{"id":5840,"date":"2021-01-30T19:05:00","date_gmt":"2021-01-30T17:05:00","guid":{"rendered":"https:\/\/www.scaleo.io\/blog\/?p=5840"},"modified":"2025-11-19T12:31:38","modified_gmt":"2025-11-19T12:31:38","slug":"what-is-affiliate-management-how-does-it-work","status":"publish","type":"post","link":"https:\/\/www.scaleo.io\/blog\/what-is-affiliate-management-how-does-it-work\/","title":{"rendered":"What is Affiliate Management? How does it work?"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Before we get into the specifics of affiliate management, it&#8217;s important to understand the definitions of some common terms.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-the-process-of-affiliate-management\" data-level=\"2\">What Is the Process of Affiliate Management?<\/a><\/li><li><a href=\"#h-managing-affiliate-expansion\" data-level=\"2\">Managing Affiliate Expansion<\/a><\/li><li><a href=\"#h-affiliate-program-recruitment\" data-level=\"2\">Affiliate Program Recruitment<\/a><\/li><li><a href=\"#h-affiliate-marketing-activation\" data-level=\"2\">Affiliate Marketing Activation<\/a><\/li><li><a href=\"#h-affiliate-channel-optimization\" data-level=\"2\">Affiliate Channel Optimization<\/a><\/li><li><a href=\"#h-conclusion\" data-level=\"2\">Conclusion<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.scaleo.io\/blog\/affiliate-management-101-how-to-manage-partners-and-affiliate-programs-like-a-pro\/\"   title=\"Affiliate Management 101: How to Manage Partners and Affiliate Programs Like a Pro?\"  data-wpil-monitor-id=\"139670\" rel=\"dofollow\" >Affiliate management<\/a> is the overall management of partners within a channel to promote program growth for the brand or advertiser. This can be handled in-house or by a third-party agency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.scaleo.io\/blog\/b2b-affiliate-management-in-2022\/\" title=\"B2B Affiliate Management in 2022\" rel=\"dofollow\" >Affiliate managers<\/a> essentially serve as go-betweens for the client (merchant) and their affiliates. This includes submitting weekly or monthly reports; attending conferences, approving affiliates, maintaining creative and promotions; and conducting check-in calls with clients and affiliates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliates are simply <a href=\"https:\/\/www.scaleo.io\/blog\/partner-marketing-software\/\" title=\"Partner Marketing Software &#8211; What You Need To Know?\" rel=\"dofollow\" >partners<\/a> who promote a merchant&#8217;s products or services. They can be coupon publishers, content publishers, loyalty publishers, and so on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-process-of-affiliate-management\">What Is the Process of Affiliate Management?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some marketing executives believe that the affiliate channel is something that can be turned on and off like paid search or paid social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It isn&#8217;t; affiliate partnerships are based on transparency and genuine relationships, not one-time transactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The affiliate program&#8217;s main goal is to set up a win-win situation for<a href=\"https:\/\/www.scaleo.io\/blog\/how-and-where-to-find-brands-with-affiliate-marketing-programs\/\" rel=\"dofollow\" > brands<\/a> and their affiliate partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The affiliate channel can account for a sizable portion of a brand&#8217;s online revenue with a <a href=\"https:\/\/www.scaleo.io\/blog\/kpis-in-2022-cpa-vs-roas-which-one-is-for-you\/\" rel=\"dofollow\" >high ROAS<\/a> and low CPA when managed properly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/03\/open-notebook-with-colorful-icons-1024x682.jpg\" alt=\"-\" class=\"wp-image-5509\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/03\/open-notebook-with-colorful-icons-1024x682.jpg 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/03\/open-notebook-with-colorful-icons-300x200.jpg 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/03\/open-notebook-with-colorful-icons-768x512.jpg 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/03\/open-notebook-with-colorful-icons-1536x1024.jpg 1536w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/03\/open-notebook-with-colorful-icons-270x180.jpg 270w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/03\/open-notebook-with-colorful-icons-370x245.jpg 370w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We do this by following a set of steps that we&#8217;ve used to start hundreds of affiliate programs over the years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few of the things that affiliate management tries to do in order to make more money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-managing-affiliate-expansion\">Managing Affiliate Expansion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.scaleo.io\/blog\/affiliate-management-agency-services\/\" title=\"Affiliate Management Agency &#8211; Do You Need It For Your Business?\" rel=\"dofollow\" >Affiliate management<\/a> significantly impacts how quickly the channel expands and, ultimately, how successful it is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a lot of things to think about in this discussion, as well as a lot of benefits to using different tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-affiliate-program-recruitment\">Affiliate Program Recruitment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Recruitment entails reaching out to potential partners to get them to join the program and start promoting the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New affiliates can be found most easily on networks, Google, social media, and other search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider it similar to recruiting the best players for your favorite team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-affiliate-marketing-activation\">Affiliate Marketing Activation<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Activation can be seen as a kind of &#8220;welcome,&#8221; and it often involves sending welcome emails and setting up calls with newly approved or newly hired affiliates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal here, of course, is to increase traffic and sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-affiliate-channel-optimization\">Affiliate Channel Optimization<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When optimizing is done simply, it means that you keep an eye on the affiliate program and take steps to make it better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In exchange for more exposure for your brand, you could get more commissions or paid ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reaching out to affiliates who have low clicks and revenue year after year is a great place to start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auditing content and promotions, as well as Trademark+ terms, is also part of the process of making your site better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a lot of strategy here, which makes it a fun part!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also important to take advantage of your clients or merchants&#8217; networks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When used to its full potential, affiliate networks are extremely powerful tools. They help with things like recruitment lists, placement options, and seasonal tips and tricks in order to make a program work as well as it can for everyone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Building relationships\u2014with network, client, and affiliate contacts\u2014is at the heart of affiliate management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frequent and consistent communication is essential to successfully managing affiliates and affiliate programs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate marketing is one of the most effective ways to get new customers and make more money if it&#8217;s done right and with the right partners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Before we get into the specifics of affiliate management, it&#8217;s important to understand the definitions of some common terms. Affiliate management is the overall management of partners within a channel to promote program growth for the brand or advertiser. This can be handled in-house or by a third-party agency. Affiliate managers essentially serve as go-betweens<\/p>\n","protected":false},"author":2,"featured_media":4805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[12,17],"class_list":["post-5840","post","type-post","status-publish","format-standard","has-post-thumbnail","category-affiliate-marketing-tutorials","tag-affiliate-management","tag-affiliate-business"],"_links":{"self":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/5840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/comments?post=5840"}],"version-history":[{"count":9,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/5840\/revisions"}],"predecessor-version":[{"id":101064,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/5840\/revisions\/101064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/media\/4805"}],"wp:attachment":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/media?parent=5840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/categories?post=5840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/tags?post=5840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}