A B2B customer loyalty program is a rewards program designed for companies that sell their products or services to other companies. These programs typically offer benefits and incentives to customers who purchase from their company regularly, encouraging them to continue doing business with the company and increasing their overall customer loyalty. In this post, we’ll explore the pros and cons of B2B loyalty programs and whether they’re right for your business. These programs can take…
Are you looking for the most effective way to measure and optimize your ads campaigns? If so, cross-device attribution is the answer. Cross-device attribution is the process of tracking customers’ behavior across multiple devices in order to understand their journey better. Using this data, advertisers can make more informed decisions about where to invest their ad budget and which channels will most likely result in conversions. The goal is to give advertisers a clearer picture…
B2B customer acquisition has changed a little in 2025. Why? Because B2B companies face a unique challenge in customer acquisition: they must convince multiple stakeholders in their potential business to make a sale. As a result, sales cycles can be lengthy and require significant specialized marketing and sales content. B2B customer acquisition uses versatile, long-term lead-nurturing tactics. As offers, they may involve less ultra-personalized content. B2B marketers strive to educate leads while keeping content relevant…
![How to Start an Affiliate Program for Your Business in 1 Day? [2025 Guide] - cross-device attribution](https://www.scaleo.io/blog/wp-content/uploads/2024/12/scaleo-casino-chips-croupier-770x515.webp "How to Start an Affiliate Program for Your Business in 1 Day? [2025 Guide]")
Did you know the affiliate marketing industry is set to hit nearly $40 billion by 2032? Already, 79% of online companies use this model. Starting an affiliate program can really boost your business’s visibility and earnings. Starting an affiliate program lets you reach more people and earn different amounts. It’s a low-risk way to work with content creators and influencers. They can share your products or services on social media, blogs, and more. This guide…
Affiliate Tracking is an essential element of any affiliate network. Since affiliate marketing is a performance-based concept, its effectiveness depends largely on marketers’ ability to evaluate their affiliate campaigns’ performance. A smooth allocation of transactions is crucial to a successful affiliate program and, if an affiliate succeeds in generating leads, they must be reimbursed in a timely and efficient manner. So, how do we make sure all the transactions are tracked precisely? There are a…
Affiliate management (or, affiliate program management) is a whole separate segment in the affiliate marketing business. Are you getting into the affiliate marketing business and unsure how to manage the program? Looking for affiliate management services? Thriving and popular affiliate programs do not just happen by chance. This article will explain everything you need to know about managing your affiliate program and partners so the process runs automatically. Looking to manage your affiliate program automatically?…
Postback URL tracking is debatable. In affiliate marketing, there are only a few problems that pose more concerns than postback URL tracking, which we will discuss here. For most advertisers, an affiliate postback is one of the most popular causes of tech challenges.
As a digital marketer, I understand the importance of website traffic. After all, traffic is the lifeblood of any website, and without it, your website is essentially dead. However, not all traffic is created equal. In recent years, there has been an increase in bot traffic, which can harm your website’s analytics and ultimately hurt your business. In this article, I will explain bot traffic, how to identify it, and how to filter it out.…
Multichannel attribution in affiliate marketing refers to identifying and assigning credit to the various marketing channels that contributed to a conversion or sale. This helps professionals analyze the efficiency and outcomes created by various marketing channels through customer behavior changes. Organizations now use multiple marketing channels to build customer traffic and create leads that result in customer acquisitions. Affiliate marketing serves as an essential component in this process because marketers work together with affiliates to…
If you’ve ever found yourself scrolling through Instagram, Twitter, or TikTok and thinking, “Hey, that looks like a great way to earn money,” – you are right! Affiliate marketing has become increasingly popular because it’s simple yet effective and can be seamlessly integrated into social media. To maximize your success as an affiliate marketer, take it a step further. You need to uncover the industry’s hidden gems, with Tinder being a prime example. Sure, Tinder…
