Building an affiliate network from scratch may sound overwhelming at first. Are you looking to build your own affiliate marketing network but don’t know where to start? There will be certain business and technical challenges to overcome along the way, but don’t worry, the good news is that Scaleo’s software can handle both, if you want to start from scratch. Start your own affiliate network with SCALEO – 14-day free trial The Definition of an…
Performance marketing software – how to choose the right software and what should you look for? As performance-based marketing becomes increasingly popular, we will explain all aspects of performance marketing software and show you how to use it to run Google ad campaigns, email marketing, promote your affiliate links on social media, and more. Bonus: 👉 FREE Affiliate Program Performance Snapshot Generator Marketing performance is considered to be one of the most challenging aspects of…
Affiliate marketing tools are an important part of the affiliate business because they allow more and more tasks to be done by software instead of people. Today, we are going to look at the top 10 most popular tools for affiliate marketing that will change the way you run your business. Based on our experience and a lot of research, we’ve compiled a list of the best affiliate marketing tools for you. The following are…
Programmatic display advertising platforms are changing and evolving as we enter 2025. A programmatic advertising system automates the purchasing and selling of advertising inventory in real-time through an automated bidding system. Programmatic advertising allows brands or companies to buy ad impressions on publisher websites or apps in less than a second through an advanced ecosystem. This blog post covers programmatic advertising basics, how it operates, the different kinds of programmatic media buying, programmatic ad channels,…
Postback URL tracking is debatable. In affiliate marketing, there are only a few problems that pose more concerns than postback URL tracking, which we will discuss here. For most advertisers, an affiliate postback is one of the most popular causes of tech challenges.
Partner marketing software gives your company the partner platform it needs to track affiliate sales and campaigns, as well as all the tools you need to build your partner marketing strategy. Every partner has their own private dashboard through which they can access campaign materials, links, deals, affiliate promotions, and news. Partner marketing software, also sometimes referred to as partner relationships management or, in short, PRM software, can help sales managers build better relationships with…
AI Marketing – what is it exactly? Many companies—including the marketing teams—quickly implement intelligent technology solutions to increase operational efficiency while boosting customer experience. They may not know, how will AI marketing impact us in the coming years but they do know that AI will be the driving force behind all the new innovations. Marketers, including affiliate marketers, can use AI platforms to gain a more sophisticated, comprehensive picture of their target audiences. The information…
AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2025, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…
Affiliate Tracking is an essential element of any affiliate network. Since affiliate marketing is a performance-based concept, its effectiveness depends largely on marketers’ ability to evaluate their affiliate campaigns’ performance. A smooth allocation of transactions is crucial to a successful affiliate program and, if an affiliate succeeds in generating leads, they must be reimbursed in a timely and efficient manner. So, how do we make sure all the transactions are tracked precisely? There are a…
Marketing performance dashboard with data visualization – why do you need it, how do you choose the right one for your business, and will the most expensive one always necessarily be the best one? Let’s find out! In 2025, marketers must approach data with a theoretical strategy as well as an almost artistic sensibility. A variety of marketing dashboards can help with this by offering easy-to-read and visually pleasing views of a variety of main…
