Casino operators often face a daunting challenge when managing their affiliate programs: onboarding new affiliates. It sounds simple, right? Just sign them up and get them started. But the reality is often far messier, bogged down with manual processes, communication gaps, and the complexity of managing different sign-up methods. If you’re running an iGaming operation, you’ve probably felt the frustration of this process firsthand. Here’s a look at why adding affiliates can feel like pulling…
Free affiliate tracking software is hard to find because most high-quality affiliate software products, such as Scaleo, are subscription-based. Simply because a lot of effort has gone into their development, the software needs to be paid for to ensure continuous updates and robust security. This means that any software – whether it’s a simple affiliate management tool or a complex affiliate marketing tracking software – needs to cover its costs if it is to provide…
Customer relationship management (CRM) tools have changed the way companies talk to customers and partners. The casino business is no different. To grow sustainably, casino operators need to build strong relationships with affiliates. Affiliates bring in traffic, bring in money and increase brand awareness. But like any partnership, these relationships need to be nurtured and open, with tools that make it easier to talk to each other and track performance. Let’s dive in! Top 10…
Having an affiliate program is a fantastic marketing strategy to get your casino or sportsbook business maximum exposure online. Affiliates play a crucial role in attracting new players to your online gambling company. While there are other ways to promote online casinos or sportsbooks, affiliate marketing has earned a reputation for being the most effective iGaming marketing model. Based on our experience in the performance marketing industry, in this article, you will find out how…
Affiliate management (or, affiliate program management) is a whole separate segment in the affiliate marketing business. Are you getting into the affiliate marketing business and unsure how to manage the program? Looking for affiliate management services? Thriving and popular affiliate programs do not just happen by chance. This article will explain everything you need to know about managing your affiliate program and partners so the process runs automatically. Looking to manage your affiliate program automatically?…
Are you getting the best outcomes for marketing your online casino business or gambling platform? Do you know how to improve your marketing campaigns? If not, you are probably losing growth and prosperity opportunities for your enterprise. Think about this: Affiliate marketing can help more people know about your brand and bring better visitors to your site. Online casinos using affiliate programs have 50% more people seeing their brand and 30% more visitors to their…
Have you ever wondered how seamlessly integrating online casino software with affiliate platforms like Scaleo could revolutionize your iGaming business? The synergy between your casino software and affiliate marketing tools is not just a convenience; it’s a game-changer for operational efficiency and business growth. How? The iGaming industry is a complex ecosystem where various components must work harmoniously to ensure success. This ecosystem’s heart is integrating online casino software with affiliate platforms. This integration is…
Want to boost your online casino with affiliate marketing? Choosing the right casino affiliate software is a must. It enables a hassle-free setup and promotes the success of your affiliate marketing. Let’s discuss some key points required to create a seamless casino experience with affiliates! Many iGaming companies consider affiliate marketing their number one promotion channel. Well-known names such as 888 and William Hill have proven that they can use it to attract customers and…
Every company that deals with customers needs a customer relationship management (CRM) system. This also applies to the gambling industry, especially casinos. A powerful CRM system empowers casino owners and managers, enabling them to track interactions with players, retain more of them, and maximize revenue by tailoring experiences and offers to players’ preferences. But how do you choose the best CRM for your casino? This buying guide will walk you through each step and tell…
Are you tired of facing limitations and challenges with IncomeAccess, your current iGaming affiliate marketing provider? Do you wish for a more satisfactory alternative that offers more features, better support, and increased cost-effectiveness? As professionals in the iGaming industry, we understand the need for robust software that allows you to achieve your goals efficiently and effectively. That’s why we’re excited to introduce you to Scaleo – the perfect IncomeAccess alternative. Scaleo offers a comprehensive suite…
