Want to maximize iGaming affiliate marketing? Do you wish that your affiliates were more motivated and brought in a bigger audience share? Well, casino incentive schemes are exactly what you need.

Here are 3 mind-blowing statistics that show how much of an impact these programs can have:

  1. Incentivized affiliates bring in 45% more customers than those without incentives.
  2. Affiliates excited by bonus programs are 63% more involved with the casino brand.
  3. Well-planned casino incentives can lead to a 22% jump in revenues.

These numbers really highlight just how powerful these plans can be; they could make your efforts as an affiliate pay-off massively.

cyber security in igaming partner business

From different commission models right through to picking the best marketing tools and setting up intelligent plans, our today’s blog post is here to help you navigate the jungle of information, so…

Let’s get started!

Choosing the Right Commission Type: CPA (Cost per Acquisition)

CPA (Cost per Acquisition) is a well-known commission type within iGaming. It pays affiliates’ once-off fees for each new person they refer who deposits money, signs up, etc.

The payout amount varies depending on where the affiliate is operating from and which part of iGaming they are involved in. This allows them to see instant results and make money quickly.

CPA is good for both affiliates and platforms because it guarantees earnings for them. Affiliates earn fixed amounts when visitors perform certain actions, such as signing up or making deposits, while platforms gain new customers through their efforts.

Now let’s look into why CPA commission types are great for iGaming affiliates. We’ll go over their advantages, things to think about and some big wins along the way.

CPA Pros and Cons

Performance-based payment: You only pay for successful acquisitions (e.g., a user download, registration, or in-game purchase), leading to a more controlled return on investment (ROI).Potential for fraud: Some less reputable networks might include fraudulent or bot-generated leads. Careful selection of affiliate networks is important.
Scalability: Easy to ramp up campaigns by working with multiple affiliates or networks, quickly expanding your reach.Less control over brand messaging: Affiliates handle marketing, so there’s a risk of inconsistent messaging that doesn’t fully align with your brand image.
Access to niche audiences: Partner with affiliates who specialize in specific game genres or target demographics to tap into refined markets.Competition within the industry: The gaming industry is highly competitive, so finding affiliates who can cut through the noise can be challenging.
Reduced upfront marketing costs: Performance-based structure means you don’t have to pay for expensive creative assets or campaigns until you see results.Limited long-term customer relationship building: CPA focuses primarily on immediate conversion, not necessarily fostering long-term brand loyalty.

Considerations for CPA Commission Type

  • Competition: In popular niches or regions with lots of players fighting over limited supply, operators need to ensure that they research well so as not to underprice themselves competitively against other brands in the market.
  • Visitor retention: Affiliates may not focus on retaining visitors if they are paid on a CPA basis because this model does not reward long-term value. This can be addressed by introducing revenue share models, which will encourage affiliates to keep bringing back players who continue depositing money over time.
  • Regions targeted: Different locations have varying player lifetime values and acquisition costs thus influencing how much each conversion is worth locally. Therefore platforms must factor these things when determining their rates for different parts of the world etc…

Choosing the Right Commission Type: FTD (First-time Deposit)

In iGaming, it’s common for affiliates to use First-time Deposit (FTD) models under Cost per Acquisition (CPA). The FTD model pays an affiliate once a new player deposits funds for their first time after being referred by said affiliate.

Here’s how it works:

  • Focus on New Depositors: The primary goal is to attract players who not only sign up for an iGaming platform (like an online casino or sportsbook), but also make their very first deposit.
  • Commission Trigger: An affiliate will earn their commission only when a player they’ve referred makes their initial deposit into their gaming account.
  • Compensation: Affiliates may receive either:
    • Fixed Rate: A set amount of money for each FTD.
    • Percentage: A percentage cut of the player’s first deposit.

With the FTD model an affiliate can choose between earning a fixed fee or commission based on percentage; this allows them more flexibility in aligning their earnings with what their audience finds most attractive.

To make the FTD commission model more attractive, it is a great idea to give first deposit bonuses. This will motivate people to act as referents thereby increasing the earnings of affiliates.

The use of FTD model in iGaming affiliate marketing creates a lot of opportunities. Affiliates earn when new players sign up and deposit money which is also good for operators since they get higher retention rates through this program.

Benefits of FTD Commission Type
Allows affiliates to earn commissions when players make their first deposit
Flexibility to choose between fixed fee or percentage-based commission structure
Potential to attract more referrals by offering bonuses for first deposits
Opportunity for operators to increase player acquisition and retention

Choosing the Right Commission Type: Revenue Sharing

Affiliate marketing offers great earning potential in the world of iGaming. To be successful in this business, it is important to choose the right commission type. Many people are attracted to the revenue share model, which is why many affiliates prefer this model.

As long as the referred players remain active, affiliates are paid continuously via the revenue share model. The referrers receive a certain percentage of what their referrers generate. This keeps everyone happy and ensures that there is a constant flow of players and money within the system.

For anyone wanting to attract top affiliate marketers, it is important to set competitive revenue share rates as this acts as a motivating factor to get more players on board and thus increase returns when business is better than before.

This particular method helps to build strong bonds with partners over long periods of time and create an environment where two parties work together towards success that benefits everyone involved, such as brand awareness.

This results in a win-win situation: – the company’s profit margins increase significantly due to the increased volume of sales generated by the improved delivery of services from different websites linked together under such agreements, which focus on common success factors and foster loyalty among the participants themselves, as well as generating additional revenue streams beyond initial expectations.

RevShare Pros and Cons

Reduced upfront costs: Less financial strain from not having to pay fixed salaries or feesUncertainty of income: Revenue can fluctuate, making earnings less predictable.
Shared risk: Distributes risk among partners, reducing pressure on any single partyLimited control: May lose some decision-making power in areas where partners share authority.
Access to expertise: Tap into the skills and resources of your partnersPotential conflicts: Disagreements may arise over how to split revenue or responsibilities.
Motivation and alignment: Everyone is incentivized to drive success since income is tied to resultsDependence on others: Your success is tied to the performance of your partners.

Potential for steady revenue over time for affiliates

It motivates referrers to maximize player retention by actively working to keep their referees engaged during game sessions, increasing their chances of winning while generating more revenue from such activities

Also, it fosters strong relationships between brand owners/managers and other stakeholders such as advertisers, publishers, etc. who have direct access to potential players willing to sign up for specific products/services offered through partner sites under certain offer conditions that fall under the category of “revenue share model” where both sides benefit from each other through shared interests, resulting in greater customer satisfaction among the referred, which in turn leads to higher conversion rates per referred visitor.

Benefits of Revenue Share Commission Type:

  • Long-term income potential for affiliates
  • Motivates affiliates to generate player retention
  • Helps build strong relationships with affiliates
  • Aligns the interests of affiliates and operators
  • Encourages affiliates to actively promote your brand

Choosing the Right Commission Type: Hybrid

In the iGaming industry, hybrid is one type among many others used widely when it comes to affiliate marketing because its uniqueness lies on combining features found in CPA plus RS models thereby giving affiliates best parts they would want from any given situation.

With hybrid commissions, partners get paid certain amount once they bring new player referred however also receive some percentage generated by them but over fixed period.

It serves the needs of both sides; operators can push for more sign-ups while marketers earn higher incomes as long-term share continues growing proportionally with the number of active players recruited.

Benefits of the Hybrid Commission Type

  • Guaranteed upfront payment for acquiring new players
  • Opportunity to earn ongoing revenue share based on player activity
  • Flexibility to tailor commission rates and durations
  • Attracts both new and experienced affiliates
  • Encourages affiliates to focus on both acquiring new players and maximizing their lifetime value

Newbies and professionals are attracted by this kind because it provides an opportunity to earn money quickly as well as steadily over time.

It’s a win-win for both sides. Operators can use it to boost how many new players they get. Affiliates can earn more by sending high-quality players and by making sure they keep playing.

Commission TypeKey Features
Hybrid– One-time fixed amount for acquiring new players
– Percentage of revenue generated by referred players
– Tailored commission rates and durations
CPA– One-time payment for specific player actions
– Variable commission rates based on niche and region
FTD– One-time payment for first-time depositing players
– Fixed fee or percentage-based commission
Revenue Share– Ongoing commission based on player activity
– Commission percentage varies based on referral count

Configuring Commission Plans for Your Casino

Commission plans are important in getting affiliates for your casino. You need to be clear and open about everything. Inform the affiliates about all costs associated with commissions, including any fees deducted. This will create trust among them, which will result in longer partnership periods.

Look at what other casinos around you are doing so that you set better rates. It is good to know what is commonly done in your area because this enables you to come up with attractive packages for potential affiliates.

Think about how long your offers will be running and if there are any additional rewards that can be given out. When top performers are rewarded it motivates them even more thus ensuring their loyalty towards your business remains strong; such loyalty may lead to positive outcomes within the walls of your establishment.

The way you pay out your affiliates matters too; having multiple channels through which they can receive payments ensures meeting different needs among these individuals thereby making payout process smooth without hitches being encountered along the way.

Commission Plan Configuration Checklist:

Got it! Here’s the Commission Plan Configuration Checklist for gaming without a separate column for emojis:

Commission StructureDetermine the commission structure, whether it’s based on revenue share, CPA, or hybrid models. 💰
Commission RatesSet the percentage or amount of commission for different actions, such as sign-ups or deposits. 📊
Tiered Commission LevelsEstablish tiered levels of commission based on performance thresholds to motivate affiliates. 🎯
Lifetime Value (LTV)Consider offering commissions based on the lifetime value of referred players for long-term partnerships. ⏳
Bonus IncentivesImplement bonus incentives for affiliates who exceed specific performance targets or milestones. 🏆
Payment FrequencyDetermine how often commissions will be paid out, whether monthly, bi-weekly, or weekly. ⏰
Payment MethodsSpecify payment methods available to affiliates, such as bank transfers, PayPal, or cryptocurrency. 💸
Cookie DurationSet the duration of the tracking cookie to ensure affiliate credit within a reasonable timeframe. 🍪
Attribution ModelsChoose between first-click, last-click, or multi-touch attribution models for fair conversions. 🔍
Sub-Affiliate CommissionDecide whether to offer commissions for affiliates who refer other affiliates to the program. 👥
Minimum Payout ThresholdDefine the minimum amount affiliates must earn before requesting a payout. 💲
Chargeback PolicyEstablish policies for handling chargebacks and deductions from affiliate commissions. ⚠️
Promotional MaterialsProvide affiliates with banners, landing pages, and tracking links for promotion. 🎨
Custom Tracking ParametersEnable affiliates to add Custom Tracking Parameters to their links for better analytics. 📈
Compliance RequirementsEnsure affiliates comply with legal and regulatory requirements, such as age restrictions. 🚫

This checklist covers essential aspects of commission plan configuration for gaming affiliates.

Commission PlanBenefits
CPA (Cost per Acquisition)One-time payment for successful referrals
FTD (First-time Deposit)Commissions upon the first deposit made by referred players
Revenue ShareOngoing commissions based on referred players’ activity
HybridCombination of CPA and Revenue Share models for flexibility

Following the checklist and including good incentives attracts top affiliates. They will bring more traffic and money to your casino. Remember, a good commission plan is the base for a great affiliate program.

The Importance of Affiliate Marketing Software

Affiliate marketing software is essential when running an affiliate program and tracking its progress. It ensures success and efficiency .Therefore you require reliable software equipped with necessary tools to effectively manage your affiliate program.

There are certain things that must not be overlooked while selecting software. First, it should handle payments smoothly which means you are able to deal with commissions and payouts easily since the process becomes clear both for yourself and affiliates involved.

Segmentation plays a big role in any type of software most especially those used for affiliates purposes because it enables one group them according performance among other qualities, this makes sending specific messages easier hence increasing chances personalization thus leading high success rates.

Different commission plan setup tools should be provided within the system so that they can be adjusted based on what is needed, therefore ensuring fairness in sharing partnership benefits among the parties involved.

The live data feature is crucial for any good software since it provides real-time information on how different marketers under your network are performing. With such details at hand, you can easily monitor conversions, devise better tactics, and improve your decision-making skills over time.

Marketing tools contained inside this kind of applications aids those promoting brands do their job more effectively by giving them access pre-made advertisements alongside links which they use during promotion periods making work easier than before.

The iGaming industry is putting in a lot of effort to regain customer trust. They are making changes to their loyalty programs and services in order to ensure guest satisfaction.

Key Features of Affiliate Marketing Software

Billing ManagementEfficient handling of affiliate commissions and payouts.
SegmentationGrouping affiliates based on specific criteria for targeted marketing strategies.
Commission ToolsFlexibility to define and implement various commission plans.
Live DataReal-time analytics and reporting for tracking affiliate performance.
Marketing ToolsIntegrated features to empower affiliates in promoting the brand.

The Impact of Incentive Programs on Affiliate Performance

Incentive programs are key in boosting affiliate motivation in the casino world. They work by offering good commissions and rewards. This keeps affiliates happy and moves up the casino’s performance. Let’s look at how these programs are a big deal for affiliate success.

Boosted Motivation and Engagement

Incentive programs aim to get affiliates to do their best. They offer rewards for tasks like bringing in good players. This makes affiliates step up and do better. They get money, bonuses, and other cool stuff.

Programs can also be fun. They might have leaderboards or badges. These things make the job more interesting and create friend competitions. It pushes affiliates to do even better.

Enhanced Affiliate Experience

These days, focusing on what affiliates like is becoming more important. Casinos are starting to personalize their support. They offer unique bonuses and special help just for their affiliates.

Casinos also give special treatment to affiliates who do great work. They might get faster payments or access to special materials. This makes the relationship stronger and the affiliate stays loyal.

Driving Desired Behaviors

Incentive programs can be made to guide affiliates to do what the casino wants. For instance, if the casino wants more players from a certain place, they can set up rewards for that. This helps them get the results they’re looking for.

Also, talking with affiliates about how they’re doing can help a lot. It gives them ideas on how to get better. Casinos can then give advice to help them improve. This boosts their work.

As a whole, incentive programs really change how well affiliates work in casinos. They make affiliates work harder and make better choices. This helps the casino grow.

The Future of In Programs: Reinventing Loyalty Building

Loyalty programs regularly fail to engage customers because they don’t try hard enough.

What companies should do, is to extend their scope.

They are required to give exceptional experiences and satisfy individual demands as well; these two methods make the customer love you more, thus creating an unbreakable relationship with them.

To achieve a more effective loyalty program, it is important not to use rewards that fit all customers in the same way. Companies should establish particular systems for different clients depending on their preferences. This will not only make them feel special but also part of an exclusive group.

When it comes down to loyalty programs, using data can revolutionize everything. It enables enterprises know what their customers desire or require from them. Therefore, they may adjust their packages so as to cater for those needs better; this will keep clients satisfied throughout the process of implementation since it meets their expectations too.

Benefits of Reinvented Loyalty ProgramsExamples
Enhanced customer experiencePersonalized recommendations based on purchase history
Increased brand affinityExclusive access to special events and promotions
Improved customer retentionCustomized offers based on individual preferences

Creating loyalty means getting front-line staff involved as well. The method they use to deal with clients determines how loyal they remain. Hence, it is important to train and encourage staff. This strategy leads to more contented customers who give favorable reviews, too.

Companies need to change as loyalty programs keep changing. For a company to really make its mark, it should concentrate on the client and involve its teams. That way loyalty becomes more than just business; it becomes an actual relationship between brands and individuals.


In the iGaming industry, there should be smart planning for loyalty programs to work. The initial step is creating commission structures that encourage more customer referrals by affiliates. These systems can also be effectively managed through utilization of appropriate casino affiliate software like Scaleo among others.

However, it’s equally important to create memories for clients while dealing with them. Personalized journeys have ability of increasing participation from customers and developing loyalty amongst them. What this means is that any operator who wishes to gain more repeat visits must endeavor to connect emotionally as well as offer rewards based on individual needs.

What needs to be done is to evolve these strategies if operators want future-proofed loyalty programmes. There will always be those companies that stand out above their peers simply because they thought bigger about what constitutes such schemes in the first place. Combining incentives programs, casino affiliations systems, and incentives programs can help grow market share size amongst operators, thereby enabling them to succeed within challenging iGaming sectors.

cyber security in igaming partner business


What are casino incentive programs?

Affiliate programs aim to engage people in promoting online casinos. They use tools like bonuses and rewards. Affiliates receive these based on their success.

How can casino incentive programs boost affiliate motivation?

These programs offer real rewards and commissions. This entices affiliates to work harder. As a result, they find and attract more potential customers, boosting their own success.

What is the CPA commission type?

The CPA model in iGaming offers a one-time payment when a referral makes a deposit. It’s a straightforward way affiliates earn from their referrals’ actions.

What is the FTD commission type?

Part of the CPA model, this earns affiliates when their referrals make their first deposit. It incentivizes affiliates to bring in successful players.

What is the Revenue Share commission type?

Affiliates earn a share of what their referrals spend over time. The more players they refer, the higher their potential earnings. This model aims for long-term benefits.

What is the Hybrid commission type?

This combines the CPA and Revenue Share. Affiliates get an upfront payment plus ongoing revenue from their successful referrals. It offers the best of both worlds.

How important are commission plans in attracting and engaging affiliates?

Commission plans are key for getting and keeping affiliates. They should be fair, clear, and match everyone’s goals. This ensures that both sides benefit from their cooperation.

What features should affiliate marketing software have?

A good software needs payment tools, detailed data, and marketing features. It should help operators work smoothly with their affiliates. These tools make managing affiliate partnerships easier.

How can incentive programs impact affiliate performance?

Incentives can greatly improve how well affiliates work. By providing valuable rewards and personalized support, affiliates stay motivated. This drives them to do better in their roles.


What is the future of loyalty programs?

The future means using new strategies to reach customers’ hearts. Loyalty will grow through better personalization and customer experiences. Connecting with customers on a personal level is essential for future loyalty programs.

Last Updated on June 12, 2024


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.