Guess what? We are thrilled to announce that Scaleo has been honored with the G2 High Performance Award for Summer 2023! 🏆✨ This outstanding achievement showcases Scaleo’s commitment to excellence in the industry. This recognition is a testament to our platform’s capabilities and a reflection of the incredible community and clients that have backed us up and believed in our vision. To every single one of you: THANK YOU! Your feedback, trust, and success stories…
Postback URL tracking is debatable. In affiliate marketing, there are only a few problems that pose more concerns than postback URL tracking, which we will discuss here. For most advertisers, an affiliate postback is one of the most popular causes of tech challenges.
Building an affiliate network from scratch may sound overwhelming at first. Are you looking to build your own affiliate marketing network but don’t know where to start? There will be certain business and technical challenges to overcome along the way, but don’t worry, the good news is that Scaleo’s software can handle both, if you want to start from scratch. Start your own affiliate network with SCALEO – 14-day free trial The Definition of an…
Marketing performance dashboard with data visualization – why do you need it, how do you choose the right one for your business, and will the most expensive one always necessarily be the best one? Let’s find out! In today’s digital world, marketers must approach data with a theoretical strategy as well as an almost artistic sensibility. A variety of marketing dashboards can help with this by offering easy-to-read and visually pleasing views of a variety…
Partner channel marketing – what do you already know, what can you learn to improve your business? Times have changed, and today’s generation of buyers is wary of traditional advertising. Companies need to find new strategies to grow their business and attract new customers as marketing evolves. This is where the creation of a channel partner marketing program comes into play. Apple and Google; GoPro and Red Bull: brands around the world are already making…
Fintech has emerged from rapid technological innovation and a new generation of entrepreneurs interested in and understanding finance. Another major factor that has fueled innovation in this industry is the idea of improving customer experience and addressing various borrower pain points. Traditional banks rarely service these. Fintech pioneers noticed that there were gaps in the market, which led to an ever-growing lending market that caters to the needs of smaller borrowers. Fintech is changing the…
The programmatic advertising system is the method of automating the purchasing and selling of advertising inventory in real-time by an automated bidding system. Programmatic advertising allows brands or companies to buy ad impressions on publisher websites or apps in less than a second, through an advanced ecosystem. This blog post covers programmatic advertising basics, how it operates, the different kinds of programmatic media buying, programmatic ad channels, and its benefits. Efficiently capturing consumers’ in today’s…
How do business metrics improve day-to-day operational efficiency? The solution is to collect the right data and use it to create and improve company processes. Key performance metrics in business provide guidance for future strategic growth. Your company’s success depends on consistently reporting and evaluating these business metrics. The most obvious and important business metrics for operations managers are total revenue, net profit, profit margin, and loss. However, these are just a few of the…
Good affiliate network offers, how important are they? No matter how hard you work on your affiliate network, even if you use the best affiliate marketing software and have the most popular influencers on board – you won’t go far if you don’t have awesome offers to promote. Where can you find them, though? Let’s find out together! Affiliate programs are everywhere. I can’t think of any semi-decent product or service that wouldn’t also have…
Are you curious to find out which campaign is bringing you paying customers most effectively? Conversion monitoring may seem like one of the most
