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iGaming affiliate fraud can be a huge problem for iGaming businesses. It not only leads to financial losses, but also damages your credibility and reputation. Therefore, it is vital to recognize the first signs of affiliate fraud and take measures to prevent it in the future. In this blog post, we will look at the different types of iGaming affiliate fraud and how they can be identified. We will also explore some key strategies to…

Are you tired of feeling overwhelmed by intricate commission structures in iGaming affiliate marketing? As a casino operator, mastering these complex frameworks is not just beneficial—it’s essential for maximizing your profits and gaining a competitive edge in the industry. Understanding the challenges and advantages of implementing sophisticated commission systems can significantly impact your success in the iGaming realm. Let’s delve into the intricacies together and uncover the strategies that will propel your casino operation to…

The casino industry is always at the forefront of innovation, with dynamic shifts and advancements like AI integration. In 2024, casino operators are using affiliate marketing as a key strategy to drive growth and revenue. However, managing multiple affiliate programs can be complex and time-consuming. In this blog post you will learn how you can simplify the process, steamline your operations and unify all your marketing efforts into one dashboard. Scaleo’s all-in-one dashboard, for example,…

As a digital marketer, I understand the importance of website traffic. After all, traffic is the lifeblood of any website, and without it, your website is essentially dead. However, not all traffic is created equal. In recent years, there has been an increase in bot traffic, which can harm your website’s analytics and ultimately hurt your business. In this article, I will explain bot traffic, how to identify it, and how to filter it out.…

Google has rolled out an AI update, and everyone in the iGaming business are wondering, how is it going to impact them. Following the buzz generated by rival Microsoft’s recent AI enhancements for Bing, Google has stated that it will incorporate more AI-inspired updates for its core businesses, particularly its Google Search offering. The Mountain View, CA-based tech behemoth has launched its Search Generative Experience, a brand-new generative AI-powered search engine iteration that can draft…

iGaming affiliate marketing is a complex and fast-paced environment, and staying ahead of the game requires access to accurate and insightful data. That’s where custom parameters in affiliate reports come in. What are custom parameters? Custom parameters allow you to track and analyze specific data points related to your affiliate program. With this information, you can make more informed decisions when it comes to optimizing your campaigns and ultimately achieving success in the iGaming world.…

You have a cutting-edge sports betting platform that includes all of the most recent tools and features. However, an effective marketing strategy is required to attract new users to the platform. Several sports betting platform owners use various sports marketing strategies to attract new punters to the platform. These strategies include content marketing, bonuses, social media campaigns, mobile marketing, email marketing, and other tactics. However, there is one effective marketing strategy that all sports betting…

In 2024, in the competitive landscape of iGaming affiliate programs, the ability to accurately analyze Customer Lifetime Value (CLV) metrics is not merely advantageous—it’s essential. Knowing how to analyze CLV isn’t just a skill; it’s your secret weapon in maximizing profits and fine-tuning your affiliate strategies In this comprehensive guide, we’ll delve into the intricacies of CLV metrics, showing you how to interpret data like a pro and make decisions that keep the chips falling…

Are you aiming to expand your B2B business? Using affiliate marketing to generate sales and revenue can be highly successful. In this comprehensive guide, we’ll offer a detailed introduction to B2B affiliate marketing, supplemented with success-oriented advice from industry leaders. Regardless of your level of experience or knowledge of affiliate marketing, this guide aims to provide insightful information and practical advice to help you achieve your business objectives. What Is a B2B Affiliate Marketing Program?…

Partner marketing has become an integral part of the iGaming industry. As many of iGaming business owners know – a lot of doors are closing before you when you come to advertise your business. This is why partner marketing remains one of the most robust and reliable sources of steady traffic in 2023. In this blog post, we will explore the key factors that iGaming companies need to consider to implement partner marketing and successfully…