Affiliate Marketing Landing Page – How To Increase ROI?

Contents
Affiliate marketing landing pages are a crucial element of any affiliate marketing campaign when developing a campaign, one of the most important aspects is the creation of landing pages. It must be visually appealing, capture attention, have excellent animations, strong use of negative space, and follow the rule of threes. All of this will be wasted if the landing page does not convert. So, today we will show you how to make a high-converting affiliate marketing landing page.

What exactly is a landing page?

A landing page could be any online web page that a visitor will land on. Still, it’s usually a standalone page in affiliate marketing, separate from your homepage or any other page, that serves a particular and focused goal. For example, an affiliate marketing landing page serves as a follow-up to any promises made in your content. Essentially, it is the next stage in the process of a visitor becoming a customer. Your landing page allows you to make a trade, a special offer, a piece of information, or a deal in return for contact information.
Affiliate Marketing Landing Page - How To Increase ROI?
Landing pages can be click-through pages that lead to another page, such as your e-commerce site, or they can be lead generation pages (more on that in a few minutes!). In return for the contact information, lead-generating landing pages generally offer goods such as an eBook, free trial, contest entry, or webinar registration. A successful landing page will accomplish its goal by persuading a potential customer that it is worthwhile to supply personal information in exchange for anything you have to offer. Landing pages can be accessed through a general search or through your company’s website, boosting a potential customer’s chances of wind up there. No reason to limit yourself to just one landing page or even one landing page at a time. In fact, marketing gurus would definitely advise you to keep many landing pages, each aimed at a different portion of your customer base.

Why Are Affiliate Landing Pages Necessary?

For each marketing campaign, 48% of online marketers generate a fresh landing page. An affiliate marketing landing page, sometimes known as a squeeze or splash page, is a web page to which you wish to direct your visitors. A landing page’s objective is to collect data from visitors using a lead capture form. A landing page can serve numerous purposes, whether you are giving away a free e-book or selling cloud hosting.
Despite the fact that it is only one page, people make a lot of blunders when it comes to landing pages. A well-designed landing page should target a certain demographic, deliver an enticing message, and encourage conversion. If there is one thing we know about human behavior, it is that people make hasty decisions. It takes 50ms (milliseconds) for a visitor to create an opinion about your website. The first 50 milliseconds influence whether or not a visitor will stay on your website. According to an eye-tracking study, it takes approximately 2.6 s (seconds) for a person’s eyes to come to the portion of the website that has the greatest influence on their first impression. First impressions are crucial, especially in the online world, where firms are always competing for visitors’ attention.

Various Landing Page Types

Of course, you can use landing page templates, there are plenty of them online, mostly free or relatively cheap. All you need to do is add your Google Analytics code to each static page, add a lead generation form or an affiliate link – and you are good to go. As a general rule, using landing pages allows you to complete a post-click sequence with a dedicated page that informs the visitor that they have arrived at the correct location. Busy homepages or product pages have the ability to muddy the waters, whereas landing pages make it extremely clear what the visitor’s click-through will result in. Creating an affiliate marketing landing page can modify and improve your visitor engagement, increasing your chances of conversion. You also ensure that you get the most out of your PPC investment because you’ve already paid for this click, and an affiliate marketing landing page helps you make it worthwhile. You can increase your chances of conversion even more by using the correct type of landing page.

Website Homepage vs. Landing Page

To begin with, some may wonder why they should bother with landing pages when their primary goal is to attract traffic to their homepage. The truth is that while traffic to your home page is obviously beneficial, it is less likely to result in a conversion than traffic to a landing page. This is because home pages are dense with information and urge viewers to travel to a variety of sites.
landing page vs website
If a visitor arrives at your homepage with a certain purpose in mind, they may be turned off if they must first browse through multiple different services and product possibilities. This is because the primary goal of the homepage is to connect users to other pages where they can get the information they seek. Landing pages avoid the intervening step by being the page the user wants – and making that clear. A landing page is focused and particular, whereas your homepage is broad. While the homepage lures users deeper into your website by showcasing all of the alternatives your company has to offer, a landing page provides one straightforward and clear call to action.

What makes an affiliate marketing landing page convert?

It’s all about testing in affiliate and online marketing. In addition to our knowledge and experience in this area, we have gathered information on the main aspects of a landing page that contribute to its high conversion rate.
how to make a landing page that converts
  • Having eye-catching visuals and videos
The primary video or image on the affiliate marketing landing page is the first thing visitors view when they arrive at the page. You must make it appealing so that the visitor will want to learn more about the product or service you are offering. In addition, the image or video should show your product or service in action.
  • Call to action
The call to action button is essential on your landing page. That is the only item you want visitors to interact with. Make certain that there are no secondary links on the landing page that could divert the visitor away from the target website.
  • Use a captivating header and subheader to state your idea clearly.
You must give the visitor a compelling incentive to convert or click the CTA button on the landing page. You must state the advantages your offer provides to the visitor.
  • Include evidence and testimonies.
This is also a crucial component on your landing page because it will increase your conversion rate when people read about how your product or service has benefited others. You can include reviews, testimonies, and other content on the landing page. This will very certainly increase the visitor’s trust.

What Is a Landing Page Builder?

As the name implies, landing page builders are online software or a plugin that allows you to create landing pages for your marketing efforts.
What Is a Landing Page Builder?
A good landing page builder would allow you to create pages with a drag-and-drop interface. That is, you would be able to drag specific pieces of a page and drop them in the editing area for additional customization. Because of the drag-and-drop functionality, you won’t have to deal with specific coding to create a conversion-oriented page. Finally, if you already have a website, these page builders could serve as an add-on. If not, they also work as a standalone program where you can host your landing pages on their domain.

What are the benefits of using a landing page builder?

You can create unlimited landing pages for each offer you promote. Most affiliates create dedicated landing pages for each offer, which does require to create a lot of them. But, if you don’t want to create a static dedicated landing page for each affiliate offer, you can use a landing page creator or  landing page rotator. When first starting out in affiliate marketing, it’s advisable to look for offers that have landing pages. However, even if hundreds of affiliates are running the same offers with the same landers (reducing their odds of success), as a complete beginner, you already have a lot of variables to deal with before you add landing pages to the mix. This is why you require a landing page builder. As soon as you understand the fundamentals, you must make that you are not making the common mistake of overusing easily available resources, which is flooding the market with a plethora of knockoffs. Just keep in mind that you must first capture their interest with a landing page if you want users to convert. So, in order to get attention, you must create something that has never been seen before. Even if you’re utilizing a widely available set of simple templates, it’s a good idea to experiment with different approaches to find what works best. Then, make your own landing page for your affiliate marketing activities.
What are the benefits of using a landing page builder?
By creating your own affiliate marketing landing pages, you have complete control over what you put in their content, allowing you to easily adhere to the policies and requirements established by various networks. Furthermore, as we indicated in our recent case study revealing a money-making technique of testing offers, landers, and creatives, you should absolutely test more than one landing page at a time. You may easily personalize your landers and make modest modifications to test as many variables as possible by investing in a lander builder. Creating your own landing pages allows you to test multiple approaches and be the first to provide new solutions. In addition, you can utilize your skills, market research, and imagination to create landers that have never been seen before. There are no disadvantages to creating your own landers. The learning process may take some time, but if you want to become a successful affiliate marketer, you will need to put in a lot of effort testing what works.

What Features Should You Look for in a Landing Page Builder?

Backlit silhouette of a construction site with cranes and steel structures building the word brand
The following is a list of all the necessary features that your perfect affiliate landing page builder must have:
  • Mobile Responsive: The builder should be powerful enough to allow you to create responsive landing pages that work on all desktops, tablets, and smartphones.
  • Ready-made Templates: Your preferred builder should supply you with a library of pre-built landing page templates from which you can easily select, alter, and use for your affiliate marketing campaigns.
  • Value for Money: Finally, you should consider what other features, services, tutorials, and so on your selected landing page builder offers in the various membership options.
  • Fast Page Loading: The pages built by your builder must load exceptionally quickly. After all, the sooner your page captures your visitor’s attention, the closer they are to conversion.
  • Integrations: Your landing page builder should be able to integrate with third-party applications easily. For example, as an affiliate marketer, you would require integration for email marketing, sign up forms, PayPal/Stripe payment collecting, and so on.
  • Ease of Use: Yes, the affiliate marketing landing page builders already make the page creation procedure simple. However, you should also work on whether the interface is easy to comprehend and use.
Keeping all of the criteria mentioned above in mind, I thoroughly investigated some of the finest landing page builders for affiliate marketing.

Top affiliate marketing landing page builders

  • LanderLab
LanderLab is one of the most professional lander builders on the market. They provide over 100 ready-to-use templates for a variety of verticals, including e-commerce, nutrition, finance, lead generation, and more. You may also import landing pages straight from spy programs like Adplexity, or you can upload.zip files saved on your computer.
What Features Should You Look for in a Landing Page Builder - landerlab
You may, of course, create an entirely new landing page from an empty template. Still, regardless of how you choose to create your landing pages and how advanced your editing skills are, a built-in visual editor makes the process extremely easy and does not require any technical knowledge. LanderLab also includes all of the essential features, such as a back button or timed redirection, quick loading speed, and custom domain names, for a monthly fee of $49.
  • PureLander
PureLander has been around for ages. They provide over 150 templates that are easily modifiable and customizable. If you can’t find what you need in their inventory, make use of their landing page ripper or landing page importer to download and change whichever lander you need. PureLander includes a plethora of extra features that allow you to add CTR-improving scripts (button hijack, exit pop, countdown timer, vibration, timed redirect, Javascript alert, audio alert, and more). Custom scripts can also be added if you have technical expertise. These are just a few of the features accessible in PureLander, and they aren’t even the finest thing about it… All of that functionality is available for $25 for a 6-month membership. Are you looking for the best value for money? This might be the end.
  • ClickFunnels
ClickFunnels is both a website and funnel builder for advanced affiliates. If you’re conducting sweepstakes, this tool may be overkill, but if you’re running a nutra, it could be exactly what you need to achieve some extra conversions.
With Clickfunnels you can build landing pages from scratch and then connect them to a well-tuned funnel. It offers a simple drag-and-drop editor that allows you to collect emails, create quizzes, or guide your consumers through the sales process. You can also make concrete mobile improvements. Apart from integrating third-party autoresponders and follow-up email chains, ClickFunnels is ideal for more advanced verticals such as nutra or e-commerce. The most basic ClickFunnels plan is $97 per month, while the most advanced plan costs $297 per month. Furthermore, for agencies and super-affiliates, they offer a more enlarged plan for $2,497 per month.
  • LeadPages
LeadPages is an excellent alternative for non-technical beginners. To fully utilize the functionalities provided by this tool, you do not need to be a techie or know anything about coding. The drag-and-drop builder allows you to design and publish sleek-looking web pages in minutes. Landing page designs vary depending on the niche you prmote. No matter what you sell though, always aim to create a professional landing page that has clear CTA buttons and displays social proof.
Other features of LeadPages include easy conversion-optimization for all of your content, multiple pop-ups, alert bars, and the ease of A/B testing, which can make your initial round of traffic testing a lot more enjoyable. There are over 200+ high-converting templates to pick from, and you have access to an analytics dashboard that will provide you with further insights into how clients interact with your landers. Unlimited page publications, leads, and traffic cost $37 a month for a base plan, $79 for a pro plan, and $321 for an advanced plan.
  • Convertri
Convertri is most recognized for its very fast loading speed. We’ve all heard how vital it is for your landers to load quickly. And that appears to be the tool’s top priority. Furthermore, the page editor gives you complete control over your landers. You can make a page that is unlike any other by omitting grids and columns.
Convertri also provides a plethora of ready-made headers, footers, forms, and features. After you’ve built a few landers, you can create collections and a library of construction elements that will make your next build a lot easier. Alternatively, you may simply utilize a dynamic text replacement, which allows you to use the same page for a variety of comparable offers/ads and the keywords contained in them. Convertri costs $99 a month and includes split testing, mobile conversion optimization, a page importer, and a variety of other typical features.
  • Wizzie
Wizzi is another premium landing page builder that takes minimal technical knowledge to use. They have a simple interface, insightful lander performance tracking, and a quick loading speed.
Because their infrastructure is built on Google’s Cloud Platform, they have nearly limitless options for scaling and expanding, as well as a quick and dependable system. The editor allows you to modify your pages fully and auto-optimizes them for all devices. If you run into issues, you can rely on thorough documentation, video walkthroughs, and on-demand technical assistance. Wizzi is a landing page builder that is easy to combine with other tracking tools, platforms, and traffic sources. With up to 500k monthly visitors, the most basic plan starts at $750, payable monthly.
  • Unbounce
Unbounce is the ideal solution for both advanced and experienced affiliate marketers. In addition, it’s a great tool for dealing with a lot of similar landers, such as duplicating and altering or simple copy and paste between pages.
Unbounce affiliate marketing landing page builder also allows you to alter your pages as much as you like without having to stick to rules or grids. You also have access to over 850,000 free, professional-grade photos to use in your landers whenever and wherever you choose. For more advanced affiliates, there is the possibility to add custom JavaScript, CSS, and HTML to any page and to apply these custom scripts universally across many landing pages. Unbounce’s lead generation form builders and two-step opt-ins are just two of its many valuable features. There are four various options advanced depending on your month of expertise, with monthly fees ranging from $80 to $120, $200 to $300.
  • WordPress Elementor Plugin
Elementor is a WordPress plugin for creating web pages. It works with any theme and allows users to create landing pages by dragging and dropping elements. The visual editor does not require any coding expertise.
There are 200+ of building themes, add-ons, and solutions available that make elementor very functional. Pop-ups are simple to create and install, and they may be used to improve the experience of every page visitor. Elementor allows you to quickly create unlimited landing pages, ranging from simple lead generation pages to extended and professional-looking advertorials. The Elementor plugin is also the only free choice on our list. The base plan is absolutely free, despite its limitations. More advanced options come at $49, $99, or $199 per year.
  • Landerize
Landerize is a lander builder created by affiliate marketers for affiliate marketers. It was built relatively recently to provide only the types of templates that have shown to be successful in CPA marketing.
Landerize offers 50+ templates, but don’t let that fool you – the templates given are carefully picked by super affiliates and work well with the most popular verticals, such as Sweepstakes, Clickbank, Health, Finance, Lead Gen, and more. The landers are optimized and mobile responsive, and you can easily alter them with a drag-and-drop editor. For 97 € per month, you may have access to all of the basic features and templates, as well as high-quality support. For 297€ per month, however, you receive limitless landing pages and email or tracking integrations, which can be extremely beneficial as your business grows.

What Types of Affiliate Landing Pages Can You Create?

Let’s take a look at the different types of landing pages and what they’re used for.

Landing Page for Lead Generation

A lead-generation or lead-capture landing page is designed to acquire leads via a data capture form. These pages are quite versatile, but they are most commonly utilized in the middle of the sales funnel when customers are analyzing your offerings and are on the verge of deciding whether to convert or walk away. It displays both a request and a reward at the same time. The reward is the unique offer you are promoting to generate leads, and the request is the information you request in your form. The request and the reward should be equally weighted. Whatever you are offering, it must be worth the customer’s time to provide their offer information and be included in your mailing list.

Click-Through Landing Page

In contrast to a lead-generation page, which relies on the use of a form, a click-through page does not require the use of a form at all. Instead, it serves as a simple intermediary between your advertisement and the page to which you finally want to route your customers. It is frequently used to link an ad to a shopping cart, for example. It only requires a brief description of what the visitor has discovered by clicking through, as well as a bold and obvious call to action with a link to the end destination.

Squeeze Page

A squeeze page, like a lead-generation page, is used to collect data. However, unlike a lead-generation page, it is typically used toward the top of the sales funnel. Its sole purpose is to collect email addresses to add potential leads to a general mailing list. They are simple landing pages with big headlines and little content. A clear call to action informs the reader exactly what to expect from the click-through. In addition to the brief form, there should be a link to the next step and an exit option if the customer does not want to proceed.

Sales Page

A sales page is frequently the most challenging to design. You are no longer just prospecting for leads with this page. It’s one you’d use toward the bottom of the funnel, and it has to persuade people to buy, which is a whole different proposition than a simple request and reward combination. From the copy to the design, the production of the page requires a delicate touch as well as a thorough grasp of your client’s demands and their place in the sales cycle. You may either sell too aggressively at this point and lose the deal, or you could undersell and lose the transaction anyhow. This is where traditional salesmanship must be blended into your design and communication strategies. Your product determines the length of the page and how much information you need to provide to your customers to demonstrate its value. Regardless of length, a detailed presentation that clearly displays this value is required to convince them to click the button and make the purchase.

Infomercial

You may believe that infomercials are a remnant of late-night television advertising from the 1990s, yet many firms effectively adopt their sales approaches into their digital operations, particularly in the form of dedicated landing pages. Infomercial landing pages differ radically from squeeze or lead-generation pages in that, whereas their brevity distinguishes these two types, infomercials tell your viewers a long, intricate story, utilizing copy that evokes the emotive and joyous manner of those late-night sales pros. The goal is to keep readers scrolling and persuade them to make a purchase.

Splash Page

Splash pages are the most basic sort of landing page and may be utilized at any point in your sales funnel. They often contain very little copy, one or two large graphics, and extremely straightforward messages, such as an announcement or a simple ‘yes’ or ‘no’ request. They may request that your reader verify their age or select a language preference before advancing to your website. They are not designed to collect data or generate leads but rather simply present visitors with very basic information before they access your website.

Landing Pages That Go Viral

The primary goal of viral landing pages is to build brand awareness. Therefore, while they will typically contain links to a company website or other web page, they will be provided quietly and unobtrusively. The main focus here is on the content, which should be useful and/or entertaining enough to entice a reader to share the page and the ability to share the page via social media. The content could be written copy, videos, photos, or even games.

Microsites

A microsite is a dedicated, small website, as the name implies. It is designed for a specific campaign or with a particular sales goal in mind. It is more than a single page, yet it is still referred to as a landing page because it is dedicated to one area of sales and promotional operations. Microsites are frequently powered by web adverts or work in tandem with TV ad campaigns.

Conclusion

Putting together a high-converting landing page isn’t rocket science. If you’re an affiliate, having a well-designed landing page can give you an advantage over other affiliates running similar campaigns in the same niche. You may be in the same industry, with the same payouts, and even the same traffic source, but your landing page can be absolutely unique to you. First, put yourself in the visitors’ shoes and try to imagine what they will do based on the information you have supplied. Then, you can implement numerous strategies to increase the quality of your page, such as providing a compelling offer, social proof, an excellent design, and advantages. Also, don’t forget that continuous A/B testing is essential for determining the affiliate marketing landing page version that actually works best.
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Elizabeth Sramek
Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.
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