White Label Affiliate Marketing Software – Why It’s Important?

White Label Affiliate Marketing Software - Why It's Important
scaleowhite label affiliate marketing software

White Label affiliate marketing software, who is it for, and why do you need it? “White Label” means that one business manufactures products, services, or SaaS, and another company may market them on its own behalf.

Looking for white label affiliate marketing software? Check out Scaleo – 14 day free trial, no credit card required.

Today, we’re going to talk about how this model can be used in affiliate marketing and who can use it.

Although most entrepreneurs may rightly believe that they are the ones who have the best solution to their business problems, given that they are entrepreneurs, the solution they come up with may not always turn out to be promising and viable. 

Starting a white label affiliate network? Read our full guide:


Part 1: Where to Find Affiliates?
Part 2: Where to Find Good Offers
Part 3: Affiliate Network Technical Basics
Part 4: How To Pay Affiliates?
Part 5: Where to Promote Your Affiliate Marketing Program?
Part 6: Where to Get Quality Traffic?
Part 7: Performance Marketing Software – What You Need To Know
Part 8: Why You Need a White Label Affiliate Marketing Software

As an entrepreneur, you can get caught up in a variety of loopholes, such as not being long enough on the market, which can make you commit errors that others have already learned and mastered.

This is particularly true when you’re dealing with affiliate marketing. 

Therefore, to prevent pitfalls, the safest way out is to look for a white label solution

Because: why reinvent the wheel?

But, let’s first have a look at what it is.

White Label for Affiliate Marketing

A “White Label Affiliate Network” refers to an eCommerce affiliate program where an affiliate markets a product/service on its own website instead of referring it to the original service provider or seller. As with all affiliate schemes, the affiliate is paid on a per-sale basis.

White Label Affiliate Marketing Software

While the name of this approach may sound a little odd, it is, in fact, very plain. All you need to do is put a page filled with useful content (links to online stores and services, coupon and cashback deals, or other common products and services) in your ad room. Users will click on certain links and position their orders, and you will receive a certain percentage of their order amount or a set sum for each order as a reward.

But what’s the difference between White Label and standard affiliate marketing? White Label referral software is an out-of-the-box option for being an affiliate without any further production of your own. 

Read also: Everything You Need to Know About Affiliate Marketing Software

White Label Affiliate Marketing Software

The White Label solution also contains the following elements:

  • The Showcase page. This is a tab that is visible to users. It can be lined with items, discounts, or cashback deals. It typically includes all available deals grouped by categories (brands, product types, common products, hottest offers, etc.), instructions on how to use the page, and some content related to the subject.
  • The “Back” side. All deals (goods, discounts, cashback services) are offered by advertisers in the form of XML feeds and must be modified on the websites where they are posted regularly. With a White Label affiliate network, the data is updated automatically, which ensures that the publisher does not need to manually upload product feeds to the web on a regular basis.
White Label Affiliate Marketing Software
  • Support. In addition to technical assistance, you need to be able to offer customer service. Customer service is absolutely important if, for example, you create your own cashback site, as you would have to respond to customer requests for their cashback status.

In other words, if you add a White Label to your website, you’ll get a completely featured affiliate store with goods, discounts, or other services. It will also increase your traffic through SEO optimization and become a tool to monetize this traffic.

Here are some of the advantages that will certainly persuade you to ‘white label’ your affiliate program:

1 – White Label affiliate marketing software is fast and easy to brand

Generally, white label affiliate marketing solutions are ready-made and fully incorporated, making it possible to quickly and easily brand a specific product or service in addition. It will help you develop your own brand and identity and get back on the playing field.

2 – White Label affiliate marketing software is time and money-saving

As a business owner, promoting and selling goods and services on your own may turn out to be monetarily and physically exhausting.

However, by going for a white label affiliate approach, you can save a lot of money, effort, and time that can be spent elsewhere. Businesses interested in seeking a solution on their own should not forget that creating architecture, planning, constructing, and testing a solution is time-consuming.

3 – White Label affiliate marketing software is keeping consumers satisfied and active.

White Label Affiliate Marketing Software

Customers usually have a common goal; to purchase goods and services that suit their needs. Thus, going for a white label affiliate marketing approach means that you can reach more targeted customers efficiently than the time it can take for the company itself to come up with a suitable solution, as this time period also drives customers elsewhere.

Who is White Label suitable for?

A white label approach would be the most effective solution for large websites with a lot of traffic. Publishers who sign up with Scaleo and opt-in for a White Label solution are websites with millions of views per month. Affiliate shops, discount vendors, and cashback pages put on such sites take less time to get them to the top lines of search results, which means that they start generating revenue much sooner. 

Of course, if the page is correctly incorporated into the website. 

If the page is buried in the footer of your homepage, or the main page does not contain a single link that would lead to it, neither the search engines nor your users would be able to find and use it. 

Ideally, you can make the White Label page look like one of your website’s parts and start promoting it subtly to your users by inserting it into the content. As far as SEO optimization is concerned, it will mainly be carried out by the White Label solution developers.

Apart from content websites, other acceptable ad spaces for affiliate stores as well as cashback and coupon pages are online forums and services. The key requirement is that the ad space is fairly large, and so is its target audience. The newly added page does not encourage your users to go, “What does this have to do with anything?” It is crucial that there is a strong theme-based link between your website and the White Label page—even if that connection is not overly direct.

Affiliate Network Software

Affiliate network software is a core element when it comes to running your own affiliate network, especially remotely hosted. Affiliate network software becomes the “operating system” of your business, hence you should choose it wisely to avoid migrating your business later on to whole new network software, with all the incompatibilities that come in tow.

Why would you want to choose a non-branded (or private label) affiliate network software?

The answer is simple. When you host your business on a network such as Commission Junction or ShareASale, your affiliates will only see the logo of these companies and you cannot customize your network in any way. Just like any other private label software, when using private label affiliate software for networks, you can customize the color scheme, add your company’s logo and make the whole affiliate dashboard match the feel of your brand.

Advantages of White Label Solutions for Affiliate Networks

As you already know, Scaleo offers a white label affiliate marketing software, but what many of you may not know – is its’ advantages.

1 Easy to brand. 

White label solutions such as Scaleo, are often ready-made and fully integrated, making branding simple – all you need to do is use your company’s logo and color scheme. For example, as a reseller, you won’t have to worry about spending time and money on research and development. Just add your own logo and color scheme to Scaleo‘s affiliate marketing platform – and get back to business.

2 Cheaper than hiring an in-house developer. 

Building your own affiliate network from scratch may sound like a logical thing to do when starting a business, but the cost margins are incomparable. Creating your own network requires a lot of money and work, with no promise of return. When you use a white label third-party tool (often cloud-based), you are paying developers or manufacturers for an affiliate program infrastructure that has already been developed. Naturally, white labeling is less expensive than hiring a developer to build a product from scratch.

Even if you think you can create it yourself, marketing time must be factored in.

3 White labeling increases brand visibility. 

Paying extra for white labeling on all the things you offer is a terrific method to spread your brand name and improve public awareness of your brand.

Having your brand’s logo and color scheme across the dashboard and inner pages allows you to focus on your brand, giving your users and affiliates the feeling that they are on one of your website’s pages, which can also be easily found through Google.

4 Increases client loyalty. 

Obviously, the third-party products you’re white labeling and adding to your inventory are reliable and satisfactory (or they should be!). Your white-labeled software will become synonymous with convenience, quality, and increased brand loyalty every time a customer uses it.

5 Benefits from experts in the field

If anything goes wrong or a customer complains, most third-party tools will either fix it for you or work on a long-term solution for your needs. Choose a reputable third-party white label SaaS with reliable support and sit back and enjoy delivering your clients a terrific tool while someone else handles the difficulties.


All in all, white label affiliate networks enable companies to make use of their branding to sell a product/service without investing significantly in technology or infrastructure, in addition to growing consumer conversion rates.

At Scaleo, we help businesses launch private label affiliate programs and help affiliates thrive with our accurate and unbranded affiliate management tools. Please contact us for more details and check out our features page. White label affiliate marketing solutions allow you to start an affiliate program or network without building the infrastructure or technology yourself. To simplify the conversion process for customers, you can focus on creating your brand and promoting your company.

Frequently Asked Questions About White Label Affiliate Marketing Publisher Software

What is a white label partnership?

In a white label partnership, a company can outsource the needs of its customers. This arrangement saves business time and resources, which they can conveniently invest in their core business operations.
For any business owner, the confidence of winning clients is about providing all-round value. There must be uncompromising reliability in all facets of service delivery, from on-boarding and monitoring to billing.

What are the key benefits of white label affiliate marketing publisher software?

The White Label affiliate marketing software allows the software product’s technical experience to be leveraged with the marketing expertise of the organization using a white-label approach.
The White Label affiliate partnership is a win-win proposal as these skill sets complement and support all stakeholders.

In software products, the White Label affiliate software, just like any other white label software, indicates that a software product is being sold to the customer by the software business with the customer’s own branding. Customers have the full benefit of rapidly joining the market by reducing the time of software creation and can channel their whole bandwidth into the marketing of the product.

Moreover: Partners may give their customers a product that they may not be able to produce themselves. Consumers trust that their partner is delivering the product, so they are unlikely to be searching for alternative providers. Partners can build new revenue sources for their businesses with little time/resources dedicated to creating apps. Offering an additional product will improve the relationship between partners and their customers.

Is there white label affiliate network management software?

Yes, for example – Scaleo. For affiliate network management software, Scaleo is ideal. It’s a widgetized white-label affiliate marketing solution that offers full UI customization to fit your brand – from logo to color scheme. This affiliate marketing management software will cover all your needs and help you grow.

What’s the difference between private label and white label affiliate solutions?

For the most part, names are synonymous because the distinctions are relatively small. The term “private label” refers to a physical product marketed by a store, while the term “white label” applies to services such as SaaS, like Scaleo’s white label affiliate software.

Another minor distinction is that the provider of a white label service is, in some situations, required to self-identify with a “powered by…” tagline to insulate the consumer from non-performance-related liability. In the case of a private label, the ultimate liability rests with the manufacturer.

Can white label affiliate software be integrated with Shopify?

Of course. White label referral software solutions such as Scaleo can be integrated with Shopify through API.

What does it mean for a company to want to license white label SaaS?

Affiliate marketing SaaS software helps partners to market SaaS to their clients as if they were making them themselves.
In reality, this can be called a ‘technology provider.’

What is a white label affiliate network platform?

A white label affiliate network platform is basically the same thing as white label affiliate software, white label SaaS products or white label marketing software; both provide a solution for managing affiliates, measuring campaign performance and sending out automated payments.

Which platform is best for the white label partner program?

If you are looking to start a white label partner program, you should choose a partner software such as Scaleo, that supports changing colors and uploading your own logo, to make your partner program match your brand. The ideal white label marketing platform should allow you to adjust the look and feel of the program to your brand while maintaining the functionality of the original
affiliate program platform.

What is a “white label” affiliate solution?

A white label solution allows you to legally brand a third-party product or service for a fraction of the cost, compared to building your own branded script from scratch.

If you are looking to launch your own affiliate network, for example, you may want to use a white label affiliate software because:
* Hiring a developer to build your own custom affiliate networks would cost a great deal of money, will take a great deal of time, and you may end up with a less-than-perfect unstable script that will require lifetime updates and improvements.
* When you launch an affiliate network, you must focus on your own brand, so promoting your networks with logos of ShareASale or CJ all over the dashboard may not build the trust you are looking for in your affiliates.

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Elizabeth Sramek
Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.
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