Leads don’t just magically convert into deposits. Have you ever wondered how online casinos are able to convert their leads into loyal depositors? What strategies do they use to turn potential players into paying customers? But, here’s a shocker: On average, only 2-4% of casino leads actually convert into deposits. That is, from every one hundred leads, only a few of them will develop into valuable depositors. Thus, what can you do to optimize your…
Casino influencer marketing is expected to bloom in 2025. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…
Choosing the right iGaming affiliate software is essential in launching your affiliate channel. Yes, you’re on the right track with your choice to launch your own affiliate program – it could be just what you need to take your revenue from big to huge. But one question still remains: which software should you pick? Good news! We’ve got answers. Below, you’ll find our list of top 15 affiliate program software for iGaming in 2024. Go…
iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. In this case, affiliate marketing involves recruiting new players through personalized tracking links that credit the referring partner for each sign-up. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a rapidly growing, high-income sector. However,…
Let’s not pretend this is a soft game. Casino affiliate programs aren’t about gentle nudges or vague “brand awareness” plays — they’re about hard-core revenue generation. If you’re not measuring every dollar you take in, every dollar you spend, and every penny in between, you’re not in business, you’re just gambling. And in the casino industry, nobody should gamble on their profits. The smart affiliates know they need cold, hard data to drive decisions. They…
The online gambling industry is expected to reach $153 billion by 2030. Can you afford to ignore the potential of casino affiliate programs? If you’re serious about capturing this massive market growth, affiliate marketing isn’t just an option—it’s your growth engine. The highly competitive iGaming industry demands ongoing innovation, making affiliate programs essential for maintaining a competitive edge. They offer a direct route for boosting revenue and foster opportunities for brand growth, player loyalty, and deeper market…
Black Friday: it’s that chaotic, thrilling moment of the year when everyone from big brands to indie shops joins the shopping rush. If you’re in gaming, this is your moment to cash in on the excitement. Black Friday is gold dust for gaming operators—a time to snag new players and get existing ones more engaged than ever. But it takes more than a discount to strike it big. Let’s get into the heart of how…
The casino affiliate industry is like a high-stakes poker game—if you’re not playing your cards right, you’re out. With 2025 promising even fiercer competition, standing still is not an option. So, how do you outsmart the house and come out on top? Let’s get started! Understanding the 2025 Casino Affiliate Landscape First things first: the game’s changed. Rapid technological advancements, shifting player preferences, and tighter regulations are shaking things up. Surprised? You shouldn’t be. The…
Whether you’re new to the industry or looking to expand, this guide will provide you with everything you need to thrive in iGaming business in 2025. You can go from a small online gaming outlet to building your own enterprise empire. Ready to start your journey? Let’s begin! What is iGaming? iGaming refers to online gambling activities such as slots, table games, jackpot games, sports betting, poker, bingo, and more. It encompasses a wide range…
Online casino affiliate marketing is thriving and has shown constant growth in 2025 so far. We are all aware of the reasons why online gambling is so popular. This is a very easy and quick approach to try your luck while allowing your passion to flourish. Gambling allows people to feel the unique thrill of triumph. Today, we will discuss an area of promotion for this industry that has proven to be the most effective…
