Did you know that the global online gambling market is expected to reach an astonishing value of $127.3 billion by 2027? It’s mind-boggling how much cash casinos rake in. It’s even more baffling when you realize how cutthroat the industry is. But here’s a head-scratcher for you: How does your casino stand out in a crowded business and bring in new customers? The old ways of marketing don’t work any longer. What will? A data-driven…
Sweepstakes casinos are getting hugely popular in 2024 and affiliate marketing is here to join in, because the opportunities are endless! Are you, as a business owner, looking for strategies to increase player acquisition and revenue in the ever-changing US market? This blog post will be your comprehensive guide on how to tap into (the untapped) potential of sweepstakes affiliate marketing in 2024 and beyond. We know the unique challenges and opportunities sweepstakes casinos face…
Partner marketing software gives your company the partner platform it needs to track affiliate sales and campaigns, as well as all the tools you need to build your partner marketing strategy. Every partner has their own private dashboard through which they can access campaign materials, links, deals, affiliate promotions, and news. Partner marketing software, also sometimes referred to as partner relationships management or, in short – PRM software, can help sales managers build better relationships…
White label casino affiliate program solutions have gain an enormous popularity, becase we all know that casino and betting industries rely heavily on affiliate marketing as their primary, if not exclusive, traffic source. The need for effective, scalable affiliate marketing solutions becomes critical for businesses in various industries, particularly the highly competitive online gambling sector. With white-label affiliate marketing solutions for casinos, you can leverage the powerful tools of high-ticket software and customize them to…
Choosing the right iGaming affiliate software is essential in launching your affiliate channel. Yes, you’re on the right track with your choice to launch your own affiliate program – it could be just what you need to take your revenue from big to huge. But one question still remains: which software should you pick? Good news! We’ve got answers. Below, you’ll find our list of top 15 affiliate program software for iGaming in 2024. Go…
Preventing click fraud in your affiliate traffic can be tricky. Yet, it can be done. In this article, we will discuss “click fraud,” how much it can cost you if you don’t pay attention, and most importantly – how to prevent it. What is click fraud? Click fraud is when a visitor or a bot pretends to be a legitimate visitor on a webpage. He then clicks on an ad, a button, or some other…
API connections can fail; it may seem that they fail for no reason, but most of the time, it is due to bad configurations. The success of an iGaming platform is not solely determined by its user interface, game selection, or payout ratios. It hinges on the seamless interplay between various software components, especially when integrating with affiliate marketing solutions. 👉 Jump right to the cheat sheet 👈 API integrations enable these separate systems to…
RevShare model, which is an abbreviation for “revenue share” in the casino and iGaming industry. It is a partnership where the casino operator repeatedly pays a percentage of their revenue to the partner for every client they have referred. The percentage of revenue shared is typically agreed upon in advance, in a so-called revenue sharing agreement. It can be based on various factors, such as the number of players referred or the amount of revenue…
Telegram casino bots just made gambling a whole lot easier. These little bots are game-changers, literally. They automate online casino management tasks, making the gambling experience smoother and more efficient. With the use of these bots, you may never want to go back to manual gambling again. Let’s dive into the world of automated tasks in online casinos via Telegram bots and see what it can do for your business. Online Casino TaskHow Telegram Bot…
iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. Affiliate marketing, in this case, is a form of recruiting new players through personalized links, that attribute the referred player to the partner who referred them. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a…
