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CPA or ROAS? Which one should you focus on? As a business owner you know that the two KPIs you are always looking at are: cost per conversion (CPA) and return on ad spend (ROAS). These two metrics allow you to analyze account health at a high level and make decisions at the keyword level. Despite their significance, relatively, it is fairly uncommon for advertising to be unsure which one to utilize. CPA Let’s not…

B2B customer acquisition has changed a little in 2024. Why? Because B2B companies face a unique challenge in customer acquisition: they must convince multiple stakeholders in their potential business to make a sale. As a result, sales cycles can be lengthy and require significant specialized marketing and sales content. B2B customer acquisition uses versatile, long-term lead-nurturing tactics. As offers, they may involve less ultra-personalized content. B2B marketers strive to educate leads while keeping content relevant…

Creating successful partnerships is important for B2B marketing. Because partner marketing helps drive sustainable growth and revenue. Partnerships are essential to global markets, enabling growth and maximizing resources. A strong business ecosystem is created by combining strengths with partners, benefiting all involved. In this guide, we will provide you with step-by-step instructions on how to establish strong partnerships that will help you unlock the full potential of B2B collaboration. We’ll also look at the key…

Affiliate link cloaking is the process of disguising a link in order to conceal its destination URL. This results in shorter links and a cleaner appearance on your website. It’s a common marketing tactic that benefits online businesses and blogs wanting to grow. The cloaked URL is shorter and more descriptive, allowing users to estimate where it would be taken if they clicked on it. Here is what a regular affiliate link looks like: http://www.affiliatedomain.com/url/aff_id=123&o=2&link_id=3…

As a digital marketer, I understand the importance of website traffic. After all, traffic is the lifeblood of any website, and without it, your website is essentially dead. However, not all traffic is created equal. In recent years, there has been an increase in bot traffic, which can harm your website’s analytics and ultimately hurt your business. In this article, I will explain bot traffic, how to identify it, and how to filter it out.…

You can have the best product in the world, but without the right incentives, even your most loyal partners might not feel the urge to go the extra mile. However, implement the right rewards and watch your partnership program not just take off, but skyrocket to new heights. Today’s competitive market forces businesses to seek ways to motivate their partners and drive fruitful collaborations. One effective way to achieve this is through implementing partner incentives…

A B2B customer loyalty program is a rewards program designed for companies that sell their products or services to other companies. These programs typically offer benefits and incentives to customers who purchase from their company regularly, encouraging them to continue doing business with the company and increasing their overall customer loyalty. In this blog post, we will discuss the benefits and drawbacks of these companies and help you decide if you need one for your…

mVAS (Mobile Value Added Services) offers in affiliate marketing refer to affiliate programs that promote mobile-based services that add value to a customer’s experience. These services typically include features such as mobile content, messaging services, entertainment services, mobile payment systems, and more. Affiliates who promote mVAS offers can earn commissions on sales generated by their referral traffic. The commission rates and payment models can vary depending on the program and the advertiser. mVAS offers can…

One of the most successful ways to monetize your WIX website is affiliate marketing. More and more people are curious about how to set up affiliate advertising in WIX. When it comes to affiliate advertising, the first thing you need to know is that there are two types: Affiliate Marketing and Affiliate Shops. We will go over the differences and show you how to set them up for your WIX website. Simply put, both types…

Channel partner marketing is becoming increasingly valuable in highly competitive technological industries. So, what is it exactly, and how can you tap into its potential and expand your business? Channel partner marketing is a method used to promote products and services sold by channel partners, also known as channel marketing or partner marketing. This may sound complicated, but don’t worry; we’ll break it down for you. So, let’s dive right in! What Is a Channel…