Business
The transparency bandwagon for programmatic advertising is filling up. Agencies, brands, publishers, vendors, and media buyers are all advocating for a clean-up of the supply chain. So, the awkwardly named …
Hopefully, you have read our previous post about click fraud, but today we are bringing you a more detailed and more up-to-date information about this topic. All businesses that use affiliate …
Affiliate media buying has become a mainstream money-making model for many affiliates. Digital marketing is incredibly adaptable because it enables you to create cash in a wide range of methods. …
Influencer marketing is a method that is not going away anytime soon. As companies and brands have grasped the difficult realities of marketing to younger populations such as Generation Z, …
Marketers are ahead of their sales colleagues when it comes to deploying technology. But that is about to change in 2022. The trend has started in the US to increasingly …
As a business owner you know, that the two KPIs you are always looking at are: cost per conversion (CPA) and return on ad spend (ROAS). These two metrics allow …
As an affiliate business owner, you know that Black Fridays mean a rapid spike in sales. However, you are not the only one promoting hot offers ahead of the Holiday …
Many people may find the prospect of investing in the stock market intimidating. This industry has its own vocabulary. It’s a fast-paced environment with a steep learning curve. Patterns can …