EdTech means educational technology. This is a rapidly growing sector. It helps learning outcomes through the use of digital platforms. There are many outdated ways you can promote your services. That includes cold calling, a common method for reaching out to potential clients.

But, modern technology supplies us with ID identifications and spam filters. Thus cold calling has become less effective. Besides cold calling, there is printed advertising. Yet, that has a limited reach compared to digital channels. Furthermore, it is not an eco-friendly way of advertising. Those who want to run an EdTech company should explore affiliate marketing. This kind of marketing entails enlisting others to promote your products and services.

In this article, we will present the five most effective affiliate marketing strategies. You should think about them if you are starting or running an EdTech platform.

Image source: https://www.pexels.com/photo/two-kids-standing-by-an-interactive-board-7743253/ 

Create educational content

Consider creating quality educational content. That could include webinars, e-books, and tutorials related to your EdTech niche. For example, if you run an essay writing service, offer students a comprehensive guide on how to become proficient in essay writing.

This could be a great online help provided by professional writers. This is also a huge opportunity to present your products and services. People will get useful and interesting materials as well as an insight into your way of working.

There are several reasons why you should think about offering this content free or at a nominal fee. Firstly, free materials create a perception of value, regardless of the actual cost. People feel like they are benefiting without having to spend money. That enhances their satisfaction.

Your EdTech company will be recognized as generous and customer-focused. This positive reception will enhance brand loyalty. Furthermore, receiving something for free activates the brain’s reward system. It also generates positive emotions. That can boost mood and create positive associations with your company.

Use email marketing

EdTech content marketing includes email marketing. You should generate an email list of educators interested in your offerings. Parents and students should also be part of these lists. All you have to do is to send out a newsletter featuring helpful educational content. You can also incorporate product updates and special offers with affiliate links embedded.

It is great that you can check statistics on how many people opened emails and react to the content. These valuable insights will let you know what attracts people as well as what repels them. That way you will know what to keep in your marketing campaign and what to change.

Become a partner with influential educators

Creating cooperation with influential bloggers is also a meaningful EdTech marketing strategy. Yet, don’t forget vloggers and educators. It can help you to promote your products and services. The key lies in the fact that they already have followers. So, they will be able to offer your products through videos, blog posts, and social media content.

For example, imagine you run an EdTech company for learning languages. In that scenario, you should make connections with travel bloggers. They can use their influence to emphasize how knowledge of foreign languages is very important. Especially when we find ourselves in overseas countries.

Moreover, influential educators are often seen as authorities in their perspective fields. They can provide expert endorsement for online tutoring services. Their endorsements add credibility and trustworthiness to the tutoring platform. Students and parents will be sure of its effectiveness and they will know they can rely on that platform.

Image source: https://www.pexels.com/photo/young-boys-using-laptop-in-the-classroom-11025019/ 

Highlight social proof

EdTech digital marketing experts recommend leveraging social proofs. This is a tool for advertising products and services. You should encourage satisfied customers to become affiliates. They could share their successful stories with others. These testimonials and case studies will showcase the positive impact of your products.

Yet, make sure that this user-generated content is honest and real. People can recognize fake comments and recommendations. It creates a negative image of your company.

Moreover, it shows you deceive customers about your services.

Offer special promotions and discounts

You can manage affiliate programs by providing exclusive discounts and promotions to affiliates. That should involve their audience too. Such action can be effective in increasing customer loyalty. It will lead to acquiring new users and driving growth through word-of-mouth marketing.

For instance, consider implementing a referral program. These programs reward existing users who invite others to join the platform. It would be good if you offered an additional discount for both the referrer and the new subscribers. That would increase the likelihood of referrers and expand your user base in an organic way.

Track and analyze performance

EdTech content marketing also includes using affiliate software. It helps you to check the performance of your campaigns. It’s crucial to analyze metrics such as clicks and conversations. Return on investment (ROI) belongs there as well. This will provide priceless insights. Firstly, into what’s working well and what needs improvement. You will be able to identify top-performing affiliates and optimize your strategies accordingly.

Yet, you should know that tracking and analyzing performance is an ongoing process. It requires continuous monitoring. Only that way you can stay agile and responsive to changing market dynamics. As well as emerging trends and evolving customer needs.


Effective affiliate marketing strategies are essential for EdTech companies. It helps them to expand their reach and drive sales. That includes offering promotions, creating newsletters, and analyzing performance. Crafting educational content and making connections with influencers could also increase brand awareness. These actions attract new customers in the competitive EdTech industry.

Author’s bio:

Joann Haider is a freelance copywriter. She crafts persuasive content that captivates audiences across diverse industries. She always delivers engaging and effective messaging for clients. She combines linguistic finesse with market insight. That way, she produces tailored and impactful copy that resonates with target audiences. With a creative mind, Joann has established herself as an adored wordsmith. That includes various blog post projects.

Last Updated on April 18, 2024