Ever wondered why some small businesses do well while others struggle? It’s often because of their strong referral networks. Today, 83% of people trust friends and family over ads. Building a referral network can change your business’s game. This guide will show you how to use referral marketing to your advantage. It helps you use your current customers to get new ones and increase sales. Using happy customers as your brand’s advocates does more than…
Multi-Level affiliate marketing (also known as multi-tier marketing or simply MLM) – has been around for a very long time now. Since this marketing structure works so well, today, many software solutions are designed to provide network owners and advertisers with multi-tiered commissions and payout structures. In this post, we will discuss what MLM is, how it differs from traditional affiliate marketing, and what MLM software can do for your business. Do you need affiliate…
Free affiliate tracking software is hard to find because most high-quality affiliate software products, such as Scaleo, are subscription-based. Simply because a lot of effort has gone into their development, the software needs to be paid for to ensure continuous updates and robust security. This means that any software – whether it’s a simple affiliate management tool or a complex affiliate marketing tracking software – needs to cover its costs if it is to provide…
Multi-channel management is becoming a must for the e-commerce industry. Why? Successful retailers remain competitive because of their ability to manage the current market dynamic. In 2025, success starts with knowing your market and showing up where your customers already are. You have to keep in mind, that modern consumers face more purchasing options because they can shop in both brick-and-mortar stores, Amazon, or websites through mobile apps and social media networks. Catching customer’s attention…
![15 Ways To Automate Affiliate Marketing Business [2025 Update] - small business referral network](https://www.scaleo.io/blog/wp-content/uploads/2024/12/scaleo-affiliate-software-ai-770x515.webp "15 Ways To Automate Affiliate Marketing Business [2025 Update]")
Automated affiliate marketing software is just one piece of the puzzle in your business. Starting your own affiliate marketing program is one thing, but maintaining it is something else entirely. The only way to do this without going crazy is to automate it as much as possible. In this post, we’ll discuss 15 ways you can automate your affiliate marketing program: 15 Ways To Automate Your Affiliate Business: MethodDescriptionEmail Marketing Automation 📧Automate email campaigns to…
AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2025, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…
Conversion tracking software can help you determine which digital marketing activities generate the most conversions and assign monetary value to your campaigns. You are probably familiar with tools like Google Analytics or various pixel tracking software out there that can help you measure and improve your ROI. Still, there are so many more we are going to discuss today! Best Conversion Tracking Software for 2025 So, first, let’s start off by listing the best software…
B2B marketing is a battlefield. Long sales cycles, multiple decision-makers, and sky-high acquisition costs – make it all a challenge. Traditional advertising? Pricey. Cold outreach? Hit-or-miss. That’s where B2B affiliate partnerships come in. Instead of burning cash on ads, you leverage trusted industry players to bring in high-quality leads. Performance-based, scalable, and cost-effective—what’s not to love? Ready to discover and leverage the power of performance marketing? Let’s dive in! Why B2B Affiliate Marketing Works in…
Partner Management Software (also known as PRM, Partner Marketing Software, or Partnership Management Software) is a collection of features and tools to optimize your partnerships. Partner management software can help companies manage and optimize their relationships with partners such as suppliers, vendors, and distributors. This type of software can provide a centralized platform for tracking and organizing information about partner relationships, as well as automating key tasks and processes. 10 Best Partner Management Software in…
Marketing performance dashboard with data visualization – why do you need it, how do you choose the right one for your business, and will the most expensive one always necessarily be the best one? Let’s find out! In 2025, marketers must approach data with a theoretical strategy as well as an almost artistic sensibility. A variety of marketing dashboards can help with this by offering easy-to-read and visually pleasing views of a variety of main…
