Want to make your casino’s ROI the best it can be? A crazy number — 81% of brands have gone to affiliate marketing for a good reason: people say they’re earning about a quarter of their sales through affiliate channels. To give you an idea, that all adds up to about $8.2 billion in the U.S. alone. But you must be wondering how some brands are not only getting back what they spent on software…
A/B testing, also known as split testing, is a valuable marketing technique that allows businesses to test variations of their campaigns and determine which performs better. This process is crucial in iGaming affiliate campaigns, where optimizing conversion rates can lead to significant revenue growth. In this article, we will explore 10 ways to effectively conduct A/B testing in iGaming affiliate campaigns and show you how you can increase the revenue from your affiliate marketing channels…
