Casino affiliate tracking solutions are offered on every corner of the internet, but how do you choose the right one? Every online casino operator knows, that selecting the right affiliate tracking software is crucial to your business success.

The software you pick will determine how accurately you track your affiliate partnerships, how much data you have to optimize your affiliate program, and how reliably you can pay commissions.

With so much at stake, you need an iGaming tracking solution that is robust, insightful, and tailored to the unique needs of the gaming industry.

partner marketing software for igaming industry

In this blog post, we will explore the most popular and highly rated tracking solutions for gambling and casino websites, and gain a deeper insight into what you should look for when choosing software for your online casino.

So, let’s get started!

Top 10 Affiliate Tracking Software for Casinos

Tracking Software How can it help promote your casino website?
ScaleoOptimized for the unique needs of casino affiliates, Scaleo offers robust managing capabilities of gambling tracking solutions. Its strong fraud detection and automation of payouts make it a top choice for online casinos and gambling websites. Scaleo offers casino affiliate tracking solutions for all operators. is a gamification, loyalty, and marketing gambling platform that enables companies to drive customer engagement and increase revenue
Alfa AffiliateAlpha Affiliates is a casino affiliate program that has great experience in the gambling market. Since 2012 Alpha Affiliates has represented a range of online casinos. The company has been accredited by MGA licenses and is granted permission to conduct online gambling on the basis of Curacao licenses.
AffTrackProvides a SaaS solution featuring real-time analytics, an intuitive interface, and unlimited affiliates, ideal for large online casino channel network.
ClickIncIt provides basic casino tracking solutions, in-depth analytics, and fraud protection, making it a strong candidate for high-volume online casinos.
MAP™ by MediacleIt’s customizable and robust, offering features like real-time reports, a customizable interface, and fraud protection. MAP™ is an advanced, cloud-based affiliate marketing software platform suitable for iGaming businesses of all sizes.
HitPathMulti-channel tracking, affiliate management and attribution are among the features offered by HitPath, well-suited for multifaceted online casinos.
EverflowProvides a basic casino tracking solutions, in-depth analytics, and fraud protection, making it a strong candidate for high-volume online casinos.
VoluumOffers AI-powered optimization, real-time tracking, and anti-fraud kits for online casinos seeking advanced tracking solutions.
BinomKnown for its fast processing speeds, detailed reports, and multi-user support, Binom is ideal if you wish to track casino performance with large data requirements.

Why Affiliate Tracking Software Is Essential for Casino Affiliate Marketing

For an online casino, tracking your affiliate marketing campaigns is essential to success. Affiliate tracking software provides data and casino insights to optimize your efforts and maximize revenue.

Scaleo, for example, is an industry-leading affiliate tracking solution designed specifically for casino affiliate programs. It’s designed for online gambling software companies with a multitude of integrations. It offers reliable tracking solutions and reporting, giving you the information you need to make data-driven decisions.

• Accurate tracking. Uses advanced tracking technology to provide precise affiliate traffic, conversions, and revenue data. It blocks fraudulent traffic to ensure all data is from real customers.

• Robust reporting. Offers dozens of reports and metrics to analyze your affiliate program’s performance. See data on traffic sources, conversion rates, player value, and revenue to identify top-performing affiliates and optimize your program.

• Real-time data. The dashboard gives you an up-to-the-minute view of your affiliate program to spot trends as they happen. Make changes quickly to take advantage of new opportunities or address any issues.

• Customization. Tracking and reporting features are highly customizable. Choose from different attribution models, set commissions and payouts, and select metrics and reports to display. Configure Scaleo to match your program’s unique needs.

• Reliability. Provides a stable, secure platform you can count on. Their tracking technology and reporting have been refined over years of experience to offer casino affiliate programs an effective, dependable solution.

partner marketing software for igaming industry

With a tool like Scaleo, you have the insights you need to build a successful affiliate program. Comprehensive yet intuitive, it’s a smart choice for any online casino looking to boost traffic and revenue through affiliate marketing.

Key Features to Look for in a Casino Partner Tracking Platform

You need robust software with key features to track your affiliate marketing campaigns effectively.

Here is what you need to look for:

  • Real-time campaign tracking. Tracking clicks, impressions, conversions, and revenue in real-time is essential. Real-time reporting gives you an up-to-the-minute view of your campaigns’ performance so you can make data-driven optimization decisions.
  • Fraud detection. Machine learning allows you to detect and block fraudulent traffic, like bots, to ensure you only pay affiliates for legitimate conversions. Their fraud prevention measures have been shown to block over 95% of invalid clicks.
  • Customizable reports. Pre-built reports and the ability to create customized reports so you get the data that matters most to you. Reports can be scheduled and exported as needed.
  • Affiliate management tools. Robust affiliate management features allow you to onboard, manage, and pay affiliates at scale. You can set commission rates, run contests, communicate with affiliates, process payments, and more.
  • API access. Integrate your casino affiliate marketing system, tracking and reporting data with other systems. Their open API makes it easy to build custom integrations and pull data into business intelligence tools.
affiliate tracking software for online casino

With features like real-time tracking, fraud prevention, in-depth reporting, affiliate management, and API access, Scaleo provides a comprehensive affiliate marketing software solution for online casinos and other companies. The platform gives you the insights to run successful campaigns and keep affiliates engaged and motivated.

How does Scaleo help you optimize your casino partner program?

Track Affiliate Performance in Real Time

Scaleo’s robust reporting tools provide real-time insights into your affiliate program’s performance.

Banner: affiliate marketing software designed for gambling and casino industry

It provides casino affiliates with accurate and detailed tracking of all player activity and conversions. Their real-time reporting dashboard gives you an up-to-the-minute view of key metrics like player registrations, deposits, wagers, and commissions.

10 Best Affiliate Tracking Software for Online Gambling & Casinos - affiliate tracking software for online gambling

You can see metrics like:

  • Number of new signups
  • Deposits made
  • Bonuses claimed
  • Net revenue generated

With Scaleo, you have a live view of which affiliates and campaigns drive the most value so you can optimize your efforts accordingly.

Identify Fraudulent Activity Quickly

Scaleo’s fraud detection system uses machine learning to immediately identify and block suspicious traffic. This helps ensure that the activity you see in your reports is from real, engaged players.

10 Best Affiliate Tracking Software for Online Gambling & Casinos - affiliate tracking software for online gambling

Scaleo scans for:

  1. Unnatural click patterns from affiliates
  2. Use of proxy servers or VPNs to mask a user’s true location
  3. Suspicious deposits, withdrawals or bonus claims

By blocking fraudulent traffic, Scaleo provides an accurate picture of your affiliate program’s genuine performance and revenue.

Make Data-Driven Decisions

Scaleo offers built-in tools to help companies maximize their earnings. Optimization feature allows you to A/B test different welcome offers, bonuses, and promotions to determine which ones convert best for your audience.

Scaleo’s smart linking tool automatically directs players to the offer or brand most likely to generate revenue based on their location, interests, and other attributes.

Scaleo gives you the insights you need to make strategic decisions about your affiliate program. You can see metrics on:

  • Affiliate productivity and earnings over time
  • Geographical data on where your players and affiliates are located
  • Device usage trends so you can optimize for mobile if needed
  • Peak traffic and signup times to determine the best times to run promotions

This comprehensive reporting gives you the data and analytics required to take your affiliate program to the next level. Scaleo provides a reliable, optimized solution for managing and growing your online casino’s affiliate marketing efforts. It’s one of the top management affiliate systems for casinos in 2024.

Dedicated Account Management

As a Scaleo customer, you can access a dedicated account manager who provides support and strategic guidance. Your account manager can help set up new offers, analyze performance, and optimize your earnings.

Why Choose Scaleo as an Affiliate Marketing Software for a Gambling Site?

Scaleo allows you to gain valuable insights into your affiliate marketing campaigns. It offers real-time tracking of clicks, impressions, conversions, and commissions across all your affiliates and campaigns. Scaleo provides dozens of data points to help you optimize your campaigns, including:

  • Click-through rates: See which affiliates and campaigns are driving the most traffic.
  • Conversion rates: Find out which affiliates and campaigns are converting the best.
  • Commissions: Track how much you’re paying each affiliate and see your overall commission costs.
  • Traffic sources: See where your affiliate traffic is coming from (search, social, email, etc.).
  • Device and location targeting: See which devices (desktop, mobile) and locations your traffic and conversions are coming from.

How reliable and accurate is Scaleo’s tracking?

Scaleo uses advanced tracking technology to provide extremely accurate affiliate tracking. It detects and blocks fraudulent clicks and conversions, ensuring you only pay commissions on legitimate, high-quality traffic and sales.

10 Best Affiliate Tracking Software for Online Gambling & Casinos - affiliate tracking software for online gambling

 Scaleo’s tracking is highly reliable, with an uptime of over 99.99% and data redundancy across multiple data centers.

What support does Scaleo offer?

Scaleo offers dedicated support to help you get the most out of the platform. Support options include:

  • Live chat: Get instant answers to your questions from Scaleo’s support team.
  • Email support: Send a message to Scaleo’s support email and typically get a response within 24 hours.
  • Knowledge base: Extensive knowledge base with tutorials and how-to guides on using all areas of the platform.
  • Onboarding: When you first sign up, Scaleo provides onboarding support to help you set up and use the software.

Scaleo is a robust, easy-to-use iGaming affiliate tracking solution for online gaming sites and casinos. It provides accurate, real-time data and insights to help you optimize your affiliate marketing programs and drive more revenue.

Overall, it is a full-featured platform for casino affiliates with accurate tracking, powerful optimization tools, and robust APIs to build a successful affiliate marketing program.


Choosing the right iGaming tracking solution is crucial for the success of your online casino. As an affiliate program operator or an affiliate network owner, you need a solution that provides accurate, real-time data and reporting to properly reward your affiliates and gain valuable insights into your program’s performance. 

The gambling affiliate software options evaluated in this blog post offer robust features like customizable reports, multiple commission models, and fraud detection. While some are more budget-friendly or user-friendly than others, any of these would serve as a solid foundation for your affiliate program. 

The most important factors are finding a solution that meets your unique needs and building a mutually beneficial relationship with your software provider to ensure maximum program success. With the right tools and team, your affiliate program can thrive and drive substantial revenue growth for your online casino business.

Looking to add an affiliate program to your casino, using the best iGaming-optimized affiliate software? Try Scaleo free for 14 days, or schedule a demo call with our representatives.

partner marketing software for igaming industry

How do you choose an iGaming tracking solution?

The best way to ensure you choose the right iGaming tracking solution is to make a list of all the features you want to see in your ideal software and then visit a software listing website, such as G2, to compare which iGaming tracking solution meets most of your requirements.

What makes Scaleo the best affiliate tracking software for online gambling and casinos?

Scaleo is considered the best affiliate tracking software for online gambling and casinos due to its robust, easy-to-use iGaming affiliate tracking solution. It provides accurate, real-time data, customizable commission types, fraud protection, and multilingual support, making it an ideal choice for managing affiliate programs in the online gambling and casino industry.

How does Scaleo benefit online gambling and casino websites?

Scaleo benefits online gambling and casino websites by providing advanced tracking and analytics, allowing them to manage and optimize their affiliate marketing programs efficiently. It offers real-time reporting, anti-fraud logic technology, and full API access, enabling websites to maximize their affiliate marketing performance and ROI.

How does Scaleo compare to other affiliate tracking software for iGaming operators?

Compared to other affiliate tracking platforms for iGaming operators, Scaleo stands out for its user-friendly interface, advanced tracking capabilities, and customizable commission structures. It also provides comprehensive fraud protection and multilingual support, making it a top choice for online gambling and casino websites seeking an efficient affiliate tracking solution.

Which affiliate tracking software is recommended for online gambling operators?

The best software that is commonly recommended to online gambling operators and casinos is Scaleo because it’s been designed specifically for the needs of the online gambling industry and optimized for the iGaming KPIs.

What are the key features to look for in a gambling affiliate tracking software?

When choosing partner tracking software for online gambling and casinos, prioritize real-time tracking, detailed analytics, customizable options, and robust reporting capabilities tailored to the industry’s specific needs.

Which is the best affiliate tracking software for gambling websites?

Affiliate tracking software for online gambling and casinos is essential for managing and optimizing affiliate campaigns. Look for features such as real-time tracking, detailed analytics, and customizable options to cater to the specific needs of the iGaming industry. Popular software options include Scaleo, offering unique benefits for iGaming operators.

Last Updated on April 18, 2024


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.