iGaming partner marketing has become an integral part of the industry. As many iGaming entrepreneurs, operators and business owners know: many doors close in front of you when you want to promote your business. That’s why partner marketing remains one of the most robust and reliable sources of steady traffic in 2026. In this blog post, we look at the key factors iGaming businesses need to consider in order to implement partner marketing and successfully…
CPA or ROAS? Which one should you focus on? As a business owner, you know that the two KPIs you are always looking at are cost per conversion (CPA) and return on ad spend (ROAS). These two metrics allow you to analyze account health at a high level and make decisions at the keyword level. Despite their significance, it is relatively uncommon for advertisers to be uncertain about which option to utilize. CPA vs. ROAS—How…
Partner marketing software gives your company the partner platform it needs to track affiliate sales and campaigns, as well as all the tools you need to build your partner marketing strategy. Every partner has their own private dashboard through which they can access campaign materials, links, deals, affiliate promotions, and news. Partner marketing software, also sometimes referred to as partner relationships management or, in short, PRM software, can help sales managers build better relationships with…
KPIs for the iGaming industry vary a lot from one business to another. Some Gaming KPIs are more essential, while others are less. You’re probably aware that you need to keep track of your finances, but it’s not always as straightforward as it sounds. While your accounting file may provide some insight into general performance, the insights are most potent when combined with other data sources. In this blog post, we will explore the top…
Affiliate tracking is an essential element of any affiliate network. Since affiliate marketing is a performance-based concept, its effectiveness depends largely on marketers’ ability to evaluate their affiliate campaigns’ performance. A smooth allocation of transactions is crucial to a successful affiliate program, and if an affiliate succeeds in generating leads, they must be reimbursed in a timely and efficient manner. So, how do we make sure all the transactions are tracked precisely? There are a…
Cookie session duration is one of the most essential elements to consider if you’re a merchant looking to launch an affiliate marketing program. The cookie duration is the length of time that a customer’s browser will remember that they clicked through from an affiliate link. It’s vital because if a customer visits your store from an affiliate link and then makes a purchase later, the affiliate who sent the customer usually receives credit for the…
Affiliate marketing remains one of the most potent digital channels for companies looking to reach target audiences and drive growth. As technology evolves, businesses need to stay ahead and prepare for the future. Here’s what changes we expect across the next three years—and how we, as an affiliate software provider, are building for it. 📈 Affiliate Marketing Trends in 2026 🌟 Trend🧠 Description🎯 Impact🤖 AI-Powered PersonalizationPredictive analytics and real-time creative/offers personalized to the individualHigher conversions…
You’re running a casino brand in 2026, margins are tighter than ever, and player acquisition costs keep ballooning. Yet one channel refuses to fade: iGaming affiliate programs. At their core, these partnerships pay third-party marketers—bloggers, streamers, comparison portals—to send you qualified traffic. You only shell out a commission when a player registers, deposits, or produces Net Gaming Revenue (NGR). That performance-first DNA makes affiliates the rare growth lever that scales without burning cash up front. …
CPA affiliate tracking software – what is it, and what to look for when choosing the right one? Many CPA tracking software lets you monitor your CPA-based offers. Each CPA marketing software has unique features that will suit different business models. If you’re using SEO, Facebook advertising, and Google ads, you’ll need a monitoring platform compatible with Google Analytics and Facebook Pixel. This is because personalized targeting and re-targeting are essential to your Google and Facebook…
Looking for affiliate commission tracking software and not sure where to start? We have gathered a list of top affiliate commission tracking software and scripts that will help you better understand how your affiliate campaign is performing and visualize data in an easily digestible manner. Top Affiliate Commission Tracking Software So, here is the list of ideal tracking solutions for your business. Affiliate Commission Tracking SoftwareWhat is it?ScaleoFor business owners that power their store using…
