Affiliate Software for Financial Services

affiliate software for fintech

Affiliate Marketing for the Fintech industry: This article will demonstrate how to add an affiliate program to a fintech company to drive more signups and revenue and use a specifically designed affiliate software for fintech companies.

We’ll also discuss the different types of affiliate programs for financial services. Learn how to measure the success of your program and how to scale your business as it grows. 

By the end of this article, you will learn: 

affiliate software for financial services

So, without further ado, let’s dive right in!

What is affiliate marketing? 

Affiliate marketing is when you profit by promoting another company’s product or service online. In essence, affiliates perform online marketing on behalf of a merchant, increasing sales and traffic to the merchant’s website. 

The merchant pays the affiliate for each click or conversion.

Affiliate marketing may help you reach your target audience at every customer journey stage. Whether you work for a traditional bank, a fintech app, or an online loan provider. 

Affiliate marketing is a low-risk strategy for financial service companies. It allows you to bring more traffic, leads, and sales to their business because you only pay for measurable outcomes.

How does it work?

Affiliate marketers, in general, host websites where they advertise deals on behalf of businesses and brands in a variety of ways, such as blogs, videos, reviews, advertising, product links, and more. Affiliates are paid on a predetermined basis, usually when a consumer clicks on the link (thus the term “Pay Per Click”). However, sometimes only when the buyer purchases the goods (CPA, or Cost-Per-Acquisition).

How is affiliate software for financial services different?

In essence, affiliate marketing for financial services uses various types of partners—publishers, bloggers, traders, and influencers — to promote a product, service, or company to their respective audiences.

Affiliate marketing can be a wise investment for financial services and fintech firms as a performance-based strategy. However, this does not imply that firms should be irresponsible with their marketing budgets or throw anything at the affiliate wall to see what sticks.

If you’re the CEO of a fintech startup, chances are you’ve come up with a great idea to improve the financial industry. But without customers, your great idea is useless. Fortunately, you don’t have to be a customer to advertise to customers. You can make money by setting up an affiliate program that rewards customers for referring their friends and readers to your business.

Affiliate software for the financial sector, like crypto trading and forex, has different terminology.

For example, if we expect to see the term “influencer” in the clothing industry or in affiliate marketing software for the financial industry, we would use the term “trader” instead.

This applies to all other aspects of the affiliate marketing program as well.

Is Fintech a good industry for affiliate marketing?

What is certain is that money can be made through affiliate marketing, and there are plenty of successful affiliate marketers in fintech to prove it. 

Read also: Affiliate Programs for Fintech – The Complete Guide.

Many people run blogs and YouTube channels talking and teaching people about how to make money with forex or crypto trading. These people make most of their money by selling their premium courses or directing their followers to certain trading or financial platforms.

With such a large pool of potential affiliates eager to find profitable affiliate programs in the financial industry, you certainly can’t go wrong by adding an affiliate program to your business.

Most of the time, affiliate marketing is a great way to make extra money and make money quickly. It’s also a good way to make money quickly because it only takes a little time and work.

Crypto Trading and Forex Affiliate Programs.

If you refer someone to a forex trading platform and they sign up, make a deposit or trade, you get paid a commission. This commission is based on how much money, time, or other things the new person does on the platform.

In most cases, people who choose to participate in these programs are agents and entrepreneurs who can successfully persuade and influence other people to become traders as well.

Most brokers who offer these types of affiliate programs give their affiliate partners a wide range of promotional and branding tools. That way they can focus on attracting new referrals rather than writing promotional content.

In this way, people who have a strong online presence are good candidates for a forex affiliate program because they already have a strong and well-established one. This could be through social media or a website, a blog, a YouTube channel with trading-related content, or even social media.

In a nutshell, a forex referral program is a way for people who write high-quality content or give trading advice and recommendations to make money. They can turn their large following and audience into a high-profit source.

Forex affiliate programs are not the same as white label partnerships, in which trading services are provided through a branded version of a trading platform produced by the white-label provider. On the other hand, an affiliate program is often the first step many people take before starting their own forex brokerage with a white label solution.

Payouts in the affiliate Fintech industry

Forex affiliate programs use various payment structures, and the shape of the payout depends on what each broker decides to give.

Read also: How to pay affiliates.

Payments are often based on the size of a referral’s deposit and/or the number of lots traded. These can be made as a one-time commission per CPA or as an ongoing revenue share.

An ideal program would be one in which the commission types given out and the payment structure used are dynamic and customizable, allowing you to choose what fits you and works best for you while also allowing for adjustments based on the spending ability of each referral. 

An extra bonus is an affiliate program that makes it easy for sub-affiliate commissions to be earned.

Which affiliate software for the financial industry is best?

Scaleo is thoroughly aware of the financial industry’s needs, difficulties, and possibilities, thanks to 10 years of expertise and a great reputation in the online tracking industry. Scaleo can help you with anything from migration to integration to customizing partnership models.

As fintech companies grow and expand, they often need help managing their customers and operations. One way to increase productivity is to add an affiliate program to your platform.

Instead of earning a commission when a customer makes a purchase, an affiliate makes money when a customer signs up for a product or service using an affiliate link. This provides a way for your users to generate passive income while still being able to use your product or service for free.

How will the fintech industry affect banks?

The increased use of smartphones has compelled banks to develop mobile applications that provide convenient FinTech financial services. Most banks now feature a mobile application with an easy-to-use UI. 

Banks have also developed smartphone apps that recognize the user’s fingerprints. The application carries out this function without the use of any biometric app or hardware.

The mobile app allows you to access funds quickly. A mobile application allows the user to do a variety of banking operations, such as rapid bill payments, check deposits, account balances, statements, and much more.

If you run a fintech company, one of your biggest challenges is getting customers to sign up for your financial products. You have to get them to take out loans they can’t afford or invest in stocks they don’t understand. The way to get them to take those actions is to get them to think about their money. The best way to get them to think about their money is to show them how it’s making other people money.

Fintech companies are some of the most exciting companies to work for. They are constantly coming up with unique and innovative ways to provide their customers with financial services, and they are often at the forefront of new industry trends

While they are generally high-profile companies, many fintech companies don’t have their own affiliate programs. If you’re interested in working for one of these companies, you might be wondering how to get involved with the affiliate programs.

If you’re the CEO of a fintech startup, chances are you’ve come up with a great idea to improve the financial industry. But without customers, your great idea is useless. Fortunately, you don’t have to be a customer to advertise to customers. You can make money by setting up an affiliate program that rewards customers for referring their friends and family to your business.

How to add an affiliate program to your fintech website to draw more customers: When you first add an affiliate program to your fintech website, you’ll want to focus on the initial signups to earn a commission when they make a purchase. The more signups you get, the more money you can make.

As the fintech company grows, it faces challenges in creating a strong customer base. Since the financial industry is highly regulated, customer acquisition can be expensive and time-consuming. This forces many fintech companies to adopt a “freemium” business model where they offer basic services to low-income customers for free while charging higher-income customers for premium features.

Where to find affiliate partners in the Fintech industry?

One of the best ways to find new affiliate partners is to attend fintech conferences. You’ll be able to meet with other affiliate marketers and learn about the latest trends and best practices. You can also find new affiliate partners by posting on forums and online groups dedicated to online marketing. In order to find a forum or group that fits your needs, look online for “online marketing forums” and “best practices for X.”

When you first add an affiliate program to your fintech company, you’ll want to focus on the initial signups so you can earn a commission when they make a purchase. The more signups you get, the more money you can make. One of the best ways to find new affiliate partners is to attend fintech conferences. The conferences are a great place to meet other companies that are in the same situation as you are, and you can learn a lot from the presentations and discussions.

affiliate marketing in the fintech industry - where to find partners and affiliates
Corporate business handshake between partners

One of the easiest ways to increase your revenue as a fintech company is to find new affiliate partners. Thousands of businesses in your niche would be happy to work with you, so you just need to find the right partner. One of the best ways to do this is to attend fintech conferences like the upcoming Fintech Week NYC, where you can meet with potential partners and learn more about their programs.

You can also use online platforms like Adbrite and Intextio to find potential partners in your niche.

As your company grows, you’ll find that finding new affiliate partners is becoming increasingly difficult. This isn’t because your competitors are suddenly becoming more aggressive—it’s because you have a larger customer base to market to. The good news is that this also gives you more options when it comes to choosing who to work with. Instead of only looking at the big companies, you can now look at smaller, more innovative companies.


If your business is based in the Financial sector and you wish to rip the benefits of affiliate marketing, you may wish to choose an affiliate software designed specifically for fintech business industries. This kind of software, such as Scaleo, uses financial terminology and is optimized for working with financial platforms.

As your fintech company grows, you’ll learn that finding new affiliate partners is a major challenge. This is mostly due to the competitive nature of the fintech industry, which makes it difficult for new affiliates to get noticed. However, if you do your research and reach out to the right people, your affiliate program will have huge success potential. Most importantly, strive to build a community around your brand and choose the right affiliate software for the financial industry.

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Elizabeth Sramek
Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.
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