Choosing the right iGaming affiliate software is essential in launching your affiliate channel. Yes, you’re on the right track with your choice to launch your own affiliate program – it could be just what you need to take your revenue from big to huge.

But one question still remains: which software should you pick?

cyber security in igaming partner business

Good news! We’ve got answers.

Below, you’ll find our list of top 15 affiliate program software for iGaming in 2024. Go through them all and find one that suits your needs and budget best. We know this is important, so we compared their feature sets, prices, and customer reviews just for you.

Let’s start!

Contents show

Top 15 Affiliate Marketing Software for iGaming Industry

Affiliate SoftwarePrices Start at…Headquarters
1. Scaleo$1200/monthCzech Republic
2. Nux GameUpon requestCuraçao
3. Traffic Manager€199/monthMalta
4. SmarticoUpon requestBulgaria
5. BetConstruct$3000/month + $2k setupUnited Kingdom
6. PartnerMatrixUpon requestArmenia
7. Affiliate ControlUpon requestn/a
8. Affilka Upon requestCuraçao
9. AMS Script$59 + feesUnited Kingdom
10. eGass$3000/month + setupn/a
11. PartnergratorUpon requestCzech Republic
12. iGaming WP pluginUpon requestUnited Kingdom
13. Alfa AffiliateUpon requestCypress
14. Income AccessUpon requestCanada
15. Cellxpert$2000/month+Israel


The iGaming industry is a fast-paced and competitive space, and choosing the right affiliate software can make a big difference in the success of your program. If you are looking for affiliate software that offers everything you need to succeed, then Scaleo is the ideal solution.

Compare Top 15 Affiliate Software for iGaming Industry

Here are a few reasons why Scaleo is the perfect software for the iGaming industry.

Tracking Parameters and Terminology Used in the iGaming Industry: 

Scaleo offers all the dynamic tracking parameters and terminology commonly used in the iGaming industry, giving you the data and insights you need to make informed decisions. With Scaleo, you can track key metrics such as commissions earned, CPA, CPL, RevShare or implement a Hybrid model.

Top 15 Affiliate Software for iGaming Industry Compared - iGaming Affiliate software

Moreover, thanks to player reports, you can track average player value through metrics such as: total deposits, withdrawals, bonuses, bets, wins, GGR and NGR. That way, you’ll always have the information you need to optimize your affiliate program.

Strong Security

Scaleo has multiple levels of security to protect your information. The backend itself uses key encryption techniques, ensuring that only the people who should have access to your data have it.

Top 15 Affiliate Software for iGaming Industry Compared - iGaming Affiliate software

This also helps prevent fraudulent multiple account creation and integrates with secure payment gateways. If you are worried about someone getting past all that security, don’t be: Scaleo has robust two-factor user authentication and authorization processes in place. Your information is safe.

Easy Integrations

You don’t want to go through several different software applications just to keep tabs on affiliate programs for your casino or betting website. That’s why Scaleo was designed with integration in mind.

Top 15 Affiliate Software for iGaming Industry Compared - iGaming Affiliate software

Use the platform as a tool to gather and manage all your marketing activities so you can access all their data and insights from one location. If you’re looking to start an iGaming affiliate network, this is the tool for you since it works right out of the box and supports all the features iGaming industries use.

Player Reports

Top 15 Affiliate Software for iGaming Industry Compared - iGaming Affiliate software

Explore a specialized player reports section that provides detailed insights into parameters and key performance indicators (KPIs). You can customize the visibility settings for this section, either as a whole or by individual KPIs, for your team members and partners. Additionally, player data can be conveniently accessed through the new API method.

Affordable Pricing

For only $1200 per month (including the iGaming module), gambling businesses can use Scaleo’s services without breaking the bank.

Try Scaleo free for 14 days.

partner marketing software for igaming industry

Who is it for? Those looking to launch casino affiliate programs for one or more online gambling websites. This would allow casino operators to unify their traffic source, track referred player activity and deposits, and manage billing and promotional materials all from one dashboard.

Scaleo allows you to build the best casino affiliate programs for your new and existing affiliate partners.

Nux Game

With its user-friendly program module, NuxGame can get you started on creating affiliate marketing networks and sports betting software referral systems in no time. With this handy tool, you can customize your own templates. NuxGame’s affiliate management system is designed with convenience in mind, whether you’re an administrator or an affiliate.

Commissions-type plans are supported by NuxGame’s platform, as well as different offers and plans. You can improve the dashboard of your affiliates’ website using this software. This will help increase the quality of campaigns and direct more visitors to your business.

NuxGame Affiliate System is a program module designed for creating affiliate marketing networks.

Recent News

Nuxgame has agreed to integrate PartnerMatrix’s management system into its technology solutions.

According to the terms of the agreement, Nuxgame can offer its clients multi-tiered commission models that are adaptable to different markets and regions thanks to the latter’s software.

The following are some of the advantages of utilizing NuxGame’s iGaming affiliate marketing system:

  • A straightforward user interface that allows you to tailor controls to specific tasks.
  • It’s convenient and simple to use.
  • You can assign roles to administrators and control each user’s access rights.
  • As an administrator, you can categorize players and affiliates using specific criteria. This allows you to understand players’ behavior better, monitor suspicious activity, and reward productive partners.
  • Accessible via desktop and mobile devices.

Who is it for? Those looking to launch a gambling affiliate program to promote their gambling website.

What is the Best NuxGame Alternative?

Right now, is the optimal alternative for users looking to upgrade their iGaming affiliate program capabilities.

Traffic Manager

Traffic Manager is a well-known tracking and management solution for iGaming companies that will form a complete affiliate ecosystem.

Traffic Manager - Affiliate Software for iGaming Industry

Traffic Manager software offers simplicity by design. Making everything simpler so you can focus on the things that really matter.

All-in-one platform: Create and manage your affiliate program from scratch, track your performance and optimize results accordingly, automate routine tasks, and keep control of your affiliate relationships on a single platform.

Control and customization: Your affiliate program – your rules. You have full control over it by customizing every part according to your needs. From design to campaign settings to payout management


Predictable costs: Fully transparent pricing policy to ensure complete budget control. Prices start from € 199/month up to € 999/month.

Try for casino and betting companies.

Who is it for? Those looking to launch a casino affiliate program with no need for in-depth tracking or reports.

What is the Best TrafficManager Alternative?

Right now, is the optimal alternative for users looking to upgrade their affiliate program capabilities.


This is a Smartico module (for their iGaming software provider), not a standalone gambling affiliate software you can use with whatever software you are already using to power your iGaming business.

Affiliate marketing software for igaming websites and brands - Smartico

Smartico’s founding team has many years of combined experience working for the world’s leading gaming software companies and operators.

Their white-label platform is specifically designed for casino, poker, sports betting and fintech operators. It is easy to use and gives your team complete control over your entire affiliate business, including managing your team of affiliate managers, real-time reporting, payments, and an entire BI interface.

Smartico’s feature and platform development is driven by customer needs and product requirements, making it the most tailored iGaming platform.

Smartico only provides custom quotes upon request or after a scheduled demo call, but in the meantime, you can request a free demo.

What is the Best Smartico Alternative?

Right now, is the optimal alternative for users looking to upgrade their affiliate program capabilities.


This is a BetConstruct module, not a standalone iGaming affiliate software. This means, it’s only suitable for companies that use the BetConstruct platform to power their betting business.

igaming affiliate software - betconstruct

Do you want to increase your profit and attract new players?

Then, their casino affiliate network is ideal for promoting your website and attracting new players. BetConstruct offers completely redesigned affiliate software based on state-of-the-art technologies to help you run your affiliate business.

The software is fully tailored for the iGaming industry and supports desktop and mobile views, ensuring excellent usability. It is simple software that does not require any technical knowledge. You get detailed reports, market-driven commission types, and marketing tools to make your business flourish.

Key features that the BetContruct affiliate module offers:

  • Fully customizable landing page
  • Multi-level and multi-currency system
  • Innovative marketing tools like banners and JSON/XML feeds
  • Customized deals and flexible commission models for affiliates
  • Comprehensive reports
  • Commission payments can be made both automatically and manually.
  • Postback url tracking.
  • Individual and global permission control
  • The tool is available in desktop and mobile versions.
  • View modes, as well as dark and light appearances
  • API integration


This is one of the most expensive affiliate modules on our list. Entry plan starts at $3k a month + $2k initial set up fee. This package includes CRM, an affiliate marketing module, access to statistics, and DDOS protection – all this is hosted on their remote server.

Request a 30-day free trial here:

What is the Best BetConstruct Alternative?

Right now, is the optimal alternative for users looking to upgrade their affiliate program capabilities.

Who is it for? Any online casino operator who are looking to attract their ideal affiliate marketer through a revenue share model.


This is an EveryMatrix module, not a standalone affiliate software, which means you can only use it if your casino or gambling business is powered by the EveryMatrix platform.

iGaming Affiliate Software Platform PartnerMatrix EveryMatrix

PartnerMatrix is ready to help you run a successful campaign. It is a powerful affiliate software platform that provides advanced solutions for creating, running and tracking multi-brand affiliate marketing campaigns for betting and casino operators.

Their team can help you promote your brand and recruit new affiliates.

They create your affiliate landing page using standard and custom templates to find the best mix of visual branding and messaging to support the conversion and engagement of new affiliates.

PartnerMatrix is an iGaming affiliate marketing platform module that allows you to manage multiple brands and product data simultaneously, with separate affiliate registration and access for each brand. Changing landing pages, permissions, languages, or payment methods has never been easier.

Back office with full functionality and real-time reports

Their back office is strongly focused on the convenience of the affiliate manager and administrator. The goal is to efficiently manage data, payment plans, marketing tools, affiliate settings, and detailed reports and accurately track the impact of the promotion from a single place

PartnerMatrix’s back office facilitates the work of affiliate managers and enables them to manage all operations successfully.

Furthermore, PartnerMatrix’s solution extensively uses affiliate tracking and statistics, allowing NuxGame clients to track earnings more precisely through an upgraded casino affiliate system.


EveryMatrix only provides custom quotes upon request, but you can contact them and request a free trial or schedule a demo call with their representatives. For more details, go here:

Who is it for? Small to medium size casinos looking to add an online casino affiliate program to their business, to benefit from the power of referrals.

What is the Best PartnerMatrix Alternative?

Right now, is the optimal alternative for users looking to upgrade their affiliate gambling program capabilities.

Affiliate Control

Affiliate control is a standalone gambling affiliate marketing software vendor you can use with any platform you use to power your igaming business.

igaming affiliate marketing software for gambling business - Affiliate Control

Over 150 metrics are available in settings, covering every possible criterion that can affect your revenue. Only analyze what is relevant in order to make the best decisions. Set a set of criteria and their preferred order, then save your preferences so you don’t lose any of your settings and have quick and easy access to them whenever you need them.


No information on pricing is available online, you can contact them to get a quote here:

What is the Best AffiliateControl Alternative?

Right now, is the optimal alternative for users looking to upgrade their affiliate program capabilities.


Affilka is a SwissSoft module that delivers the necessary tools for handling your affiliate database. You can view your affiliates’ performance information and contact details, set affiliate managers to your affiliates, confirm or block partner accounts, approve their records, label partners with custom tags for ease of navigation, and leave comments on accounts for your team.

affilka Affiliate Software for iGaming Industry

You can also offer affiliate bonuses, and payments, assign customized commission plans, media, landings and bonus codes to your affiliates, analyze affiliate statistics, and define report visibility settings for your affiliates individually.

  • Control affiliate accounts
  • Assign affiliate managers
  • Comments
  • Pay/cancel payments to affiliates
  • Assign personalized commission plans
  • Offer personal media and landing pages
  • Analyze performance
  • Define report fields

Looking for an Affilka Alternative?

Most of the tools mentioned in this blog post are decent Affilika alternatives, but since Affilka by Swisssoft is not a standalone software, it comes packed with flaws, which is a potential drawback for many casino owners. In 2024, the best alternative to Affilika today is Scaleo.


Pricing is only available on request, but you can try it for free for 14 days.

Who is it for? Online operators looking to add a casino affiliate platform to their virtual business.

Affiliate Management System

Take control of your online business with an innovative, SEO-enhanced affiliate management system script developed by experts in PHP. This powerful tool not only facilitates the launch of affiliate marketing campaigns. It helps your e-commerce platform achieve exceptional growth and new successes.

This system gives you more than just control over your business – it puts you at the center of the affiliate marketing world. You can realize your business vision with a self-hosted affiliate management system script. It infuses your e-commerce business with a boost of energy and focus, unleashing its full potential. Harness the power of affiliate marketing to the fullest and see your online business flourish like never before, thanks to our state-of-the-art tool.

Affiliate Management System Script Features:

  • Hyperlocal Store Capability: This script facilitates direct sales from home, broadening your SEO reach and enabling anyone to become a vendor, create an online business in minutes, and share products with all system affiliates.
  • Vendor Registration & Commission Management: This affiliate script allows for easy registration of vendors who can promote their own stores. As an admin, you can earn a fee from their sales, creating a win-win situation for all parties involved.
  • Membership Module: Implement a paid membership model with our script, allowing you to charge users for accessing your system, adding a new revenue stream to your business.
  • Fluid Integration: Seamlessly merge this affiliate script with any platform or website. With our solution, compatibility issues are a thing of the past.
  • Adaptive Commission Architecture: The script offers flexible commission structures based on various metrics – clicks, actions, or sales. Customize your business strategy as you see fit.
  • MLM & Recurring Modules: Incorporate multi-level marketing strategies and set up recurring payments with our built-in modules, further enhancing your revenue generation potential.

Key Modules:

  • Affiliate Program and Campaign Modules: Manage your affiliate network and easily track marketing campaigns.
  • Integration and Wallet Modules: Integrate seamlessly with existing systems and manage affiliate earnings effectively.
  • Sales, Checkout, and BUY Button Modules: Drive conversions with high-engaging sales pages, streamlined checkout processes, and embedded commission tracking.
  • MLM and Admin Modules: Effortlessly manage your Multi-Level Marketing structure and admin commissions.
  • SaaS, Deposit, and Membership Modules: Enhance your system with Software-as-a-Service features, handle network deposits, and manage user memberships efficiently.
  • Recurring, Postback, and Award Levels Modules: Automate recurring payments, track conversions, and reward your affiliates based on performance.

With the Affiliate Management System script, you’re not just boosting your online business performance; you’re investing in a comprehensive solution that fosters profitable partnerships, encourages vendor success, and opens up multiple revenue streams.

The affiliate interface, the administrator interface, and the sign-up form are the three main components of affiliate software. These customizable and user-friendly features result in a ready-to-use and efficient tool for managing your affiliate marketing program.

More info and pricing:

What is the Best Affiliate Management System Alternative?

Right now, is the optimal alternative for users looking to upgrade their affiliate program capabilities.


According to their own website, this affiliate program management was developed by a team of affiliates, ad network specialists, and award-winning system designers. Their aim was to provide their clients and their affiliate business partners with state-of-the-art affiliate program management and performance marketing software to build, manage, and grow your marketing business using smart technology and detailed traffic sources and financial reports.

egass affiliate software for casinos

Their adaptable multi-layer platforms can be deployed in various configurations to meet each client’s specific business needs and are delivered with the relevant functionality, terminology, and features to meet the iGaming industry’s requirements.

Feature-rich new technology software combined with scalable service solutions to deliver a full-service solution that includes core software upgrades, dependable hosting with full mirrored redundancy, an integrated content delivery network, data management, and professional support services.


This is also one of the most expensive software on the market, set up fee ranges from $3k to $6 for bigger plans. Monthly fees range from $2k to $5k, with hundreds to thousands of dollars in additional fees adding up for a license, and setting up your account takes 1 to 6 weeks. There is no free trial available, but you can see more details about their software here:

What is the Best eGass Alternative?

Right now, is the optimal alternative for users looking to upgrade their affiliate program capabilities.


Partnergrator allows you to gather extensive data and plan strategically based on report findings. You’ll gain performance marketing insights that will help you forecast more accurately. To personalize your viewing experience, drag and drop your own KPIs. Divide data by country and brand to support growth and expansion into new markets if desired.

Partnergrator – Affiliate Marketing Platform for Casinos and Sportsbooks

As a head of marketing, they use their tools to forecast the future and identify strategic gaps that need to be filled. You will be provided with churn predictions in order to maintain valuable partnerships while also nurturing potential cross-product selling opportunities. Make more informed decisions, increase your ROI, and get your affiliate program to make a long-term impact with campaigns that are true to your vision.

Financial Management

Utilize the platform’s functionalities to optimize budget allocation for the next 12 months and beyond by gauging past performance and discovering upcoming trends. Their tools can be integrated without any prior coding experience: simply jump in to check what you need and go about your business. Fine-tune your insight to maximize ROI and provide your teams with the resources and support required to meet set goals.

Joining a Partnergrator-powered program as an affiliate will assist you in determining what your players are looking for and meeting their needs. Their software provides a detailed breakdown of referral data. Assess and improve your tactics to increase player loyalty and retention. Learn what motivates desired customer behaviors, thereby assisting your affiliate marketers in meeting their objectives and increasing revenue share for yourself.


Partnergrator does not officially offer an easy-to-access free trial or any information on its services pricing. You need to contact them directly to request a quote for your particular gambling business needs, on their website here:

What is the Best Partnergrator Alternative?

Right now, is the optimal alternative for users looking to upgrade their affiliate program capabilities.

WP iGaming – WordPress plugin

WP iGaming offers adaptable and personalized tables that allow you to present intricate data in a well-structured and visually appealing way. These tables automatically adapt to any screen size, ensuring a seamless user experience on all devices. Effortlessly modify the appearance of your tables, including colors, fonts, and column widths, to match your website’s branding.

Top 15 Affiliate Software for iGaming Industry Compared - iGaming Affiliate software

Keeping your visitors informed about the latest live events and promotions is crucial for driving engagement and conversions. The show schedule feature of the WP iGaming plugin enables you to create, manage, and showcase upcoming events, tournaments, and promotions in a organized calendar format. This encourages visitors to revisit your website, increasing the likelihood of conversions and revenue generation.

Alfa Affiliate

Although this affiliate network for iGaming products is well-known to people who use it, there is little to no information about its features or commission prices. We do know it’s an iGaming tracking solution that covers the basic tracking needs of the iGaming platforms.

skyrocket your ROI

Fees start at $500 with no demo or a free trial available. More info on their website:

Income Access

Their comprehensive multichannel tracking and analytics will give you a more in-depth understanding of your digital marketing measures and budget, so you can always make the most of your investment.

income access - affiliate software for financial and gambling industries

Understanding where your new clients are coming from and attributing them to your funnel is key to improving your business ROI. While this is a basic iGaming tracking solution, it should be enough to cover the needs of an unsophisticated business.

Get more information as well as a free trial on their website:


Cellxpert provides a partner marketing solution designed for financial services in general, not just the gambling segment, although it is most often used as casino affiliate software.

Cellxpert partner marketing solution designed forthe  gambling segment.

They promise to build transparency and trust, and give you the power to track your partnerships. Their end-to-end solution centralizes every aspect of your affiliate ecosystem, so you can focus on your business optimization.


Just like with the majority of the companies on our list, Cellxpert does not make their price list public; it vastly depends on the size of your business and your business needs. You can contact them directly to get a quote:

No matter which platform you choose, these top iGaming affiliate software solutions will surely deliver the best results for your business.

Introduction to iGaming Affiliate Marketing Software

Choosing the right affiliate software for your iGaming business isn’t easy.

There are a lot of factors you need to consider.

For one, how big is your business?

If you’re a startup, you’ll need easy-to-use software that doesn’t require too much technical expertise. But if you’re already an established brand with high traffic volumes, then you’ll need something more sophisticated.

And what type of gaming products do you offer?

Some affiliate software is designed specifically for certain types of games, and others have more versatile uses. Make sure the software supports the products that you sell.

Of course there are other features to consider as well, including tracking tools, marketing materials, and payment options. Don’t rush through choosing your software; take the time to compare different packages and see which one best meets your needs.

What You Should Know About iGaming Affiliate Software

Before diving into a purchase, it’s important to know what benefits and drawbacks come with each package.

Here are some things to keep in mind:

Ease of Use

Using an affiliate program shouldn’t be hard work.

A user-friendly platform allows affiliates to easily promote products while tracking their performance. This leads to increased efficiency and productivity across the board. So ensure whatever system you choose is easy enough for everyone on your team to use effectively.

get affiliate software for igaming casino to power affiliate program

It’s important to consider the number and way integrations can be used through an affiliate program when choosing a program for the iGaming industry. Integrations help affiliates connect with other tools or platforms that they may use to manage marketing activities.

Essential integrations to look for include:

  • Payment gateways include integrations with payment platforms that allow affiliates to receive their commissions.
  • Marketing tools include integrations with tools like email marketing platforms, ad networks, and social media management platforms.
  • APIs: connecting through API’s opens a wide range of possibilities for your business and is a must nowadays

Reporting Capabilities

This gives you and your partners the ability to see how much money you’ve made, how many people have clicked on your links, and other important stats.

There are a couple of key things that this marketing software typically lets you keep track of. These include:

  1. Commission earned: This refers to the amount of money the affiliate earns for each referral made to the iGaming site.
  2. Click-through rate (CTR): This is the number of clicks an affiliate receives divided by the number of impressions (or times the affiliate link was shown).
  3. Conversion rate: This is the number of players who sign up and make a deposit after clicking on the affiliate link, divided by the total number of clicks.
  4. Revenue generated: This is the total amount of money earned by the iGaming site from players referred by the affiliate.
  5. Number of referrals: This is the total number of players who have signed up to the iGaming vendor through the affiliate’s link.
  6. Average player value (APV): This is the average amount of money earned by the iGaming website from each player referred by the affiliate.
  7. Time period: This refers to the specific time period for which the data is being reported, such as daily, weekly, or monthly.
  8. Custom reporting: Some casino affiliate software may also offer custom reports, which allow affiliates to create and view reports based on specific criteria, such as player location or game type.
  9. Registrations – The number of registrations (Conversions with goal type REG)
  10. Deposits – The number of deposits (Conversions with goal types DEP CPA + DEP RevShare)
  11. CR to Reg – Registrations to clicks ratio.
  12. CR to Dep – Deposits to clicks ratio.
  13. CR Reg to Dep – Deposits to registration ratio.
  14. Deposit Status -The number of DEP conversions by Status (Approved, Pending, Rejected, Trash).
  15. Finances – Revenue, Payout and Profit separately for DEP CPA and DEP RevShare. 

These reporting parameters should be on the affiliate dashboard. It’ll provide essential insight into how the marketing is working, as well as any necessary changes.

Software with strong reports will let you track performance and measure results in every aspect of your business. This helps you optimize your iGaming partners program for maximum ROI.


When looking for casino affiliate marketing software, scalability is important. Affiliate marketing can yield high numbers from a relatively small effort to many potential customers.

Choose software that’s able to adapt to your growing business needs.

Make sure the software can handle an increasing amount of affiliates and players and offer integrating for new marketing tools and platforms. Doing this will make sure that your program keeps running smoothly and efficiently while making plenty of dough.

Offer a flexible commission structure that adjust with different business models or strategies. By doing so, you ensure that long-term growth isn’t stunted by unnecessary restrictions.

The software must be scalable enough to keep up with expansion without any hiccups.


This includes protecting sensitive data stored on the server—think personal info or financial data—and typical iGaming affiliate fraud, specifically in the iGaming industry where transactions involve large amounts of money.

Make sure the software has these features:

  1. Data encryption: Ensure that the casino affiliate software uses industry-standard encryption techniques to protect sensitive data.
  2. Secure payment processing: Secure payment gateways are essential to protect financial transactions and prevent fraud.
  3. User authentication: Robust user authentication, such as 2FA, or authorization processes, to prevent unauthorized access.
  4. Regular security audits: Choose a vendor that regularly performs security audits and updates to ensure their software meets the latest security standards.
  5. Compliance with regulations: The best iGaming software on the market should comply with relevant regulations, such as the General Data Protection Regulation (GDPR) and the Payment Card Industry Data Security Standard (PCI DSS).

By choosing an affiliate software that has strong security features, you can help protect sensitive information and reduce the risk of fraud and security breaches, which can have a negative impact on your business and reputation.

Customer Support

Supporting the customers is a crucial factor when browsing through software that has affiliate options. The support can dramatically affect how successful an affiliate program can be. Having good customer support can allow affiliates to fix issues quickly, get guidance on how to use the software properly, and receive answers to questions they may have.

This helps ensure that affiliates are able to make as much money as they possibly can and provide a great experience within their platform for the users they are trying to reach out too.

While looking around at different vendors for support service, be sure to look for these:

  1. Availability: The vendor should offer support around the clock and ideally cover all the time zones.
  2. Response time: The vendor should respond quickly to support requests so affiliates can get their questions answered promptly.
  3. Support: The vendor should offer support through multiple channels, such as email, phone, and live chat, to accommodate different preferences and needs.
  4. Expertise: The vendor should have knowledgeable and experienced support staff who can assist affiliates with using the software and resolving any issues.
  5. User-friendly resources: The vendor should offer user-friendly resources, such as a knowledge base, video tutorials, and user forums, to help affiliates find answers and solutions on their own.

The software provider should offer excellent support, so that you can get help when you need it.

What should I keep in mind when choosing an iGaming affiliate software?

One of the most important things you should consider when choosing an iGaming affiliate marketing software is its richness of features.

Let’s sum up the key features we discussed earlier:

  1. Integrations: Choose iGaming affiliate software that integrates tools and platforms you use to manage your marketing activities and the platform that powers your website, payment gateways, and marketing tools.
  2. Reporting: It should provide comprehensive reporting and tracking capabilities, including key parameters such as commission earned, click-through rate, conversion rate, and average player value.
  3. Scalability: ideally, the software solution should be scalable and adapt to your business’s changing needs as it grows.
  4. Commission structures: Look for a solution that offers flexible commission structures that can be adjusted to accommodate different marketing strategies and business models.
  5. Support: Choose a vendor that offers strong customer support, with knowledgeable and experienced staff, multiple support channels, and user-friendly resources.
  6. UX: Evaluate the user experience of the software, including its ease of use, the quality of its interface and features, and its ability to meet your specific needs.
  7. Security: Last but not least, check if the program offers security updates and adequate security measures, so you can ensure that your data is safe from hackers.

Advanced features such as automation, detailed statistics, and custom reports are great for managing campaigns and analyzing performance.

Look for a white label solution that allow you to easily customize the program’s look and feel to match your branding.


Choosing the right affiliate software for the iGaming industry is an important decision that can impact the success of your affiliate program. It is important to consider factors such as integrations, reporting parameters, scalability, customer support, user experience, and security to make the right choice. 

By considering these factors and evaluating your specific needs and goals, you can choose an affiliate software that meets your requirements and helps you achieve your desired results. The right affiliate software can provide valuable insights, streamline your marketing efforts, and increase your earning potential, making it a valuable investment for your business.

Scaleo is considered one of the best solutions for iGaming businesses because it’s an all-in-one affiliate solution that allows you to track your campaigns across all the outlets from one single dashboard.

affiliate marketing software design for iGaming Industry

So there you had it: our top 15 picks for affiliate software in the iGaming, gambling and casino industry. If you are looking for casino affiliate marketing software, hopefully, this list allows you to choose the right one for your business.

If you are looking for software that has all the features we discussed and many, many more – try Scaleo.

Scaleo is the only stand-alone affiliate software that can be integrated with virtually any platform and software. Grow your business with affiliate marketing today!

Casino Affiliate Software – FAQ

What is the affiliate platform for iGaming?

Everyone wanting to add an affiliate program to their marketing arsenal must use an affiliate platform. You can either offer your iGaming referrals through a 3rd party affiliate network or add a white label affiliate software directly integrated with your domain for a seamless experience.

What software do I need for affiliate marketing?

If you want to dive into the affiliate marketing industry, you will need affiliate software to power your partner program. These are generally offered as SaaS and are hosted on the cloud.

Who are the gambling software providers out there?

There are many gambling software providers, some of them are compatible with Scaleo affiliate software and some aren’t. There are several gambling software providers in the market.
Some well-known gambling software providers include Playtech, Microgaming, NetEnt, and Evolution Gaming.
These providers specialize in developing and supplying software for online casinos, sports betting platforms, and other gambling websites.

Which company provides the best iGaming software?

Microgaming, Playtech, NetEnt, and Evolution Gaming are iGaming software providers who are also compatible with Scaleo affiliate software so you can add your affiliate program right away.

Which are the best solutions for igaming?

There are a lot of software solutions in the iGaming industry, from affiliate marketing solutions such as Scaleo to payment gateways such as Paysafe. View the full list here.

Which is the Best Software for Betting Business?

Betting businesses require specialized software because their analytics require specialized KPIs, so you can’t use just any software for betting businesses.

How to do affiliate marketing for casino?

The best way to do affiliate marketing for casino is by adding an affiliate program to your main website. This will allow your players to register and promote your casino business directly.

What are the Best betting affiliate marketing software in 2024?

Top 15 Affiliate Software for iGaming Industry Compared - iGaming Affiliate software

The best affiliate marketing software optimized for betting is Scaleo, but there are other options on the market you can explore.

What is the iGaming Industry?

iGaming industry is a broad term that refers to the online gambling market, covering various forms of gambling activities conducted over the internet. Online casinos, sports betting, poker, bingo, lottery, and other virtual games that are paid for with a chance of winning more money are included in this industry.
The iGaming industry has grown significantly in recent years, driven by technological advancements, increased internet penetration, and changing consumer preferences. Compared to traditional brick-and-mortar casinos, the industry offers convenience, accessibility, and a wider variety of games.

Last Updated on July 9, 2024


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.