“EPC” gets tossed around in partner decks and affiliate forums as if it were self-explanatory. It isn’t. Earnings per click can be a payout shorthand, a diagnostic KPI, a forecasting lever, and—when misunderstood—the reason a campaign loses money despite “great EPC.” This guide strips EPC to first principles, shows how different programs compute it, how to predict it from funnel metrics, how to improve it without guesswork, and where a purpose-built iGaming stack like Scaleo…
Postback URL tracking is debatable. In affiliate marketing, there are only a few problems that pose more concerns than postback URL tracking, which we will discuss here. For most advertisers, an affiliate postback is one of the most popular causes of tech challenges.
The best paid traffic sources for iGaming campaigns can accelerate acquisition far faster than waiting for organic visibility alone. For operators, though, the real question is not simply where to buy traffic, but where to buy traffic that can be tracked, optimized, and converted profitably. ⚡ Key Takeaways For iGaming operators, the best traffic source is not the cheapest one. It is the one that delivers compliant, trackable, GEO-approved users at a sustainable CPA or…
⚡ Key Takeaways B2B affiliate programs work best when you pay for verified pipeline progress, not raw lead volume. In 2026, S2S tracking, CRM-linked attribution, deduplication, and offline conversion visibility are table stakes. Recruit partners based on audience fit and sales influence, not vanity reach. Strong B2B programs need clear policies, reliable payouts, and partner enablement assets that reduce buyer risk. The fastest way to break a B2B affiliate program is to keep it manual.…
Your affiliate program generated €2.8M in player deposits last quarter. Your top 10 affiliates account for 60% of that volume. Finance approved €420K in commission payouts. But here’s what you don’t know from those numbers alone: Which affiliates send players who churn in 30 days versus which send 18-month LTV contributors? Whether your 35% RevShare rate is profitable after accounting for bonuses, taxes, and payment processing fees. If the affiliate driving 200 FTDs monthly is…
How should you pay affiliates in 2026? For most businesses, this is no longer a back-office detail. Payouts affect affiliate retention, finance operations, compliance, and how scalable your program actually is. If affiliates cannot get paid easily, on time, and through methods they trust, they leave. If your finance team has to reconcile payouts manually across too many tools, your program becomes expensive to run. The right payout setup sits in the middle: simple enough…
If you’re still paying commissions off last-click, you’re not “performance marketing.” You’re running a commission assignment lottery —and your sharpest partners (and media buyers) know how to game it. Multichannel attribution is the system that decides which touchpoints get credit when a conversion happens across multiple channels—affiliate content, paid social, search, email, retargeting, influencers, coupon sites, even offline CRM. The goal isn’t pretty reports. It’s clean unit economics: fewer payout disputes, less channel cannibalization, and…
Incentive program: it’s a powerful tool that can make customers flock to your business like seagulls to a French fry. But before you start tossing out rewards like breadcrumbs, it’s essential to understand the key steps to building a successful program that keeps customers coming back for more. First and foremost, let’s talk about the benefits of an incentive program. It’s not just about giving away free stuff (although who doesn’t love that?). It’s about…
Offer caps play a crucial role in enhancing the performance of an affiliate program. As a program manager, understanding and effectively managing these caps is essential to optimizing campaign results and ensuring a successful and profitable program. Offer caps limit how often a customer can receive a given offer or promotion. They help limit the amount of time and budget spent on offers and can also reduce customer fatigue from seeing the same old offers.…
Bot traffic in 2026 will not just be a noise in your dashboards—it will be distorted ROAS, wasted partner payouts, and compliance risk. Traffic is still the lifeblood of growth, but quality beats quantity. Below is a complete, operator-grade guide to identify, measure, and block invalid traffic (IVT) across web, paid, and affiliate channels—while keeping your analytics, SEO, and payouts clean. Not all traffic is created equal. Automated visitors—scrapers, click farms, headless browsers, and “smart”…
