What is a CPA affiliate tracking software, and how do you find the right one?
Table of contents
There are many CPA tracking software out there that lets you monitor your CPA offers. It’s not about measuring conversions, but rather what kind of features are better suited to every unique tracking software.
For example, if you run an affiliate network, you will need a CPA network software, whereas if you are a media buyer, any basic CPA tracking software will be sufficient for your needs.
Each CPA marketing software has its own unique set of features that will meet different business models’ needs.
If you’re using SEO, Facebook advertising, and Google ads, you’ll need a monitoring platform that is compatible with Google Analytics and Facebook Pixel. The reason for this is that an essential part of your Google and Facebook marketing is personalized targeting and re-targeting.
You can use the Google UTM tracking code and embed it in all the links you want to track so that you can easily track the exact traffic sources (it’s also free), but you need to get used to it, and you’ll have to put the UTM tracking code every single time.
What is CPA?
CPA stands for Cost (or Commissions) per Action and is basically a form of an umbrella term for various other models, such as CPI and CPS.
This is the most common affiliate business model among publishers because it provides a win-win partnership for both advertisers and publishers.
Advertisers find this model to be the most appealing because, with a devastating degree of fraud that destroys both CPC and CPM models, CPA provides a safer opportunity to work with.
When it comes to being profitable in affiliate marketing, it’s not about awareness or supporting a new campaign that no one else is promoting, but rather: how efficiently you can monitor or calculate the success of the campaigns you’re running.
It is often advisable to use CPA affiliate tracking software when running campaigns and managing a large number of affiliates.
What is CPA Affiliate Tracking Software, and why is it needed?
Let’s take an example of running a campaign across various traffic sources. You won’t be able to measure whether “Traffic Source 1” is profitable or not compared to Traffic Source 2 or others.
How can you tell if your campaign from Facebook has a better conversion rate than your campaign on someone else’s blog?
It could be that your campaign is running a big profit, but just one source of traffic is not converting or – even worse – sends bad traffic your way.
How do you get to know all these details without affiliate marketing software to monitor your CPA offers?
Let’s use another example. Suppose you run three banners, all on one traffic source, and you want to know each banner’s performance in terms of ROI (return on investment).
How are you going to measure it if you don’t have a monitoring system in place?
This means that to maximize your affiliate campaign, a CPA affiliate tracking software needs to be integrated into your business.
Now, let’s briefly highlight some of the benefits of CPA affiliate tracking software. You may use it to:
- Split A/B testing
- Gather all data in one place
- Link cloaking
- Have a perfect overview of losses and profits
- Examine the performance by GEO and other parameters
- Rotate banners and landing pages
…And many other options, depending on every particular CPA network software.
Benefits of CPA affiliate tracking software
As you could see, you need data for being effective in affiliate marketing.
Read also: All you need to know about affiliate marketing software
You need to know who clicked on your link, where these people came from, how your content is performing, and everything else in-between. You could theoretically track and evaluate all these statistics manually, but that would be an insane amount of work and require incredible teamwork and dedication from your staff.
With CPA marketing software, all the data is monitored automatically, and you have all the necessary metrics on your dashboard.
CPA network software will also show you if there are any ongoing issues such as bad traffic, fraud conversions, or low-performing offers. You can also use your affiliate software to redirect traffic, manage affiliates, and issue payouts (if you run a network).
As your business expands, imagine the work involved in manually processing new registrations, creating custom identifications, tracking data on your web, monitoring new sales, and creating your own campaigns.
Why not delegate this process to highly sophisticated and powerful software?
Installing CPA affiliate tracking software helps you automate the process, making it more organized and less of an “everyday problem.” There is a wide range of affiliate tracking software available.
Your job is to learn about:
- the various types of features and services provided by the different companies,
- the initial installation price (if any) and monthly price, and
- the cost of potential custom-made adjustments, integrations, and technical support.
What can CPA marketing software do for your business?
Every affiliate marketer would like to know which traffic source and keywords are converting best.
And, to do this, they need reliable affiliate tracking software.
Most CPA networks allow affiliates to monitor conversions instantly. Affiliate networks make it possible to use pixels or even use server tracking.
As I have already mentioned, CPA affiliate tracking software allows you to:
- Identify where the traffic is coming from
- Which traffic source is converting
- Which keyword you’re converting
- Which landing pages are converting
CPA tracking software is slightly different from affiliate tracking software. Affiliate tracking software has a slightly different purpose than CPA tracking software and generally comes with a different set of features.
The system affiliates use to track affiliate activity is often referred to as affiliate tracking software. Affiliate marketers often use tracking software that they typically call affiliate tracking software that is different from what affiliate networks use.
CPA marketing software monitors and manages affiliate campaigns tracking traffic from various sources, managing landing pages, managing products, and tracking integration for affiliate marketers.
Scaleo affiliate software does both.
Affiliate tracking software offers a comprehensive reporting system from which affiliates will know how much money they’re making, which promotions and traffic sources are working, and several more reports that provide full insight into how their affiliate campaigns are moving on.
Most CPA tracking software is cloud-based and paid on a subscription basis.
Why Choose Scaleo?
Scaleo is a comprehensive CPA network software that is easy to handle and with a very intuitive user interface. Scaleo’s framework is the safest and most accessible solution for you as we do not charge for clicks, just for conversions. If you are new to online marketing and you never used affiliate marketing software before, our account manager can guide you, teach you what you need to know, and will follow you step by step through the implementation.
Advantages of Scaleo CPA network software for business
Cloud-based tracker with dozens of integrations: to use Scaleo, you don’t need to deal with manual integrations. Just sign up, and you can set up an ad campaign in minutes, integrated with whatever software you’d like to use.
Intuitive and fresh interface: the navigation through the affiliate software is clever and intuitive, and pop-up tooltips are there to guide you through. Data tables are easy to read and interpret, and you can configure data columns in any way you need them.
White hat CPA affiliate solution: Scaleo is fully customizable, allowing you to change anything from colors to logo.
Detailed reporting with 30+ data points: for traffic monitoring and analysis, including source, network, offers, landing pages, geo (country, area, city), OS type and version, browser type and version, link type, date and time, IP, ISP, referrer and referrer domain, proxy type, user agent, language, and many others.
Use with any type of traffic: with Scaleo, you can track any traffic, both web, and mobile (suitable for CPI campaigns tracking as well). For those that deal with traffic sources that do not allow redirects to be used (e.g., Google, Facebook, Yandex, etc.) or those who want to track organic traffic, Scaleo is the perfect solution. Today, Scaleo’s enhanced algorithm for direct traffic monitoring helps you to analyze direct traffic across additional parameters quickly.
Custom Domains: Scaleo allows you to use your own custom domain to make sure your affiliate business is integrated into Scaleo seamlessly and professionally.
Multi-user access: Since Scaleo allows unlimited seats, you can have all your team working and analyzing your affiliate reports.
Filtering bad traffic with Anti-Fraud Logic: Scaleo helps you analyze and prevent bot traffic at multiple levels — through bot blacklisting, proxy filtering (data collected and provided by one of the most reliable data providers, thanks for the 10 years of experience Scaleo has in tracking software business). The Anti-fraud Logic function analyzes the traffic and detects suspicious behavior in real-time. This systematic approach to bot filtering ensures that the user takes advantage of multiple bot security levels and provides accurate fraudulent traffic reports.
Flexible postback settings: Scaleo provides a few possible duplicate postback checking options, hence preventing flaws and inaccuracies in reports.
Choosing the right CPA marketing software can be a tough decision, as there are dozens of them on the market. You have to make the right choice right from the start to avoid migrating your business later on (which may result in losing valuable data, traffic or conversions).
You will have to analyze the market, understand your needs, and see which CPA marketing software will better adapt to your media buying strategy. Of course, there isn’t one perfect solution for everyone – it all depends on your needs, requirements, and budget.
If you want to try Scaleo as your CPA network software, we offer a 14-day free trial – no credit card required.