CPA affiliate tracking software – what is it, and what to look for when choosing the right one? Many CPA tracking software lets you monitor your CPA-based offers. Each CPA marketing software has unique features that will suit different business models. If you’re using SEO, Facebook advertising, and Google ads, you’ll need a monitoring platform compatible with Google Analytics and Facebook Pixel. This is because personalized targeting and re-targeting are essential to your Google and Facebook…
Custom reports and dashboards are becoming the new norm in 2024, and there is no reason why you wouldn’t use them to maximize your profits. Picture having the key to boosting your casino affiliate performance and data analysis. Yes, custom reports and dashboards are your secret tools for enhancing tracking accuracy and efficiency. They will give you a competitive advantage in the exciting world of affiliate marketing. Scaleo.io custom casino affiliate marketing campaign dashboard If…
We’ve been running around like busy bees in our tech kitchen, and guess what? It’s cooked. And it’s ready to be taken out of the oven! We cannot wait to introduce you all to our latest software update, which has been in the works for a while now. This is no ordinary update; it is more like a power-up for your affiliate management game. Yes, March 2024 brought a significant update to Scaleo’s platform, enhancing…
Did you know that the global affiliate marketing industry is estimated to be worth $12 billion and is still expanding? Within this lucrative market, the iGaming sector has emerged as a dark horse, offering surprising avenues for revenue that many online casinos are yet to capitalize on fully. Could your platform be one of them? Have you ever wondered why affiliate marketing is the ace up the sleeve of the thrivers in the casino industry?…
Imagine an industry where over $50 billion is spent in online casinos globally each year. Now, imagine tapping into that market not as a gambler, but as a savvy marketer. Sounds intriguing? This is the powerhouse that is the casino affiliate program market, a lucrative niche ripe for the plucking by astute digital marketers. But where do you begin, and how can you carve your slice of this multi-billion dollar industry without falling prey to…
Have you ever wondered how seamlessly integrating online casino software with affiliate platforms like Scaleo could revolutionize your iGaming business? The synergy between your casino software and affiliate marketing tools is not just a convenience; it’s a game-changer for operational efficiency and business growth. How? The iGaming industry is a complex ecosystem where various components must work in harmony to ensure success. At the heart of this ecosystem lies the integration of online casino software…
Successful casino affiliate management is the cornerstone of a business strategy in online gambling industry. It is a dynamic and lucrative sector that can catapult your iGaming business to unimagined heights. However, it can be quite a challenge to navigate the affiliate landscape with its evolving trends, complex algorithms and competitive nature. Do you want to join the online casino affiliate marketing game? Great decision! As the multi-billion dollar iGaming industry continues its rise, the…
Having an affiliate program is a fantastic marketing strategy to get your casino or sportsbook business maximum exposure online. Affiliates play a crucial role in attracting new players to your online gambling company. While there are other ways to promote online casinos or sportsbooks, affiliate marketing has earned a reputation for being the most effective iGaming marketing model. Based on our experience in the performance marketing industry, in this article, you will find out how…
Free affiliate tracking software is hard to find because most high-quality affiliate software products, such as Scaleo, come at a price. Simply because a lot of effort has gone into their development, the software needs to be paid for to ensure continuous updates and robust security. This means that any software – whether it’s a simple affiliate management tool or a complex affiliate marketing tracking software – needs to cover its costs if it is…
Are you looking to build strong and trustworthy relationships with your affiliates in the iGaming business? As an iGaming operator, you’re probably constantly looking for ways to enhance your revenue streams and boost your market position. While there are many marketing strategies you can employ in this regard, one that stands out is affiliate marketing. Establishing affiliate partnerships and programs is an effective way to drive success and growth in the industry. However, to make…
