Conversion tracking software can help you figure out which digital marketing activities generate the most conversions and assign a monetary value to your campaigns. You probably know tools like Google Analytics that can measure and improve your ROI, but there are so many more!
But… How do you find the right conversion tracking tool?
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How do you find the right conversion tracking tool for you?
Fortunately, we have done the work and identified some of the best conversion rate tracking software and tools to help you be more efficient in your business.
In this post, we will introduce to:
- Google Analytics’ traditional conversion tracking.
- What to consider when choosing a conversion tracking tool for your business.
- 10 best conversion tracking software for affiliate marketers
- What data can be extracted learned from conversion tracking tools
Improved conversion rates lead directly to increased sales and revenue. Increasing conversion rates is always one of the main concerns in any business when you are marketing. Being able to track conversions from your website, marketing campaigns, and sales calls is critical and one of the most important data points you need to know if your marketing efforts are effective.
Marketing is all about turning your lead generation efforts into conversions, but conversion rate optimization can be a daunting task without the right conversion tracking software tool.
Below is a list of the best conversion tracking software:
1 – Scaleo
Scaleo developed technology for conversion analytics platforms that enable successful marketing partnerships on mobile and web to take their revenue to the next level.
Scaleo’s affiliate software is a fully customizable white-label SaaS solution for developing, managing, and growing affiliate programs and affiliate networks. Digital advertisers around the world use Scaleo to maximize their ROI, from affiliate onboarding to conversion tracking, rewards, and beyond.
Scaleo is a marketing partner management software that allows users to improve their ROI in collaboration with their partners.
It offers a fully configurable SaaS platform. It provides users with the most powerful and unique tools for managing, integrating, and compensating for their marketing collaborations. The software also includes a personalized dashboard where users can keep track of their saved reports.
Tracking software for conversions also has an expert service team that is always ready to offer customized solutions to users.
It also provides technical support on all levels. With its powerful optimization and reporting features, this software saves users and their partners time and money.
The complete set of API integrations and features allows users to collaborate more effectively with a larger number of partners across multiple channels. In the long run, Scaleo‘s real-time reporting and data streaming capabilities make its’ users better decision-makers. Scaleo maintains high-security standards to protect its customers’ data. It has proactive fraud protection, SOC 2 and SOC 1 certifications, and EU-US Privacy-Shield certification.
Who is it for?
Advertisers, ad networks, affiliate partners, performance agencies, publishers, mobile affiliate networks, lead generation companies, tech startups, and digital agencies.
Price: $299 per month (entry-level plan), which can be scaled vertically depending on your needs.
2 – Google Analytics.
Google Analytics is the most well-known and widely used online analytics tool. It is a particularly valuable tool for collecting conversion tracking software-related metrics and insights that can help you improve your website optimization. The in-built Google conversion tools tracking system that logs pre-defined goals (such as a purchase on your web page) allows you to have a clear and in-depth overview of your conversions, sales and even leads.
With GA, you can find out which of your pages you are converting and why, uncover helpful information about your audience’s behavior, set up funnel analysis tools, and more.
Price: Google Analytics is completely free. Google Analytics 360, the premium version of the service, costs $150,000 per year. (yes, you see, right!)
Original conversion tracking from Google Analytics
Why is conversion tracking critical for google app campaigns? For a long time, Google Analytics goals were the best tool available to marketers for tracking conversions, and for a good reason.
Google Analytics is great for telling you how many visitors visited your site, where they left off, and which campaigns are most effective at driving conversions. Yes, this is all useful information, but it does not explain why your visitors behave the way they do.
That’s not all.
Google Analytics is not particularly good at tracking offline conversions, such as phone calls or in-store visits, by design. If your goal is to drive traffic to your website, Google Analytics is the holy grail of marketing measurement.
However, if your goal, like most online businesses, is to drive more conversions in hopes that they will one day turn into a sale, Google Analytics alone will not be enough.
Sure, we can provide statistics to help you draw conclusions about the effectiveness of your marketing and ROI, but that leaves a lot to the imagination. Conversion tracking helps you improve the return on investment through a clear overview of data. Integrating Google Analytics and conversion tracking tools will give you information on how to optimize your campaigns to get better results, both online and offline.
3 – Kissmetrics
With Kissmetrics, you can track your app’s conversion rate.
It is a people-centric analytics solution that helps internet businesses identify, understand, and improve their conversion standards.
The tool gives users access to information that helps them improve their merchandise and make better business decisions.
You can use this tool if you want to see more customer attribution data. It allows you to see the entire shopping journey of your customers.
Kissmetrics gives you a complete picture, from when customers visit your site anonymously to when they sign up, as well as post-signup.
4 – Attention Insight
Attention Insight is an AI-driven heatmap tool that allows you to get a clear picture of how users are engaging with your website.
With Attention Insight, you can create heat maps of videos embedded in web pages, unlike other heat mapping tools. Moreover, the program assigns attention points to any area of your website, including critical features such as CTA buttons.
Other features, such as the contrast tester, help you ensure that your website is usable and readable. This allows you to make improvements that enhance the user experience and increase overall conversions.
Pricing starts at €19 per month. A limited free version is available.
5 – Crazy Egg
Crazy Egg is an optimization tool that can help you increase subscriptions, sales, and page views. This tool provides click reports, heat maps and scroll maps to help you understand how your customers interact with your website.
Crazy Egg logs your customers’ entire session on your website, so you can better understand their tendencies.
It also shows where certain visitors abandon their buying journey.
The platform overlays your website visitors’ actions on your web pages, so you can see what they are doing.
You see a wealth of important data that tells you how to make your website a success.
Users can take advantage of features like the following:
- The heat map shows how visitors interact with your site.
- The scroll map shows how much your visitors love your content. A/B testing identifies the elements that work best.
- Confetti report shows exactly what your customers are clicking on.
- The List report displays a tabular data report showing how many times an element was clicked.
- The Overlay report is handy for designers who are familiar with HTML.
- Visitors’ displeasure can be seen in records, as you can see by their mouse movements.
- Snapshots allow you to compare the original page with the reported page side by side (e.g., with heatmap)
Price: for $24 per month, you can track 30,000 page views and 100 records. The fifth option lets you customize your plan if your needs exceed the Pro plan.
6 – OptimizePress
OptimizePress is a WordPress toolbox for conversion tracking. The tool allows you to design conversion-optimized pages like landing pages and sales pages. Also, OptimizePress lets you design and analyze WordPress funnels and run A/B tests to determine which layouts, elements, and widgets have the most conversion power.
It also includes a robust payment and checkout plugin that makes it easier for you and your customers to sell digital products. Plus, it connects effortlessly with many popular email marketing solutions and CRMs like ActiveCampaign and ConvertKit.
Price: Prices start at $99 per year.
7 – Unbounce
Unbounce is a technology that allows you to quickly and easily create dedicated, conversion-focused, stunning landing pages.
All you have to do is choose from hundreds of attractive, highly customizable page designs and use the simple drag-and-drop page builder to arrange the various elements on the page. No coding is required; there are no cluttered, distracting web pages and no hassles.
Unbounce also has built-in artificial intelligence (AI) with Conversion Intelligence and Smart Traffic to help you maximize conversion rates and test your pages.
Price: starts at $81 per month (annual billing). There are also higher-priced options and a free trial.
8 – Google Optimize
Google Optimize is another fantastic A/B testing tool designed to help online businesses increase conversion rates and overall visitor satisfaction.
You can use Optimize to test different combinations of your website content on different pages and evaluate how they perform against your targets.
Optimize interactions with Analytics to track and measure the results of your tests. You can use your Analytics targets as goals for your experiments. You can even specify which people should participate in split tests based on the audience you set in Analytics.
Pricing: Google Optimize is completely free to use. Google Optimize 360 pricing is available upon request (and costs a fortune).
9 – BuzzSumo
BuzzSumo is a service that can help you improve conversion rates by optimizing your website’s content.
BuzzSumo can help you generate new article ideas. This tool can help you plan your PPC strategy, develop keywords and optimize your content marketing campaigns for conversions.
In addition, BuzzSumo offers robust monitoring features that allow you to track brand and competitor mentions online. This can help you stay up-to-date with industry developments, and you can also use it to examine your backlink profile in depth.
Price: Buzzsumo offers a free subscription with 10 searches per month. Paid subscriptions start at $99 per month.
10 – ClickerVolt
ClickerVolt is a WordPress toolbox CRO. With this tool, you can design conversion-optimized pages such as landing pages and sales pages. You can also use ClickerVolt to design and analyze WordPress funnels and run A/B tests to see which layouts, elements, and widgets have the most conversion power.
It also includes a robust payment and checkout plugin that makes it easier for you and your customers to sell digital products.
With ClickerVolt you can promote offers from popular CPA or traditional affiliate networks like MaxBounty, Peerfly, A4D, C2M, CPAWay, Clickbank etc. All of these networks allow you to attach a unique tracking ID to your affiliate links. ClickerVolt automates this by using its clickid [cid] token. You can then share your ClickerVolt postback URL with these networks to receive real-time conversion notifications.
Price: All ClickerVolt features are available in the FREE version. Support is only available as a paid option.
Best conversion tracking software for marketers
There are plenty of options out there to help you track and measure your conversions. To make your job easier, we have compiled a list of the best conversion tracking tools for 2022, which I hope you have found to be useful.
There is no one-size-fits-all conversion analytics solutions when it comes to conversion tracking tools. However, to speed up the process, we have priced all of our choices so you can focus on more important tasks.
Conclusion
Since these 10 conversion tracking solutions are suitable for different business purposes, you should choose the tools that best fit your current business goals.
At this stage, if you are focused on tracking user experience, you should select technologies that support this purpose. Remember, that conversion tracking helps you improve in every aspect of your business, as you will be making data-driven decisions along the way.
However, if your business has a problem with click fraud or other advertising-related goals, you should experiment with ad conversion solutions.
Consider evaluating products with similar offerings to determine which tools are best suited for your situation.
If you are not tracking conversions, you cannot adequately measure your return on investment. Instead of guessing which digital marketing methods will generate revenue, use conversion tracking tools to prove your campaign’s performance.
Choosing the best conversion tracking tools for marketers is a difficult task. However, we may have made it a little easier for you by compiling a list of the best conversion tracking tools for marketers.
