Elizabeth Sramek, Author At Scaleo Blog

In Affiliate Marketing Insider

10 Best Promo Code Monitoring Methods Using an Affiliate Marketing Software

September 23, 2023 6 Mins Read

Discount campaigns are a significant part of businesses’ marketing strategies; companies worldwide invest in such campaigns to boost sales and attract new customers. However, running a successful discount campaign requires careful planning and execution, and tracking their effectiveness and ROI is crucial. This is where promo code monitoring comes into play. Promo code monitoring involves tracking and analyzing sales data associated with discount codes, coupons, and promo codes used to drive sales. It is a…

In iGaming

How to Detect, Prevent & Stop iGaming Affiliate Fraud?

September 21, 2023 11 Mins Read

iGaming affiliate fraud can be a huge problem for iGaming businesses. It not only leads to financial losses, but also damages your credibility and reputation. Therefore, it is vital to recognize the first signs of affiliate fraud and take measures to prevent it in the future. In this blog post, we will look at the different types of iGaming affiliate fraud and how they can be identified. We will also explore some key strategies to…

In iGaming

Smart Retargeting Strategies Using Cookie Tracking in iGaming Affiliate Marketing

September 19, 2023 14 Mins Read

What is smart retargeting in iGaming? It’s a set of strategies using cookie tracking that can boost conversions and drive sales. Cookie retargeting is a powerful strategy that allows marketers and advertisers to show personalized ads or opt-in campaigns to iGaming customers who have already interacted with their website in some way. So, what exactly is cookie retargeting, and how can you use it to your advantage? In this article, we will dive deep into…

In Scaleo News

Meet Us at The TES Affiliate Conference in Prague

September 18, 2023 3 Mins Read

Scaleo’s team is thrilled to announce our sponsorship of the upcoming TES Affiliate Conference. This prestigious event, scheduled to take place in Prague, Czech Republic, from September 18-21, 2023, serves as a nexus for affiliates, media buyers, advertisers, publishers, and content creators from across the globe. Why TES Affiliate Conference is a Must-Attend Event? The TES Affiliate Conference is not just another industry event; it’s a congregation of some of the brightest minds in affiliate…

In Tutorials

How to Supercharge Your Advertiser Security with Advertiser Security Token?

September 14, 2023 9 Mins Read

Are you an advertiser looking to enhance the security of your postback data? In this blog post, we will dive into the world of advertiser security tokens and show you how to activate them in Scaleo. With the advertiser security token, you can safeguard your valuable information and prevent unauthorized access. So, let’s get started and learn how to fortify your postback security with Scaleo’s powerful feature. Step-by-Step Guide to Activating the Advertiser Security Token…

In Affiliate Marketing Insider

How to Build a B2B Referral Program That Works?

September 14, 2023 21 Mins Read

Starting a B2B referral program can boost your business in ways you might not have imagined. Successful companies use this powerful strategy to expand their reach and increase sales. With the right approach, it’s easier than you think. You’ll learn how to start and use a referral program effectively, creating a strong network of business partnerships. You’ll discover how to motivate your partners to bring in new clients and how to reward them for their efforts. This…

In iGaming

How to Start an Online Casino in 2024?

September 14, 2023 20 Mins Read

Are you dreaming of starting your own online casino? With the right knowledge and strategy, you can make that dream a reality by 2024. Prepare yourself for a thrilling journey filled with sleepless nights, endless regulations, and the constant fear of losing your hard-earned money. But hey, who needs dreams when you can have the exhilarating experience of running an online casino? With the right knowledge and strategy, there’s a small chance you could achieve…

In iGaming

Top 15 Affiliate Software for iGaming Industry Compared

September 12, 2023 26 Mins Read

iGaming affiliate software gained enormous popularity in 2023 primarily because the iGaming industry relies heavily on referrals. Looking to start an affiliate program for your iGaming business? That is a great decision! An affiliate program can help you grow your customer base revenue tremendously. But, which software should you choose to use to run your program? Let’s find out! Today, we’ve compiled a list of the top 15 affiliate program software for iGaming businesses. This…

In iGaming

The Role of Partner Marketing in iGaming Promotional Strategies

September 11, 2023 6 Mins Read

Partner marketing has become an integral part of the iGaming industry. As many of iGaming business owners know – a lot of doors are closing before you when you come to advertise your business. This is why partner marketing remains one of the most robust and reliable sources of steady traffic in 2023. In this blog post, we will explore the key factors that iGaming companies need to consider to implement partner marketing and successfully…

In iGaming

How To Analyze & Improve GGR and NGR + Top Casino KPIs Explained

September 10, 2023 27 Mins Read

The online casino industry has experienced significant growth in the past two decades, offering a new frontier for gambling enthusiasts. With the increasing penetration of the internet and the accessibility of online gambling vendors, operators can attract players from around the world. However, this also means that competition is fierce, and it is essential for online casino operators to analyze and improve their key performance indicators (KPIs) for success. One of the most important aspects…