Do you know that, according to SPER Market Research, just the Japanese online gambling market alone could hit $14.48 billion by 2033? Like many other regions, Japan has witnessed a significant number of people joining the gambling sector. And this is mainly because of the increasing number of online casinos, which allow players to access gambling experiences from anywhere at any time. But as much as the popularity of online casinos in Japan has made gambling more…
Referral marketing software: You’ve undoubtedly come across the term in your efforts to expand your company and gain customer loyalty. To take advantage of the best marketing tactics available for your content and products, you will need to employ a referral marketing tool of some kind. Word-of-mouth isn’t just chatter—it’s the highest-converting channel you’ve barely tapped. From DIY startups to enterprise casinos, referral programs can drive exponential growth—if you’ve got the right platform. Today, we will…
Searches for partner management software climbed 37 % year-over-year, proof that affiliate, reseller, and influencer channels are no longer side hustles but primary revenue engines. Choosing the right platform, though, still feels like decoding airline pricing—opaque, urgent, and packed with hidden fees. This guide slices through the noise, spotlights the features that move margins, and ranks six solutions worthy of a proper technical deep dive. Scaleo leads the list; the rest are solid but less…
Free affiliate tracking software is hard to find because most high-quality affiliate software products, such as Scaleo, are subscription-based. Simply because a lot of effort has gone into their development, the software needs to be paid for to ensure continuous updates and robust security. This means that any software – whether it’s a simple affiliate management tool or a complex affiliate marketing tracking software – needs to cover its costs if it is to provide…
Performance marketing software – how to choose the right software and what should you look for? As performance-based marketing becomes increasingly popular, we will explain all aspects of performance marketing software and show you how to use it to run Google ad campaigns, email marketing, promote your affiliate links on social media, and more. Bonus: 👉 FREE Affiliate Program Performance Snapshot Generator Marketing performance is considered to be one of the most challenging aspects of…
Affiliate marketing tools are an important part of the affiliate business because they allow more and more tasks to be done by software instead of people. Today, we are going to look at the top 10 most popular tools for affiliate marketing that will change the way you run your business. Based on our experience and a lot of research, we’ve compiled a list of the best affiliate marketing tools for you. The following are…
Affiliate recruitment software solutions promise business owners the potential to double or triple their client and affiliate base, but is this true? If you want to scale up your affiliate marketing strategies and attract quality affiliates to your program, you’ll need the right tools to make it happen. Affiliate recruitment software can streamline your recruitment processes, manage your program effectively, and track performance data to improve your efforts. Top 10 Affiliate Recruitment Software in 2025…
Programmatic display advertising platforms are changing and evolving as we enter 2025. A programmatic advertising system automates the purchasing and selling of advertising inventory in real-time through an automated bidding system. Programmatic advertising allows brands or companies to buy ad impressions on publisher websites or apps in less than a second through an advanced ecosystem. This blog post covers programmatic advertising basics, how it operates, the different kinds of programmatic media buying, programmatic ad channels,…
B2B software solutions have revolutionized the way businesses interact, collaborate and grow in today’s fast-paced digital landscape. The market is flooded with tools that help companies streamline their processes, increase efficiency and ultimately drive success. With so many options, it can be challenging to find the best solutions for your business. That’s where we come in! In this blog post, we’ll introduce you to the best B2B software in 2025 and provide you with a…
Partner marketing software gives your company the partner platform it needs to track affiliate sales and campaigns, as well as all the tools you need to build your partner marketing strategy. Every partner has their own private dashboard through which they can access campaign materials, links, deals, affiliate promotions, and news. Partner marketing software, also sometimes referred to as partner relationships management or, in short, PRM software, can help sales managers build better relationships with…
