iGaming partner marketing is blooming and is projected to continue its’ growth in 2025. What is the most important factor in a robust and fruitful partnership? An increasing number of iGaming affiliates and operators are grappling with this question, and they are now working together to drive growth and user acquisition. In this post, we will now delve into key considerations that will ensure iGaming operators and affiliates can collaborate to achieve their objectives. A…
Have you ever wondered how online gambling in Europe might evolve in the next few years? With EU countries reviewing their laws, deciding which will allow online casinos in 2025 is urgent. This change could bring both opportunities and challenges to the market. To spark your curiosity, here are some interesting facts: The current Interstate Treaty on Gambling 2021 lets operators apply for licenses for virtual slot games starting January 1, 2023. This introduces new…
Are you ready to dive into Brazil’s booming online gambling market? With new laws allowing fixed-odds betting and online gaming, the chance to make money has never been better. Let’s see how you can make the most of this opportunity. Did you know that 56% of Brazil’s favorite games are in the medium-to-high volatility category? This shows how much Brazilian players love the thrill. They also bet a lot more on these games, showing their…
Do you run a sweepstakes casino and need more people to come and play at your company? It’s not easy to attract new players, but there are strategies that can cost-effectively do so. Remember, sweepstakes casinos are on the rise in America, and now is the time to partner with affiliates and attract new players. This article will discuss how you can recruit quality affiliates who will send you quality traffic and how to manage…
Have you ever wondered how seamlessly integrating online casino software with affiliate platforms like Scaleo could revolutionize your iGaming business? The synergy between your casino software and affiliate marketing tools is not just a convenience; it’s a game-changer for operational efficiency and business growth. How? The iGaming industry is a complex ecosystem where various components must work harmoniously to ensure success. This ecosystem’s heart is integrating online casino software with affiliate platforms. This integration is…
Customer relationship management (CRM) tools have changed the way companies talk to customers and partners. The casino business is no different. To grow sustainably, casino operators need to build strong relationships with affiliates. Affiliates bring in traffic, bring in money and increase brand awareness. But like any partnership, these relationships need to be nurtured and open, with tools that make it easier to talk to each other and track performance. Let’s dive in! 10 Ways…
As we approach 2025, the casino business is experiencing major changes. Casino owners’ business world is changing due to new technologies, laws, and consumer tastes. Let’s examine these changes and how they affect this constantly changing industry. Who are Casino Operators? Casino operators are the businesses or people managing and running casinos, generally online. Their main jobs are to oversee daily operations, ensure that gambling laws are followed, provide entertainment, and ensure that players have…
So, you’re in the online casino business and looking for software that not only enhances your iGaming experience but also integrates seamlessly with Scaleo affiliate software. It’s your lucky day, because we’ve got you covered! We’ve compiled a list of the top 20 online casino software providers that offer the best features and functionalities. Whether you’re handling the affiliate program as an operator or a marketer, finding the right software that’s compatible with Scaleo affiliate…
The iGaming market will be merciless rather than merely “competitive” in 2025. You are losing money if you do not personally relate to players. A strong CRM is a lifeline, not a “nice-to-have.” The worst part is that not all CRMs are made equal; the wrong decision could destroy the credibility of your brand and cost more than lost consumers. This guide breaks out the best iGaming CRMs re-writing the rulebook on customer engagement instead…
Want to boost your online casino with affiliate marketing? Choosing the right casino affiliate software is a must. It enables a hassle-free setup and promotes the success of your affiliate marketing. Let’s discuss some key points required to create a seamless casino experience with affiliates! Many iGaming companies consider affiliate marketing their number one promotion channel. Well-known names such as 888 and William Hill have proven that they can use it to attract customers and…
