{"id":6090,"date":"2025-02-07T09:09:38","date_gmt":"2025-02-07T09:09:38","guid":{"rendered":"https:\/\/www.scaleo.io\/blog\/?p=6090"},"modified":"2026-02-03T10:05:57","modified_gmt":"2026-02-03T10:05:57","slug":"best-conversion-tracking-software-tools","status":"publish","type":"post","link":"https:\/\/www.scaleo.io\/blog\/best-conversion-tracking-software-tools\/","title":{"rendered":"10 Best Conversion Tracking Software &amp; Tools to Try in 2025"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Conversion tracking software<\/strong> can help you determine which digital marketing activities generate the most conversions and assign monetary value to your campaigns. You are probably familiar with tools like Google Analytics or various <a href=\"https:\/\/www.scaleo.io\/blog\/pixel-tracking\/\" title=\"Pixel Tracking &#8211; The Past and the Future Beyond 2025\" data-wpil-monitor-id=\"51061\" rel=\"dofollow\" >pixel tracking<\/a> software out there that can help you measure and improve your ROI. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Still, there are so many more we are going to discuss today!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.scaleo.io\" rel=\"dofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"1904\" height=\"995\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-data-driven-banner.jpg\" alt=\"scaleo - affiliate marketing tool for data-driven decisions\" class=\"wp-image-6475\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-data-driven-banner.jpg 1904w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-data-driven-banner-300x157.jpg 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-data-driven-banner-1024x535.jpg 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-data-driven-banner-768x401.jpg 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/scaleo-affiliate-software-data-driven-banner-1536x803.jpg 1536w\" sizes=\"auto, (max-width: 1904px) 100vw, 1904px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Best Conversion Tracking Software for 2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, first, let&#8217;s start off by listing the best software that will help you track and analyze your sales and conversion from various marketing channels, including affiliate marketing channels.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-background\" style=\"background-color:#ffdc7d61\"><thead><tr><th>Name<\/th><th>What this software offers?<\/th><th>Price<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/www.scaleo.io\/blog\/best-conversion-tracking-software-tools-2022\/#1_-_Scaleo\" rel=\"dofollow\" >Scaleo<\/a><\/td><td>Scaleo is an innovative <a href=\"https:\/\/www.scaleo.io\/blog\/best-25-free-affiliate-tracking-software\/\" title=\"affiliate marketing software\" rel=\"dofollow\" >affiliate marketing software<\/a> that can be used to power affiliate programs or as a stand-alone platform for creating your own affiliate network.<\/td><td>$500 per month (entry-level plan)<\/td><\/tr><tr><td><a href=\"https:\/\/www.scaleo.io\/blog\/best-conversion-tracking-software-tools-2022\/#2_-_Google_Analytics\" rel=\"dofollow\" >Google Analytics<\/a><\/td><td>GA lets you measure your advertising ROI and track your Flash, video, and social networking sites and applications.<\/td><td>Free (paid options available)<\/td><\/tr><tr><td><a href=\"https:\/\/www.scaleo.io\/blog\/best-conversion-tracking-software-tools-2022\/#3_-_Kissmetrics\" rel=\"dofollow\" >Kissmetrics<\/a><\/td><td><a class=\"wpil_keyword_link\" href=\"https:\/\/www.scaleo.io\/blog\/best-ai-tools-for-affiliate-marketing-future-impact\/\" title=\"AI-powered\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"20380\" rel=\"dofollow\" >AI-powered<\/a> landing page builder with intelligent features.<\/td><td>$299 per month<\/td><\/tr><tr><td><a href=\"https:\/\/www.scaleo.io\/blog\/best-conversion-tracking-software-tools-2022\/#4_-_Attention_Insight\" rel=\"dofollow\" >Attention Insight<\/a><\/td><td>AI automatically predicts changes in visual attention based on hundreds of images from eye-tracking studies.<\/td><td>\u20ac19 per month<\/td><\/tr><tr><td><a href=\"https:\/\/www.scaleo.io\/blog\/best-conversion-tracking-software-tools-2022\/#5_-_Crazy_Egg\" rel=\"dofollow\" >Crazy Egg<\/a><\/td><td>Get insights into your user&#8217;s behavior instantly. Save time setting up heat maps; we show all data from the start.<\/td><td>$29 per month<\/td><\/tr><tr><td><a href=\"https:\/\/www.scaleo.io\/blog\/best-conversion-tracking-software-tools-2022\/#6_-_OptimizePress\" rel=\"dofollow\" >OptimizePress<\/a><\/td><td>Build conversion-optimized landing pages in minutes. Create pages that sell.<\/td><td>$129 per year<\/td><\/tr><tr><td><a href=\"https:\/\/www.scaleo.io\/blog\/best-conversion-tracking-software-tools-2022\/#7_-_Unbounce\" rel=\"dofollow\" >Unbounce<\/a><\/td><td>AI-powered landing page builder with smart features.<\/td><td>$74 per month<\/td><\/tr><tr><td><a href=\"https:\/\/www.scaleo.io\/blog\/best-conversion-tracking-software-tools-2022\/#8_-_Google_Optimize\" rel=\"dofollow\" >Google Optimize<\/a><\/td><td>Google Optimize offers <a href=\"https:\/\/www.scaleo.io\/blog\/10-ways-to-do-a-b-testing-in-igaming-affiliate-campaigns\/\" title=\"A\/B testing\" rel=\"dofollow\" >A\/B testing<\/a>, website testing &amp; personalization tools for small businesses to help deliver engaging customer experiences.<\/td><td>Free (paid options available)<\/td><\/tr><tr><td><a href=\"https:\/\/www.scaleo.io\/blog\/best-conversion-tracking-software-tools-2022\/#9_-_BuzzSumo\" rel=\"dofollow\" >BuzzSumo<\/a><\/td><td>Discover viral content and stay ahead of the competition with trend analysis and search tools.<\/td><td>$119 per month<\/td><\/tr><tr><td><a href=\"https:\/\/www.scaleo.io\/blog\/best-conversion-tracking-software-tools-2022\/#10_-_ClickerVolt\" rel=\"dofollow\" >ClickerVolt<\/a><\/td><td>Pixel tracker for affiliates &amp; <a href=\"https:\/\/www.scaleo.io\/blog\/performance-marketing-software\/\" title=\"performance\" rel=\"dofollow\" >performance<\/a> marketers.<\/td><td>Free (paid options available)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How do you find the right conversion tracking tool for you?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, we have done the work and identified some of the best conversion rate tracking software and tools to help you run your business more efficiently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we will discuss:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10 best conversion tracking software for affiliate marketers.<\/li>\n\n\n\n<li>Traditional <a href=\"https:\/\/www.scaleo.io\/blog\/performance-marketing-software\/#6_-_Google_Analytics\" title=\"Google Analytics\" rel=\"dofollow\" >Google Analytics<\/a> conversion tracking. <\/li>\n\n\n\n<li>What to consider when choosing a conversion tracking tool for your business?<\/li>\n\n\n\n<li>What data can be extracted from conversion tracking tools?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Improved conversion rates lead directly to increased sales and revenue. Increasing conversion rates is always a primary concern for any business when marketing. Being able to track the conversion rates of your website, marketing campaigns, and sales calls is crucial and is one of the most important data points to determine the effectiveness of your marketing efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing revolves around turning&nbsp;lead generation&nbsp;efforts into actual conversions, but optimizing conversion rates can be a challenging task without the right conversion tracking software tool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let&#8217;s have a look at each of this software individually:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-scaleo\">1 &#8211; Scaleo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.scaleo.io\" rel=\"dofollow\">Scaleo<\/a> has developed technology for conversion analytics platforms that enable successful marketing partnerships on mobile and the web to take their revenue to the next level. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3002\" height=\"1705\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/08\/scaleo-dashboard-logo.png\" alt=\"Scaleo dashboard with logo - igaming affiliate software\" class=\"wp-image-18439\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/08\/scaleo-dashboard-logo.png 3002w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/08\/scaleo-dashboard-logo-500x284.png 500w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/08\/scaleo-dashboard-logo-2024x1150.png 2024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/08\/scaleo-dashboard-logo-768x436.png 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/08\/scaleo-dashboard-logo-1536x872.png 1536w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/08\/scaleo-dashboard-logo-2048x1163.png 2048w\" sizes=\"auto, (max-width: 3002px) 100vw, 3002px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Scaleo&#8217;s affiliate software is a fully customizable <a href=\"https:\/\/www.scaleo.io\/blog\/white-label-affiliate-marketing-software\/\" rel=\"dofollow\" >white-label SaaS solution<\/a> for developing, managing, and growing affiliate programs and affiliate networks. Digital advertisers worldwide use Scaleo to maximize their ROI, from affiliate onboarding to conversion tracking, rewards, and beyond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scaleo is a marketing <a href=\"https:\/\/www.scaleo.io\/blog\/partner-marketing-software\/\" title=\"10 Best Partner Marketing Software \u2013 What You Need To Know?\" rel=\"dofollow\" >partner management software<\/a> that allows users to improve their ROI in collaboration with their partners.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"618\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/06\/scaleo-dashboard-igaming-software-screenshot.png\" alt=\"scaleo dashboard igaming software screenshot\" class=\"wp-image-17754\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/06\/scaleo-dashboard-igaming-software-screenshot.png 1100w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/06\/scaleo-dashboard-igaming-software-screenshot-500x281.png 500w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2024\/06\/scaleo-dashboard-igaming-software-screenshot-768x431.png 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It offers a fully configurable SaaS platform. It provides users with the most powerful and unique tools for managing, integrating, and compensating for their marketing collaborations. The software also includes a personalized <a href=\"https:\/\/www.scaleo.io\/blog\/15-best-marketing-dashboard-examples-for-performance-visualization\/\" title=\"dashboard\" rel=\"dofollow\" >dashboard<\/a> where users can keep track of their saved reports.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tracking software for conversions also has an expert service team that is always ready to offer customized solutions to users.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also provides technical support on all levels. With its robust optimization and <a title=\"Top 10 Best Affiliate Reporting Software\" href=\"https:\/\/www.scaleo.io\/blog\/top-10-best-affiliate-reporting-software\/\" rel=\"dofollow\" >reporting features<\/a>, this software saves users and their partners time and money.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.scaleo.io\" rel=\"dofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/i0.wp.com\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/01\/referral-marketing-software-scaleo.png?fit=1200%2C628&amp;ssl=1\" alt=\"referral marketing software\" class=\"wp-image-6484\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/01\/referral-marketing-software-scaleo.png 1200w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/01\/referral-marketing-software-scaleo-300x157.png 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/01\/referral-marketing-software-scaleo-1024x536.png 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/01\/referral-marketing-software-scaleo-768x402.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The complete set of <a href=\"https:\/\/www.scaleo.io\/blog\/how-to-troubleshoot-a-failed-api-integration-between-affiliate-software-and-igaming-platform\/\" title=\"API\" data-wpil-monitor-id=\"19558\" rel=\"dofollow\" >API<\/a> integrations and features allows users to collaborate more effectively with a wider range of partners across multiple channels. Over time, Scaleo&#8217;s real-time reporting and data streaming capabilities empower its users to make better decisions. Scaleo upholds high security standards to protect its customers&#8217; data. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who is it for?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisers, ad networks, affiliate partners, performance agencies, publishers, mobile affiliate networks, <a href=\"https:\/\/www.scaleo.io\/blog\/lead-generation-vs-affiliate-marketing-what-is-better\/\" title=\"lead generation\" data-wpil-monitor-id=\"20382\" rel=\"dofollow\" >lead generation<\/a> companies, tech startups, and digital agencies.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f4fbff\">Price: $299 per month (entry-level plan), which can be scaled vertically depending on your needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-google-analytics\">2 &#8211; Google Analytics.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"nofollow noopener\">Google Analytics<\/a><\/strong> is the most well-known and widely used online analytics tool since the dawn of the internet. It is a precious tool for collecting conversion tracking metrics and insights that can help you optimize your website. The built-in Google conversion tool tracking system that logs pre-defined goals (such as a purchase on your web page) gives you a clear and in-depth overview of your conversions, sales and leads. Google Analytics should cover all your needs if you are looking for one of the most advanced Google conversion tools.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2021\/04\/google-analytics.jpg\" alt=\"-\" class=\"wp-image-2770\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2021\/04\/google-analytics.jpg 1280w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2021\/04\/google-analytics-300x200.jpg 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2021\/04\/google-analytics-1024x682.jpg 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2021\/04\/google-analytics-768x512.jpg 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2021\/04\/google-analytics-270x180.jpg 270w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With GA, you can find out which of your pages are converting and why, uncover helpful information about your audience&#8217;s behavior, set up funnel analysis tools, and more.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f4fbff\">Price: Google Analytics is completely free. Google Analytics 360, the premium version of the service, costs $150,000 per year. (yes, it&#8217;s the right amount of zeroes!)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Original conversion tracking from Google Analytics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Why is conversion tracking so important for Google App campaigns? For a long time, Google Analytics goals were the best tool for marketers to track conversions, and for good reason. Google Analytics is excellent for showing how many visitors have come to your site, how long they stayed, and which campaigns are most effective at driving conversions. While this information is valuable, it does not explain why your visitors behave the way they do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics is great for telling you how many visitors have visited your site, where they have stayed, and which campaigns are most effective at driving conversions. Yes, this is all useful information, but it does not explain why your visitors behave the way they do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that&#8217;s not all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics is not inherently great at tracking offline conversions like phone calls or in-store visits. If your goal is to drive visitors to your website, Google Analytics is the holy grail of marketing measurement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if your goal, like most online businesses, is to drive more conversions in hopes that they will one day turn into a sale, Google Analytics alone will not be enough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sure, we can provide you with <a href=\"https:\/\/www.scaleo.io\/blog\/150-igaming-statistics-insights-for-data-driven-decisions-in-2024\/\" title=\"statistics\" data-wpil-monitor-id=\"138098\" rel=\"dofollow\">statistics<\/a> to help you conclude the effectiveness of your marketing and ROI, but that leaves a lot to the imagination. Conversion tracking enables you to improve your return on investment by providing a clear view of the data. Integrating Google Analytics with conversion tracking tools provides insights to enhance your campaigns for improved online and offline performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-kissmetrics\">3 &#8211; Kissmetrics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With <a href=\"https:\/\/www.kissmetrics.io\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Kissmetrics<\/a>, you can track your app&#8217;s conversion rate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.kissmetrics.io\/wp-content\/uploads\/2020\/02\/is-kissmetrics-left-cont-img-2.png\" alt=\"Kissmetrics can also help with Conversion Tracking \" title=\"-\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It is a human-centric analytics solution that helps Internet businesses identify, understand and improve their conversion standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tool gives users access to information that helps them improve their merchandise and make better business decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This tool can be used to see more customer attribution data. It allows you to see your customers&#8217; entire buying journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kissmetrics gives you a complete picture, from the anonymous visit to your website to the signup and the time after the registration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-attention-insight\">4 &#8211; Attention Insight<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/attentioninsight.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Attention Insight<\/a> is an AI-driven heatmap tool that lets you get a clear picture of how users engage with your website. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1170\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/10-Best-Conversion-Tracking-Software-Tools-for-2022-attention-insight.jpg\" alt=\"AI driven heatmap tool \" class=\"wp-image-6119\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/10-Best-Conversion-Tracking-Software-Tools-for-2022-attention-insight.jpg 2048w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/10-Best-Conversion-Tracking-Software-Tools-for-2022-attention-insight-300x171.jpg 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/10-Best-Conversion-Tracking-Software-Tools-for-2022-attention-insight-1024x585.jpg 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/10-Best-Conversion-Tracking-Software-Tools-for-2022-attention-insight-768x439.jpg 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/10-Best-Conversion-Tracking-Software-Tools-for-2022-attention-insight-1536x878.jpg 1536w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/10-Best-Conversion-Tracking-Software-Tools-for-2022-attention-insight-900x515.jpg 900w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With Attention Insight, you can create heat maps of videos embedded in web pages, unlike other heat mapping tools. Moreover, the program assigns attention points to any area of your website, including critical features such as CTA buttons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other features, such as the contrast tester, help you ensure your website is usable and readable. This allows you to improve the user experience and increase overall conversions.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f3fbff\">Pricing starts at \u20ac19 per month. A limited free version is available.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-crazy-egg\">5 &#8211; Crazy Egg<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Crazy Egg<\/a> is an optimization tool that can help you increase subscriptions, sales, and page views. This tool provides click reports, heat maps, and scroll maps to help you understand how your customers interact with your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/03\/13182534\/71.png\" alt=\"Crazy Egg  - help  with Conversion Tracking through data driven decisions\" title=\"-\"><figcaption class=\"wp-element-caption\">image source: Crazy Egg blog<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Crazy Egg logs your customers&#8217; entire session on your website so you can better understand their tendencies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also shows where certain visitors abandon their buying journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform overlays your website visitors&#8217; actions on your web pages so you can see what they are doing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You see a wealth of essential data that tells you how to make your website a success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users can take advantage of features like the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The heat map shows how visitors interact with your site.<\/li>\n\n\n\n<li>The scroll map shows how much your visitors love your content. A\/B testing identifies the elements that work best.<\/li>\n\n\n\n<li>Confetti report shows exactly what your customers are clicking on.<\/li>\n\n\n\n<li>The List report displays a tabular data report showing how often an element clicked.<\/li>\n\n\n\n<li>The Overlay report is handy for designers who are familiar with HTML.<\/li>\n\n\n\n<li>Visitors&#8217; displeasure can be seen in records, as seen by their mouse movements.<\/li>\n\n\n\n<li>Snapshots allow you to compare the original page with the reported page side by side (e.g., with heatmap)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f6fcff\">Price: for $24 per month, you can track 30,000 page views and 100 records. The fifth option lets you customize your plan if your needs exceed the Pro plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-optimizepress\">6 &#8211; OptimizePress<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.optimizepress.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">OptimizePress<\/a> is a WordPress toolbox for conversion tracking. The tool allows you to design conversion-optimized pages like landing pages and sales pages. Also, OptimizePress lets you design and analyze WordPress funnels and run <a href=\"https:\/\/www.scaleo.io\/blog\/5-examples-of-a-b-split-test-in-affiliate-marketing\/\" rel=\"dofollow\">A\/B tests<\/a> to determine which layouts, elements, and widgets have the most conversion power.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2260\" height=\"1231\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/OptimizePress\u00ae-Landing-Page-Builder-for-WordPress.jpg\" alt=\"Conversion Tracking Software for WordPress\" class=\"wp-image-6120\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/OptimizePress\u00ae-Landing-Page-Builder-for-WordPress.jpg 2260w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/OptimizePress\u00ae-Landing-Page-Builder-for-WordPress-300x163.jpg 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/OptimizePress\u00ae-Landing-Page-Builder-for-WordPress-1024x558.jpg 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/OptimizePress\u00ae-Landing-Page-Builder-for-WordPress-768x418.jpg 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/OptimizePress\u00ae-Landing-Page-Builder-for-WordPress-1536x837.jpg 1536w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/OptimizePress\u00ae-Landing-Page-Builder-for-WordPress-2048x1116.jpg 2048w\" sizes=\"auto, (max-width: 2260px) 100vw, 2260px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It also includes a robust payment and checkout plugin that makes it easier for you and your customers to sell digital products. Plus, it connects effortlessly with many popular <a href=\"https:\/\/www.scaleo.io\/blog\/emails-that-make-players-click-the-igaming-affiliates-guide-to-killer-campaigns\/\" title=\"Which Emails Make Players Click? The iGaming Affiliate&#8217;s Guide to Killer Campaigns\" data-wpil-monitor-id=\"141301\" rel=\"dofollow\">email marketing<\/a> solutions and CRMs like ActiveCampaign and ConvertKit.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f5fbff\">Price: Prices start at $99 per year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-unbounce\">7 &#8211; Unbounce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/unbounce.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Unbounce<\/a> technology allows you to quickly and easily create dedicated, conversion-focused, stunning <a title=\"How To Make A Killer Landing Page That Converts?\" href=\"https:\/\/www.scaleo.io\/blog\/how-to-make-a-killer-landing-page-that-converts\/\" rel=\"dofollow\">landing pages<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All you have to do is choose from hundreds of attractive, highly customizable page designs and use the simple drag-and-drop page builder to arrange the various elements on the page. No coding is required; there are no cluttered, distracting web pages and no hassles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unbounce also has built-in <a href=\"https:\/\/www.scaleo.io\/blog\/how-to-power-up-your-ppc-method-with-artificial-intelligence\/\" title=\"How to Power Up Your PPC Method with Artificial Intelligence\" rel=\"dofollow\">artificial intelligence<\/a> (AI) with Conversion Intelligence and Smart Traffic to help you maximize conversion rates and test your pages.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f5fbff\">Price: starts at $81 per month (annual billing). There are also higher-priced options and a free trial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-google-optimize\">8 &#8211; Google Optimize&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/optimize.google.com\/optimize\/home\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Google Optimize<\/a> is another fantastic A\/B testing tool designed to help <a title=\"5 Online Businesses To Start With Zero Investment and Earn ,000 Every Month\" href=\"https:\/\/www.scaleo.io\/blog\/5-online-businesses-to-start-with-zero-investment-and-earn-5000-every-month\/\" rel=\"dofollow\">online businesses<\/a> increase conversion rates and overall visitor satisfaction. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1578\" height=\"1054\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/googleoptimize.png\" alt=\"Conversion Tracking Software from Google\" class=\"wp-image-6093\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/googleoptimize.png 1578w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/googleoptimize-300x200.png 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/googleoptimize-1024x684.png 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/googleoptimize-768x513.png 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/googleoptimize-1536x1026.png 1536w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/googleoptimize-270x180.png 270w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/googleoptimize-770x515.png 770w\" sizes=\"auto, (max-width: 1578px) 100vw, 1578px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Optimize can test different combinations of your website content on other pages and evaluate their performance against your targets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimize interactions with Analytics to track and measure the results of your tests. You can use your Analytics targets as goals for your experiments. You can even specify which people should participate in split tests based on the audience you set in Analytics.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#fbfeff\">Pricing: <a href=\"https:\/\/www.scaleo.io\/blog\/performance-marketing-software\/#3_-_Google_Optimize\" title=\"Google Optimize\" rel=\"dofollow\">Google Optimize<\/a> is completely free to use. Google Optimize 360 pricing is available upon request (and costs a fortune).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-buzzsumo\">9 &#8211; BuzzSumo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">BuzzSumo<\/a> is a service that can help you improve conversion rates by optimizing your website&#8217;s content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BuzzSumo can help you generate new article ideas. This tool can help you plan your PPC strategy, develop keywords and optimize your content marketing campaigns for conversions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"900\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/Best-Conversion-Tracking-Software-Tools-BUZZSUMO.jpg\" alt=\"Best Conversion Tracking Software &amp; Tools\" class=\"wp-image-6121\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/Best-Conversion-Tracking-Software-Tools-BUZZSUMO.jpg 1300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/Best-Conversion-Tracking-Software-Tools-BUZZSUMO-300x208.jpg 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/Best-Conversion-Tracking-Software-Tools-BUZZSUMO-1024x709.jpg 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/04\/Best-Conversion-Tracking-Software-Tools-BUZZSUMO-768x532.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, BuzzSumo offers robust monitoring features that allow you to track brand and competitor mentions online. This can help you stay up-to-date with industry developments and use it to examine your backlink profile in depth.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f0f9ff\">Price: Buzzsumo offers a free subscription with 10 searches per month. Paid subscriptions start at $99 per month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-clickervolt\">10 &#8211; ClickerVolt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/clickervolt.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">ClickerVolt<\/a> is a WordPress toolbox CRO. With this tool, you can design conversion-optimized pages such as landing pages and sales pages. You can also use ClickerVolt to design and analyze WordPress funnels and run A\/B tests to see which layouts, elements, and widgets have the most conversion power.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also includes a robust payment and checkout plugin that makes it easier for you and your customers to sell digital products. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With ClickerVolt you can <a href=\"https:\/\/www.scaleo.io\/blog\/starting-an-affiliate-network-where-to-find-good-offers\/\" rel=\"dofollow\">promote offers<\/a> from popular CPA or traditional affiliate networks like MaxBounty, Peerfly, A4D, C2M, CPAWay, Clickbank etc. These networks allow you to attach a unique tracking ID to your affiliate links. ClickerVolt automates this by using its clickid [cid] <a title=\"token\" href=\"https:\/\/www.scaleo.io\/blog\/how-to-use-traffic-tokens-to-improve-conversions\/\" rel=\"dofollow\">token<\/a>. You can then share your ClickerVolt <a title=\"Postback URL Tracking &amp; Affiliate Marketing \u2013 Full Guide\" href=\"https:\/\/www.scaleo.io\/blog\/affiliate-marketing-postback-url-tracking\/\" rel=\"dofollow\">postback URL<\/a> with these networks to receive real-time conversion notifications. This is basically a pixel tracking software that can be integrated with a wide variety of affiliate networks and tools.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f4fbff\">Price: All ClickerVolt features are available in the FREE version. Support is only available as a paid option.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-conversion-tracking-software-for-marketers\" style=\"text-transform:capitalize\">Best conversion tracking software for marketers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Plenty of options exist to help you track and measure your conversions. To make your job easier, we have compiled a list of the <a href=\"https:\/\/www.scaleo.io\/blog\/best-conversion-tracking-software-tools-2022\" rel=\"dofollow\">best conversion tracking tools for 2025<\/a>, which I hope you have found to be helpful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are no one-size-fits-all conversion analytics solutions regarding conversion tracking tools. However, to speed up the process, we have priced all our choices so you can focus on more critical tasks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since these 10 conversion tracking solutions suit different business purposes, you should choose the tools that best fit your business goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you focus on tracking the user experience at this stage, choose technologies that support this purpose. Remember that conversion tracking will help you improve every aspect of your business and make data-driven decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if your business has a problem with click fraud or other ad-related goals, you should experiment with ad conversion solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider evaluating products with similar offers to see which tools work best for your situation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not tracking conversions, you can&#8217;t adequately measure your return on investment. Instead of guessing which digital marketing methods will generate revenue, use conversion tracking tools to prove your campaign&#8217;s performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing the best conversion tracking tools for marketers is a difficult task. However, we&#8217;ve made it a little easier for you by compiling a list of the best conversion tracking tools for marketers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ultimate Conversion Tracking Software for Your Business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Looking for the ultimate conversion tracking software that will allow you to put all your affiliate marketing efforts and one place, eliminate fraud and <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.scaleo.io\" rel=\"dofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1740\" src=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/cpa-affiliate-software-scaleo-banner.jpg\" alt=\"Scaleo - the best Conversion Tracking Software\" class=\"wp-image-6514\" title=\"-\" srcset=\"https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/cpa-affiliate-software-scaleo-banner.jpg 2400w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/cpa-affiliate-software-scaleo-banner-300x218.jpg 300w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/cpa-affiliate-software-scaleo-banner-1024x742.jpg 1024w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/cpa-affiliate-software-scaleo-banner-768x557.jpg 768w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/cpa-affiliate-software-scaleo-banner-1536x1114.jpg 1536w, https:\/\/www.scaleo.io\/blog\/wp-content\/uploads\/2022\/05\/cpa-affiliate-software-scaleo-banner-2048x1485.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Conversion tracking software can help you determine which digital marketing activities generate the most conversions and assign monetary value to your campaigns. You are probably familiar with tools like Google Analytics or various pixel tracking software out there that can help you measure and improve your ROI. Still, there are so many more we are<\/p>\n","protected":false},"author":2,"featured_media":6126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[31,34,32,27,62],"class_list":["post-6090","post","type-post","status-publish","format-standard","has-post-thumbnail","category-affiliate-marketing-insider","tag-affiliate-links","tag-affiliate-marketing-tools","tag-affiliate-tracking","tag-affiliate-tracking-software","tag-conversion-tracking"],"_links":{"self":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/6090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/comments?post=6090"}],"version-history":[{"count":178,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/6090\/revisions"}],"predecessor-version":[{"id":167626,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/posts\/6090\/revisions\/167626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/media\/6126"}],"wp:attachment":[{"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/media?parent=6090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/categories?post=6090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scaleo.io\/blog\/wp-json\/wp\/v2\/tags?post=6090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}