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Affiliate Marketing

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Choosing the right iGaming affiliate software is essential in launching your affiliate channel. Yes, you’re on the right track with your choice to launch your own affiliate program – it could be just what you need to take your revenue from big to huge. But one question still remains: which software should you pick? Good news! We’ve got answers. Below, you’ll find our list of top 15 affiliate program software for iGaming in 2024. Go…

Are you tired of constantly facing limitations and challenges with Cellxpert, your current iGaming affiliate software? Do you wish for a better alternative that offers more features, better support, and increased cost-effectiveness? As professionals in the iGaming industry, we understand the need for reliable software that enables you to achieve your goals efficiently and effectively. That’s why we’re excited to introduce you to Scaleo – the perfect Cellxpert alternative. Introduction to Cellxpert and the Need…

Affiliate Tracking is an essential element of any affiliate network. Since affiliate marketing is a performance-based concept, its effectiveness depends largely on marketers’ ability to evaluate their affiliate campaigns’ performance. A smooth allocation of transactions is crucial to a successful affiliate program and, if an affiliate succeeds in generating leads, they must be reimbursed in a timely and efficient manner. So, how do we make sure all the transactions are tracked precisely? There are a…

Telegram casino bots just made gambling a whole lot easier. These little bots are game-changers, literally. They automate online casino management tasks, making the gambling experience smoother and more efficient. Forget everything you know about traditional online gambling. Telegram casino bots are here to transform your entire gaming ecosystem—and they’re doing it with style! With these bots, you may never want to go back to manual gambling again. Let’s dive into the world of automated…

Affiliate management (or, affiliate program management) is a whole separate segment in the affiliate marketing business. Are you getting into the affiliate marketing business and unsure how to manage the program? Looking for affiliate management services? Thriving and popular affiliate programs do not just happen by chance. This article will explain everything you need to know about managing your affiliate program and partners so the process runs automatically. Looking to manage your affiliate program automatically?…

Sometimes the data synchronization process can experience issues, causing discrepancies in affiliate tracking and other data-related problems. In this blog post, we will explore the common data synchronization issues that can arise between a casino website and affiliate marketing platforms, and provide insights on resolving data integration problems. Data sync issues between affiliate software and casino websites are common, causing affiliate tracking discrepancies. Technical errors or incorrect affiliate software configurations can cause these issues. Whatever…

iGaming affiliate fraud gives businesses a hard time, and we don’t expect any relief in 2025. It not only costs you money but also hurts your reputation and credibility. In order to prevent affiliate fraud in the future, it is crucial to spot the first signs of it. In this blog post, we will discuss the different kinds of iGaming affiliate fraud and how to spot them. In order to prevent fraud from ever harming…

The online gambling industry is expected to reach $153 billion by 2030. Can you afford to ignore the potential of casino affiliate programs? If you’re serious about capturing this massive market growth, affiliate marketing isn’t just an option—it’s your growth engine. The highly competitive iGaming industry demands ongoing innovation, making affiliate programs essential for maintaining a competitive edge. They offer a direct route for boosting revenue and foster opportunities for brand growth, player loyalty, and deeper market…

iGaming marketing strategies are expected to take a lot of creative and innovative shapes and forms in 2025. While iGaming partners are the core of any gambling-based business, the iGaming industry has snowballed over the years, with no signs of slowing down. And, as the competition intensifies, iGaming companies need to adopt effective affiliate & partner marketing strategies to stand out from the crowd and reach their target audience.  Partner marketing has proven to be…

Free affiliate tracking software is hard to find because most high-quality affiliate software products, such as Scaleo, are subscription-based. Simply because a lot of effort has gone into their development, the software needs to be paid for to ensure continuous updates and robust security. This means that any software – whether it’s a simple affiliate management tool or a complex affiliate marketing tracking software – needs to cover its costs if it is to provide…