Affiliate landing pages are a big controversy because a lot of people don’t know what to put on them. Should it be a screaming call to action? A shameless promotion, or just a toned-down blog post that neatly and seamlessly recommends a product?

Most people wonder…
  • “How do I make sure they want to purchase my service or product without sounding like a slick car salesman?” 
  • “How do I get them to visit my website for longer, and how can I be as interesting and valuable as possible?” 

The answer to these questions is different for every business and product and depends very much on the industry in which you operate. 

How To Make A Killer Affiliate Landing Page That Converts?

After years of experience writing website content that converts well, I have noticed that there is a specific formula that you can stick to, making almost any homepage a success. I will share this “golden formula” in this blog post with you, so let’s get started.

Affiliate marketing is a profitable venture that can generate significant income when done correctly. One vital component in this equation is your affiliate landing page. A well-optimized landing page can dramatically increase your conversion rates, leading to higher earnings. In this comprehensive guide, we will walk you through how to create killer affiliate landing pages that convert.

Understanding Affiliate Landing Pages

An affiliate landing page is a standalone webpage designed to promote a product or service, specifically tailored to convert visitors into customers or leads. The goal is to entice visitors to take a specific action, such as making a purchase, signing up for a newsletter, or registering for a webinar.

What Makes a Good Landing Page?

A high-converting landing page should be visually appealing, easy to navigate, and most importantly, it should clearly communicate the value of the product or service you’re promoting.

Importance of a Well-Designed Landing Page

A well-designed landing page can significantly enhance your affiliate marketing efforts. It can increase the likelihood of conversions, improve user experience, build credibility, and, ultimately, increase your return on investment (ROI). It’s your sales pitch to the potential customer, making it a crucial aspect of your marketing strategy.

The Role of Design in Conversions

Design isn’t just about aesthetics; it’s about functionality too. A clean, professional design with intuitive navigation can significantly improve conversion rates. A good design should guide your visitors to the desired action without distractions or obstacles.

Key Elements of a High-Converting Landing Page

A high-converting landing page consists of several key elements, each serving a specific purpose.

Headline and Subheadline

The headline is the first thing your visitors see. It should be compelling and clearly communicate your offer’s unique selling proposition (USP). The subheadline can provide additional information or benefits to persuade visitors to take action.


High-quality images or videos can enhance the appeal of your landing page and showcase the product or service you’re promoting.

Call-to-Action (CTA)

The CTA is arguably the most crucial element of your landing page. It should be clear, concise and prompt visitors to take immediate action.

Testimonials and Reviews

Including testimonials and reviews can build trust and credibility, convincing visitors of the value of your offer.

Building Your Affiliate Landing Page: A Step-by-Step Guide

Now, let’s dive into creating an effective affiliate landing page step-by-step.

Step 1: Define Your Goal

Before designing your landing page, define the action you want your visitors to take. This goal will guide your content and design choices.

Step 2: Craft a Compelling Headline and Subheadline

Write a headline that immediately captures your attention and highlights the USP of your offer. Your subheadline should support the headline and provide additional persuasive information.

Step 3: Include Engaging Visuals

Use high-quality images or videos that are relevant to your offer. Visuals can enhance the overall appeal of your landing page and effectively demonstrate the value of your product or service.

Step 4: Design a Clear and Persuasive CTA

Your CTA should stand out on the page and prompt visitors to take immediate action. Be clear about what visitors will get when they click the CTA.

Step 5: Add Testimonials and Reviews

Adding testimonials and reviews can enhance your credibility and provide social proof. Make sure they are genuine and relatable to your target audience.

Step 6: Optimize for SEO

Ensure your landing page is optimized for search engines by using relevant keywords, adding meta tags, and creating SEO-friendly URLs.

Step 7: Test and Optimize

After launching your landing page, regularly analyze its performance and optimize based on the data. A/B testing can help identify what works best for your audience.

Landing Page Best Practices

Here are some best practices to keep in mind when creating your affiliate landing page:

Keep It Simple

Don’t clutter your landing page with too much information or too many elements. Keep the design clean and the content concise to make it easy for visitors to focus on your offer.

Stay Consistent

Ensure your landing page aligns with your brand’s design and messaging. Consistency can enhance your credibility and build trust with your audience.

Speed Matters

The page loading speed can significantly affect your bounce rates and conversions. Optimize your images and eliminate unnecessary elements to improve your page speed.

Provide a crystal-clear tagline at the top of your affiliate landing page

To create clarity for your potential customers, it is clever to come up with a tagline for your service or business so that the person who visits your website immediately sees:

  • What are you doing/offering?
  • Who are you there for?

A tagline is a kind of slogan or motto by which people can recognize your brand. It is particularly useful when it covers what you do and what problems you solve for your customers

The idea is to give your website visitors the feeling that this is precisely what they are looking for so that they will stay to see if you are the right person for them. 

If you are an individual, it is smart to place a large-high-quality photo of yourself under or next to your tagline so that your visitors can immediately see the face they can attach to the motto. Make sure the photo really shows who you are; this inspires confidence.

Create one clear call-to-action

You can view your affiliate landing page as a tool to lead your potential customers to where you want them. Whether in an affiliate marketing business or selling your product or service directly, your goal is to convert visitors into customers and buyers.

landing pages - shopify examples

The best way to do this is by creating as little distraction as possible and placing only one clear call to action. There shouldn’t be any other choice.

Therefore, put one big button in a striking color below the tagline and introductory text on your homepage that will promise your visitors something valuable. 

Think of a free consultation, free trial, free e-book, printables, or a checklist with tips they can implement directly in their business. 

scaleo's landing pages

When you ask your visitors for 3 different actions, they will most likely not perform even one because they don’t know what to choose. 

You can compare it with an airstrip at an airport. There must be absolute clarity for the aircraft on which runway to land; otherwise, you will get chaos and colliding planes. 

Moreover, you want to direct your website visitors to an engagement that will get you a new customer as soon as possible.

Use reviews on your site to show what you can do

Nothing can be more influential than having good reviews from satisfied customers on your website. It’s ok, we all know they are fake, but we buy into them anyway.

reviews on the landing page

The person who visits your website is more likely to assume that you are good at what you do when someone (other than yourself) praises your service. 

Hence, publish reviews that support your story on your site, ideally with pictures and logos, to add credibility. 

Share mega valuable content

A blog is a great way to spread your message further and introduce new customers to your tone of voice and style. 

For example, place three valuable blog posts (in the form of excerpts) on your homepage. Think of blog posts that are most often read and shared on social media or articles that you are proud of to make your website visitors curious about what other values you have to offer. 

content is king

After reading through your blog posts, they will feel that you are an expert in your field and the right person to help them with their problem. 

Don’t be afraid to give away too much “free information,” as this will only make your potential customers loyal to you and feel confident to make a purchase much faster when you approach them with an offer. 

There will always be people who only come for freebies (and won’t convert, no matter what), but don’t worry. More than enough people will always be willing to purchase from (or through) you.

Tell your story on your affiliate landing page.

It is natural for most of us to describe who we are first and then offer our services. 

But it is essential to realize that most people don’t care who you are; they mainly want to know if you can solve their problem

So briefly state who you are on your homepage (for example, put some basic facts), but do not start by telling what you are good at and what you can do. Just describe in detail why you are as important to help your customers in the best way possible. 

Your story” is often a source of inspiration for others, as long as you use it for your customer’s financial and personal growth and development.

Keep your junk at the bottom of your trunk.

It is often smart to limit the menu tabs at the top of your website to about five and a maximum of 7 buttons. Otherwise, you create too much distraction for your website visitors. 

Try to add things like your Terms and Conditions, Privacy statement, FAQ section, and similar pages in a footer section that stands out as little as possible. 

These are peripheral matters only to your website visitors when they become customers. All documents that must legally be on your website should still be found, but do not take up unnecessary space in your top menu bar. So keep that junk at the bottom of your trunk.

Lastly, the best advice I can give is to visit other affiliate landing pages (for example, your competitors) and ask yourself honestly – would I buy from this person or company? If yes, what do you like, and if not, what held you back? Try to create your own affiliate based on your experience with others affiliate landing pages. Take inspiration and look at your competitors from a constructive point of view – how can I do better?

Add “About Us” Tab

Affiliate landing pages are controversial because many people do not know what to write on them. After years of experience writing website content that converts well, I have found a formula you can stick to that will make almost any homepage successful. If you are an individual, you should place a large, high-quality photo of yourself below or next to your tagline.

Make sure the photo really shows who you are; this builds trust. Create a large button in eye-catching color below the tagline and introductory text on your homepage.

Do not be afraid to give away too much “free information” because that will only keep your potential customers loyal to you. People will always come just for the freebies, but do not worry. More than enough people will be willing to buy from you. It’s often wise to limit the menu tabs at the top of your site to about five and no more than 7 buttons. “Your story” is often a source of inspiration to others, as long as you use it for your customer’s financial and personal growth.


Creating an effective affiliate landing page requires careful planning, strategic design, and continuous optimization. By incorporating the tips and best practices in this guide, you can create killer landing pages that effectively convert visitors into customers or leads, boosting your affiliate marketing ROI.

Remember, the key to a successful landing page is testing and refining based on your audience’s preferences and behavior.

Last Updated on October 18, 2023


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.