Affiliate fraud is everywhere. With the rise of online fraud and cybercrime, ensuring that your affiliate program is secure and not vulnerable to exploits of any kind – is crucial. In this blog post, we will discuss how to prevent your affiliate program from being exploited and the various ways in which it can be compromised. We will cover topics such as monitoring affiliate activity and protecting your program from malicious attacks. Following these tips…
Cookie session duration is one of the most essential elements to consider if you’re a merchant looking to launch an affiliate marketing program. The cookie duration is the length of time that a customer’s browser will remember that they clicked through from an affiliate link. It’s vital because if a customer visits your store from an affiliate link and then makes a purchase later, the affiliate who sent the customer usually receives credit for the…
Channel partner marketing is becoming increasingly valuable in highly competitive technological industries. So, what is it exactly, and how can you tap into its potential and expand your business? Channel partner marketing is a method used to promote products and services sold by channel partners, also known as channel marketing or partner marketing. This may sound complicated, but don’t worry; we’ll break it down for you. So, let’s dive right in! What Is a Channel…
A B2B customer loyalty program is a rewards program designed for companies that sell their products or services to other companies. These programs typically offer benefits and incentives to customers who purchase from their company regularly, encouraging them to continue doing business with the company and increasing their overall customer loyalty. In this blog post, we will discuss the benefits and drawbacks of these companies and help you decide if you need one for your…
B2B customer acquisition has changed a little in 2024. Why? Because B2B companies face a unique challenge in customer acquisition: they must convince multiple stakeholders in their potential business to make a sale. As a result, sales cycles can be lengthy and require significant specialized marketing and sales content. B2B customer acquisition uses versatile, long-term lead-nurturing tactics. As offers, they may involve less ultra-personalized content. B2B marketers strive to educate leads while keeping content relevant…
Affiliate management (or, affiliate program management) is a whole separate segment in the affiliate marketing business. Are you getting into the affiliate marketing business and unsure how to manage the program? Looking for affiliate management services? Thriving and popular affiliate programs do not just happen by chance. This article will explain everything you need to know about managing your affiliate program and partners so the process runs automatically. Looking to manage your affiliate program automatically?…
Scaleo has added SmartLink functionality for its clients, and we are excited to share the news and tell you more about SmartLinks in affiliate marketing so that you, too, can increase your ROI with a SmartLink, the smart way. Smartlink URLs and redirects are essential tools for affiliates who want to maximize their earnings and streamline their marketing efforts. In this blog post, we’ll explore what SmartLink URLs are, how they work, and how you…
CPA or ROAS? Which one should you focus on? As a business owner you know that the two KPIs you are always looking at are: cost per conversion (CPA) and return on ad spend (ROAS). These two metrics allow you to analyze account health at a high level and make decisions at the keyword level. Despite their significance, relatively, it is fairly uncommon for advertising to be unsure which one to utilize. CPA Let’s not…
Creating successful partnerships is important for B2B marketing. Because partner marketing helps drive sustainable growth and revenue. Partnerships are essential to global markets, enabling growth and maximizing resources. A strong business ecosystem is created by combining strengths with partners, benefiting all involved. In this guide, we will provide you with step-by-step instructions on how to establish strong partnerships that will help you unlock the full potential of B2B collaboration. We’ll also look at the key…
Affiliate link cloaking is the process of disguising a link in order to conceal its destination URL. This results in shorter links and a cleaner appearance on your website. It’s a common marketing tactic that benefits online businesses and blogs wanting to grow. The cloaked URL is shorter and more descriptive, allowing users to estimate where it would be taken if they clicked on it. Here is what a regular affiliate link looks like: http://www.affiliatedomain.com/url/aff_id=123&o=2&link_id=3…
