Table of Contents
- What exactly is a landing page?
- Why Are Affiliate Landing Pages Necessary?
- Various Landing Page Types
- Website Homepage vs. Landing Page
- What makes an affiliate marketing landing page convert?
- What Is a Landing Page Builder?
- What are the benefits of using a landing page builder?
- What Features Should You Look for in a Landing Page Builder?
- Top affiliate marketing landing page builders
- What Types of Affiliate Landing Pages Can You Create?
- Conclusion
What exactly is a landing page?
A landing page could be any online web page that a visitor will land on. Still, it’s usually a standalone page for affiliate marketing, separate from your homepage or any other page that serves a particular and focused goal. For example, an affiliate marketing landing page serves as a follow-up to any promises made in your content. Essentially, it is the next stage in the process of a visitor becoming a customer. Your landing page allows you to make a trade, a special offer, a piece of information, or a deal in return for contact information.
Why Are Affiliate Landing Pages Necessary?
For each marketing campaign, 48% of online marketers generate a fresh landing page. An affiliate marketing landing page, sometimes known as a squeeze or splash page, is a web page to which you wish to direct your visitors. The landing page’s objective is to collect data from visitors using a lead capture form. A landing page can serve numerous purposes, whether you are giving away a free e-book or selling cloud hosting.
Various Landing Page Types
Of course, you can use landing page templates, there are plenty of them online, mostly free or relatively cheap. All you need to do is add your Google Analytics code to each static page, add a lead generation form or an affiliate link – and you are good to go. As a general rule, using landing pages allows you to complete a post-click sequence with a dedicated page that informs the visitor that they have arrived at the correct location. Busy homepages and product pages have the ability to muddy the waters, whereas landing pages make it extremely clear what the visitor’s click-through will result in. Creating an affiliate marketing landing page can modify and improve your visitor engagement, increasing your chances of conversion. You also ensure that you get the most out of your PPC investment because you’ve already paid for this click, and an affiliate marketing landing page helps you make it worthwhile. You can increase your chances of conversion even more by using the correct type of landing page.Website Homepage vs. Landing Page
To begin with, some may wonder why they should bother with landing pages when their primary goal is to attract traffic to their homepage. The truth is that while traffic to your home page is obviously beneficial, it is less likely to result in a conversion than traffic to a landing page. This is because home pages are dense with information and urge viewers to travel to a variety of sites.
What makes an affiliate marketing landing page convert?
It’s all about testing in affiliate and online marketing. In addition to our knowledge and experience in this area, we have gathered information on the main aspects of a landing page that contribute to its high conversion rate.
- Having eye-catching visuals and videos
- Call to action
- Use a captivating header and subheader to state your idea clearly.
- Include evidence and testimonies.

What Is a Landing Page Builder?
As the name implies, landing page builders are online software or a plugin that allows you to create landing pages for your marketing efforts.
What are the benefits of using a landing page builder?
You can create unlimited landing pages for each offer you promote. Most affiliates create dedicated landing pages for each offer, which does require creating a lot of them. However, if you don’t want to create a static dedicated landing page for each affiliate offer, you can use a landing page creator or landing page rotator. When first starting out in affiliate marketing, it’s advisable to look for offers that have landing pages. However, even if hundreds of affiliates are running the same offers with the same landers (reducing their odds of success), as a complete beginner, you already have a lot of variables to deal with before you add landing pages to the mix. This is why you require a landing page builder. As soon as you understand the fundamentals, you must make sure that you are not making the common mistake of overusing easily available resources, which is flooding the market with a plethora of knockoffs. Just keep in mind that you must first capture their interest with a landing page if you want users to convert. So, in order to get attention, you must create something that has never been seen before. Even if you’re utilizing a widely available set of simple templates, it’s a good idea to experiment with different approaches to find what works best. Then, make your own landing page for your affiliate marketing activities.
What Features Should You Look for in a Landing Page Builder?

- Mobile Responsive: The builder should be powerful enough to allow you to create responsive landing pages that work on all desktops, tablets, and smartphones.
- Ready-made Templates: Your preferred builder should supply you with a library of pre-built landing page templates from which you can easily select, alter, and use for your affiliate marketing campaigns.
- Value for Money: Finally, you should consider what other features, services, tutorials, and so on your selected landing page builder offers in the various membership options.
- Fast Page Loading: The pages built by your builder must load exceptionally quickly. After all, the sooner your page captures your visitor’s attention, the closer they are to conversion.
- Integrations: Your landing page builder should be able to integrate with third-party applications easily. For example, as an affiliate marketer, you would require integration for email marketing, sign up forms, PayPal/Stripe payment collection, and so on.
- Ease of Use: Yes, the affiliate marketing landing page builders have already made the page creation procedure simple. However, you should also work on whether the interface is easy to comprehend and use.
Top affiliate marketing landing page builders
- LanderLab

- PureLander
- ClickFunnels

- LeadPages

- Convertri

- Wizzie

- Unbounce

- WordPress Elementor Plugin

- Landerize

What Types of Affiliate Landing Pages Can You Create?

Landing Page for Lead Generation
A lead-generation or lead-capture landing page is designed to acquire leads via a data capture form. These pages are quite versatile, but they are most commonly utilized in the middle of the sales funnel when customers are analyzing your offerings and are on the verge of deciding whether to convert or walk away. It displays both a request and a reward at the same time. The reward is the unique offer you are promoting to generate leads, and the request is the information you request in your form. Requests and rewards should be equally weighted. Whatever you are offering, it must be worth the customer’s time to provide their offer information and be included in your mailing list.Click-Through Landing Page

Squeeze Page
A squeeze page, like a lead-generation page, is used to collect data. However, unlike a lead-generation page, it is typically used toward the top of the sales funnel. Its sole purpose is to collect email addresses to add potential leads to a general mailing list. They are simple landing pages with big headlines and little content. A clear call to action informs the reader exactly what to expect from the click-through. In addition to the brief form, there should be a link to the next step and an exit option if the customer does not want to proceed.Sales Page
Sales pages are frequently the most challenging to design. You are no longer just prospecting for leads with this page. It’s one you’d use towards the bottom of the funnel, and it has to persuade people to buy, which is a whole different proposition than a simple request and reward combination. From the copy to the design, the production of the page requires a delicate touch as well as a thorough grasp of your client’s demands and their place in the sales cycle. You could either sell too aggressively at this point and lose the deal, or you could undersell and lose the transaction anyhow. This is where traditional salesmanship must be blended into your design and communication strategies. Your product determines the length of the page and how much information you need to provide to your customers to demonstrate its value. Regardless of length, a detailed presentation that clearly displays this value is required to convince them to click the button and make the purchase.Infomercial

Splash Page
Splash pages are the most basic sort of landing page and may be utilized at any point in your sales funnel. They often contain very little copy, one or two large graphics, and extremely straightforward messages, such as an announcement or a simple ‘yes’ or ‘no’ request. They may request that your reader verify their age or select a language preference before advancing to your website. They are not designed to collect data or generate leads but rather simply present visitors with very basic information before they access your website.Landing Pages That Go Viral
The primary goal of viral landing pages is to build brand awareness. Therefore, while they will typically contain links to a company website or other web page, they will be provided quietly and unobtrusively. The main focus here is on the content, which should be useful and/or entertaining enough to entice a reader to share the page and the ability to share the page via social media. The content could be written copy, videos, photos, or even games.Microsites
