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Affiliate Marketing

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Did you know that the global online gambling market is expected to reach an astonishing value of $127.3 billion by 2027? This staggering figure highlights not just the lucrative nature of the casino industry but also its fiercely competitive landscape. But here’s the kicker: How can your casino compete in this crowded market and truly stand out to attract and retain a new wave of customers? Traditional marketing strategies alone no longer cut it. The…

iGaming affiliate fraud can be a huge problem for iGaming businesses. It not only leads to financial losses, but also damages your credibility and reputation. Therefore, it is vital to recognize the first signs of affiliate fraud and take measures to prevent it in the future. In this blog post, we will look at the different types of iGaming affiliate fraud and how they can be identified. We will also explore some key strategies to…

How to start an affiliate program for an iGaming business? How to set up a referral system for your casino? How to build a casino affiliate website? (Spoiler alert: we’ll tell you in this post!) In the gambling industry, everyone is talking about online casino affiliate programs, referring to them as the most effective and reliable marketing strategy. But why? Simply put, a well-structured casino affiliate program has the potential to boost traffic, enhance brand…

iGaming marketing is expected to take a lot of shapes and forms in 2024. While iGaming partners are the core of any gambling-based business, the iGaming industry has been snowballing over the years, with no signs of slowing down. And, as the competition intensifies, iGaming companies need to adopt effective affiliate & partner marketing strategies to stand out from the crowd and reach their target audience. Partner marketing has proven to be a valuable tool…

The casino industry is constantly evolving, from traditional brick-and-mortar establishments to digital platforms. Therefore, it is important to know the most effective ways to market your gambling brand and appeal to the widest possible audience. The affiliate marketing vs. advertising debate in the casino industry requires attention, as casinos must also consider the potential impact on their reputation and revenue streams. This article aims to explore the differences between these two powerful digital advertising strategies.…

iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. Affiliate marketing, in this case, is a form of recruiting new players through personalized links, that attribute the referred player to the partner who referred them. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a…

Imagine this: the online gambling industry is poised to balloon to a staggering $153 billion by 2030. With such immense potential ripe for the taking, can you afford to overlook the power of affiliate programs for casinos? These potent marketing vehicles are not just buzzwords; they are pivotal in casino marketing through affiliate programs, constantly fueling the industry’s growth while keeping you ahead in the race. Still wondering why every casino needs an affiliate program?…

The casino industry is always at the forefront of innovation, with dynamic shifts and advancements like AI integration. In 2024, casino operators are using affiliate marketing as a key strategy to drive growth and revenue. However, managing multiple affiliate programs can be complex and time-consuming. In this blog post you will learn how you can simplify the process, steamline your operations and unify all your marketing efforts into one dashboard. Scaleo’s all-in-one dashboard, for example,…

Curious about how sportsbooks allocate their marketing budget? Wondering how much they invest in advertising and promotion? Get ready to dive into the world of sportsbook marketing expenses and discover the fascinating insights behind their budget allocation. When it comes to acquiring users, sportsbooks spare no expense. They invest heavily in various marketing channels, including TV, digital, and radio advertising. TV advertising is dominated by a few key players, monopolizing at least 82% of market…

How much should you pay your iGaming affiliates? The commissions are arguably the most motivating factor for your current and future affiliates. Affiliate payouts form the basis of affiliate programs, so creating conditions acceptable to all parties involved in the affiliate program can be difficult. A commission rate must attract affiliates while also incentivizing existing ones to attract new players and, ideally, new partners. Meanwhile, your partner program’s expenses should not exceed your revenue. How…