{"id":22755,"date":"2025-04-30T10:55:49","date_gmt":"2025-04-30T10:55:49","guid":{"rendered":"https:\/\/www.scaleo.io\/blog\/?p=22755"},"modified":"2026-03-10T12:05:05","modified_gmt":"2026-03-10T12:05:05","slug":"scaleo-partners-with-innovaplay-to-deliver-next-gen-affiliate-marketing-tech-to-igaming-operators","status":"publish","type":"post","link":"https:\/\/www.scaleo.io\/blog\/scaleo-partners-with-innovaplay-to-deliver-next-gen-affiliate-marketing-tech-to-igaming-operators\/","title":{"rendered":"Scaleo Partners with InnovaPlay to Deliver Next-Gen Affiliate Marketing Tech to iGaming Operators"},"content":{"rendered":"\n

We’re excited to announce that we’ve teamed up with InnovaPlay<\/a>, a new player in the iGaming industry known for its modular, no-code platform and quick time-to-market solutions. <\/p>\n\n\n\n

\"-\"<\/figure>\n\n\n\n

Scaleo’s cutting-edge affiliate management software is now directly integrated into the InnovaPlay ecosystem, which means that operators can start tapping into affiliate marketing right away.<\/p>\n\n\n\n

Making Affiliate Tech Better Than Ever<\/h2>\n\n\n\n

We, at Scaleo<\/a>, care a lot about performance and accuracy. <\/p>\n\n\n\n

Through integrating with InnovaPlay, we’ve made it easy for iGaming operators to grow faster<\/strong>, track better<\/strong>, and improve their strategies<\/strong> more intelligently. With our unified dashboard, operators can easily manage affiliates<\/a>, see real-time campaign ROI, and set up automated payments. <\/p>\n\n\n\n

They can also use advanced fraud protection and fully customizable workflows.<\/p>\n\n\n\n

Why is this partnership important? <\/h3>\n\n\n\n
\"-\"<\/figure>\n\n\n\n

\ud83d\udc8f Easy integration<\/strong><\/p>\n\n\n\n

Scaleo is now built right into the back office of InnovaPlay, so there are no more messy tech handoffs or awkward setups. It\u2019s a plug-and-play solution for InnovaPlay customers.<\/p>\n\n\n\n

\ud83d\udcc8 Marketing Based on Results<\/strong><\/p>\n\n\n\n

Our advanced, deep reporting and analytics give operators the information they need to make faster, smarter marketing choices.<\/p>\n\n\n\n

\ud83d\udc80\ufe0f Built to Prevent Fraud<\/strong><\/p>\n\n\n\n

Operators can confidently grow their affiliate programs without worrying about shady traffic or fake conversions because our bad-traffic filtering tools are already built in.<\/p>\n\n\n\n

Ready to Go<\/strong><\/p>\n\n\n\n

With InnovaPlay’s lightning-fast deployment model, operators can start campaigns in record time and see results right away.<\/p>\n\n\n\n

A Common Goal for the Growth of iGaming<\/strong><\/p>\n\n\n

\n
\"-\"<\/figure>\n<\/div>\n\n\n

Max Drebov, Head of Business Development & Sales, believes Scaleo’s affiliate management expertise:<\/p>\n\n\n\n

\n

“perfectly complements Innova’s mission on delivering operator-focused solutions”. <\/em><\/p>\n<\/blockquote>\n\n\n\n

And, Shaun Grech adds that:<\/p>\n\n\n\n

\n

“creating a holistic solution that drives success for both operators and affiliates”.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Scaleo’s goal is to offer iGaming operators the best tools that work in today’s competitive market, and this partnership is another big step toward that goal. We’re not only helping affiliate growth along with InnovaPlay; we’re also transforming it.<\/p>\n\n\n\n

Would you like to partner with Scaleo<\/strong>? Schedule a free demo call<\/a> with us to see how we can streamline your affiliate marketing business!<\/p>\n\n\n\n

\"cyber<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

We’re excited to announce that we’ve teamed up with InnovaPlay, a new player in the iGaming industry known for its modular, no-code platform and quick time-to-market solutions. Scaleo’s cutting-edge affiliate management software is now directly integrated into the InnovaPlay ecosystem, which means that operators can start tapping into affiliate marketing right away. Making Affiliate Tech<\/p>\n","protected":false},"author":2,"featured_media":22757,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-22755","post","type-post","status-publish","format-standard","has-post-thumbnail","category-igaming"],"_links":{"self":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/22755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/comments?post=22755"}],"version-history":[{"count":59,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/22755\/revisions"}],"predecessor-version":[{"id":185219,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/22755\/revisions\/185219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/media\/22757"}],"wp:attachment":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/media?parent=22755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/categories?post=22755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/tags?post=22755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}