{"id":19824,"date":"2024-11-24T10:30:46","date_gmt":"2024-11-24T10:30:46","guid":{"rendered":"https:\/\/www.scaleo.io\/blog\/?p=19824"},"modified":"2026-03-10T12:10:30","modified_gmt":"2026-03-10T12:10:30","slug":"mobile-attribution-for-gaming-why-its-the-mvp-you-didnt-know-you-needed","status":"publish","type":"post","link":"https:\/\/www.scaleo.io\/blog\/mobile-attribution-for-gaming-why-its-the-mvp-you-didnt-know-you-needed\/","title":{"rendered":"Mobile Attribution for Gaming: Why It\u2019s the MVP You Didn\u2019t Know You Needed"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mobile attribution. Sounds like tech jargon, right? But if you\u2019re hustling in the mobile gaming space, it\u2019s the secret key to figuring out what\u2019s actually working in your marketing. You know that feeling when you drop a ton of cash on ads, and then you\u2019re like, \u201cDid that do anything, or was I just burning money?\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.scaleo.io\/igaming\" rel=\"dofollow\" ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1340\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/01\/scaleo-affiliate-software-for-gambling-industry-scaled.jpg\" alt=\"cyber security in igaming partner business\" class=\"wp-image-8619\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/01\/scaleo-affiliate-software-for-gambling-industry-scaled.jpg 2560w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/01\/scaleo-affiliate-software-for-gambling-industry-300x157.jpg 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/01\/scaleo-affiliate-software-for-gambling-industry-1024x536.jpg 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/01\/scaleo-affiliate-software-for-gambling-industry-768x402.jpg 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/01\/scaleo-affiliate-software-for-gambling-industry-1536x804.jpg 1536w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/01\/scaleo-affiliate-software-for-gambling-industry-2048x1072.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> Well, mobile attribution\u2019s here to take the guesswork out of the picture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s break it down. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile attribution is like the detective work behind your game\u2019s success story. It\u2019s what lets you connect the dots between your marketing and that beautiful \u201cka-ching\u201d moment when a player buys an in-game sword or a bundle of gems. Without it, you\u2019re just throwing darts in the dark and hoping for the best. And hope ain\u2019t much of a business strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Mobile Attribution is Non-Negotiable<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile is where gaming lives. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2023 alone, mobile gaming raked in a staggering $100 billion in revenue. Yup, that\u2019s with a big ol\u2019 \u201cB.\u201d But here\u2019s the real kicker\u2014tracking those players across platforms and figuring out what they\u2019re doing isn\u2019t exactly a walk in the park. It\u2019s more like trying to find your way through a haunted house with no flashlight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enter mobile attribution. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the magic that lets you trace the entire player journey\u2014from the second they see an ad to that glorious in-app purchase. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And without it? You\u2019re essentially in the dark, trying to figure out why your ad spend\u2019s getting torched faster than a player spamming their fireball attack.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How It All Comes Together<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine this: A gamer\u2019s scrolling through TikTok, spots your game, taps on the ad, installs it, and a few days later\u2014bam\u2014they\u2019re dropping cash on some shiny in-game items. Mobile attribution is like the invisible thread that weaves all those actions together into one complete story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how it works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Click Happens<\/strong>: Player taps on the ad.<\/li>\n\n\n\n<li><strong>Tracker Dropped<\/strong>: A little digital footprint (think Hansel &amp; Gretel breadcrumbs).<\/li>\n\n\n\n<li><strong>Install &amp; Play<\/strong>: They\u2019re in.<\/li>\n\n\n\n<li><strong>Data Connects<\/strong>: You know exactly which ad brought them in and when they\u2019re throwing down cash.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This insight is gold because now you can tweak your campaigns, pump money into what works, and kill off whatever\u2019s wasting your cash. Real-time tracking? It\u2019s like seeing where every dollar goes\u2014no more waste.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Bigger Picture: Mapping the Player Journey<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s not pretend the player journey is some straight line from \u201cad-click\u201d to \u201cpurchase.\u201d That\u2019s a fairy tale. Reality? It\u2019s more like a spaghetti maze of YouTube trailers, Twitch streams, Reddit threads, and finally, maybe, a purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile attribution lets you chart that whole wild ride. Did they see a sponsored video that made them think, \u201cHey, this looks fun\u201d? Or was it a killer review on a forum that sealed the deal? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every click, every view\u2014you\u2019ve got it covered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Touchpoints You Need to Track<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Touchpoint<\/th><th>Example \ud83d\udca1<\/th><th>Insight \ud83d\udcae<\/th><\/tr><tr><td><strong>Twitch<\/strong><\/td><td>Streamer mention<\/td><td>Spike in downloads? Hell yes.<\/td><\/tr><tr><td><strong>Reddit<\/strong><\/td><td>User posts glowing review<\/td><td>Engagement boost<\/td><\/tr><tr><td><strong>YouTube<\/strong><\/td><td>Trailer drop<\/td><td>Big bump in awareness<\/td><\/tr><tr><td><strong>Push Notifications<\/strong><\/td><td>In-app ping<\/td><td>Triggered a purchase? You betcha<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Secret Weapon: Multi-Touch Attribution<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, let\u2019s get real\u2014gamers are bouncing around everywhere. One minute they\u2019re scrolling TikTok, then Facebook, then maybe finally tapping that install button because of a YouTube review. Multi-touch attribution doesn\u2019t just give credit to the last click\u2014it gives love to every piece of the puzzle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every step of the way counts, just like every character in your RPG party pulling their weight. No one likes that lazy character that just stands in the background doing nothing\u2014and with multi-touch, every ad, promo, and mention gets its rightful credit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83c\udf93 Here&#8217;s Why Multi-Touch Attribution Matters<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Single-Touch Attribution \ud83e\udd85<\/td><td>Multi-Touch Attribution \ud83d\ude80<\/td><\/tr><tr><td>Credits only the final step<\/td><td>Credits every touchpoint leading to install<\/td><\/tr><tr><td>Doesn\u2019t tell the full story<\/td><td>Complete transparency<\/td><\/tr><tr><td>Misses influencer impact<\/td><td>Values all influences equally<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits That Matter<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">So why go through the trouble of setting this up? Let\u2019s skip the theory and get real:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Benefits of Mobile Attribution<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Feature<\/td><td>Why You Need It in Gaming \ud83d\udc7e<\/td><\/tr><tr><td><strong>Cross-channel tracking<\/strong><\/td><td>See where players are\u2014apps, websites, everywhere.<\/td><\/tr><tr><td><strong>Real-time insights<\/strong><\/td><td>Know if an ad\u2019s crushing it, or just taking up space.<\/td><\/tr><tr><td><strong>Maximize ROI<\/strong><\/td><td>Invest in what works. Trash the rest.<\/td><\/tr><tr><td><strong>Optimize Player Experience<\/strong><\/td><td>Data tells you where they\u2019re getting stuck or why they\u2019re bouncing.<\/td><\/tr><tr><td><strong>Deeper Insights<\/strong><\/td><td>Attract loyal players, not just those who vanish overnight.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Challenges<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not all smooth sailing. Privacy rules are coming in hard and fast. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple\u2019s ATT and Google\u2019s third-party cookie crackdown? It\u2019s making tracking tougher than ever. Then there\u2019s data fragmentation\u2014players are scattered across different devices and platforms, and putting all that together is no joke.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the tech\u2019s catching up. Tools like <a href=\"https:\/\/www.scaleo.io\/igaming\" title=\"iGaming\" data-wpil-monitor-id=\"260168\" rel=\"dofollow\" >Scaleo<\/a> are adapting to the privacy landscape, making sure you stay on top of where your players are coming from\u2014all while respecting the rules of the game. Scaleo\u2019s got the tools for you to track, adjust, and make sure you\u2019re spending money where it counts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s break this down the right way: <strong>Scaleo <\/strong>is a tool you absolutely want on your radar if you&#8217;re handling mobile attribution in the gaming industry. It&#8217;s not just another analytics platform gathering dust in your tech stack\u2014this thing delivers serious results. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Scaleo Gets the Job Done?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1370\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/10\/scaleo-casino-affiliate-software-red-scaleo.png\" alt=\"scaleo casino affiliate software red man\" class=\"wp-image-19560\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/10\/scaleo-casino-affiliate-software-red-scaleo.png 1920w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/10\/scaleo-casino-affiliate-software-red-scaleo-500x357.png 500w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/10\/scaleo-casino-affiliate-software-red-scaleo-768x548.png 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/10\/scaleo-casino-affiliate-software-red-scaleo-1536x1096.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Keeping It Private While Staying Effective \ud83c\udfaf<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We all know the mobile landscape changed after Apple dropped its bombshell with the App Tracking Transparency (ATT) framework, and Google wasn\u2019t far behind. Suddenly, it became a game of &#8220;how do I track users without breaking privacy laws?&#8221; Scaleo has that figured out. Their privacy-first tracking solution allows you to stay on the good side of these new rules while still gathering the data you need.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f3f8ff\">\u2705 <strong>Fact<\/strong>: A 2022 study found that 82% of mobile apps experienced a decline in tracking efficiency post-ATT. With Scaleo, you&#8217;re not one of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Funnel Breakdown\u2014From Click to Cash \ud83d\udcb8<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re only as good as your marketing funnel, right? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re targeting new players or focusing on retaining your high-spenders, Scaleo gives you all the insights. From the first ad click to that all-important in-game purchase, this tool shows you exactly where your funnel leaks and where it delivers. If you can see where your players drop off, you can fix it and bring them back into the game.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#ededed\">\ud83d\udcca <strong>Example<\/strong>: You spend $10,000 on ads, but players keep bailing after signing up? Scaleo shows you why\u2014and more importantly, how to fix it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Real-Time Metrics \ud83d\udd52<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The gaming world moves fast. One day you\u2019re cashing in on a TikTok trend, and the next day it\u2019s irrelevant. With Scaleo\u2019s real-time tracking, you\u2019re always one step ahead. You can immediately see what&#8217;s working, and\u2014more importantly\u2014what&#8217;s burning through your budget with no return.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f6f6f6\">\ud83d\udea8 <strong>Stat Alert<\/strong>: Real-time decision-making tools can <a href=\"https:\/\/www.scaleo.io\/blog\/data-driven-igaming-marketing-how-big-data-is-improving-roi-and-conversions\/\" title=\"improve ROI\" data-wpil-monitor-id=\"13411\" rel=\"dofollow\" >improve ROI<\/a> by up to 25%, according to a 2023 Gartner report.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Dashboards You Actually Want to Look At \ud83d\udcca<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s face it: most dashboards are cluttered nightmares. Scaleo\u2019s, however, are clean, customizable, and\u2014dare I say it?\u2014a pleasure to work with. You can set up dashboards that focus on the exact metrics you care about, whether that\u2019s player retention, ROI, or the latest in-game purchases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here\u2019s a quick comparison of Scaleo\u2019s dashboards vs. traditional ones:<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Feature<\/th><th>Traditional Dashboards \ud83e\udd26\u200d\u2642\ufe0f<\/th><th>Scaleo Dashboards \ud83d\ude0d<\/th><\/tr><\/thead><tbody><tr><td>Customization<\/td><td>Limited to none<\/td><td>Highly flexible<\/td><\/tr><tr><td>Ease of Use<\/td><td>Complicated and cluttered<\/td><td>Streamlined and simple<\/td><\/tr><tr><td>Relevant Data at a Glance<\/td><td>Rarely<\/td><td>Always<\/td><\/tr><tr><td>Updates in Real-Time?<\/td><td>Occasionally<\/td><td>Every second<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Multi-Channel Tracking \ud83d\ude80<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Players don\u2019t come from just one place. They&#8217;re finding you through influencer marketing, social ads, affiliates, and even your YouTube trailers. Scaleo handles all of that without breaking a sweat. It pulls together data from every source and gives you a complete view of where your players are coming from and which channels are driving the most value.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f9f9f9\">\ud83d\udcc8 <strong>Cool Fact<\/strong>: Did you know that 59% of gamers discover new games via social media? This multi-channel insight makes sure you&#8217;re visible across the board.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Scaleo Levels Up Your Marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Think about the last time you tried to track a player\u2019s journey from an ad to purchase. Was it easy? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doubtful. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many platforms only give you the last click\u2014leaving out all the other moments that lead to a sale. That\u2019s like trying to assemble a puzzle with half the pieces missing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scaleo, though, gives you full transparency with multi-touch attribution. You\u2019ll see <em>every<\/em> interaction, every touchpoint that brought that player to click &#8220;buy.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now you can track everything from the first TikTok impression to the final in-game purchase, making it easier to fine-tune your strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Feature-by-Feature Breakdown<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Feature \ud83d\udca1<\/th><th>Why It Matters \ud83c\udf1f<\/th><\/tr><\/thead><tbody><tr><td><strong>Privacy-Compliant Tracking<\/strong><\/td><td>Stay compliant with regulations, no guesswork needed.<\/td><\/tr><tr><td><strong>Real-Time Metrics<\/strong><\/td><td>Shift your budget immediately based on live data.<\/td><\/tr><tr><td><strong>Multi-Touch Attribution<\/strong><\/td><td>Know every step of the player\u2019s journey, not just the last click.<\/td><\/tr><tr><td><strong>Custom Dashboards<\/strong><\/td><td>Set up your workspace to reflect <em>your<\/em> priorities.<\/td><\/tr><tr><td><strong>Multi-Channel Integration<\/strong><\/td><td>Track all your sources\u2014ads, affiliates, influencers, and more.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The Secret Sauce: Actionable Insights<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s put it this way: it\u2019s not enough to collect data. You\u2019ve got to know what to <em>do<\/em> with it. Want to know if your $5,000 influencer deal was worth it? Curious if your YouTube ad was more hype than substance? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scaleo doesn\u2019t just hand you data\u2014it gives you the insights to answer those burning questions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll know exactly which campaigns deserve more cash and which ones you can cut loose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here\u2019s how it works:<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Question \ud83e\udd14<\/th><th>Answer with Scaleo \ud83d\udcca<\/th><\/tr><\/thead><tbody><tr><td>Are my YouTube ads working?<\/td><td>Multi-touch attribution shows you the impact of every view.<\/td><\/tr><tr><td>Is my influencer campaign worth it?<\/td><td>See real-time ROI across platforms, so you know where to invest.<\/td><\/tr><tr><td>Where are players dropping off?<\/td><td>Funnel breakdowns reveal leaks, so you can patch them fast.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Real-World Impact<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.scaleo.io\/blog\/igaming-stats-affiliate-marketing-statistics-in-igaming-industry-updated\/\" title=\"stats\" data-wpil-monitor-id=\"14466\" rel=\"dofollow\" >stats<\/a> don\u2019t lie. Companies using multi-channel and real-time metrics see a 15-20% boost in overall campaign <a href=\"https:\/\/www.scaleo.io\/blog\/performance-marketing-software\/\" title=\"performance\" data-wpil-monitor-id=\"13413\" rel=\"dofollow\" >performance<\/a>. And in an industry like gaming, where trends change as fast as the latest meme, that edge is priceless.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Scaleo, you\u2019re not left in the dark. You\u2019re empowered to make smart, fast, and profitable decisions. Whether you&#8217;re scaling a massive game launch or optimizing a micro-campaign, this tool puts you in control, giving you the full picture\u2014privacy regulations, real-time data, and all.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion: Attribution Is the Playmaker<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile attribution might not be glamorous, but it\u2019s a powerhouse when it comes to customer journey mapping in the gaming industry. Without it? You\u2019re flying blind\u2014burning through cash without knowing what\u2019s actually giving you returns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to know if your Twitch collab worked or if your email promo hit home? You need mobile attribution. And with <strong>Scaleo<\/strong>, you\u2019re not just collecting data\u2014you\u2019re using it to win.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re ready to take your marketing from \u201cI hope this works\u201d to \u201c<em>Wow, that crushed it,<\/em>\u201d it\u2019s time to give mobile attribution a go. Tap into those insights, make better decisions, and stop the guesswork. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your players, and your wallet, will thank you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.scaleo.io\/igaming\" rel=\"dofollow\" ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1340\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/01\/scaleo-affiliate-software-for-gambling-industry-scaled.jpg\" alt=\"cyber security in igaming partner business\" class=\"wp-image-8619\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/01\/scaleo-affiliate-software-for-gambling-industry-scaled.jpg 2560w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/01\/scaleo-affiliate-software-for-gambling-industry-300x157.jpg 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/01\/scaleo-affiliate-software-for-gambling-industry-1024x536.jpg 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/01\/scaleo-affiliate-software-for-gambling-industry-768x402.jpg 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/01\/scaleo-affiliate-software-for-gambling-industry-1536x804.jpg 1536w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2023\/01\/scaleo-affiliate-software-for-gambling-industry-2048x1072.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile attribution. Sounds like tech jargon, right? But if you\u2019re hustling in the mobile gaming space, it\u2019s the secret key to figuring out what\u2019s actually working in your marketing. You know that feeling when you drop a ton of cash on ads, and then you\u2019re like, \u201cDid that do anything, or was I just burning<\/p>\n","protected":false},"author":2,"featured_media":19843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-19824","post","type-post","status-publish","format-standard","has-post-thumbnail","category-igaming"],"_links":{"self":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/19824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/comments?post=19824"}],"version-history":[{"count":81,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/19824\/revisions"}],"predecessor-version":[{"id":182193,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/19824\/revisions\/182193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/media\/19843"}],"wp:attachment":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/media?parent=19824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/categories?post=19824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/tags?post=19824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}