Performance Metrics Archives - Page 2 Of 4

In Affiliate Marketing Insider

Performance Marketing vs. Brand Marketing – What’s The Difference?

November 9, 2023 8 Mins Read

Performance marketing and brand marketing aren’t the same thing, but is brand marketing, compared to performance marketing – falling into oblivion in 2024? Many companies that sell directly to consumers are concerned with performance marketing, putting branding on the back burner in today’s world. However, favoring one technique over the other has serious consequences. Performance Marketing vs Brand Marketing Now, let’s compare performance marketing and brand marketing: AspectPerformance MarketingBrand MarketingObjectiveDrives immediate sales or conversions.Builds brand…

In iGaming

A Full Checklist Before Launching Your Casino Affiliate Program

November 8, 2023 14 Mins Read

Launching an affiliate program for your casino website? Or, just planning to add an affiliate program to your online casino? Before you go live, make sure you have everything covered with this comprehensive affiliate program checklist. From choosing the right affiliate platform to creating compelling marketing materials, this guide will walk you through the essential steps to ensure a successful launch of your casino affiliate program. You’ll learn how to recruit quality affiliates, optimize your…

In iGaming

10 Fundamentals to Know about Online Gambling Affiliate Marketing

October 30, 2023 9 Mins Read

Online casino affiliate marketing is thriving and has shown constant growth in 2024 so far. We are all aware of the reasons why online gambling is so popular. This is a very easy and quick approach to try your luck while allowing your passion to flourish. Gambling allows people to feel the unique thrill of triumph. Today, we will discuss an area of promotion for this industry that has proven to be the most effective…

In iGaming

The Power of Custom Parameters in Affiliate Reports: Boosting iGaming Success

October 26, 2023 17 Mins Read

Custom parameters in iGaming affiliate marketing are no longer a fancy feature but a must-have base for reliable and comprehensive campaign tracking. iGaming is a complex and fast-paced environment, and staying ahead of the game requires access to collect accurate and insightful data. That’s where custom parameters in affiliate reports come in. What are custom parameters? Custom parameters allow you to track and analyze specific data points related to your affiliate program. With this information,…

In iGaming

iGaming Affiliate Programs: A Complete Guide for 2024

October 14, 2023 6 Mins Read

If you want to thrive and earn money in the iGaming affiliate niche, you should promote casinos, poker, and sports betting organizations, and joining a strong and renowned affiliate network is a good first step. iGaming affiliate programs provide quick earnings, and with our suggestions and affiliate managers, you should have no issue turning a profit. The best thing is that you won’t need to create your own items because you’ll be promoting the products…

In Affiliate Marketing Insider

Affiliate Software for Financial Services

October 12, 2023 11 Mins Read

Affiliate Marketing for the Fintech industry has evolved in the past years. This article will guide you through on how to add an affiliate program to a fintech company to drive more signups and revenue and use a specifically designed affiliate software for fintech companies. We’ll also discuss the different types of affiliate programs for financial services. Learn how to measure the success of your program and how to scale your business as it grows. By…

In iGaming

The Role of Partner Marketing in iGaming Promotional Strategies

September 11, 2023 6 Mins Read

Partner marketing has become an integral part of the iGaming industry. As many of iGaming business owners know – a lot of doors are closing before you when you come to advertise your business. This is why partner marketing remains one of the most robust and reliable sources of steady traffic in 2023. In this blog post, we will explore the key factors that iGaming companies need to consider to implement partner marketing and successfully…

In Affiliate Marketing Insider

10 Best AI Tools for Affiliate Marketing & How They Impact The Future? (2024 Update)

September 9, 2023 14 Mins Read

AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2024, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…

In Affiliate Marketing Insider

10 Best Link Tracking Software

September 7, 2023 14 Mins Read

Finding the ideal link tracking software for your business can be challenging. However, we have a helpful buyer’s guide that lists the top 10 link tracking software options. By the time you finish reading this post, you will have a better understanding of your requirements and which software is best for tracking your campaigns. If you’re a business marketer or affiliate that pushes affiliate offers online or just want to track conversions, leads, sales, and…

In iGaming

Tutorial: How to Use Scaleo for Your Casino Affiliate Program

September 6, 2023 8 Mins Read

We know that managing an iGaming affiliate program isn’t easy. There are so many moving parts – tracking links, offers, payments, and reporting, to name a few. As affiliate software providers ourselves, we’ve tried various affiliate tracking solutions over the years but never found one that quite met all our needs. That is why we’ve created Scaleo. Scaleo is an all-in-one affiliate tracking platform built by iGaming developers for iGaming affiliates. It includes all you…