Building an affiliate network from scratch may sound overwhelming at first. Are you looking to build your own affiliate marketing network but don’t know where to start? Start your own affiliate network with SCALEO – 14-day free trial There will be certain business and technical challenges to overcome along the way, but don’t worry, the good news is that Scaleo’s software can handle both, if you want to start from scratch. The Definition of an…
Last Updated on December 16, 2025 by Elizabeth Sramek Affiliate marketing in online gambling didn’t grow because it was clever. It grew because everything else became unreliable. By 2026, paid media in regulated gambling markets is fragmented, fragile, and increasingly indirect. Platform policies change faster than compliance teams can react. Attribution windows shrink. Accounts disappear overnight. Against that backdrop, affiliates remain one of the few acquisition channels that can absorb pressure without collapsing entirely. That…
Did you know that casino affiliates can earn up to 50% of the revenue from players they refer? This shows the immense potential in casino affiliate marketing. To ensure that every dollar translates into profit, understanding the relationship between MAP and NGR data is non-negotiable. For casino operators, leveraging MAP (Monthly Active Players) and NGR (Net Gaming Revenue) is the only way to move from managing clicks to managing sustainable revenue. Without a strong, data-driven…
The casino affiliate industry is like a high-stakes poker game—if you’re not playing your cards right, you’re out. With 2025 promising even fiercer competition, standing still is not an option. So, how do you outsmart the house and come out on top? Let’s get started! Understanding the 2025 Casino Affiliate Landscape First things first: the game’s changed. Rapid technological advancements, shifting player preferences, and tighter regulations are shaking things up. Surprised? You shouldn’t be. The…
Right now, data can be somewhat overwhelming, particularly in iGaming affiliate marketing, where every click, conversion, and commission must be tracked, examined, and improved. The truth is that simply staring at rows of figures will not get you very far. This is where data visualization dashboards come in. Data visualization helps you understand those figures through a logical framework. Imagine seeing your best-performing campaigns right away or finding a traffic trend you would have missed…
Gross Gaming Revenue, also referred to as GGR, is the bottom line of your casino’s KPI, but how do you calculate and fine-tune it? Have you ever considered boosting your casino’s earnings while lowering acquisition costs at the same time? Affiliate marketing could be the key. But first, you need to grasp a key concept: Gross Gaming Revenue and how to amplify it. GGR is vital for your casino’s financial health, it’s important to know how it…
Performance marketing and brand marketing aren’t the same thing, but is brand marketing, compared to performance marketing – falling into oblivion in 2024? Many companies that sell directly to consumers are concerned with performance marketing, putting branding on the back burner in today’s world. However, favoring one technique over the other has serious consequences. Performance Marketing vs Brand Marketing Now, let’s compare performance marketing and brand marketing: AspectPerformance MarketingBrand MarketingObjectiveDrives immediate sales or conversions.Builds brand…
Any betting affiliate program is destined to succeed if it has a cutting-edge platform that includes all the most recent tools and features and allows it to operate smoothly. However, an effective marketing strategy is also required to attract new users to the platform. Several sports betting platform owners use various sports marketing strategies to attract new punters to the platform. These strategies include content marketing, bonuses, social media campaigns, mobile marketing, email marketing, and…
Custom reports and dashboards are becoming the new norm in 2024, and there is no reason why you wouldn’t use them to maximize your profits. Picture having the key to boosting your casino affiliate performance and data analysis. Yes, custom reports and dashboards are your secret tools for enhancing tracking accuracy and efficiency. They will give you a competitive advantage in the exciting world of affiliate marketing. Scaleo.io custom casino affiliate marketing campaign dashboard If…
RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners the opportunity to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate…
