Compare Top 15 Affiliate Software for iGaming Industry

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iGaming affiliate marketing software

iGaming affiliate software will gain enormous popularity in 2023. Looking to start an affiliate program for your iGaming business? That is a great decision! An affiliate program can help you grow your customer base and your revenue tremendously. But, which software should you choose to use to run your program?

Today, we’ve compiled a list of the top 15 affiliate program software for iGaming businesses. This list will help you choose the right software for your exact needs and budget. We’ve compared features, pricing, and customer reviews to help you make the best decision.

Top 15 Affiliate Marketing Software for iGaming Industry

Affiliate SoftwarePrices Start at…Headquarters
1. Scaleo$699/monthCzech Republic
2. AffilkaUpon requestCuraçao
3. Traffic Manager€199/monthMalta
4. SmarticoUpon requestBulgaria
5. BetConstruct$3000/month + $2k setupUnited Kingdom
6. PartnerMatrixUpon requestArmenia
7. Affiliate ControlUpon requestn/a
8. Nux GameUpon requestCuraçao
9. MyAffiliatesUpon requestAustralia
10. eGass$3000/month + setupn/a
11. NetRefererUpon requestMalta
12. MAP™ by MediacleUpon requestUnited Kingdom
13. Alfa AffiliateUpon requestCypress
14. Income AccessUpon requestCanada
15. CellexpertUpon requestIsrael


The iGaming industry is a fast-paced and competitive space, and choosing the right affiliate software can make a big difference in the success of your program. If you are looking for affiliate software that offers everything you need to succeed, then Scaleo is the ideal solution.

Compare Top 15 Affiliate Software for iGaming Industry

Here are a few reasons why Scaleo is the perfect software for the iGaming industry.

All the Tracking Parameters and Terminology Used in iGaming Industry: 

Scaleo offers all the tracking parameters and lexicon commonly used in the iGaming industry, giving you the data and insights you need to make informed decisions. With Scaleo, you can track key metrics such as commission earned, click-through rate, conversion rate, and average player value, so you always have the information you need to optimize your affiliate program.

Robust Security

Scaleo takes security seriously, with multiple levels of protection to keep your data safe. The software uses industry-standard encryption techniques to protect sensitive information, prevent multiple account creation, integrate with secure payment gateways, and has robust user authentication and authorization processes. With Scaleo, you can be confident that your data is secure and protected from fraud and security breaches.

Easy Integrations

Scaleo is a white-label solution that integrates easily with any tools you use and the platform that powers your Casino or betting website. Gather and manage all your marketing activities, making managing your affiliate program easier and more efficient, so you can access all of your data and insights in one place. Scaleo is perfect for those looking to start an igaming affiliate network, since it works right out of the box and support all the features that igaming industry employs.

Affordable Pricing

Pricing starts at only $699 per month, making it an affordable option for businesses of all sizes. 

Try Scaleo free for 14 days.


Affilka is a SwissSoft module that delivers the necessary tools for handling your affiliate database. You can view your affiliates’ performance information and contact details, set affiliate managers to your affiliates, confirm or block partner accounts, approve their records, label partners with custom tags for ease of navigation and leave comments on accounts for your team.

affilka Affiliate Software for iGaming Industry

You can also offer affiliate bonuses, and payments, assign customized commission plans, media, landings and bonus codes to your affiliates, analyze affiliate statistics, and define report visibility settings for your affiliates individually.

  • Control affiliate accounts
  • Assign affiliate managers
  • Comments
  • Pay/cancel payments to affiliates
  • Assign personalized commission plans
  • Offer personal media and landing pages
  • Analyze performance
  • Define report fields


Pricing is only available on request, but you can try free for 14 days.

Traffic Manager

Traffic Manager is a small business This is a popular tracking and management solution for iGaming companies that will form a complete affiliate ecosystem.

Traffic Manager - Affiliate Software for iGaming Industry

Another thing Traffic Manager software offers is simplicity by design. Simpler so you can focus on the things that really matter.

All-in-one platform: Create and manage your affiliate program from scratch, track your performance and optimize results accordingly, automate routine tasks and keep control of your affiliate relationships on a single platform.

Predictable costs: Fully transparent pricing policy to ensure complete budget control.

Control and customization: Your affiliate program – your rules. You have full control over it by customizing every part according to your needs. From design to campaign settings to payout management


Prices start from € 199/month up to € 999/month

Try for casino and betting companies.


This is a Smartico module, not a standalone affiliate software you can use with whatever software you use to power your iGaming business.

Affiliate marketing software for igaming websites and brands - Smartico

Smartico’s founding team has many years of combined experience working for the world’s leading gaming software companies and operators.

Their white-label platform is specifically designed for casino, poker, sports betting and fintech operators. It is easy to use and gives your team complete control over your entire affiliate business, including managing your team of affiliate managers, real-time reporting, payments and a full BI interface.

Smartico’s feature and platform development is driven by customer needs and product requirements, making it the most tailored iGaming platform.

Smartico only provides custom quotes upon request or after a scheduled demo call, but in the meantime you can request a free Smartico demo.


This is a BetConstruct module, not a standalone software. This means, it’s only suitable for companies that use BetConstruct platform to power their betting business.

igaming affiliate software - betconstruct

Do you want to increase your profit and attract new players? Then their affiliate network is ideal to promote your website and attract new players. BetConstruct offers a completely redesigned affiliate software based on state-of-the-art technologies to help you run your affiliate business. The software is fully tailored for the iGaming industry and supports desktop and mobile views, ensuring excellent usability. It is a simple software that does not require any technical knowledge. You get detailed reports, market-driven commission types and marketing tools that will make your business flourish.

Key features that BetContruct affiliate module offers:

  • Fully customizable landing page
  • Multi-level and multi-currency system
  • Innovative marketing tools like banners and JSON/XML feeds
  • Customized deals and flexible commission models for affiliates
  • Comprehensive reports
  • Commission payments can be made both automatically and manually.
  • Postback url tracking.
  • Individual and global permission control
  • The tool is available in desktop and mobile versions.
  • View modes as well as dark and light appearances
  • API integration


This is one of the most expensive affiliate models on our list. Starting plan starts at $3k a month + $2k initial set up fee. This package includes CRM, affiliate marketing module, access to statistics, DDOS protection – all this is hosted on their remote server.

Request a 30 days free trial here:


This is an EveryMatrix module, not a standalone software, this means you can only use Partner Mtric is your casino or gambling business is powered by EveryMatrix platform.

iGaming Affiliate Software Platform PartnerMatrix EveryMatrix

PartnerMatrix is ready to help you run a successful campaign. It is a powerful affiliate software platform that provides advanced solutions for creating, running and tracking multi-brand affiliate marketing campaigns for casino and betting operators.

PartnerMatrix team can help you promote your brand and recruit new affiliates.

They create your affiliate landing page using standard and custom templates to find the best mix of visual branding and messaging to support the conversion and engagement of new affiliates.

The PartnerMatrix affiliate platform allows you to manage multiple brands and product data simultaneously, with separate affiliate registration and access for each brand. It’s never been easier to change landing pages, permissions, languages or payment methods.

Back office with full functionality and real-time reports

The back-office in PartnerMatrix is strongly focused on the convenience of the affiliate manager and administrator. The goal is to efficiently manage data, payment plans, marketing tools, affiliate settings, and detailed reports and accurately track the impact of the promotion from a single place.

PartnerMatrix’s back office facilitates the work of affiliate managers and enables them to manage all operations successfully.

You need to know the most recent news concerning the company’s expansion.

Recent News

Nuxgame has agreed to integrate PartnerMatrix’s management system into its technology solutions.

According to the terms of the agreement, Nuxgame will be able to offer its clients multi-tiered commission models that are adaptable to different markets and regions thanks to the latter’s software.

Furthermore, PartnerMatrix’s solution extensively uses affiliate tracking and statistics, allowing NuxGame clients to track earnings more precisely through an upgraded affiliate system.


EveryMatrix only provides custom quotes upon request, but you can contact them and request a free trial or schedule a demo call with their representatives. For more details, go here:

Affiliate Control

Affiliate control is a standalone software vendor you can use with any platform you use to power your igaming business.

igaming affiliate marketing software for gambling business - Affiliate Control

Over 150 metrics are available in settings, covering every possible criterion that can affect your revenue. Only analyze what is relevant in order to make the best decisions. Set a set of criteria and their preferred order, then save your preferences so you don’t lose any of your settings and have quick and easy access to them whenever you need them.


No information on pricing is available online, you can contact them to get a quote here:

Nux Game

​NuxGame Affiliate System is a program module designed for creating affiliate marketing networks. The Affiliate Management System is designed to provide greater convenience to all users, including administrators and affiliates. NuxGame affiliate marketing software supports all commissions.

NuxGame Affiliate System is a program module designed for creating affiliate marketing networks.

plans, as well as the ability to set up different offers and plans. With this software, you can improve the accessibility and functionality of your affiliates’ dashboards. As a result, the quality of your campaigns will improve and more visitors will be directed to your business.

The following are some of the advantages of utilizing NuxGame’s Affiliate System software:

  • A straightforward user interface that allows you to tailor controls to specific tasks.
  • It’s convenient and simple to use.
  • You can assign roles to administrators and control each user’s access rights.
  • As an administrator, you can categorize players and affiliates using specific criteria. This allows you to understand the behavior of the players better, monitor suspicious activity, and reward productive partners.
  • It is accessible via desktop and mobile devices.


Affiliate marketing is one of the most effective ways to increase brand awareness. Their affiliate marketing software is intended to help your brand connect with new demographics, expand your customer base, and increase traffic via your affiliate partners. They guarantee their operators a flexible solution to manage their affiliate program thanks to MyAffiliates’ cutting-edge affiliate tracking software.

MyAffiliates provides a wide range of functionality for individual affiliate management within the software.

The Affiliate Interface, the Administrator Interface, and the Sign-Up Form are the three main components of affiliate software. These features are customizable and user-friendly, resulting in a ready-to-use and efficient tool for managing your affiliate marketing program.

MyAffiliates provides a wide range of functionality for individual affiliate management within the software.

Communication is essential, especially in affiliate management. Their platform provides a large selection of fully customizable, automated email templates. Furthermore, it enables these customized emails to be sent in bulk to various pre-created mailing lists. They also have an individual ticketing system that caters to more direct relationships for one-on-one communication.

Additional features of their Affiliate Management Software include:

  • A dashboard for each affiliate that displays graphs.
  • Granular information on affiliate performance is available.
  • Management and assignment of multiple commission plans (each of which can be tailor-made down to an affiliate level)
  • Tags for affiliates (which can be assigned manually or automatically)
  • Manual or automatic? Registration Approval Email Verification

Commission plans:

Regarding commission plans, MyAffiliates is one of the most adaptable affiliate marketing software.

Our Commission plan formula can be based on any of the data fields sent by the client, giving affiliate managers more flexibility in terms of the deals they can propose to their affiliates. While all traditional Revenue Share (flat, tiered, progressive), CPA (standard, tiered, progressive), CPA per Country of the customer, QCPA, CPL, and Hybrid plans can be created, any other plans can be custom-built. There is no limit to the number of tiers offered in sub-affiliated plans.


According to their own website, this affiliate program management and performance marketing software was created by a team of affiliates, advertising network specialists, and award-winning system designers to provide their clients and their affiliate business partners with cutting-edge affiliate program management and performance marketing software that allows you to build, manage, and grow your marketing business using intelligent technology and detailed traffic and traffic sources and financial reporting.

egass affiliate software for casinos

Our adaptable multi-layer platforms can be deployed in various configurations to meet each client’s specific business needs and are delivered with the relevant functionality, terminology, and features to meet the iGaming industry’s requirements.

Feature-rich new technology software combined with scalable service solutions to deliver a full-service solution that includes core software upgrades, dependable hosting with full mirrored redundancy, an integrated content delivery network, data management, and professional support services.


This is also one of the top extensive software on the market, set up fee ranges from $3k to $6 for bigger plans. Monthly fees range from $2k to $5k, with hundreds to thousands of additional fees adding up for a license, and setting up your account takes 1 to 6 weeks. There is no free trial available, but you can see more details about their software here:


NetReferer allows you to gather extensive data and plan strategically based on report findings. You’ll gain performance marketing insights that will help you forecast more accurately. To personalize your viewing experience, drag and drop your own KPIs. Divide data by country and brand to support growth and expansion into new markets if desired.

NetReferer allows you to gather extensive data and plan strategically based on report findings.

As a head of marketing, they use their tools to forecast the future and identify strategic gaps that need to be filled. You will be provided with churn predictions in order to maintain valuable partnerships while also nurturing potential cross-product selling opportunities. Make more informed decisions, increase your ROI, and get your affiliate program to make a long-term impact with campaigns that are true to your vision.

Financial Management

Utilize the platform’s functionalities to optimize budget allocation for the next 12 months and beyond by gauging past performance and discovering upcoming trends. Their tools can be integrated without any prior coding experience: simply jump in to check what you need and go about your business. Fine-tune your insight to maximize ROI and provide your teams with the resources and support required to meet set goals.

Joining a NetRefer-powered program as an affiliate will assist you in determining what your players are looking for and meeting their needs. Their software provides a detailed breakdown of referral data. Assess and improve your tactics to increase player loyalty and retention. Learn what motivates desired customer behaviors, thereby assisting your affiliate marketers in meeting their objectives and increasing revenue share for yourself.


NetReferrer does not officially offer an easy-to-access free trial or any information on its services pricing. You need to contact them directly to request a quote for your particular gambling business needs, on their website here:

MAP™ by Mediacle

MAP by MediaCLE is another software module developed for iGaming industry and can help gambling, casino, poker and betting websites to get tap affiliate marketing. They offer a complete suite of impressive and effective software tools that powers the entire iGaming ecosystem and keeps all your day-to-day business processes such as affiliate marketing, user acquisition, retention and customer support – in one place.

MAP by MediaCLE is another software module developed for iGaming industry and can help gambling, casino, poker and betting websites to get tap affiliate marketing.

It’s important to note, that like many affiliate marketing software on our list, MediaCLE is a partner marketing module that you can use only if your gaming business is powered by their ecosystem already.

This is a complete solution that provides a wide variety of tools, not just an affiliate marketing module, but you need to be a part of their ecosystem to avail of these tools.

MAP™ is a progressive, SaaS-based affiliate marketing software platform suited for iGaming companies of all sizes and budgets. Their easygoing approach allows iGaming merchants to run their performance marketing campaigns effectively.


MAP provides a free demo, which you can request here: Just like many other merchants on our list, MAP does not provide information on their pricing structure on their website, you need to contact them to get a custom quote.

Alfa Affiliate

Although this affiliate network for iGaming products is well-known to people who use it, there is little to no information about its features or commission prices.

skyrocket your ROI

Commission starts at $500 with no demo or a free trial available. More info on their website:

Income Access

Their comprehensive tracking and analytics will give you a more in-depth understanding of your digital marketing measures and budget, so you can always make the most of your investment.

Understanding where your new clients are coming from and attributing them to your funnel is key to improving your business ROI.

income access - affiliate software for financial and gambling industries


Cellxpert provides a partner marketing solution designed for financial services in general, not just the gambling segment, although it is most often used as casino affiliate software.

Cellxpert partner marketing solution designed forthe  gambling segment.

They promise to build transparency and trust, and give you the power to track your partnerships. Their end-to-end solution centralizes every aspect of your affiliate ecosystem, so you can focus on your business optimization.


Just like with the majority of the companies on our list, Cellxpert does not make their price list public; it vastly depends on the size of your business and your business needs. You can contact them directly to get a quote:

No matter which platform you choose, these top iGaming affiliate software solutions will surely deliver the best results for your business.

Introduction to iGaming Affiliate Software

When looking for the best affiliate software for your iGaming business, there are a few factors you need to take into account.

One of the most important is the size of your business. If you’re just starting out, you’ll need software that’s easy to use and doesn’t require a lot of technical expertise. On the other hand, if you’re a larger operation, you’ll need a more sophisticated system that can handle a higher volume of traffic.

Another thing to consider is the type of gaming products you offer. Some affiliate software is designed specifically for certain types of games, while others are more versatile. Make sure the software you choose can accommodate the types of products you sell.

Finally, there are a number of different features to consider, such as tracking tools, marketing materials, and payment options. Take the time to compare different software packages and see which one best meets your needs.

What to Consider When Choosing iGaming Affiliate Software

When looking for the right affiliate software for your iGaming business, it’s important to consider the features and benefits that are the most important to you. Having a general idea of the main features and pricing of the top iGaming affiliate software is certainly helpful, but what about the pros and cons for each product?

Understanding the benefits and drawbacks will help you pick the best product for your needs.

Here are the most important ones:

Ease of Use

Ease of use is an important factor to consider when choosing affiliate program software. A user-friendly platform makes it easier for affiliates to promote the products and track their performance, leading to increased efficiency and productivity. This can help to ensure that affiliates are able to maximize their earnings potential while also providing a positive experience for the users they are trying to reach. 

However, ease of use should not be the only factor considered, as other important factors such as affiliate commission structure, marketing materials, and customer support are also critical to success in the affiliate marketing space.

The affiliate software you choose should be easy to use. It should be intuitive and user-friendly, so that you and your team can learn how to use it quickly. 


The software should integrate with your existing platforms and systems, so that you can track all affiliate activity in one place. This will save you time and hassle.

The number and type of integrations available through an affiliate program can be an important factor to consider when choosing a program for the iGaming industry. Integrations allow affiliates to automate certain processes and connect with other tools and platforms that they may use to manage their marketing activities.

Some essential integrations to look for include:

  • Payment gateways: This includes integrations with payment platforms that allow affiliates to receive their commissions.
  • Marketing tools: This includes integrations with tools like email marketing platforms, ad networks, and social media management platforms.

Reporting Capabilities

This allows both you and your affiliates to track performance and view reports on earnings, clicks, and other metrics.

The key reporting parameters for iGaming affiliate software (online casino, betting, and poker referrals) typically include the following:

  1. Commission earned: This refers to the amount of money earned by the affiliate for each referral made to the iGaming site.
  2. Click-through rate (CTR): This is the number of clicks an affiliate receives divided by the number of impressions (or times the affiliate link was shown).
  3. Conversion rate: This is the number of players who sign up and make a deposit after clicking on the affiliate link, divided by the total number of clicks.
  4. Revenue generated: This is the total amount of money earned by the iGaming site from players referred by the affiliate.
  5. Number of referrals: This is the total number of players who have signed up to the iGaming vendor through the affiliate’s link.
  6. Average player value (APV): This is the average amount of money earned by the iGaming site from each player referred by the affiliate.
  7. Time period: This refers to the specific time period for which the data is being reported, such as daily, weekly, or monthly.
  8. Custom reporting: Some casino affiliate software may also offer custom reports, which allow affiliates to create and view reports based on specific criteria, such as player location or game type.

These reporting parameters are typically available through the affiliate dashboard, providing valuable insights into the performance of the affiliate’s marketing activities and help them to identify areas for improvement.

The software should have robust reporting capability so that you can track performance and measure results in every aspect of your business. This will help you optimize your affiliate program for maximum ROI.


Scalability is important. Affiliate marketing can be a highly scalable business model, as affiliates can reach many potential customers with relatively little effort. Therefore, it is important to choose a software solution that can grow and adapt to the needs of the business as it expands.

A scalable affiliate software should handle increasing numbers of affiliates and players and offer the ability to integrate with new marketing tools and platforms as needed. This can help to ensure that the affiliate program can continue to operate smoothly and efficiently as the business grows.

It should also offer a flexible commission structure that can be adjusted to accommodate different business models and marketing strategies. By choosing a software solution that is scalable and flexible, affiliates can ensure that their program is equipped to handle growth and can continue to generate revenue and drive success over the long term.

The software should be scalable to grow with your business as it expands. It should be able to handle increasing volumes of data and traffic without any problems.


Security includes the protection of sensitive information such as personal and financial data. This is particularly important in the iGaming industry, where transactions involve large amounts of money.

When choosing an affiliate software, look for the following security features:

  1. Data encryption: Ensure that the software uses industry-standard encryption techniques to protect sensitive data.
  2. Secure payment processing: Secure payment gateways are essential to protect financial transactions and prevent fraud.
  3. User authentication: Robust user authentication, such as 2FA, or authorization processes, to prevent unauthorized access.
  4. Regular security audits: Choose a vendor that regularly performs security audits and updates to ensure that their software meets the latest security standards.
  5. Compliance with regulations: Software should be compliant with relevant regulations, such as the General Data Protection Regulation (GDPR) and the Payment Card Industry Data Security Standard (PCI DSS).

By choosing an affiliate software that has strong security features, you can help protect sensitive information and reduce the risk of fraud and security breaches, which can have a negative impact on your business and reputation.

Customer Support

Customer support is an important factor to consider when choosing affiliate software, as it can significantly impact the affiliate program’s success. Good customer support can help affiliates resolve issues quickly, receive training and guidance on using the software, and get answers to any questions they may have. This can help to ensure that affiliates can maximize their earnings potential and provide a positive experience for the users they are trying to reach.

When choosing a vendor that provides the best support, it is important to look for the following:

  1. Availability: The vendor should offer support around the clock and ideally cover all the time zones.
  2. Response time: The vendor should have a fast response time for support requests, so affiliates can get their questions answered promptly.
  3. Support: The vendor should offer support through multiple channels, such as email, phone, and live chat, to accommodate different preferences and needs.
  4. Expertise: The vendor should have knowledgeable and experienced support staff who are able to assist affiliates with using the software and resolving any issues.
  5. User-friendly resources: The vendor should offer user-friendly resources, such as a knowledge base, video tutorials, and user forums, to help affiliates find answers and solutions on their own.

The software provider should offer excellent support, so that you can get help when you need it. 

Comparison of the Top 15 iGaming Affiliate Software

Ultimately, each option will come with its own set of benefits and drawbacks that you should consider before making your final decision.

What should I keep in mind when choosing an iGaming affiliate software?

One of the most important things you should consider when choosing an iGaming affiliate software is its user-friendly tools. The right software should have an intuitive design and easy-to-navigate features. Additionally, the interface it offers to your users should be attractive and engaging, which helps to boost user engagement and conversions.

Let’s sum up the key features we discussed earlier:

  1. Integrations: Choose iGaming affiliate software that integrates tools and platforms you use to manage your marketing activities and the platform that powers your website, payment gateways, and marketing tools.
  2. Reporting: it should provide comprehensive reporting and tracking capabilities, including key parameters such as commission earned, click-through rate, conversion rate, and average player value.
  3. Scalability: ideally, the software solution should be scalable and adapt to your business’s changing needs as it grows.
  4. Commission structures: Look for a solution that offers flexible commission structures that can be adjusted to accommodate different marketing strategies and business models.
  5. Support: Choose a vendor that offers strong customer support, with knowledgeable and experienced staff, multiple support channels, and user-friendly resources.
  6. UX: Evaluate the user experience of the software, including its ease of use, the quality of its interface and features, and its ability to meet your specific needs.
  7. Security: Last but not least, check if the program offers security updates and adequate security measures, so you can ensure that your data is safe from hackers.

You also want to make sure that the program is capable of helping you manage your campaigns and track your progress. Advanced features such as automation, detailed statistics, and custom reports are great for managing campaigns and analyzing performance. Look for features that allow you to easily customize the program’s look and feel to match your branding.


Choosing the right affiliate software for the iGaming industry is an important decision that can impact the success of your affiliate program. It is important to consider factors such as integrations, reporting parameters, scalability, customer support, user experience, and security to make the right choice. 

By considering these factors and evaluating your specific needs and goals, you can choose an affiliate software that meets your requirements and helps you achieve your desired results. The right affiliate software can provide valuable insights, streamline your marketing efforts, and increase your earning potential, making it a valuable investment for your business.

So there you had it: our top 15 picks for affiliate software in the iGaming, gambling and casino industry. If you are looking for a software that has all the features we discussed and much, much more – try Scaleo. Scaleo is the only stand-alone affiliate software that can be integrated with virtually any platform and software. 

affiliate marketing software design for iGaming Industry
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Elizabeth Sramek
Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.
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