Ever wondered why some bookmakers do well while others struggle, even in a growing market? The secret might be in using smart customer retention strategies. Keeping current players happy is often cheaper than finding new ones. When focusing on loyalty, you can boost player involvement and your profits. Now, with Google receiving 89 billion visits monthly and social media having nearly 5.4 billion users, the opportunity to engage with people is huge. Bookmakers must know…
Ever wondered why some online casinos pull in players like a magnet? Others barely get noticed. The key is knowing where to buy gambling traffic well. In 2025, getting high-quality traffic is key to staying ahead. Ads for gambling are pricier than others, requiring higher bids for good spots. RichAds starts pop traffic at $0.5 CPM and pushes traffic at $0.005 per click. Gambling ad clicks also cost more, showing the need for smart ad…
Choosing the right iGaming affiliate software is essential in launching your affiliate channel. Yes, you’re on the right track with your choice to launch your own affiliate program – it could be just what you need to take your revenue from big to huge. But one question still remains: which software should you pick? Good news! We’ve got answers. Below, you’ll find our list of top 15 affiliate program software for iGaming in 2024. Go…
Did you know online casinos made $93.26 billion in 2024? This growth shows how key mobile marketing metrics are for casino success in 2025. Knowing these metrics is essential as the iGaming market segment gets more competitive. It helps casinos make more money and keep players coming back. You need to use data to get and keep players to do well. Knowing how to use mobile marketing metrics helps make your campaigns better. This way,…
Having an affiliate program is a fantastic marketing strategy to get your casino or sportsbook business maximum exposure online. Affiliates play a crucial role in attracting new players to your online gambling company. While there are other ways to promote online casinos or sportsbooks, affiliate marketing has earned a reputation for being the most effective iGaming marketing model. Based on our experience in the performance marketing industry, in this article, you will find out how…
Are you tired of constantly facing limitations and challenges with Cellxpert, your current iGaming affiliate software? Do you wish for a better alternative that offers more features, better support, and increased cost-effectiveness? As professionals in the iGaming industry, we understand the need for reliable software that enables you to achieve your goals efficiently and effectively. That’s why we’re excited to introduce you to Scaleo – the perfect Cellxpert alternative. Introduction to Cellxpert and the Need…
We’re excited to announce that Scaleo will participate in the IGBAffiliate Barcelona conference, taking place from January 20 to 23, 2025, at Fira Barcelona Gran Via! This affiliate event is essential for everyone in the iGaming industry, and we are excited to be a part of it! Why Should You Meet Us? If you have been in the affiliate marketing industry in the iGaming sector, you probably know it can be pretty complex. Scaleo addresses…
![How to Start an Affiliate Program for Your Business in 1 Day? [2025 Guide] -](https://www.scaleo.io/blog/wp-content/uploads/2024/12/scaleo-casino-chips-croupier-770x515.webp "How to Start an Affiliate Program for Your Business in 1 Day? [2025 Guide]")
Did you know the affiliate marketing industry is set to hit nearly $40 billion by 2032? Already, 79% of online companies use this model. Starting an affiliate program can really boost your business’s visibility and earnings. Starting an affiliate program lets you reach more people and earn different amounts. It’s a low-risk way to work with content creators and influencers. They can share your products or services on social media, blogs, and more. This guide…
The global online gambling market is growing fast – it went from $66.7 billion in 2020 to a predicted $133.59 billion by 2029. This growth highlights the need for new marketing strategies. iGaming affiliate marketing is a key tool for operators to draw in and keep players. You can boost your brand by grasping the changing market and setting up good affiliate programs. This approach also helps in growing your business in a lasting way.…
The global online gaming market made about 26.14 billion U.S. dollars in 2023. This is a 9.8% increase from the year before. By 2025, this number is expected to jump to $107.3 billion. This shows a huge chance for businesses to make money. To succeed in iGaming affiliate marketing, you need a good plan. This playbook will help you make a successful affiliate program. It will show you how to get more visibility, better conversion…
