Running one casino brand? It’s fun. Running five? Well, that’s where things get chaotic… unless you’re doing it right. Did you know, that operators can combine all of their casino brands into a single affiliate ecosystem instead of setting up separate systems and partnerships for each brand. One dashboard. One network. There are countless chances.This model is more than just a tech fix; it’s a full-on strategic power move, and multi-brand structures let you: Management…
New bingo websites are popping up every day, and while not all of them will eventually bear the title of the “Best Bingo Sites of 2025”, you can clearly see how gambling has now made its big entrance into the digital marketing world. It has long been a popular pastime, ranging from football pools and horseracing to casino games and bingo. However, in 2025, new AI tools and improved technology are driving the growth of…
Did you know almost 1 million non-organic installs are found daily due to ad fraud in CPI ads? It’s pretty shocking. This vast number highlights the massive scale and complexity of fraud in mobile ads, which is almost $400 billion. As a casino operator, it’s vital to grasp the details of CPI fraud prevention to safeguard your campaigns. Fraudsters are constantly evolving tactics to exploit vulnerabilities, so staying vigilant and proactive is key. These days,…
Affiliate marketing is at an inflection point. The days of simplistic measurement techniques are rapidly fading into obscurity. Today, we’re deep in a complex era where understanding partner-driven ROI requires navigating intricate webs of attribution models, advanced analytics, and ever-evolving technology. Let’s face it, affiliate professionals who continue operating with outdated approaches will soon find themselves sidelined by competitors harnessing more sophisticated analytics. That’s why it’s so critical—absolutely critical—to rethink how we measure ROI. Emerging…
A B2B customer loyalty program is a rewards program designed for companies that sell their products or services to other companies. These programs typically offer benefits and incentives to customers who purchase from their company regularly, encouraging them to continue doing business with the company and increasing their overall customer loyalty. In this post, we’ll explore the pros and cons of B2B loyalty programs and whether they’re right for your business. These programs can take…
Choosing the right iGaming affiliate software is essential in launching your affiliate channel. Yes, you’re on the right track with your choice to launch your own affiliate program – it could be just what you need to take your revenue from big to huge. But one question still remains: which software should you pick? Good news! We’ve got answers. Below, you’ll find our list of top 15 affiliate program software for iGaming in 2024. Go…
Casino influencer marketing is expected to bloom in 2025. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…
Crypto gambling is becoming more popular than ever. Bitcoin casinos are everywhere. What’s the hype, you may ask? Are you curious to learn about crypto casinos and how they’re transforming the online gambling industry? As a business owner looking to venture into the world of online casinos, understanding the essence and benefits of a crypto casino is your first step towards tapping into this innovative market. If you are looking to become a popular online…
In the iGaming industry, where every click counts, media buying is the secret sauce that can make or break a brand’s success. Over the years, strategies have morphed from old-school ads to sophisticated, data-driven campaigns, reshaped by tech innovations, shifting player habits, and new regulations. Want to stay ahead of the game? Let’s get started! The media buying landscape in iGaming is being quietly, but fundamentally, redefined – what once was a fairly linear process—buy…
Performance marketing software – how to choose the right software and what should you look for? As performance-based marketing becomes increasingly popular, we will explain all aspects of performance marketing software and show you how to use it to run Google ad campaigns, email marketing, promote your affiliate links on social media, and more. Marketing performance is considered to be one of the most challenging aspects of marketing. With that being said, more than 50%…
