RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…
Launching an affiliate program for your casino website? Or, just planning to add an affiliate program to your online casino? Before you go live, make sure you have everything covered with this comprehensive affiliate program checklist. From choosing the right affiliate platform to creating compelling marketing materials, this guide will walk you through the essential steps to ensure a successful launch of your casino affiliate program. You’ll learn how to recruit quality affiliates, optimize your…
You’ve got your online casino up and running; now it’s time to ramp up the marketing to attract players and boost your revenue. One of the most effective ways to do that is through affiliate marketing. Sure, you’ve heard about it, but how exactly does it work, and how can it help your business? Affiliate marketing is when you partner with people who promote your casino on their website or social media in exchange for…
Affiliate Marketing for the Fintech industry has evolved in the past years. This article will guide you through on how to add an affiliate program to a fintech company to drive more signups and revenue and use a specifically designed affiliate software for fintech companies. We’ll also discuss the different types of affiliate programs for financial services. Learn how to measure the success of your program and how to scale your business as it grows. By…
Implementing multi-tier commissions in a casino affiliate program can be an effective strategy to incentivize affiliates and grow your program. With multi-tier commissions, affiliates are not only rewarded for their own sales but also for the sales made by their sub-affiliates. One tool that offers the option to set up multi-tier commissions is Scaleo. This feature allows you to set up multiple-tier commissions and pay commissions to parent affiliates based on the sales made by…
Are you tired of facing limitations and challenges with IncomeAccess, your current iGaming affiliate marketing provider? Do you wish for a more satisfactory alternative that offers more features, better support, and increased cost-effectiveness? As professionals in the iGaming industry, we understand the need for robust software that allows you to achieve your goals efficiently and effectively. That’s why we’re excited to introduce you to Scaleo – the perfect IncomeAccess alternative. Scaleo offers a comprehensive suite…
Are you aiming to expand your B2B business? Using affiliate marketing to generate sales and revenue can be highly successful. In this comprehensive guide, we’ll offer a detailed introduction to B2B affiliate marketing, supplemented with success-oriented advice from industry leaders. Regardless of your level of experience or knowledge of affiliate marketing, this guide aims to provide insightful information and practical advice to help you achieve your business objectives. What Is a B2B Affiliate Marketing Program?…
Partner marketing has become an integral part of the iGaming industry. As many of iGaming business owners know – a lot of doors are closing before you when you come to advertise your business. This is why partner marketing remains one of the most robust and reliable sources of steady traffic in 2023. In this blog post, we will explore the key factors that iGaming companies need to consider to implement partner marketing and successfully…
AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2024, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…
We know that managing an iGaming affiliate program isn’t easy. There are so many moving parts – tracking links, offers, payments, and reporting, to name a few. As affiliate software providers ourselves, we’ve tried various affiliate tracking solutions over the years but never found one that quite met all our needs. That is why we’ve created Scaleo. Scaleo is an all-in-one affiliate tracking platform built by iGaming developers for iGaming affiliates. It includes all you…
