How-Does-Scaleos-Anti-Fraud-Logic-Works-770x515.jpg 770w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Things are no longer this simple in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once in a while, you can recognize and tackle suspicious affiliates, but the chance of you missing something is relatively high when it comes to fraud.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By following the above (general) recommendations, you are only minimizing the risks of fraud but not eliminating it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what measures can you, as an affiliate marketer, undertake to <a href=\"https:\/\/www.scaleo.io\/blog\/how-to-protect-your-affiliate-website-against-security-threats\/\" rel=\"dofollow\" >protect yourself from fraudsters<\/a> and consequent losses?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First of all, it depends on the technology you use to <a href=\"https:\/\/www.scaleo.io\/blog\/step-by-step-guide-to-tracking-your-ad-campaigns-for-maximum-impact\/\" title=\"Step-by-Step Guide to Tracking Your Ad Campaigns for Maximum Impact\" rel=\"dofollow\" >track your ad campaigns<\/a>. If you are using Scaleo&#8217;s <a href=\"https:\/\/www.scaleo.io\" rel=\"dofollow\" >affiliate marketing software<\/a>, you have nothing to worry about because Anti-Fraud Logic is inbuilt and included FREE in all our plans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you run an in-house <a class=\"wpil_keyword_link\" href=\"https:\/\/www.scaleo.io\/blog\/best-25-free-affiliate-tracking-software\/\" title=\"affiliate tracking\" data-wpil-keyword-link=\"linked\" rel=\"dofollow\" >affiliate tracking<\/a> platform, you most likely will need to purchase a third-party fraud prevention tool. Not only will it cost you a lot of extra money, but you will also lose the point of running an in-house script on your server since you will be integrating it with a third-party tool.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, let&#8217;s look at the solutions provided by <strong>Scaleo&#8217;s Anti-Fraud Logic<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are the solutions that you can use right away.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-traffic-fraud-prevention\">Traffic fraud prevention&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traffic fraud prevention is a tool that reduces fraudulent traffic by filtering VPN, unmarked traffic from proxies, <a href=\"https:\/\/www.scaleo.io\/blog\/what-is-bot-traffic-and-how-to-filter-it-out\/\" title=\"What is Bot Traffic and How to Filter it Out?\" data-wpil-monitor-id=\"78201\" rel=\"dofollow\" >bot traffic<\/a>, etc. Scaleo detects fraud in real-time traffic and can allow you to prevent this kind of traffic from reaching the destination website.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These measures increase the CR of advertising campaigns, and advertisers get <a href=\"https:\/\/www.scaleo.io\/blog\/starting-an-affiliate-network-where-to-find-good-offers\/\" rel=\"dofollow\" >higher-quality traffic to their offers<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1552\" height=\"684\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-02-Scaleo-Demo2.png\" alt=\"-\" class=\"wp-image-1575\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-02-Scaleo-Demo2.png 1552w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-02-Scaleo-Demo2-300x132.png 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-02-Scaleo-Demo2-1024x451.png 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-02-Scaleo-Demo2-768x338.png 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-02-Scaleo-Demo2-1536x677.png 1536w\" sizes=\"auto, (max-width: 1552px) 100vw, 1552px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rejection-of-duplicates-of-ip\">Rejection of duplicates of IP<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Duplicate IP conversion is a clear sign that you are most likely to work with low-quality or fraudulent traffic. In the tracking platform, during the setup phase of the offer, you can reduce the probability of low-quality traffic by choosing &#8220;Unique IP only&#8221; in the <a href=\"https:\/\/www.scaleo.io\/blog\/affiliate-marketing-postback-url-tracking\/\" rel=\"dofollow\" >postback URL<\/a> section.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only conversions with a unique IP will be approved this way automatically.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fraud-detection\">Fraud Detection<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Scaleo&#8217;s <a href=\"https:\/\/www.scaleo.io\/blog\/affiliate-marketing-software-networks\/\" rel=\"dofollow\" >affiliate marketing platform<\/a> includes comprehensive statistics and data-slices broken down by user network, user agent, OS, browser language, as well as statistics on views, clicks, conversions, and payouts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2253\" height=\"1164\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-02-Scaleo-Demo3.png\" alt=\"-\" class=\"wp-image-1576\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-02-Scaleo-Demo3.png 2253w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-02-Scaleo-Demo3-300x155.png 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-02-Scaleo-Demo3-1024x529.png 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-02-Scaleo-Demo3-768x397.png 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-02-Scaleo-Demo3-1536x794.png 1536w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-02-Scaleo-Demo3-2048x1058.png 2048w\" sizes=\"auto, (max-width: 2253px) 100vw, 2253px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This allows you to have a very detailed view and filter incoming traffic based on many different factors or a combination of factors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also helps to identify and block fraudulent trends in conversions. For example, if you see that the browser&#8217;s language is Vietnamese, but the IP shows a US conversion. Or you can recognize a high number of impressions with only a few conversions or with no conversions at all.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are the first signs of fraud that you can automatically block. But why do it manually when we already have a great automatic tool to handle it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/www.scaleo.io\" rel=\"dofollow\" >Scaleo<\/a>, we are very much into&nbsp;<strong>business automation<\/strong>&nbsp;because this is what ultimately allows you to enjoy passive income.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-will-anti-fraud-logic-keep-your-business-safe\">How will Anti-Fraud Logic keep your business safe?<\/h2>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/www.scaleo.io\/themes\/scaleo\/assets\/images\/advertiser@3x.png\" alt=\"https:\/\/www.scaleo.io\/themes\/scaleo\/assets\/images\/advertiser@3x.png\" style=\"width:227px;height:auto\" title=\"-\"><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Thanks to having a 99,9% accuracy rate, we are proud of creating a truly great tool that helps network administrators identify bad traffic sources in real-time and deal with them as they come. This will eliminate a great deal of manual work and, of course, a great deal of bad clicks. As a business owner, you will be able to deal away with bad affiliates and prevent overdrafts because of the high volume of bad clicks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-curious-to-see-how-anti-fraud-logic-works-in-real-time\"><strong>Curious to see how Anti-Fraud Logic works in real-time? <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sign up for a <a href=\"https:\/\/www.scaleo.io\/pricing\" rel=\"dofollow\" >14-days free trial<\/a> and get instant access to our award-winning affiliate marketing software (no credit card required!).<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.scaleo.io\" rel=\"dofollow\" ><img loading=\"lazy\" decoding=\"async\" width=\"1801\" height=\"942\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-secure-banner.png\" alt=\"Scaleo - affiliate markting without cookie stuffing guaranteed\" class=\"wp-image-6504\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-secure-banner.png 1801w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-secure-banner-300x157.png 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-secure-banner-1024x536.png 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-secure-banner-768x402.png 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-secure-banner-1536x803.png 1536w\" sizes=\"auto, (max-width: 1801px) 100vw, 1801px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Affiliate fraud is a big business, so preventing affiliate fraud is also a big business. But who can provide the right tools to fight this fraud? With ever-increasing revenues, digital advertising attracts not only start-ups, small and large businesses, but also a large number of fraudsters. How Does Scaleo&#8217;s Anti-Fraud Logic Work? Here\u2019s a breakdown<\/p>\n","protected":false},"author":2,"featured_media":1578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[14,18],"class_list":["post-1573","post","type-post","status-publish","format-standard","has-post-thumbnail","category-scaleo-news","tag-affiliate-marketing","tag-how-tos"],"_links":{"self":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/1573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/comments?post=1573"}],"version-history":[{"count":14,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/1573\/revisions"}],"predecessor-version":[{"id":185398,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/1573\/revisions\/185398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/media\/1578"}],"wp:attachment":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/media?parent=1573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/categories?post=1573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/tags?post=1573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}