iGaming affiliate fraud gives businesses a hard time, and we don’t expect any relief in 2025. It not only costs you money but also hurts your reputation and credibility. In order to prevent affiliate fraud in the future, it is crucial to spot the first signs of it. In this blog post, we will discuss the different kinds of iGaming affiliate fraud and how to spot them. In order to prevent fraud from ever harming…
AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2025, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…
As a digital marketer, I understand the importance of website traffic. After all, traffic is the lifeblood of any website, and without it, your website is essentially dead. However, not all traffic is created equal. In recent years, there has been an increase in bot traffic, which can harm your website’s analytics and ultimately hurt your business. In this article, I will explain bot traffic, how to identify it, and how to filter it out.…
Cookie session duration is one of the most essential elements to consider if you’re a merchant looking to launch an affiliate marketing program. The cookie duration is the length of time that a customer’s browser will remember that they clicked through from an affiliate link. It’s vital because if a customer visits your store from an affiliate link and then makes a purchase later, the affiliate who sent the customer usually receives credit for the…
Online casino marketing strategy is the backbone of your promotion. Did you know you can make your online casino more successful in 2025 just by using good affiliate marketing strategies? The right strategies can make all the difference in a very competitive setting where standing out is important. Affiliate marketing for online casinos means working with other people or businesses to get them to promote your brand in exchange for a fee. It’s important to come up…
Right now, data can be somewhat overwhelming, particularly in iGaming affiliate marketing, where every click, conversion, and commission must be tracked, examined, and improved. The truth is that simply staring at rows of figures will not get you very far. This is where data visualization dashboards come in. Data visualization helps you understand those figures through a logical framework. Imagine seeing your best-performing campaigns right away or finding a traffic trend you would have missed…
The iGaming industry is placing its bets on some staggering numbers! What about the iGaming industry? A wild ride. It’s more than just luck; it’s about data. And plenty of it. Understanding the numbers is critical, whether you’re a casino operator, an affiliate marketer, or just curious about where the chips will fall in 2024. These statistics, which range from player behavior and market trends to the most recent technological disruptions, are more than just…
Customer Lifetime Value (CLV) is a critical metric for any business, but it’s an absolute game-changer in the high-stakes world of iGaming affiliate programs. Understanding CLV can mean the difference between wasting money on fleeting customers and investing in loyal players who stick around and generate consistent revenue. In 2024, in the competitive landscape of iGaming affiliate programs, the ability to analyze Customer Lifetime Value (CLV) metrics accurately will be not merely advantageous—it will be…
Tired of navigating affiliate data in the dark? Want to maximize your ROI from every partnership? In the rapidly growing online casino landscape, affiliate marketing has emerged as the most important marketing tool, boasting a nearly 10% annual growth rate. Over 80% of brands are planning to establish an affiliate channel, following the success stories of giants like 888, William Hills, Melbet, and Bet-at-Home. Unlocking the potential of affiliate marketing can boost your monthly revenue…
Any betting affiliate program is destined to succeed if it has a cutting-edge platform that includes all the most recent tools and features and allows it to operate smoothly. However, an effective marketing strategy is also required to attract new users to the platform. Several sports betting platform owners use various sports marketing strategies to attract new punters to the platform. These strategies include content marketing, bonuses, social media campaigns, mobile marketing, email marketing, and…