Elizabeth Sramek

Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.

campaign performance dashboard - idea for campaign performance dashboard
Affiliate Business
15 Best Marketing Dashboard Examples For Performance Visualization

Best marketing performance dashboard with data visualization – why do you need it, how do you choose the right one for your business, and is the most expensive one will …

Elizabeth Sramek
Feb 1, 2023
Affiliate Business
Starting an Affiliate Network: How To Pay Affiliates?

How to pay your affiliates – does it matter? Who should adjust, you – the business/network owner or your affiliates? Let’s explore this most crucial aspect of the...

Elizabeth Sramek
Feb 1, 2023
A Full Checklist Before Launching Your Casino Affiliate Program
iGaming
A Full Checklist Before Launching Your Casino Affiliate Program

Planning to add an affiliate program to your casino website? Before you go live, make sure you have got everything covered with this comprehensive checklist. From choosing the right affiliate …

Elizabeth Sramek
Feb 1, 2023
Understanding the Basics of Revenue Sharing (Rev Share) for an iGaming Affiliate Programs
iGaming
Understanding the Basics of Revenue Sharing (Rev Share) for an iGaming Affiliate Programs 

The revenue share model (also called “rev share”) in the casino and iGaming industry is a partnership where the casino operator repeatedly pays a percentage of their revenue to the …

Elizabeth Sramek
Jan 31, 2023
Betting Affiliate Software - 10 Essential Features You Need
iGaming
Betting Affiliate Software – 10 Essential Features You Need in 2023

When it comes to affiliate software for a betting business, there are a lot of features to consider. After all, this software will be responsible for managing your entire affiliate …

Elizabeth Sramek
Jan 30, 2023
The Future of Advertising: How Push Notifications Can Drive Growth and Sales
Affiliate Marketing Insider
The Future of Advertising: How Push Notifications Can Drive Growth and Sales

Push ads are a type of digital advertising that uses push notifications to deliver advertisements to users, even if a user isn’t using the app or website where the ad …

Elizabeth Sramek
Jan 27, 2023
How to Calculate Loyalty Program Commissions
Affiliate Business
How to Calculate Loyalty Program Commissions?

Calculating the affiliate marketing commission percentage isn’t easy if you want to find the sweet spot between a high ROI and a lucrative loyalty program that users would want to …

Elizabeth Sramek
Jan 26, 2023
How to Integrate Influencer Marketing in iGaming Partner Promotions?
iGaming
The Power of Influencer Marketing in iGaming Partner Promotion

Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry started to rely heavily on …

Elizabeth Sramek
Jan 26, 2023