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Elizabeth Sramek

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Did you know that the global online gambling market is expected to reach an astonishing value of $127.3 billion by 2027? This staggering figure highlights not just the lucrative nature of the casino industry but also its fiercely competitive landscape. But here’s the kicker: How can your casino compete in this crowded market and truly stand out to attract and retain a new wave of customers? Traditional marketing strategies alone no longer cut it. The…

Looking to maximize your casino’s ROI? It’s a staggering figure — 81% of brands have turned to affiliate marketing, and for a lucrative reason: they are reportedly earning up to a quarter of their sales through affiliate channels. To put this into perspective, affiliate marketing spending in the U.S. alone is on track to hit the $8.2 billion mark. But have you ever wondered how certain brands are not only recovering the cost of their…

Adding a rewards program to your casino is essential since it can be a major source of traffic and new clients. I am sure you’d agree that attracting and retaining customers is crucial for success in such a busy industry like iGaming. One effective way to achieve this is by integrating a rewards program. Rewards programs benefit the players and provide numerous advantages. I n this article, we will explore the benefits of various casino rewards…

In today’s fast-paced work environment, organizations strive to enhance efficiency and productivity within their teams. One effective strategy that many businesses are adopting involves incorporating team time tracker apps. These apps offer a solution to monitor the time dedicated to tasks and projects, allowing managers to identify inefficiencies and make informed decisions. In this post, we will explore the advantages of integrating team time tracker apps into your organization and how they can contribute to…

Did you know that the global affiliate marketing industry is estimated to be worth $12 billion and is still expanding? Within this lucrative market, the iGaming sector has emerged as a dark horse, offering surprising avenues for revenue that many online casinos are yet to capitalize on fully. Could your platform be one of them? Have you ever wondered why affiliate marketing is the ace up the sleeve of the thrivers in the casino industry?…

iGaming affiliate fraud can be a huge problem for iGaming businesses. It not only leads to financial losses, but also damages your credibility and reputation. Therefore, it is vital to recognize the first signs of affiliate fraud and take measures to prevent it in the future. In this blog post, we will look at the different types of iGaming affiliate fraud and how they can be identified. We will also explore some key strategies to…

Did you know that the global online gambling market is on course to grow by billions of dollars in the coming years, with projections suggesting a surge past $100 billion by 2025? This staggering figure underscores the rapid expansion of an industry where making the right move could mean the difference between a jackpot win and a bust. But how do casinos navigate this glut of opportunity? Could your decisions be the secret ingredient to…

Did you know that the global online iGaming market is on track to reach a volume of 92.9 billion dollars by 2024? This explosive growth highlights the untapped potential for building successful iGaming affiliate relationships. The stakes are rising and the world is becoming your digital playground. Are you equipped with the savvy iGaming affiliate marketing strategies you need to secure your slice of this multi-billion dollar pie? Imagine if you could leverage global iGaming…

While affiliate marketing in the iGaming world promises impressive ROI and targeted player acquisition, technical hiccups can throw a wrench in your well-oiled machine. One major culprit? Affiliate link misfires, where clicks don’t translate into tracked conversions, leaving you and your affiliates wondering what went wrong. However, dear casino operators, don’t worry. Let’s delve into the murky depths of common tracking issues and equip you with the knowledge to troubleshoot like a pro: 1. The…