iGaming affiliate fraud can be a huge problem for iGaming businesses. It not only leads to financial losses, but also damages your credibility and reputation. Therefore, it is vital to recognize the first signs of affiliate fraud and take measures to prevent it in the future.

In this blog post, we will look at the different types of iGaming affiliate fraud and how they can be identified.

We will also explore some key strategies to prevent fraud from affecting your business in the first place. With the tips outlined here, you can ensure your business remains secure from malicious activities.

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We’ll start by discussing the different types of iGaming partner fraud and how to detect them. 

So let’s get started!

Top 10 iGaming Affiliate Fraud Treats and Solutions

Here is a simple cheatsheet to get you started:

ThreatHow to Detect?How to Prevent?
Fake TrafficMonitor traffic spikes & irregular patternsSet thresholds for suspicious activity; block IPs
Cookie StuffingTrack cookie origin and lifespanUse first-party cookies; monitor for bulk cookie drops
Proxy UsersGeo-IP analysis; velocity checksIP blacklists; multi-factor authentication
Stolen Credit Card TransactionsWatch for multiple small depositsUse AI for iGaming fraud detection; two-step verification
Identity TheftUnusual changes in user behavior, malicious behavior detectionStrong passwords; security questions
Ad StackingCheck ad viewability metricsUse ad verification services; penalize violators
Click SpammingAnalyze click-to-install timeSet time thresholds; use anti-spam tech
Fake AccountsMonitor for duplicate emails, IPsCAPTCHA; email and SMS verification
Commission EvasionTrack inconsistencies between clicks and conversionsImplement secure tracking solutions
Software Fraud (bots, malware)Monitor for non-human interactionsAnti-bot measures; regularly update security protocols

Now, let’s get deeper into this complicated and dangerous field.

Understanding iGaming Fraud

You may have heard of iGaming fraud, but do you actually know what it is and how to detect it? 

In the simplest terms, iGaming scam is a type of malicious behavior that takes advantage of referral programs and incentives from online gaming websites.

In iGaming, fraud occurs when unscrupulous players or affiliates attempt to game the system for personal gain. This can take many forms, including creating multiple accounts with different manipulation techniques, using malicious software or scripts to alter game outcomes, or engaging in fraudulent activities such as deceiving customers or withholding the payment of winnings.

How to Prevent Affiliate Program From Being Exploited

There are a number of signs that you can watch out for that will help you detect fraud in iGaming. These include unusually large payouts to certain players, suspicious account activity such as multiple users tied to one account or the creation of fake accounts, and an overwhelming amount of traffic from one area.

Keeping tabs on these indicators is crucial if you want to stay ahead of the curve and minimize losses should the need arise.

The Different Types of Affiliate Fraud

It’s not pleasant to think about, but preventing fraud is necessary in iGaming affiliate marketing. By knowing what kinds there are and how to identify them, you can take steps towards stopping it in its tracks. Here are a few common types:

iGaming Affiliate Fraud: How to Detect, Prevent & Stop it in 2024? - iGaming Affiliate Fraud
  • Bonus Abuse: This scam occurs when players take advantage of promotional offers to make a profit. The fraudster will use multiple accounts, often with false information, to gain bonuses or cash rewards intended for first-time players.
  • Commission Theft: This involves stealing commission from other affiliates by altering tracking codes or using other fraudulent methods.
  • Cookie Stuffing: This is a fancy way of referring to inserting affiliate tracking cookies onto a user’s device without their knowledge. This can result in the affiliate receiving commissions for sales that were not generated through their own efforts.
  • Incentivized Traffic: In this case, the affiliate will attempt to generate traffic by offering rewards for visiting their website, downloading their app, or signing up for their product. This incentive scheme can create artificial demand or artificially high numbers on a website’s analytics.
  • Payment Fraud: This involves the fraudulent use of someone else’s credit card or payment processing system. Affiliates must use secure payment systems with established protocols to verify transactions and guard against payment fraud.
  • Affiliate Hijacking: This is when an affiliate alters the tracking code of another affiliate to receive a commission for sales that they did not actually generate.
  • Fake Sales: This means creating fake sales through fake identities, fake credit card information, or other fraudulent methods.
  • Click FraudThis is a popular way of scamming by generating fake clicks on affiliate links to artificially inflate earnings.
iGaming Affiliate Fraud: How to Detect, Prevent & Stop it in 2024? - iGaming Affiliate Fraud

No matter what type of iGaming affiliate program you are running, it’s important to be aware of potential signs and symptoms of affiliate fraud so that you can identify any suspicious activity quickly and take appropriate action.

How to Identify Fraudulent Traffic

The prevalence of iGaming affiliate fraud can be hard to identify, but there are a few key indicators that can help you spot it when it occurs:

  1. Unusual User Behavior – Look out for users who only visit specific pages or affiliate sites or use multiple computers and/or user profiles to access games.
  2. High Number of Brand Searches – If you see an unusually large number of searches for your brand in a short period, this could indicate fraudsters are trying to figure out how your program works.
  3. Very High Conversion Rates: Monitoring the conversion rates of affiliate campaigns can also help identify fraudulent traffic. Abnormal spikes or dips in conversion rates could indicate using incentive-based methods or other forms of fraud.
  4. Inconsistent Numbers – Look for anything that seems out of line with historical data, such as unusually high activity or spikes in traffic from certain countries or IP addresses.
  5. Unusually High Affiliate Earnings: Keeping a close eye on the earnings generated by affiliates can also help identify fraudulent traffic. Irregular spikes or dips in earnings could indicate using incentive-based methods or other forms of fraud.

If any of these red flags are present, it’s time to dig deeper by checking the IP addresses and user data linked to the suspicious activities. 

Being proactive in identifying fraudulent traffic is crucial to prevent it from damaging your business’ reputation and overall credibility of the industry. You can use affiliate fraud detection tools like Anti-Fraud Logic (which we developed and use at Scaleo), perform regular audits of affiliate accounts, implement anti-fraud measures, etc. 

By doing so, you will ensure that your business is protected from iGaming affiliate fraud.

Techniques for Tracking Suspicious Activities

With the increasing growth of the iGaming industry, staying updated on techniques for tracking suspicious activities and detecting potential fraud has become more important than ever before. 

Here are some methods that can be used for detecting affiliate fraud in the iGaming industry:

Set Up Fraud Alerts

Fraud alerts provide early signs of suspicious activity. They can help you catch potentially fraudulent activity before it becomes a major issue. Tools such as Anti-Fraid Logic allow you to set up custom fraud alerts that notify you when suspicious patterns occur.

Track Your Campaigns Closely

Keeping an eye on your campaigns is an essential step in discovering any iGaming affiliate fraud taking place within them. Track all clicks and conversions while also analyzing discrepancies between them so that you can identify if there is any potentially fraudulent activity happening.

Utilize Affiliate Tracking Software

Using specialized software for reporting like Scaleo can help you detect discrepancies between clicks, conversions, revenue generated from various campaigns/affiliates easily. This software will enable you to monitor changes in traffic patterns and acquisition costs which will help you spot anything out of the ordinary quickly.

By monitoring your campaigns closely with these steps, you’ll be able to make sure that no potential iGaming affiliate fraud goes unnoticed.

Affiliate Accounts Audit

Since most iGaming affiliates offer lifetime services for their players, it’s essential to stay on top of your affiliate accounts by performing regular audits. This is done to avoid fraud and prevent missed payments. Be sure to conduct a thorough audit frequently so that all payments can be accurately tracked and fairly handed out.

Here are some tips for auditing affiliate accounts:

  • Create a checklist of criteria that must be met, such as verifying payments and reviewing account agreements
  • Examine the source of each signup to look for suspicious activity
  • Contact players directly to verify their engagement with the program
  • Monitor traffic sources for bogus referrals
  • Review account statements regularly to identify any irregularities

By thoroughly auditing your affiliate accounts, you can safeguard against potential fraud and recover any lost revenue from fraudulent activities. Taking the time to go through these steps can save you money in the long run and help you maintain ethical business practices.

Strategies to Mitigate the Risk of iGaming Fraud

The high risks associated with iGaming fraud are real, but they are manageable. With the right information and technology in place, you can identify potential fraud and mitigate it before it costs you money. Here are a few strategies to help keep your business secure:

Leverage AI and Machine Learning

The use of artificial intelligence (AI) and machine learning (ML) in detecting affiliates’ fraudulent activities is key to preventing fraud. AI and ML can analyze patterns of behavior to identify players who have an unusually high number of wins or losses over a period of time. It can also detect irregularities in payment processing activities to identify players attempting to abuse bonus offers or withdrawal requests.

IP Fraud Score

The IP Fraud Score is a metric used to assess the likelihood of fraudulent activity associated with a particular IP address. These fraud scores are calculated based on various factors including historical data, geographical location, and suspicious patterns.

Analyzing these factors, allows iGaming businesses to better understand the potential risks associated with an IP address and take appropriate measures to protect their systems and resources. Monitoring IP Fraud Scores can help in identifying and preventing fraudulent activities such as identity theft, phishing attacks, and unauthorized access attempts.

Fraud Score (also called IP score) is an important tool in maintaining the security and integrity of online platforms and safeguarding sensitive information.

iGaming Affiliate Fraud: How to Detect, Prevent & Stop it in 2024? - iGaming Affiliate Fraud

Here is a screenshot from Scaleo, where you can see how traffic is monitored and rated in real-time, and the IP score tells you if the traffic is legit or not, based on percentages.

Implement KYC Procedures

Knowing Your Customer (KYC) procedures are an effective way to spot fraudulent activities and protect your iGaming business from being taken advantage of.

In addition to verifying customers’ identities, KYC checks also involve monitoring their activity for any suspicious behavior or attempts to abuse bonus offers, payment systems, or other services offered by your company.

Monitor Affiliate Performance

Monitoring affiliate performance metrics is essential in detecting fraud and mitigating risks associated with iGaming affiliates. This includes tracking a range of factors, such as the marketing cost per acquisition, revenue per acquisition, and cost per click, among many others. These metrics will help you identify any affiliates who may be promoting your brand without adhering to your rules or engaging in fraudulent activities.

Implementation of Anti-Fraud Measures

To prevent iGaming affiliate fraud, certain measures need to be implemented. These measures include:

This is one of the best ways to prevent fraud in iGaming affiliates. This means tracking the source of referral traffic and ensuring it is coming from legitimate sources. If any suspicious activity is detected, an investigation can be conducted to determine its source and take appropriate action.

Automated Fraud Detection

Automated iGaming fraud detection tools (such as the aforementioned Anti Fraud Logic) can be used to detect any suspicious activity or anomalous patterns in real-time. This includes monitoring traffic sources, IP addresses, and other user information for any potential irregularities.

iGaming Affiliate Fraud: How to Detect, Prevent & Stop it in 2024? - iGaming Affiliate Fraud
Scaleo.io Anti Fraud Logic

Using these tools ensures that any fraud attempts are identified quickly and effectively so that they can be resolved without further financial losses.

KYC Verification

Know Your Customer verification is another important measure in iGaming affiliate fraud prevention. This involves verifying the identity of each customer using a combination of data points such as name, address, email address, phone number, etc., before allowing them access to the platform.

This helps ensure only legitimate customers are allowed access and helps to mitigate any potential fraudulent activities.


It’s essential to safeguard your iGaming business from fraud and dishonest affiliates. To do this, thoroughly review your partner’s API, integrate regular checks in all payments, use proper analytics tools and insights, and proactively tackle unauthorized activities.

Additionally, stay up-to-date with ever-evolving technologies, fraud tactics, and legislation changes. Implementing the tips outlined here can help you detect, prevent and handle iGaming affiliate fraud to ensure the success of your business for many years to come.

Ready to get started with robust affiliate software that will safeguard your affiliate program from spam? Try Scaleo free for 14 days and schedule a demo call with our team, to see what it can do for your business.

cyber security in igaming partner business

Detecting iGaming Affiliate FraudFAQs

When it comes to detecting affiliate fraud in the iGaming industry, some questions frequently come up. Here are the answers to some of the most common questions:

iGaming Affiliate Fraud: What Should I Look Out For?

It’s important to be aware of any suspicious activity or changes in behavior. Keep an eye out for sudden spikes or drops in traffic, unexplained increases or decreases in conversion rates, and unexpected fluctuations in payouts. All of these can be signs of fraud.

Are There Any Automated Solutions I Can Use to Fight Affiliate Fraud?

Yes! Automation is one of the best solutions for detecting affiliate fraud. Technology like Anti Fraud Logic by Scaleo and Scaleo’s tracking solutions can instantly detect anomalies in data and alert you if there is fraud occurring. This way, you can take immediate action and safeguard your brand reputation.

Is Fraud Prevention Possible?

Yes! Once you have identified where the fraud is coming from, you can work on prevention strategies—such as reviewing your program’s terms and conditions or adjusting commission structures—to help mitigate future risks.

How to Prevent iGaming Affiliate Fraud?

The best way to prevent iGaming affiliate fraud is to put automated measures in place. This could be an affiliate software with inbuild Anti-Fraud Logic, such as Scaleo, or any other tool that automatically detects and flags suspicious traffic and activity.

What is an Example of Affiliate Fraud?

Affiliate fraud is more or less the same, regardless if it affects the igaming business or any other. The most common examples are affiliates who refer themselves, cookie-dropping, link injecting, bonus abuse, click spamming, identity theft and ad-stacking.

Last Updated on April 10, 2024


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.