Partner marketing software provides your company with the partner platform it needs to track affiliate sales and campaigns, as well as all the needed tools for building your partner marketing strategy. Every partner has their own private dashboard, through which they can access campaign materials, links, deals, affiliate promotions and news.
Sales managers can utilize partner marketing software to cultivate stronger relationships with partners such as value-added resellers and specialized shops.
Any area of a company that deals with third-party vendors, such as consultants, professional services, transportation companies, distribution centers, and off-site warehouses, can benefit from partner marketing software. It delivers excellent results when combined with additional tools that track engagement and partner pipeline growth.
Table of Contents
- What Exactly is Partner Marketing?
- 10 Best Partner Marketing Software in 2022
- Advantages of Partner Marketing Software
- Disadvantages of Partner Marketing Software
- Marketing Partnership Types
- What is partner relationship management?
- Partner Marketing Software – Conclusion
What Exactly is Partner Marketing?
Partner marketing is a strategic collaboration in B2B (business to business) or B2C (such as business to influencer) sectors, which helps distribute finances and opportunities equitably, monitor success, activity, and reassure partners that your company is not usurping their leads. In addition, the partner marketing platform, such as Scaleo, can help track various data points that will help you make data driven decisions. The primary goal of this cooperation is to achieve the key goals of both parties.
What are these goals?
Partners are frequently viewed as “supporters” of the businesses with whom they collaborate. All businesses want this trusted voice to communicate with current and new customers. Partnering increases brand exposure and visibility, improves lead generation, and assists in reaching a larger audience, while partners are getting paid to deliver results.
Now, there are a lot of partner marketing software on the market, from very basic free ones to high end premium vendors. Here are the 10 most popular ones:
10 Best Partner Marketing Software in 2022
- Scaleo (premium partner software).
- Referral AI (AI-powered referral generation).
- MentionMe (premium affiliate referral software).
- Peerclick (free partner tracking software).
- WeCanTrack (free affiliate partner software).
- InviteReferrals (social media partner marketing tool).
- FriendBuy (referral software made easy).
- 8b.io (free link tracker for social media).
- LinkTrack (free link tracker).
- AffTrack (free partner link tracker).
Advantages of Partner Marketing Software
By implementing partnership programs that provide marketing help to your company, you can lower your sales and advertising expenses. For example, you can partner with leading brands to profit from brand awareness when addressing new customers.
Acquire Trust and Reliability
You can increase your company’s trustworthiness and reputation by partnering with reputable brands. This will assist you in impressing your prospects and gaining their patronage. Examine possible business partners’ testimonials and speak with their existing partners to learn about their experiences.
New Growth Pathways
You may reinvent your company and explore new opportunities for expansion by forming new relationships. Furthermore, you can test out new promotion tactics in a safe setting. Another advantage is that you can use your partner’s reputation to reach new audiences and markets in order to expand your business.
You can further benefit from your partner’s recognizability by employing various partner marketing tools. This will allow your business to reap the benefits of their exposure, allowing your brand to become more recognizable to potential customers.
Disadvantages of Partner Marketing Software
Any strategy has potential disadvantages. There is always a hazard of failure when entering into a partnership with a company or a person. So, what should you think about it?
Strategic partnerships necessitate a thorough understanding of each collaborator’s obligations and what has been agreed upon. Without it, building and managing relationships becomes difficult. The general rule is to treat your partner as you would expect them to treat your team or business.
Not all partnership deals go as anticipated. While you can manage business processes and resources from your end, you cannot manage the other entity.
As a result, your partnership contract must cover all specifics and essential steps in the event of such an unfavorable situation. This could include missed deadlines, delays, inability to follow through on agreements, and so on. Uncertainty in a partnership agreement always leads to conflict.
Marketing Partnership Types
Partner marketing is a broad phrase that encompasses a variety of trends, which we may also refer to as strategies. The key to marketing partnership success is selecting the right one for your business. So, while they have all been shown to be beneficial, concentrate on the value this partnership delivers to your clients and brand. Let’s look at the list to see what possibilities you have.
Marketing through affiliates
Affiliate marketing is a collaboration in which a company rewards its partners, also known as affiliates, for promoting and selling the company’s products. This is a pay-per-performance partnership, which means the partner is paid only when the desired activity occurs – impressions, clicks, or sales.
Bloggers, influencers, agencies, email marketers, PPC affiliates, coupons and cashback websites are all common sorts of affiliate partners.
While partner marketing is not always strictly bound to conversion, classic affiliate marketing is.
One of the more basic and transparent partnership forms is the loyalty partnership. In this case, the brand works directly with its customers, offering rewards and benefits for frequent or significant purchases.
Loyalty partnership schemes include bonuses collected through retail chain member cards, cashback, and “every tenth product free” type of incentives.
A brand can choose the type of incentive system it wants, whether it’s discounts, free products, or more features.
When one brand wishes to leverage another brand’s enormous distribution network in exchange for a fee, they form a distribution partnership. Typically, those products are directed to the same demographic.
Sponsorships are one of the oldest partnership types in marketing history. As a result, there is a wide range of sponsorship options. However, they all have one thing in common: a sponsor who openly promotes the brand.
In exchange for product promotion, brands might support YouTube producers or sponsor sporting events in exchange for viewability.
In each of these instances, both the brand and the sponsor generate value. However, in the case of negative publicity, both parties suffer. Because of its wide range of applications, sponsorship marketing can be combined with other types of partnership marketing, such as product placement.
This type of marketing partnership entails two brands collaborating on one new or updated product to bring added value to the customer.
A licensing partnership occurs when one company permits another to manufacture and sell its products or services under its brand. It may be difficult to comprehend. This is an important aspect of partner marketing software.
Influencers, by definition, have the ability to persuade someone to make a buying decision. They don’t have to be from a specific profession or have a significant following. They must, however, earn their audience’s support, trust, and respect.
Actors, singers, bloggers, YouTubers, and Instagrammers are examples of popular influencers today.
Honesty is the key to successful influencer marketing. It is easy to lose your audience’s trust by recommending products or services that you would not use yourself. This can be detrimental not only to the influencer but also to the product or service.
Influencers are generally paid for their endorsements, but they do not receive recurring commissions like affiliates.
Marketing through content
Content marketing is a key aspect of practically every business, and content partnerships have their place.
It is easier to describe a content partnership by looking at what it aims to accomplish. Regardless of how it was created or marketed, the end product is always a piece of marketing content that serves both brands. Guest writing in exchange for backlinks is one example.
Resellers and channel sales partners are sometimes mistaken for affiliates. Although these two forms of partnerships are fundamentally identical, resellers are more involved with the merchant and the product’s deployment. In most cases, their primary function is to assist a merchant in distributing a product to the market.
A joint venture is a partnership formed when two businesses decide to pool their resources to complete a specified job. It could be a project or any other type of business activity.
In the context of marketing partnerships, joint ventures mean that both firms integrate marketing efforts in order to increase income. These types of alliances increase brand exposure, provide access to new markets, and help cut advertising costs.
We’ve all seen it on TV: an actor sips a branded beverage in the middle of an episode of your favorite show. Coincidence? No, I don’t believe so.
Product placement can be so subtle that you won’t see it, or it can be more apparent when the camera focuses on the advertised product. In today’s society, this appears to be a little too promotional. As a result, it is frequently done in the form of native advertising.
Marketing through referrals
Referral marketing is very similar to affiliate marketing but does not necessitate the same level of commitment. It typically takes the form of word-of-mouth referrals to friends, family, or coworkers. The reward is usually minimal yet appealing enough to persuade individuals to spread the word about your brand and products.
What is partner relationship management?
If you decide to add a partner program to your existing business in the hope of increasing revenue and raising brand awareness as a part of your marketing strategy, there are a few things to be aware of. First of all, partner relationship management will require additional resources on your behalf.
Just like you have a customer success manager for your clients, you will need to dedicate a partner manager to the success of your partner engagement. While digital marketing, in general, does not require that much extra work, just adding a partner portal to your website and setting up a fixed partner commission won’t suffice.
Affiliate marketing requires its own partner ecosystem, channel management, and marketing assets in place in order to operate smoothly and bring a fresh wave of sales in addition to your other marketing campaign efforts.
Remember, that simply having a marketing program won’t automatically mean better revenue. Think of each of your affiliates as your strategic partner – simple channel marketing automation won’t put sales on autopilot. Nurture your encouraging people to sign up for your partner marketing platform through deals, a lucrative commission structure that rewards outstanding partner performance, and offer a complete set of marketing assets they can work with by promoting your brand.
Partner Marketing Software – Conclusion
Partner marketing software, also known as partner management software, provides businesses with tools for tracking sales partners and affiliates and allows those partners to communicate and get help from the business. Each partner has its own private site to access documents, campaign materials, market development funds, opportunities, and deals through partner management software such as Scaleo.
Partner marketing is too valuable for businesses to overlook. By no means is this a panacea for all difficulties but it will help you take your ROI to the next level and help get a fresh flow of clients and customers.
Also bear in mind that any partner marketing automation software may assist you in achieving faster growth, increasing visibility, entering a new market, developing creative products, and expanding your consumer base.
Partner marketing can take various forms, and it’s critical to choose the one that’s right for your business. Make sure you communicate the terms and conditions to partners ahead of time and offer them all of the resources and support they require. When done correctly, the benefits of any affiliate partnership will save you time and effort, and success will unavoidably follow.
Looking for a robust platform to power your partnership efforts? Check out Scaleo for 14-days, instant access to a free trial!