Building an affiliate network from scratch may sound overwhelming at first. Are you looking to build your own affiliate marketing network but don’t know where to start? There will be certain business and technical challenges to overcome along the way, but don’t worry, the good news is that Scaleo’s software can handle both, if you want to start from scratch. Start your own affiliate network with SCALEO – 14-day free trial The Definition of an…
Partner marketing software gives your company the partner platform it needs to track affiliate sales and campaigns, as well as all the tools you need to build your partner marketing strategy. Every partner has their own private dashboard through which they can access campaign materials, links, deals, affiliate promotions, and news. Partner marketing software, also sometimes referred to as partner relationships management or, in short, PRM software, can help sales managers build better relationships with…
AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2025, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…
Affiliate Tracking is an essential element of any affiliate network. Since affiliate marketing is a performance-based concept, its effectiveness depends largely on marketers’ ability to evaluate their affiliate campaigns’ performance. A smooth allocation of transactions is crucial to a successful affiliate program and, if an affiliate succeeds in generating leads, they must be reimbursed in a timely and efficient manner. So, how do we make sure all the transactions are tracked precisely? There are a…
Let’s not pretend this is a soft game. Casino affiliate programs aren’t about gentle nudges or vague “brand awareness” plays — they’re about hard-core revenue generation. If you’re not measuring every dollar you take in, every dollar you spend, and every penny in between, you’re not in business, you’re just gambling. And in the casino industry, nobody should gamble on their profits. The smart affiliates know they need cold, hard data to drive decisions. They…
The casino affiliate industry is like a high-stakes poker game—if you’re not playing your cards right, you’re out. With 2025 promising even fiercer competition, standing still is not an option. So, how do you outsmart the house and come out on top? Let’s get started! Understanding the 2025 Casino Affiliate Landscape First things first: the game’s changed. Rapid technological advancements, shifting player preferences, and tighter regulations are shaking things up. Surprised? You shouldn’t be. The…
Online casino affiliate marketing is thriving and has shown constant growth in 2025 so far. We are all aware of the reasons why online gambling is so popular. This is a very easy and quick approach to try your luck while allowing your passion to flourish. Gambling allows people to feel the unique thrill of triumph. Today, we will discuss an area of promotion for this industry that has proven to be the most effective…
Cookie session duration is one of the most essential elements to consider if you’re a merchant looking to launch an affiliate marketing program. The cookie duration is the length of time that a customer’s browser will remember that they clicked through from an affiliate link. It’s vital because if a customer visits your store from an affiliate link and then makes a purchase later, the affiliate who sent the customer usually receives credit for the…
Right now, data can be somewhat overwhelming, particularly in iGaming affiliate marketing, where every click, conversion, and commission must be tracked, examined, and improved. The truth is that simply staring at rows of figures will not get you very far. This is where data visualization dashboards come in. Data visualization helps you understand those figures through a logical framework. Imagine seeing your best-performing campaigns right away or finding a traffic trend you would have missed…
Promo codes, discounts and deals move product, no doubt, and brands everywhere pour cash into price‑slashing promos to spike revenue and lure fresh wallets. But, a discount only wins if the rollout is tight and the numbers stay lit up; skip the blueprint or the live ROI scoreboard, and the “bargain” just shaves your margin instead of boosting sales. This is where promo code monitoring comes into play. Promo code monitoring involves tracking and analyzing…
