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Choosing the right iGaming affiliate software is essential in launching your affiliate channel. Yes, you’re on the right track with your choice to launch your own affiliate program – it could be just what you need to take your revenue from big to huge. But one question still remains: which software should you pick? Good news! We’ve got answers. Below, you’ll find our list of top 15 affiliate program software for iGaming in 2024. Go…

Free affiliate tracking software is hard to find because most high-quality affiliate software products, such as Scaleo, are subscription-based. Simply because a lot of effort has gone into their development, the software needs to be paid for to ensure continuous updates and robust security. This means that any software – whether it’s a simple affiliate management tool or a complex affiliate marketing tracking software – needs to cover its costs if it is to provide…

Online sports betting campaigns in 2024 are as creative as they can get. However, launching a successful sports betting advertising campaign is not an easy task. There are many elements involved, platforms to leverage and messages to develop and distribute to attract new customers. On top of that, regulations are complex and are constantly evolving. How do you effectively break through the noise and connect with your target audience? We’ve been in the affiliate sports…

Any betting affiliate program is destined to succeed, if you have a cutting-edge platform that includes all the most recent tools and features, allowing you to operate smoothly. However, an effective marketing strategy is also required to attract new users to the platform. Several sports betting platform owners use various sports marketing strategies to attract new punters to the platform. These strategies include content marketing, bonuses, social media campaigns, mobile marketing, email marketing, and other…

CPA affiliate tracking software – what is it, and what to look for when choosing the right one? Many CPA tracking software lets you monitor your CPA-based offers. Each CPA marketing software has unique features that will suit different business models. If you’re using SEO, Facebook advertising, and Google ads, you’ll need a monitoring platform compatible with Google Analytics and Facebook Pixel. This is because personalized targeting and re-targeting are essential to your Google and Facebook…

Discount campaigns are a significant part of businesses’ marketing strategies; companies worldwide invest in such campaigns to boost sales and attract new customers. However, running a successful discount campaign requires careful planning and execution, and tracking their effectiveness and ROI is crucial. This is where promo code monitoring comes into play. Promo code monitoring involves tracking and analyzing sales data associated with discount codes, coupons, and promo codes used to drive sales. It is a…

Did you know that the online gambling market is projected to reach a staggering $153.6 billion by 2030? With such massive potential, casinos are locked in a fierce battle for customers’ attention. If you’re in the casino game, having a killer advertising strategy is like holding the key to the jackpot. But here’s the thing – how do you make sure your ads stand out in a sea of flashy promotions and enticing offers? It…

Casino affiliate tracking solutions are offered on every corner of the internet, but how do you choose the right one? Every online casino operator knows, that selecting the right affiliate tracking software is crucial to your business success. The software you pick will determine how accurately you track your affiliate partnerships, how much data you have to optimize your affiliate program, and how reliably you can pay commissions. With so much at stake, you need…

Affiliate marketing is a lifeline for customer acquisition in most businesses, but most of all in online casinos. Yet, are you maximizing its potential? If tracking commissions, onboarding affiliates, and generating insightful reports feel like a constant uphill battle, you might be overlooking the transformative power of APIs. Let’s unpack some revealing stats for a reality check: 56% of businesses use APIs for automating business processes. This reinforces the role of APIs in reducing labor-intensive work…

Did you know that the global online gambling market is expected to reach an astonishing value of $127.3 billion by 2027?  It’s mind-boggling how much cash casinos rake in. It’s even more baffling when you realize how cutthroat the industry is. But here’s a head-scratcher for you: In a business this crowded, how does your casino stand out and bring in new customers? The old ways of marketing don’t work any longer. What will? A…