Affiliate landing pages are a big controversy because a lot of people don’t know what to put on them. Should it be a screaming call to action? A shameless promotion, or just a toned-down blog post that neatly and seamlessly recommends a product?
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Most people wonder…
- “What should I put on my affiliate landing page to instantly get the attention of the people who visit my website?”
- “How do I make sure they want to purchase my service or product without sounding like a slick car salesman?”
- “How do I get them to visit my website for longer, and how can I be as interesting and valuable as possible?”
The answer to these questions is different for every business and product and depends very much on the industry in which you operate.
After years of experience writing website content that converts well, I have noticed that there is a specific formula that you can stick to, making almost any homepage a success. I will share this “golden formula” in this blog post with you, so let’s get started.
Provide a crystal-clear tagline at the top of your affiliate landing page
To create clarity for your potential customers, it is clever to come up with a tagline for your service or business so that the person who visits your website immediately sees:
- What are you doing/offering?
- Who are you there for?
A tagline is a kind of slogan or motto by which people can recognize your brand. It is particularly useful when it covers what you do and what problems you solve for your customers.
The idea is to give your website visitors the feeling that this is precisely what they are looking for so that they will stay to see if you are the right person for them at the moment.
If you are an individual, it is smart to place a large-high-quality photo of yourself under or next to your tagline so that your visitors can immediately see the face they can attach to the motto. Make sure the photo really shows who you are; this inspires confidence.
Create one clear call-to-action
You can view your affiliate landing page as a tool to lead your potential customers to the place where you want them. Whether in an affiliate marketing business or selling your product or service directly, your goal is to convert visitors into customers and buyers.
The best way to do this is by creating as little distraction as possible and placing only one clear call to action. There shouldn’t be any other choice.
Therefore, put one big button in a striking color below the tagline and introductory text on your homepage that will promise your visitors something valuable.
Think of a free consultation, free trial, free e-book, printables, or a checklist with tips they can implement directly in their business.
When you ask your visitors for 3 different actions, they will most likely not perform even one because they don’t know what to choose.
You can compare it with an airstrip at an airport. There must be absolute clarity for the aircraft on which runway to land; otherwise, you will get chaos and colliding planes.
Moreover, you want to direct your website visitors to an engagement that will get you a new customer as soon as possible.
Use reviews on your site to show what you can do
Nothing can be more influential than having good reviews from satisfied customers on your website. It’s ok, we all know they are fake, but we buy into them anyway.
The person who visits your website is more likely to assume that you are good at what you do when someone (other than yourself) praises your service.
Hence, publish reviews that support the story you tell on your site, ideally with pictures and logos, to add credibility.
A blog is a great way to spread your message further and introduce new customers to your tone of voice and style.
For example, place three valuable blog posts (in the form of excerpts) on your homepage. Think of blog posts that are most often read and shared on social media, or articles that you are proud of, to make your website visitors curious about what other values you have to offer.
After reading through your blog posts, they will feel that you are an expert in your field and the right person to help them with the problem they are facing.
Don’t be afraid to give away too much “free information,” as this will only make your potential customers loyal to you and feel confident to make a purchase much faster when you approach them with an offer.
There will always be people who only come for freebies (and won’t convert, no matter what), but don’t worry. More than enough people will always be willing to purchase from (or through) you.
Tell your story on your affiliate landing page.
It is natural for most of us to describe who we are first and then offer our services.
But it is essential to realize that most people don’t care who you are; they mainly want to know if you can solve their problem.
So briefly state who you are on your homepage (for example, put some basic facts), but do not start by telling what you are good at and what you can do. Just describe in detail why who you are as important to help your customers in the best way possible.
“Your story” is often a source of inspiration for others, as long as you use it for your customer’s financial and personal growth and development.
It is often smart to limit the menu tabs at the top of your website to about five and a maximum of 7 buttons. Otherwise, you create too much distraction for your website visitors.
Try to add things like your Terms and Conditions, Privacy statement, FAQ section, and similar pages in a footer section that stands out as little as possible.
These are peripheral matters only to your website visitors when they become customers. All documents that must legally be on your website should still be found, but do not take up unnecessary space in your top menu bar. So keep that junk at the bottom of your trunk.
Lastly, the best advice I can give is to visit other affiliate landing pages (for example, your competitors) and ask yourself honestly – would I buy from this person or company? If yes, what is it that you like, and if not – what held you back? Try to create your own affiliate based on your experience with others affiliate landing pages. Take inspiration and look at your competitors from a constructive point of view – how can I do better?
Affiliate landing pages are a big controversy because many people do not know what to write on them. After years of experience writing website content that converts well, I have found that there is a certain formula you can stick to that will make almost any homepage a success. If you are an individual, you should place a large, high-quality photo of yourself below or next to your tagline. Make sure the photo really shows who you are; this builds trust. Create a large button in eye-catching color below the tagline and introductory text on your homepage.
Do not be afraid to give away too much “free information” because that will only keep your potential customers loyal to you. There will always be people who come just for the freebies, but do not worry. There will be more than enough people willing to buy from you (or about you). It’s often wise to limit the menu tabs at the top of your site to about five and no more than 7 buttons. “Your story” is often a source of inspiration to others, as long as you use it for your customer’s financial and personal growth.