PPC intelligence is no longer a term that only nerds in arbitrage companies use; these days, it’s the standard. It’s impossible to discuss marketing in 2025 without considering such powerful trends as artificial intelligence implementation. AI is transforming paid advertising while also opening up new options for marketers. Until 2025, experts believe that machine learning and AI will generate around $2.6 trillion in value by solving problems in sales and marketing. Global ad spend is…
Building an affiliate network from scratch may sound overwhelming at first. Are you looking to build your own affiliate marketing network but don’t know where to start? There will be certain business and technical challenges to overcome along the way, but don’t worry, the good news is that Scaleo’s software can handle both, if you want to start from scratch. Start your own affiliate network with SCALEO – 14-day free trial The Definition of an…
Affiliate management (or, affiliate program management) is a whole separate segment in the affiliate marketing business. Are you getting into the affiliate marketing business and unsure how to manage the program? Looking for affiliate management services? Thriving and popular affiliate programs do not just happen by chance. This article will explain everything you need to know about managing your affiliate program and partners so the process runs automatically. Looking to manage your affiliate program automatically?…
Alright, listen up. If you’re a business owner with a partner program that’s good – but you want to make it great – this blog post is for you. You’ve got a great product, dedicated partners, and a vision for growth. But let’s face it: without the right incentives, even your best partners won’t feel the fire to go the extra mile. And when I say incentives, I’m not talking about a random cash bonus…
Postback URL tracking is debatable. In affiliate marketing, there are only a few problems that pose more concerns than postback URL tracking, which we will discuss here. For most advertisers, an affiliate postback is one of the most popular causes of tech challenges.
A B2B customer loyalty program is a rewards program designed for companies that sell their products or services to other companies. These programs typically offer benefits and incentives to customers who purchase from their company regularly, encouraging them to continue doing business with the company and increasing their overall customer loyalty. In this post, we’ll explore the pros and cons of B2B loyalty programs and whether they’re right for your business. These programs can take…
Are you looking for the most effective way to measure and optimize your ads campaigns? If so, cross-device attribution is the answer. Cross-device attribution is the process of tracking customers’ behavior across multiple devices in order to understand their journey better. Using this data, advertisers can make more informed decisions about where to invest their ad budget and which channels will most likely result in conversions. The goal is to give advertisers a clearer picture…
B2B customer acquisition has changed a little in 2025. Why? Because B2B companies face a unique challenge in customer acquisition: they must convince multiple stakeholders in their potential business to make a sale. As a result, sales cycles can be lengthy and require significant specialized marketing and sales content. B2B customer acquisition uses versatile, long-term lead-nurturing tactics. As offers, they may involve less ultra-personalized content. B2B marketers strive to educate leads while keeping content relevant…
For a few years now, OpenAI tools for partner marketing have really taken off online. If you’re in the partner business, you’ve probably noticed all the buzz and might be wondering how it can actually help you out. And, it’s not just buzz; it’s a genie in a bottle when it comes to marketing help, or even an army of genies in a bottle. As you already know, partner marketing is a business model where…
![How to Start an Affiliate Program for Your Business in 1 Day? [2025 Guide] -](https://www.scaleo.io/blog/wp-content/uploads/2024/12/scaleo-casino-chips-croupier-770x515.webp "How to Start an Affiliate Program for Your Business in 1 Day? [2025 Guide]")
Did you know the affiliate marketing industry is set to hit nearly $40 billion by 2032? Already, 79% of online companies use this model. Starting an affiliate program can really boost your business’s visibility and earnings. Starting an affiliate program lets you reach more people and earn different amounts. It’s a low-risk way to work with content creators and influencers. They can share your products or services on social media, blogs, and more. This guide…
