Supabets, a full-spectrum sports betting and gaming operator, has been a benchmark in South Africa since 2008. Offering over 1,300 betting markets, access to international leagues, Play Vegas, and live games from leading developers.

Their focus is on providing a tailored gaming experience, constantly evolving to meet the needs of their diverse clientele.

“Our focus is on our clients, and our constant evolution is shaped by their changing needs. You get a wide variety of people playing on the same platform, so you always have to manage different requirements and provide different products for different people. It's a never-ending task to ensure everyone is happy ”
– Marc Riddle, Head of Affiliates

Initially, Supabets launched its affiliate program using Income Access (IA). However, as the program grew to over 1,500 affiliates, it encountered multiple difficulties:

• Complex Interface: The Income Access menu structure was cluttered and difficult to navigate, particularly for affiliates not using it frequently. Basic tasks like pulling banner IDs or identifying affiliate names were overly complicated, leading to inefficiency.
• Outdated Backend: Daily events and activities strained the system, revealing that IA's backend was outdated and slow.
• Poor Support: Supabets faced delays in resolving technical issues, with response times from IA’s support taking up to a week, causing disruptions in their fast-paced market.

“IA's backend was sluggish, and when we needed clarification for an internal task, their delayed response made it clear we needed to move. The support just wasn’t there.”
– Marc Riddle

According to Marc Riddle, every day, thousands of events went through the Supabets Affiliate Program, but backend issues led to problems and pushed the company toward migration. 

“Income Access backend was extremely outdated, slow, and very tricky to use. The final straw was during internal task to improve our integration and our tech team needed to receive some clarifications to understand how they could go around it or improve it. And it was just an extremely delayed response time. It took near about a week to receive the reply.”
– Marc Riddle

“The main issue there is that it's very fast-paced in South Africa. And by the time you get your response, you've already dealt with five to ten other projects. All our affiliates were angry. We realized we were going to experience this problem again. So from my perspective, as soon as we realized the communication wasn't coming in and we didn't get the support, that's when we needed to move.”
– Marc Riddle

Supabets recognized the need for a more modern affiliate platform and decided to switch to Scaleo. Their goals were:

• Migrate their large affiliate database without losing historical data
• Improve usability with an updated interface
• Simplify reporting, invoicing, and campaign tracking for affiliates 

Scaleo's migration team worked closely with Supabets to ensure a seamless transition without halting their affiliate program.

The migration included the transfer of:

• The entire affiliate database
• Commission plans and creatives
• Historical data and commission calculations

“It was a seamless transition. The only delays we faced were on our side. Once Scaleo received everything, the process was remarkably fast.”
– Marc Riddle

After three months of using Scaleo, Supabets has highlighted several benefits:

• User-Friendly Signup Process: The signup process was simplified and optimized, making it easier to manage. “Affiliates can easily sign up and we can customize their forms to fit the business requirements.” – Marc Riddle
• Efficient Link Generation: Creating tracking links is simplified, saves time and helping affiliates generate reports faster.
  
  

"Creating links with Scaleo is a breeze compared to IA. It’s fast, efficient, and takes just 30 seconds to assist affiliates. That’s essential in our fast-paced environment.” 
– Marc Riddle

• Instant Reporting: The speed of report generation contributed dramatically to the efficiency of the workflow, which was a stark contrast to the lengthy process on IA. “...Especially when the directors want to see some reporting. 30 seconds to pull a report. Yeah, you can’t really compare with our previous experience.” – Marc Riddle
• Streamlined Commission Invoicing: Supabets' finance team can now generate invoices directly on the platform and pay them out instantly, making life easier for both the company and affiliates.“Now our finance guy just logs in, generates the invoice, and it’s done. It’s unbelievable how simple it is.” – Marc Riddle

Looking ahead, Supabets is optimistic about the future of their affiliate program with the support of Scaleo. Scaleo's detailed reports and real-time insights enable Supabets to identify areas for improvement and help affiliates maximize their performance.

“With Scaleo, we can help affiliates understand where they’re going wrong and provide actionable insights to improve player counts and FTDs. The ability to pull reports on mobile is essential, especially when traveling. It’s everything we need to grow our business and help our affiliates succeed.”
– Marc Riddle

By migrating to Scaleo, Supabets has not only streamlined its affiliate program but also gained the flexibility and support it needed to grow. The future looks promising with enhanced reporting, faster processes, and real-time access to real-time data.