CPA affiliate tracking software – what is it, and what to look for when choosing the right one? Many CPA tracking software lets you monitor your CPA-based offers. Each CPA marketing software has unique features that will suit different business models. If you’re using SEO, Facebook advertising, and Google ads, you’ll need a monitoring platform compatible with Google Analytics and Facebook Pixel. This is because personalized targeting and re-targeting are essential to your Google and Facebook…
Discount campaigns are a significant part of businesses’ marketing strategies; companies worldwide invest in such campaigns to boost sales and attract new customers. However, running a successful discount campaign requires careful planning and execution, and tracking their effectiveness and ROI is crucial. This is where promo code monitoring comes into play. Promo code monitoring involves tracking and analyzing sales data associated with discount codes, coupons, and promo codes used to drive sales. It is a…
Did you know that the online gambling market is projected to reach a staggering $153.6 billion by 2030? With such massive potential, casinos are locked in a fierce battle for customers’ attention. If you’re in the casino game, having a killer advertising strategy is like holding the key to the jackpot. But here’s the thing – how do you make sure your ads stand out in a sea of flashy promotions and enticing offers? It…
You’re on the right track with your choice to launch your own affiliate program. It could be just what you need to make the big bucks. But one question still remains: which software do you pick? Good news! We’ve got answers. Below, you’ll find our list of top 15 affiliate program software for iGaming in 2024. Go through them all and find one that suits your needs and budget best. We know this is important,…
Casino affiliate tracking solutions are offered on every corner of the internet, but how do you choose the right one? Every online casino operator knows, that selecting the right affiliate tracking software is crucial to your business success. The software you pick will determine how accurately you track your affiliate partnerships, how much data you have to optimize your affiliate program, and how reliably you can pay commissions. With so much at stake, you need…
Affiliate marketing is a lifeline for customer acquisition in most businesses, but most of all in online casinos. Yet, are you maximizing its potential? If tracking commissions, onboarding affiliates, and generating insightful reports feel like a constant uphill battle, you might be overlooking the transformative power of APIs. Let’s unpack some revealing stats for a reality check: 56% of businesses use APIs for automating business processes. This reinforces the role of APIs in reducing labor-intensive work…
Did you know that the global online gambling market is expected to reach an astonishing value of $127.3 billion by 2027? It’s mind-boggling how much cash casinos rake in. It’s even more baffling when you realize how cutthroat the industry is. But here’s a head-scratcher for you: In a business this crowded, how does your casino stand out and bring in new customers? The old ways of marketing don’t work any longer. What will? A…
How to start an affiliate program for an iGaming business? How to set up a referral system for your casino? How to build a casino affiliate website? (Spoiler alert: we’ll tell you in this post!) In the gambling industry, everyone is talking about online casino affiliate programs, referring to them as the most effective and reliable marketing strategy. But why? Simply put, a well-structured casino affiliate program has the potential to boost traffic, enhance brand…
iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. Affiliate marketing, in this case, is a form of recruiting new players through personalized links, that attribute the referred player to the partner who referred them. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a…
CPA or ROAS? Which one should you focus on? As a business owner you know that the two KPIs you are always looking at are: cost per conversion (CPA) and return on ad spend (ROAS). These two metrics allow you to analyze account health at a high level and make decisions at the keyword level. Despite their significance, relatively, it is fairly uncommon for advertising to be unsure which one to utilize. CPA Let’s not…
