Hiring affiliate managers may sound easier than it really is. Affiliate marketing has become a cornerstone of the online gambling industry, as this marketing strategy allows gambling sites to broaden their reach and attract new customers through strategic partnerships with affiliate marketers.

But, managing an affiliate program is not a walk in the park. It is a complex task that demands expertise, time, and resources.

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This is where affiliate managers come into play.

In this comprehensive guide, we will delve into where to hire affiliate managers for a gambling site and how they can help propel performance marketing efforts.

10 Places Where to Hire Affiliate Managers for an Online Casino

Rolling the dice on a casino venture? Get the best talent to up your game with these hiring platforms:

Platform Start-up-focused, equity optionsTypical Affiliate Manager Salary
LinkedInNetworking, direct hiring, job listings$50k-$80k/year
UpworkFreelance talent, hourly or project-based$20-$50/hour
GlassdoorJob listings, company reviews$45k-$75k/year
IndeedBroad job postings, resume uploads$40k-$70k/year
MonsterGlobal reach, job postings$50k-$85k/year
ToptalVetted talent, high-quality candidates$60k-$100k/year
SimplyHiredJob listings, salary insights$40k-$75k/year
Remote.coSpecializes in remote jobs$45k-$80k/year (remote)
AngelListStart-up-focused, equity options$50k-$90k/year + equity
Casino CareersIndustry-specific job board$55k-$95k/year

Always remember that salaries can vary based on experience and the role’s responsibilities. Don’t gamble on this! 🎲

The role of affiliate managers

Affiliate managers are the unsung heroes behind the success of an affiliate program. They are the linchpins responsible for recruiting and managing a network of affiliate marketers who promote the gambling site. Their primary objective is to drive traffic and conversions through the affiliate program.

Let’s take a closer look at some of the key responsibilities of affiliate managers:

  • Recruitment: Affiliate managers are akin to talent scouts in the affiliate marketing world. They actively seek out potential affiliate marketers who can effectively promote the gambling site. They evaluate the quality and relevance of potential affiliates to ensure they align with the site’s target audience. This involves assessing the affiliate’s website or platform, their audience demographics, and their marketing strategies.
  • Relationship management: Once affiliates are onboarded, affiliate managers don’t just leave them to their own devices. They maintain regular communication with them, fostering a strong working relationship. They provide support, answer questions, and address any concerns or issues that may arise. This ongoing relationship management is crucial for retaining affiliates and ensuring their continued performance.
  • Performance tracking: Affiliate managers are also data analysts. They monitor the performance of affiliates to assess their effectiveness in driving traffic and conversions. They analyze data and metrics such as click-through rates, conversion rates, and return on investment. This allows them to identify top-performing affiliates, spot trends, and optimize the program accordingly.
  • Campaign optimization: Affiliate managers work hand-in-hand with affiliates to optimize their marketing campaigns. They provide guidance on strategies, creative assets, and promotional offers to maximize conversions. This could involve advising on SEO strategies, providing high-quality banners and landing pages, or suggesting attractive bonus offers for customers.

Hiring affiliate managers

Understanding the importance of affiliate managers is one thing, but where do you find them?

Let’s explore the various avenues available to hire affiliate managers for a gambling site. Each option comes with its own set of advantages and considerations.

1. In-house affiliate managers

One option is to hire affiliate managers as part of your in-house team. This allows for direct control and oversight of the affiliate program. In-house affiliate managers are fully dedicated to your gambling site and can align their efforts with your overall marketing strategy. They can work closely with other departments, such as the marketing and customer service teams, to ensure a cohesive approach. However, this option can be costly, especially for smaller gambling sites with limited resources. It also involves additional responsibilities such as training and employee benefits.

2. Online casino affiliate management agencies

Another option is to hire affiliate managers through online agencies that specialize in performance marketing. These agencies have a pool of experienced affiliate managers who can handle all aspects of your online casino affiliate program. They often have established relationships with affiliate marketers and can quickly recruit and onboard them. This option provides flexibility and scalability, as you can adjust the level of service based on your needs.

However, it’s important to remember that these agencies may also be managing other clients, which could potentially limit their focus on your program.

3. Freelance affiliate managers

If you prefer a more personalized approach, you can hire freelance affiliate managers. Freelancers offer flexibility and often have a wealth of experience in affiliate marketing. You can find freelance affiliate managers on platforms like Upwork and Freelancer. They can provide a tailored service based on your specific needs and budget. However, it’s important to thoroughly vet freelancers and ensure they have a proven track record in managing affiliate programs. This includes checking their portfolio, references, and reviews from previous clients.

4. Affiliate network platforms

Affiliate network platforms are another option for hiring affiliate managers. These platforms connect gambling sites with a network of affiliate marketers and provide tools for managing the affiliate program. Some popular affiliate network platforms include Commission Junction and ShareASale.

Also, you can use stand-alone affiliate software such as Scaleo, which will allow you more flexibility, features and control over the performance of your affiliate program.

While these platforms may not offer dedicated affiliate managers, they provide the infrastructure and support needed to run an affiliate program effectively. They handle the technical aspects, provide tracking and reporting tools, and offer a wide pool of potential affiliates. But they also charge fees, which can vary based on the platform and the level of service provided.

Why do you need Scaleo to power your affiliate program?

Scaleo is the most popular affiliate software that can power the affiliate program of a casino website for several reasons:

1. Flexibility: Scaleo offers a high level of flexibility, allowing you to customize and tailor your affiliate program to meet your specific needs. You have the freedom to set your own rules, commission structures, and promotional strategies, ensuring that your program aligns with your business goals.

2. Advanced Features: Scaleo provides a wide range of advanced features that can enhance the performance of your affiliate program. These features include real-time tracking and reporting, fraud detection, deep linking, and multi-currency support. You can optimize your program and maximize its effectiveness by leveraging these features.

3. Control: With Scaleo, you have complete control over your affiliate program. You can easily manage affiliates, track their performance, and analyze the results. This level of control allows you to make data-driven decisions and continuously improve your program based on real-time insights.

4. User-Friendly Interface: Scaleo offers a user-friendly interface that makes it easy for both affiliates and program managers to navigate and use the platform. The intuitive interface ensures a seamless experience, enabling affiliates to promote your casino website effectively and helping you manage the program efficiently.

5. Reliable Support: Scaleo provides reliable customer support to assist you throughout the process of setting up and managing your affiliate program. Their team can answer any questions or resolve any issues, ensuring you have a smooth experience.

Overall, Scaleo is a powerful affiliate software that can empower your affiliate program for a casino website. Its flexibility, advanced features, control, user-friendly interface, and reliable support make it a positive choice for powering your affiliate program and driving success in the competitive iGaming industry.

Ready to power your affiliate program with Scaleo? Start your free trial today and experience the flexibility, advanced features, user-friendly interface, and reliable support that Scaleo offers.

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Sign up now and take your affiliate program to new heights in the competitive iGaming industry!


Hiring affiliate managers is crucial in building and managing a successful affiliate program for a gambling site. Whether you choose to hire in-house, through online agencies, freelancers, or affiliate network platforms, it’s important to consider your specific needs, budget, and resources. Affiliate managers play a pivotal role in driving performance marketing efforts and maximizing the reach and impact of your gambling site. They are the bridge between your site and your affiliates, ensuring a mutually beneficial relationship.

So, take the time to find the right affiliate managers who can help you achieve your goals in the competitive online gambling industry. Remember, your affiliate program’s success hinges on your affiliate manager’s quality. Choose wisely!

Can you hire affiliate marketers?

Absolutely, you can hire not only managers but also affiliate marketers, although this is not a traditional hiring process where you pay a monthly salary to keep the person working for you. Affiliates are hired on an incentive basis, meaning that they are motivated by the commissions they get from promoting your business.

Last Updated on March 19, 2024


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.