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Affiliate Recruitment

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Looking to maximize your casino’s ROI? It’s a staggering figure — 81% of brands have turned to affiliate marketing, and for a lucrative reason: they are reportedly earning up to a quarter of their sales through affiliate channels. To put this into perspective, affiliate marketing spending in the U.S. alone is on track to hit the $8.2 billion mark. But have you ever wondered how certain brands are not only recovering the cost of their…

Did you know that the global affiliate marketing industry is estimated to be worth $12 billion and is still expanding? Within this lucrative market, the iGaming sector has emerged as a dark horse, offering surprising avenues for revenue that many online casinos are yet to capitalize on fully. Could your platform be one of them? Have you ever wondered why affiliate marketing is the ace up the sleeve of the thrivers in the casino industry?…

iGaming marketing is expected to take a lot of shapes and forms in 2024. While iGaming partners are the core of any gambling-based business, the iGaming industry has been snowballing over the years, with no signs of slowing down. And, as the competition intensifies, iGaming companies need to adopt effective affiliate & partner marketing strategies to stand out from the crowd and reach their target audience. Partner marketing has proven to be a valuable tool…

iGaming affiliate software gained enormous popularity in 2023 primarily because the iGaming industry relies heavily on referrals. Looking to start an affiliate program for your iGaming business? That is a great decision! An affiliate program can help you grow your customer base revenue tremendously. But, which software should you choose to use to run your program? Let’s find out! Today, we’ve compiled a list of the top 15 affiliate program software for iGaming businesses. This…

Successful casino affiliate management is the cornerstone of a business strategy in online gambling industry. It is a dynamic and lucrative sector that can catapult your iGaming business to unimagined heights. However, it can be quite a challenge to navigate the affiliate landscape with its evolving trends, complex algorithms and competitive nature. Do you want to join the online casino affiliate marketing game? Great decision! As the multi-billion dollar iGaming industry continues its rise, the…

Casino affiliate tracking solutions are offered on every corner of the internet, but how do you choose the right one? Every online casino operator knows, that selecting the right affiliate tracking software is crucial to your business success. The software you pick will determine how accurately you track your affiliate partnerships, how much data you have to optimize your affiliate program, and how reliably you can pay commissions. With so much at stake, you need…

Free affiliate tracking software is hard to find because most high-quality affiliate software products, such as Scaleo, come at a price. Simply because a lot of effort has gone into their development, the software needs to be paid for to ensure continuous updates and robust security. This means that any software – whether it’s a simple affiliate management tool or a complex affiliate marketing tracking software – needs to cover its costs if it is…

RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…

Launching an affiliate program for your casino website? Or, just planning to add an affiliate program to your online casino? Before you go live, make sure you have everything covered with this comprehensive affiliate program checklist. From choosing the right affiliate platform to creating compelling marketing materials, this guide will walk you through the essential steps to ensure a successful launch of your casino affiliate program. You’ll learn how to recruit quality affiliates, optimize your…

You’ve got your online casino up and running; now it’s time to ramp up the marketing to attract players and boost your revenue. One of the most effective ways to do that is through affiliate marketing. Sure, you’ve heard about it, but how exactly does it work, and how can it help your business? Affiliate marketing is when you partner with people who promote your casino on their website or social media in exchange for…