Affiliate Management Archives

In iGaming

10 Best Online Casino Software Solutions Compatible with Scaleo in 2025

December 6, 2024 15 Mins Read

Have you ever wondered how seamlessly integrating online casino software with affiliate platforms like Scaleo could revolutionize your iGaming business? The synergy between your casino software and affiliate marketing tools is not just a convenience; it’s a game-changer for operational efficiency and business growth. How? The iGaming industry is a complex ecosystem where various components must work harmoniously to ensure success. This ecosystem’s heart is integrating online casino software with affiliate platforms. This integration is…

In iGaming

10 Ways to Leverage CRM Tools to Strengthen Casino Operator and Affiliate Relationships

December 4, 2024 18 Mins Read

Customer relationship management (CRM) tools have changed the way companies talk to customers and partners. The casino business is no different. To grow sustainably, casino operators need to build strong relationships with affiliates. Affiliates bring in traffic, bring in money and increase brand awareness. But like any partnership, these relationships need to be nurtured and open, with tools that make it easier to talk to each other and track performance. Let’s dive in! 10 Ways…

In iGaming

5 Crucial Factors for Smooth Casino Affiliate Software Integration

November 25, 2024 19 Mins Read

Want to boost your online casino with affiliate marketing? Choosing the right casino affiliate software is a must. It enables a hassle-free setup and promotes the success of your affiliate marketing. Let’s discuss some key points required to create a seamless casino experience with affiliates! Many iGaming companies consider affiliate marketing their number one promotion channel. Well-known names such as 888 and William Hill have proven that they can use it to attract customers and…

In iGaming

Why a Strong CRM is Crucial for Success in the iGaming Industry?

November 19, 2024 14 Mins Read

Every company that deals with customers needs a customer relationship management (CRM) system. This also applies to the gambling industry, especially casinos. A powerful CRM system empowers casino owners and managers, enabling them to track interactions with players, retain more of them, and maximize revenue by tailoring experiences and offers to player’ preferences. But how do you choose the best CRM for your casino? This buying guide will walk you through each step and tell…

In Affiliate Marketing Insider

25 Free & Affordable Affiliate Tracking Software Worth Using (2025 Update)

November 8, 2024 40 Mins Read

Free affiliate tracking software is hard to find because most high-quality affiliate software products, such as Scaleo, are subscription-based. Simply because a lot of effort has gone into their development, the software needs to be paid for to ensure continuous updates and robust security. This means that any software – whether it’s a simple affiliate management tool or a complex affiliate marketing tracking software – needs to cover its costs if it is to provide…

In iGaming

Best IncomeAccess Alternative: Scaleo iGaming Affiliate Software

October 24, 2024 4 Mins Read

Are you tired of facing limitations and challenges with IncomeAccess, your current iGaming affiliate marketing provider? Do you wish for a more satisfactory alternative that offers more features, better support, and increased cost-effectiveness? As professionals in the iGaming industry, we understand the need for robust software that allows you to achieve your goals efficiently and effectively. That’s why we’re excited to introduce you to Scaleo – the perfect IncomeAccess alternative. Scaleo offers a comprehensive suite…

In iGaming

Top 10 Casino Affiliate Management Vendors & Strategies in 2025

October 9, 2024 16 Mins Read

Successful casino affiliate management is the cornerstone of a business strategy in the online gambling industry. It is a dynamic and lucrative sector that can catapult your iGaming business to unimagined heights. However, it can be quite a challenge to navigate the affiliate landscape with its evolving trends, complex algorithms and competitive nature. Do you want to join the online casino affiliate marketing game? Great decision! As the multi-billion dollar iGaming industry continues its rise,…

In iGaming

Top Affiliate Retention Strategies for Casino Programs: 5 Ways to Maximize Your ROI

September 23, 2024 7 Mins Read

Keeping affiliates is key to a successful online casino program. It’s not just about getting new ones. Keeping them engaged and productive is crucial. Casino affiliate managers focus on quality, consistency, and keeping top affiliates. They don’t want them to leave for a new offer. The iGaming world is very competitive. Affiliates face many tempting offers and programs. But, staying with you can be better. Retention is as important as recruitment. Let’s look into why…

In iGaming

Affiliate Onboarding Nightmare: Why Casino Operators Struggle to Add Affiliates and How to Fix It

September 9, 2024 5 Mins Read

Casino operators often face a daunting challenge when managing their affiliate programs: onboarding new affiliates. It sounds simple, right? Just sign them up and get them started. But the reality is often far messier, bogged down with manual processes, communication gaps, and the complexity of managing different sign-up methods. If you’re running an iGaming operation, you’ve probably felt the frustration of this process firsthand. Here’s a look at why adding affiliates can feel like pulling…

In iGaming

How to Build an iGaming B2B Affiliate Marketing Program in 12 Steps?

August 26, 2024 8 Mins Read

Building a successful iGaming B2B affiliate marketing program is like assembling a jigsaw puzzle. Each piece must fit perfectly with the next, creating a complete picture of a thriving, profitable business. But let’s not kid ourselves—this isn’t your average puzzle. It’s more like one of those 5,000-piece monsters. Challenging? Yes. Rewarding? Absolutely! In this guide, we’ll walk you through the 12 essential steps to build a robust iGaming B2B affiliate marketing program. Ready to dive…